Here's MY Theory: Nothing's ever NOT on sale.
That's it... I said it.
But for reals... Theory is always sending me emails being like "Right now: 70 percent off of practically everything in our store!"
Well... it's like 70 percent off like 10 percent of things. And that 10 percent of things is originally priced at like 400 dollars. So most all of their clothes there I would say go for in between 100-350 dollars. It's not cheap.
THAT SAID!
A few years ago I went to buy a light jacket and I stumbled into Theory for the first time. I saw this rack that was marked at 80 percent off, and there was this beautiful black jacket on it that I ended up buying. It was the most I've ever spent on a jacket... up until this most recent visit 0.0
BUT! It is easily my favorite jacket, the quality is TOP notch, and it has held up like an absolute champ for all those years with no real serious signs of wear. I believe in the products.
Which is why when I was looking for a nice winter coat, one of my first stops was Theory. Luckily... they were having their Black Friday sale... which means I ended up with this BOMB winter coat that has down in it. It is so incredibly comfortable, warm, and you can tell is constructed expertly.
I also ended up with this cute little bomber style jacket and a sweater.
The saleswoman there were as helpful and friendly as can be. Because it was their Black Friday sale, and SO much of the store was marked at deeper discounts than it's already pretty deep discounts, I spent an inordinate amount of time in that store trying SO many things on. I felt the need to joke to the saleswoman that I'm probably gonna spend so much time in the store that the shifts are gonna change (it was 10:30 in the morning for some context).
There was this one absolutely stunning wool coat that I put on and ALMOST bought, but with how much money I was already spending on the other stuff, I really displayed the most meager amount of will power ever displayed by a human being and put it back on the rack.
Even though the saleswoman were super nice and were telling me how good I look in it, and don't worry, I agreed. I just couldn't justify that purchase at that time.
So... I'll probably go back tomorrow before the sale ends... I mean... if it happens on two separate days... it doesn't count right?
Ugh... that coat was so nice. Like stop. Just stop. read more