My husband and I finally checked out The Prize Booth. We decided to go without the kids. We were amazed! Brought a lot of nostalgia to us. Toys we used to play with and newer toys as well. So many things to look at. If you haven't checked them out- it's a must. Family owned business- welcoming and friendly staff. Prices are average. Since, we don't have Toys R Us around- this is the place to go. I was told they update toys often. Will definitely swing by again. read more

The selection for all ages and boys and girls is amazing! I can't wait to go back! They have educational, fun, old school, music, art, etc. absolutely adorable! I filled our stockings and more:) owner and her mom were so nice! Clean bright welcoming store. read more

The Prize Booth - Ohhh boy! Whoopee cushion - Toy Stores Near Me - Castro Valley, California

See all

When you walk in you feel like a child again with all the colorful toys, engaging books, clocks, stationary & stickers, just to name a few items packed in this small toy store. It is definitely a hidden gem in Castro Valley. I was looking mainly for vehicle themed items & managed to find a Memory Matching Game with Trucks & Buses. Then the Balloon Helicopter caught my attention. This store offers classic toys like the Playskool telephone seen in Toy Story. Rubik's cube, & a few more to name. Wishing The Prize Booth a successful future in Castro Valley & many more happy years to come. read more

See all

This is THE absolute cutest toy store! I am so grateful to have a local toy store that has not only high quality products but also great customer service! Local family/owners Erin & Tim put their heart into this store and it shows. They are so helpful when shopping around and are very supportive of the Castro Valley community. My kiddos and I love coming into here to go shopping for birthday presents and love the options (tons of puzzles, art/crafts, science projects, dress up, dolls, cars, wooden toys galore with brands like Hape, Plan Toys, Tender leaf and my personal fave Maileg !). They rotate their merchandise to showcase seasonal toys so it's so easy to find what you need. But truthfully I love coming in here solo and letting my inner child shop around. read more

The Prize Booth - Play food, wooden toys - Toy Stores Near Me - Castro Valley, California

See all

Best shop in Castro Valley. So much fun for the whole family!! I look forward to going as much as my kids! Erin and Tim make the greatest recommendations, are always lovely to chat with, and do so much to support the community. Can't recommend this place enough! read more

Really great assortment of toys! It is *THE* place to go for gifts for kids ranging in age from 0-12. They gift wrap and have cards on hand as well. Love coming here and they always have new stuff. Even if I didn't have kids, it is a fun store to shop. (Slingshots, puzzles, slime, crafts, and activities to name a few.) The owners are two of the most pleasant people I've ever met. I really hope this place gets the love and recognition it deserves. read more

See all

What a great addition to the community and very much welcomed. The owners are local residents and opening day was yesterday. There is such a buzz in the community and so much anticipation and we can see why! Such a cute store! Very unique and good quality toys. Great place to shop for gifts for younger kids. There is a variety of toys, books, activities. My daughter enjoyed perusing the aisles and there was quite a few customers in the store while we were there. We can't wait to come back! read more

See all

My son and I had the BEST time visiting The Prize Booth! Not just a toy store, TPB also carries items adults and children of all ages can play with: space stuff, insects, play camping gear, art supplies, notebooks, an entire Taylor Swift section, to name a few! Everything was so carefully curated and displayed; I can tell the owners have a strong passion for and take pride in what they do. We settled on a slingshot and a plastic pan flute to take home to my other child. The price point for the items they sell are very reasonable and well worth what each item is. I am definitely coming back to buy more gifts! read more

This is a delightful place to purchase toys. They are so friendly and helpful with their recommendations. They make shopping a positive experience. read more

Always a pleasant and personable experience here for my family and I. The owners are truly gifted in their ability to curate children's play. I can spend hours in this small shop myself just looking through all the things, both nolstagic and novel. I hope this shop sticks around for a long time, it's one of the best things we've got in cv. read more

Hidden gem in Castro Valley. Just had my first visit here and I will definitely be back. There were so many options for gifts or just toy shopping for fun. Very cute store that is welcoming and clean with easy parking. The people working there were so sweet, I felt like I could take my time and look around freely without any pressure. Normally I would run to Target when looking for a birthday gift for a friend but I'm so glad I was reminded to check this store out. Highly recommend. read more

The Prize Booth - Toy Stores Near Me - Castro Valley, California

See all

Such a great local gem. Worth the stop if you are in the area with kids. It's great to go with your kid to make a list of things they might like for a birthday (think wedding/shower registry). That way you know they are going to get something fun that they will enjoy. The feel of the place is somehow magical and so well done. Their toys are all nicely crafted and a lot have a nostalgic vintage vibe/feel. I really like their selection of wooden cars/trucks as well as pens and sports items too. read more

First time here and while the store presentation is nice and the toys fun and relatively reasonably priced, the customer service was poor. I couldn't even make a purchase because so much personal chatting was going on with the employee and other customers. We decided to put our items back on the shelf and left as we got tired of waiting for them to end their conversation. Again, great concept, good location and always up for supporting a small business but the customer service is lacking. read more

What a FUN store! I needed a gift for a three year old so, I thought I would check it out. People have been telling me how wonderful it is! There is so much to look at! The owners are friendly & helpful. It reminds me of the toy store in The Village. They even gift wrapped it for me! I will definitely be back!! read more

What a great toy store right in Castro valley!! Went here on Saturday for our first time to shop for my nephews 4th birthday! They had so many great toys for all ages! Will definitely be going back for all our toy needs in the future! Thanks Erin! read more

The Prize Booth - Toy Stores Near Me - Castro Valley, California

I'm a speech therapist and this is my heaven! They have the best language enriching toys from play based/pretend play activities to complex language games. Everyone there is incredibly friendly and knowledgeable. Highly recommend. It is a one stop shop for all your toy needs! read more

We LOOOOVE The Prize Booth! We pop in often since it's just around the corner from home. There is always something new and exciting to see. My daughter asked for Prize Booth gift cards for her birthday so she's been having a blast going on little shopping sprees. The layout is so open and inviting, I love to wander around and look at all the fun things. It's a convenient stop for birthday gifts, and an easy way to give something unique. The owners are super friendly and fun to chat with. Nothing beats a small town toy store read more

What a lovely toy store!! We are so happy to have a local you store that is so well curated. The toy selection and store layout is well thought out. My 3 year old daughter and I spent 2 hours here because she was immersed in play. They have displays of the majority of toys for kids to play with. We practice Montessori-ish principles so this store was excellent. Lots of wood and handcrafted sustainable toys. We saw some of our favorite brands like plan toys, and the owner said Grimms is coming soon - so excited. We will be regular customers and can't wait to go back. Also lots of crafts/art and some books. Even in the time we spent there, we didn't see everything because my daughter loved each item so much and didn't want to move on from play. Thank you for opening such a great spot in the East Bay for our kids. read more

See all

I am beyond excited about this toy store!! They carry a wide variety of items for all ages. There is an art corner with markers, pens, how to draw books and more. Plenty of road-trip activities like an erasable coloring book, car bingo and squishy toys. Decorating a playroom or nursery? Come here to check out wall clocks, nightlights, climbing toys, play kitchen accessories (like the cappuccino maker) and more. Need a birthday gift? Stuffed animals, squishy toys, slinkies, incredible scented slime (we got lavender). Need kids off their devices? Try the swords and shields, balls, wooden cars or gigantic slinkies (had to get one of those). Need a teen gift? Scented puffy pens and vintage lip balms in amazing scents (we got peach). To make things even better, the Fritts' who owns the store are wonderful people who have made this space so inviting. Definitely go there. You won't be disappointed!! read more

See all

This is the best toy store!! We have been wanting a toy store that is locally owned and have been thrilled every time we visit the prize booth! The toys are set out so the kids can play while we are there, which helps us know what they love the most and is a great way to see the quality of each toy. The staff we have met are so kind and genuine, and super sweet with our kids. We have loved everything we have bought from here over the last year and will continue recommending this to everyone we know. If you haven't visited yet, definitely make the trip! read more

Definitely the cutest toy store in the area! We love the selection of the toys and the QUALITY! They also carry some stationary, art and crafts items too. Go check them out! read more

The Prize Booth - Toy Stores Near Me - Castro Valley, California

See all

Can I just say, living in Castro Valley my entire life, we SO needed to bring back a toy shop! Erin and her husband do SUCH a fabulous job selecting their inventory, making sure you get a one on one experience so you feel important and valued, and every time time my kids come in, she greets them by name! The dedication they have poured into their business shows. Everything matches, and their price point is so on point. I would personally much rather support a small business. Thank you for your dedication, your bubbly personality every time I come in, and always recommending something around the holidays my kids have continued to love! read more

My family and I love this cute little store!! The owners are the friendliest and so helpful! It's so nice that Castro valley has a toy store again! This is a great spot to pick up kids bday gifts and we did lots of holiday shopping here. I highly recommend visiting this cute store! read more

We love this place a local gem,love the mom an pops shops my daughter absolutley loves coming here its a special event for us both

Very cute toy store. Loved the selection of quality toys. The owner was helpful and even offered to wrap presents. Lots to choose from for every budget. read more

Great little Gem added to the Castro Valley Community. Bought my son a basketball and he loved it. Great selection of toys for little ones and lots of nice educational stuff and high quality. Highly recommend and love supporting small businesses read more

I've been following their fun and creative posts on Instagram and today I took a break from work to visit the store. It's only a mile from CV Blvd, so I walked there. The store is beautifully displayed and very well organized. They have a great selection of merchandise and pride themselves on stocking toys which promote good old fashioned play and creativity. No video games here which is a positive. The owners Erin and Tim are local CV residents, and it was a pleasure to meet them. Even though I don't have any young children to buy toys for, I did purchase a fun clock and some stickers for my water bottle! Go check out this fabulous small business, such a great addition to Castro Valley. read more

I absolutely LOVE this toy store - highly recommended. I'll be by today to buy a birthday gift for my great nephew. They are also currently a drop-off location for Toys for Tots read more

This is the sweetest and cutest little toy shop in the Bay. The toys are so thoughtfully selected and high quality - the best part is that the prices are very fair! The owners are beyond friendly and helpful, they are truly the highlight of a visit to the Prize Booth! They are also extremely patient and kind to curious little ones who want to touch and play with all the display items. It's obvious from the moment you walk in how much care went into their business. So thankful to have this spot in my hometown. I couldn't recommend it more! read more

Absolutely beautiful store. I usually avoid toy stores because we don't do high-stimulation toys with our baby, but I stopped by here on my walk. They have a great supply of low-stimulation, creative, artistic, unique toys. A lot of Montessori stuff, wooden toys, art kits, nostalgic toys, nature toys and books. I will definitely be going here again read more

What an awesome, fun and happy local toy store! The owners are awesome, engage with the community and stock a wide variety of toys and fun things. Looking for a birthday present? They have it! Looking for a fun new toy for the kids to play with? They have it! Such a great variety of toys! Very friendly and great customer service! read more

This store is literally THE CUTEST. Impeccable selection of toys, really high quality items, and the aesthetic is perfection. I am so happy to have a business like this in Castro Valley! read more

The Prize Booth is a lovely new store, specializing in unique and nostalgic toys, games, and costumes. My granddaughter had so much fun and the owners, Erin and Tim, were great at helping her pick out a toy for her and her big brother. We will be back again! read more

Little shop on Seven Hills Road is like gift shops in museums, with an amazing, well organized collection of toys and educational gadgets for kids from toddlers to early teens. This will be our go-to spot for finding gifts for our grandchildren this Christmas! read more

Fun toy store with wonderful inventory for all ages! You need to check it out Very, very fun place to to visit!! read more

This is a fantastic toy store with an incredible selection of toys. The owners are amazing.

The best toy store we've been to. Has a large selection without being cluttered and overwhelming like some. The owners are the nicest,coolest people too. I buy all my gifts here and they even wrap it for me! read more

A wonderfully curated toy store. It's an experience just being in the store. A perfect go to for gifts. And has made shopping for kiddo gifts fun again. Customer service is awesome. Super friendly and warm, and clearly love what they do. read more

Such a beautifully curated toy store for kids of all ages! I love visiting this magical shop with my little one and checking out all of their treasures. They've done such a great job at creating a modern and cool store that carries fun and high quality toys, books, craft supplies... you name it. This has quickly become our favorite toy store and the best place to purchase a gift. As a bonus, the owners truly couldn't be nicer or more passionate about their shop. You can tell so much effort and thought goes into each item they carry. I love supporting them and their amazing small business! read more

This shop is amazing! Went around Christmas time and filled stockings for my five grandchildren. Great selection of toys, excellent service and help finding what's popular with the littles. Will be back soon! read more