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    The Prize Booth

    4.9 (46 reviews)
    Closed Closed
    Updated 3 months ago

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    Play food, wooden toys
    Michiko S.

    This is THE absolute cutest toy store! I am so grateful to have a local toy store that has not only high quality products but also great customer service! Local family/owners Erin & Tim put their heart into this store and it shows. They are so helpful when shopping around and are very supportive of the Castro Valley community. My kiddos and I love coming into here to go shopping for birthday presents and love the options (tons of puzzles, art/crafts, science projects, dress up, dolls, cars, wooden toys galore with brands like Hape, Plan Toys, Tender leaf and my personal fave Maileg !). They rotate their merchandise to showcase seasonal toys so it's so easy to find what you need. But truthfully I love coming in here solo and letting my inner child shop around.

    Jennifer P.

    Really great assortment of toys! It is *THE* place to go for gifts for kids ranging in age from 0-12. They gift wrap and have cards on hand as well. Love coming here and they always have new stuff. Even if I didn't have kids, it is a fun store to shop. (Slingshots, puzzles, slime, crafts, and activities to name a few.) The owners are two of the most pleasant people I've ever met. I really hope this place gets the love and recognition it deserves.

    Store front
    Gina N.

    What a great addition to the community and very much welcomed. The owners are local residents and opening day was yesterday. There is such a buzz in the community and so much anticipation and we can see why! Such a cute store! Very unique and good quality toys. Great place to shop for gifts for younger kids. There is a variety of toys, books, activities. My daughter enjoyed perusing the aisles and there was quite a few customers in the store while we were there. We can't wait to come back!

    Britney C.

    Hidden gem in Castro Valley. Just had my first visit here and I will definitely be back. There were so many options for gifts or just toy shopping for fun. Very cute store that is welcoming and clean with easy parking. The people working there were so sweet, I felt like I could take my time and look around freely without any pressure. Normally I would run to Target when looking for a birthday gift for a friend but I'm so glad I was reminded to check this store out. Highly recommend.

    Charlotte C.

    What a great toy store right in Castro valley!! Went here on Saturday for our first time to shop for my nephews 4th birthday! They had so many great toys for all ages! Will definitely be going back for all our toy needs in the future! Thanks Erin!

    These are musical shakers - adorable
    Stephanie J.

    What a lovely toy store!! We are so happy to have a local you store that is so well curated. The toy selection and store layout is well thought out. My 3 year old daughter and I spent 2 hours here because she was immersed in play. They have displays of the majority of toys for kids to play with. We practice Montessori-ish principles so this store was excellent. Lots of wood and handcrafted sustainable toys. We saw some of our favorite brands like plan toys, and the owner said Grimms is coming soon - so excited. We will be regular customers and can't wait to go back. Also lots of crafts/art and some books. Even in the time we spent there, we didn't see everything because my daughter loved each item so much and didn't want to move on from play. Thank you for opening such a great spot in the East Bay for our kids.

    I am beyond excited about this toy store!! They carry a wide variety of items for all ages. There is an art corner with markers, pens, how to draw books and more. Plenty of road-trip activities like an erasable coloring book, car bingo and squishy toys. Decorating a playroom or nursery? Come here to check out wall clocks, nightlights, climbing toys, play kitchen accessories (like the cappuccino maker) and more. Need a birthday gift? Stuffed animals, squishy toys, slinkies, incredible scented slime (we got lavender). Need kids off their devices? Try the swords and shields, balls, wooden cars or gigantic slinkies (had to get one of those). Need a teen gift? Scented puffy pens and vintage lip balms in amazing scents (we got peach). To make things even better, the Fritts' who owns the store are wonderful people who have made this space so inviting. Definitely go there. You won't be disappointed!!

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    5 months ago

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    Erin F.

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    5 months ago

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    2 years ago

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    Erin F.

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    2 years ago

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    7 months ago

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    Erin F.

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    3 years ago

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    Erin F.

    We can't wait to see you again Jennifer! Thank you for coming in!!

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    3 years ago

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    Erin F.

    Thank you so so much for such a lovely review!!

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    6 months ago

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    Erin F.

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    2 years ago

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    Erin F.

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    1 year ago

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    Erin F.

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    1 year ago

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    Erin F.

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    3 years ago

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    Erin F.

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    2 years ago

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    2 years ago

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    Erin F.

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    2 years ago

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    Erin F.

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    1 year ago

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    3 years ago

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    Erin F.

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    2 years ago

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    3 years ago

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    Erin F.

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    3 years ago

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    2 years ago

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    2 years ago

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    Erin F.

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    2 years ago

    We love this place a local gem,love the mom an pops shops my daughter absolutley loves coming here its a special event for us both

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    Erin F.

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    2 years ago

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    Erin F.

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    2 years ago

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    Erin F.

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    2 years ago

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    Erin F.

    Thanks for coming in Jonathan!! Hope to see you guys again soon!

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    2 years ago

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    Erin F.

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    2 years ago

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    Erin F.

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    3 years ago

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    Erin F.

    Thanks so much Martha!! We are so happy you love our shop!! ;)

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    1 year ago

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    Erin F.

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    2 years ago

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    Erin F.

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    3 years ago

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    Erin F.

    Vandana!! Wow what a terrific review! Thank you so so much!!

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    3 years ago

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    Erin F.

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    3 years ago

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    Erin F.

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    2 years ago

    This is a fantastic toy store with an incredible selection of toys. The owners are amazing.

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    Erin F.

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    3 years ago

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    Erin F.

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    2 years ago

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    2 years ago

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    2 years ago

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    2 years ago

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    Page 1 of 2

    Ask the Community - The Prize Booth

    Review Highlights - The Prize Booth

    Erin and Tim make the greatest recommendations, are always lovely to chat with, and do so much to support the community.

    Mentioned in 7 reviews

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    BWest Collectibles

    BWest Collectibles

    4.8(14 reviews)
    1.5 mi

    I was greeted as I walked in and asked how I could be assisted. Usually, when this customary…read moregreeting and query is conveyed, the forced inflection is obvious, leaving one to wonder why, if unhappy with their employ, they remain in it; this however, was not the case with Brandon, who, I sensed, really enjoyed meeting people irrespective of common interests and showcasing his considerable knowledge and understanding of the patterns in pricing and the driving mechanism behind the sales value of sports cards. I went there to sell some baseball cards and walked out of there edified -- I got schooled instead. But I could not be happier about it, for the process by which I, and apparently many others, gage the value of our cards, coins or what have you, is faulty and can lead to frustration and disappointment because you believe that, unlike others with the same items, you are not getting the supposed value of your precious items. Not only did Brandon take the time to explain the process by which we dupe ourselves into thinking we have that special card and will amass quite the premium for it, but demonstrated the process for me in real time. What he showed me was precisely what I did, and was doing, in assessing the worth of my saleable items. I walked out of his pretty snappy business educated and less frustrated. It made sense, and I can now approach my vocation with a different methodology in assessing the value and expected sale price of my coveted coins, ect. I am grateful for Brandon and his store, for at 60 years old, I got schooled. The store itself was stocked with the kind of things gamers fantasize about, and while there, the customers kept coming. This business is obviously doing things the correct way and the store's popularity is testimonial of that. For my part, I always lean toward doing business with the genuine proprietor, even if it means going out of my way a bit to give them my business. I recommend this store for the products available as well as for the pleasant people there operating it. There is parking along the street and room for several cars without having to walk a distance.

    Literally my favorite shop in the bay. Amazing owners. Packs even come with hit insurance if you…read moreopen them there.

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    BWest Collectibles
    BWest Collectibles
    BWest Collectibles

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    Crush Comics - One of the aisles in the store

    Crush Comics

    4.3(116 reviews)
    1.1 mi
    $$

    Located on Castro Valley Blvd, Crush Comics has a nice mix of new comics, and back issues. You'll…read morefind most new comics and current issues (past year) organized neatly on the left as you enter the store. If you need help finding anything, just ask the staff behind the counter. They're really helpful. They have a few long boxes set up in the front with 1 dollar comics and 5 dollar graphic novels in the front of the store. Singles are kept in the 1$ long boxes which include a lot Marvel, Image, Valiant, Ultraverse comics from the 90s, you'll also find some DC and vertigo titles as well. Sifting through these boxes gave me flashbacks of when I was a comic collector in the 90s. Towards the back left and back wall of the store, you'll find shelves of graphic novels, omnibus, and other collected editions. Back issues are set up on a large table in the back. You can find a mixed selection of different titles from Silver age to modern. I found surprising inventory of certain title runs. I have a bit more exploring to do in this store. Crush carries good comic storage stuff - boxes, bags and boards (BCW brand) on the right side of the store.

    We pass by here often when driving or walking on the boulevard. Decided to stop by and browse the…read moreshop. There's a wide selection and some for cheap too. There's even a children's section in the front. It brought back memories of my own childhood. Plus the staff is very welcoming, helpful, and kind!

    Photos
    Crush Comics - They only had 1single issue and it had a scuff

    They only had 1single issue and it had a scuff

    Crush Comics
    Crush Comics

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    The Comic Shop

    The Comic Shop

    4.2(36 reviews)
    3.6 mi
    $$

    First time at Comic Shop for Free Comic Book Day. Great…read morestore and great customer service. Some amazing finds in their dollar box. Sensational She-Hulk #1 (1989) by John Byrne! This is a $85-$125 comic in mint condition, which this was not and I don't have a problem with that. Comic books are meant to be read. Really fun, epic She-Hulk run by John Byrne, Iconic cover. This TPB is out of print and sells for top dollar. Thanks, Comic Shop! What a score. Promethea #29 Written By Alan Moore; Art By J.H. Williams Iii. One of the most beautiful written and beautifully drawn comics of 1999. Smax #5 by Alan Moore. All of these Alan Moore comics on America Best Comics are gems. Alan Moore getting his 2nd wind and having fun with comic books again. Coup D'etat #1 Written By Ed Brubaker; Art By Jim Lee, #2 Written By Micah Ian Wright; Interesting event storyline where The Authority seizes control of the US Government. This TPB is out of print and since Micah Ian Wright was fired by DC and blacklisted from comics for stolen valor everything he's written has stayed out of print. The Authority story with art by Jim Lee that DC will probably never ever reprint in our lifetime. And some FCBD Greatest America Superhero, Superman, ect. Great store and great customer service.

    Love this comic shop! Everytime I go there is someone to say hello to, and everyone is very polite!read more

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    The Comic Shop
    The Comic Shop - Sensational She-Hulk #1 (1989) by John Byrne in the $1 bin and other scores

    Sensational She-Hulk #1 (1989) by John Byrne in the $1 bin and other scores

    The Comic Shop - Sam and Twitch Case Files 1, 2, & 3

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    Sam and Twitch Case Files 1, 2, & 3

    The Prize Booth - toys - Updated May 2026

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