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    University Bicycles

    4.2 (176 reviews)
    Closed 10:00 am - 5:00 pm
    Updated 3 weeks ago

    Services - University Bicycles

    Bike repair and maintenance

    University Bicycles Photos

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    I have been going to Ubike for many years. I have custom built titanium bike (not from ubikes) yet I sent several friends to purchase new bikes at this Boulder store. The sales staff doesn't upsell and there is no pressure involved when it comes to making a decision however many demo rides it takes. My highest recommendation goes to the service staff. These techs know their stuff and really listen to my concerns. Recently I upgraded my gravel bike from shimano 2x to sram 1x w/electronic shifting. What a pleasure working with staff there to get my bike dialed into my needs and wants. Very professional and friendly, I adored working with Pierce and Michael on this upgrade. If you are considering doing anything with bikes I highly recommend this shop! Oh yea, Tyler at the front door is the best guy at remembering names.

    Cool!
    Mark K.

    Wowwwww, an icon bike shop for sure. New top of the line stuff, but as I'm an OLD racer myself, I had to look over the posters, road bikes, photos, jerseys etc.!

    Lots of bikes
    Mike O.

    Hats off to Doug and his team at University Bicycles! I was visiting Boulder during a busy holiday week and reserved a Yeti SB120 for a 3-day rental. What a wonderful experience. The entire process was seamless. From walking in the front door, being directed to the rental counter, setting the bike up for me and giving me suggestions for local rides - everyone was friendly, available and taking extra care to assure I was happy. I had a blast on the trails (I only wish I had had more time) and had zero issues with the bike. I'm looking forward to my next visit to Boulder!!! (BTW, they have a 24-hour vending machine outside the store if you need bike-related stuff during their off-hours)

    Loved this place. Super easy to rent and gave us the best price for our family of 4. A e-bike for me too worked for my asthma.

    Specialized Diverge

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    7 years ago

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    Tim G.

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    11 years ago

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    7 years ago

    Always quick to help. Staff here is next level, gotta love Max with his all in support and knowledge, this shop is top notch!

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    14 years ago

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    8 years ago

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    5 years ago

    Super nice, super helpful. Got me sorted and out the door quickly and with exactly what I needed!

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    13 years ago

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    Page 2 of 5

    Ask the Community - University Bicycles

    Review Highlights - University Bicycles

    Conveniently located on the west end of the Pearl Street mall with other cool shops around.

    Mentioned in 9 reviews

    Read more highlights

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    Trek Bicycle Boulder - View from new location which will open in March!

    Trek Bicycle Boulder

    (54 reviews)

    $$

    Service is quick - they really do have a 24 hour turn around. The quality of service is just OK. I…read morehad paid to have my derailleur adjusted and it doesn't really seem like any adjustments were done, as it still skips. I question the attention to detail as when I got the bike back - the rear shifter didn't shift, turns out I needed to update the firmware, which is fine. - How does done one test derailleur adjustments if the shifter was out of commission (needed a firmware upgrade) the whole time.

    We were searching for an e-bike, and had narrowed it down to a couple of brands. Without…read morementioning names, other bike shops were not knowledgeable about e-bikes, could not answer basic questions, and could not explain the $450 tax credit. They did not listen to our requirements, and very little inventory to look at. Enter the new TREK store in Boulder. Bright, tons of inventory, and an amazing sales person named Amy. She immediately started asking lots of questions about my biking skills and anticipated riding plans. She explained the features of a few options, and loaned us helmets for a test drive. She didn't steer us to the most expensive, but instead recommended a model on sale from last year. She clearly was knowledgeable about biking from personal experience, and we trusted her recommendations. And, she was very hands on, even helping to load the new bike into the car. We knew that this store supported the Boulder Bicycle Club with a discount. It was very clear that this store wants to be part of the Boulder community. Excellent experience....well done.

    Performance Bicycle - The front door

    Performance Bicycle

    (45 reviews)

    $$

    I was so saddened to see the "nothing held back" and "clearance" signs peppered all over the front…read moreof this establishment. As you'll note from my previous review I was a big fan of this shop. They did great repairs on my vintage Schwinn and carefully constructed my vintage English bike shipped from Maine. While the repair portion of the store is no longer scheduling bike repairs one of the staffers is branching off to open his own repair shop. Just head on back to the bike repair area to add your name to a contact list so he can reach out when his new shop is up and running. Nearly everything in the store is on sale (fixtures excluded, however there is a sign up for those items). My gal pal and I perused the bikes (she's in the market for one), ladies clothing, snacks, and helmets. My gal pal scored a beautiful Giro helmet for 40% off, score. If you are in the market for some bike accessories, or event a new bike definitely come and check this place out ASAP as the staff weren't able to confirm when the doors would close for a final time.

    Received an email from Performance Bike stating I won a Hammerhead Karoo. I replied as they…read morerequired and received no word or reply - was waiting on the tracking info for my prize. Emailed them 3 more times over the course of the week - still nothing. So I called the 800 number waite din iline ot talk and when they answered I explained the issue and he laughs and starts to tell me story. a few minutes later he reveals they sent emils to all their customers and it was a mistake we all didnt win. What a bunch of bulllshit!! They didnt bother sending us all out n email letting us know of the mistake? Im sure everyone was contactign them - instead they let me waste my time thru out week emailing them and then calling to find out iut wasnt real. This seems like a big marketign scam to get your customers attention and try to keep it by offering fake prizes. Im not going to purchase from this store ever again!!! What a bunch of scammers!

    University Bicycles - bikes - Updated May 2026

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