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    The Floral Theory

    5.0 (10 reviews)
    Closed 11:00 am - 3:00 pm
    Updated over 3 months ago

    Services - The Floral Theory

    Floral design and installation

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    Victoria S.

    Dana did such an incredible job with our wedding florals! I had no idea what I wanted other than "blush and a boho modern mix" and she DELIVERED! Our flowers were absolutely stunning and I wish they would live forever! Our flower girls couldn't throw petals but I still wanted them to feel like flower girls, so she came up with the cutest flower crowns. Book Dana - you will not regret it!

    Rosie M.

    I cannot recommend The Floral Theory enough!! I had met with one florist prior to reaching out to Dana. This other florist completely ignored everything I said during our consultation, quoted me an OUTRAGEOUS amount and told me one of the flowers I wanted to have in my bouquet did not exist. Dana was referred to me by one of my girlfriends after venting my frustrations. She was the complete opposite of the other florist I had met with. Dana really listened, used my inspiration pictures for reference, and created the dreamiest pieces for my jewel-toned wedding. I mean, absolutely stunning. She also included many of the flowers I wanted that "didn't exist". She is so very knowledgeable, easy to talk to and incredibly talented. Thank you, Dana, for your part in making my wedding day absolutely perfect!!!

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    2 years ago

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    2 years ago

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    7 years ago

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    2 years ago

    Had my flowers for my wedding and Absolutely loved them! Would recommend I was from out of state and made it easy

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    8 years ago

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    9 years ago

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    Review Highlights - The Floral Theory

    Dana made a flower crown for me for my rehearsal dinner, as well as a flower crown for my flower girl.

    Mentioned in 8 reviews

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    Lighthouse Flower Shop - Memorial service arrangement

    Lighthouse Flower Shop

    (124 reviews)

    $$

    I rarely send flowers as practice or gesture to express my loving touch; my lovable side... Partly…read morebecause my mom isn't really into them and neither are any of my sisters... Cool. Anyways, one of my lifelong, close friends -- an epitome in camaraderie and deep amity -- received very painful news today that her brother passed from Nature to Eternity earlier this morning. Instantly, her heartfelt pain was mine. Gazing pensively out of my window into the distance, I wondered how could I send her a pick-me-up as she lives on one side of The Mississippi Divide and I live on the other... Conundrums. After some Yelp surfing, I placed a call to Lighthouse Flower Shop five minutes before they were scheduled to open, spoke to Lisa, and she treated me like the most important being in the vast galaxy. Nice. Following small talk, chuckles, and giggles -- all confirmation signs, perhaps, from the Universe -- I knew I was in the right place, a precious place. Yes. Thought for a minute about the tone to a measured memo, a nice note, for the card. Then placed my order at a terrific price, and sat back and waited like a precocious plumb nine year old waiting for the magic to happen on Christmas, notwithstanding the ache and pain my friend was embracing and enduring! Life. Long story short: My dear friend loved the gesture and the floral arrangement saying, "The flowers are beautiful. My goodness. Thank you... my heart is glowing because someONE (you) wanted to show me your heart... genuinely." Awe. And the rest speaks for itself. (Insert happy faces, red hearts, and blue people hugs here. Go nuts!)

    On behalf of my church membership, I ordered a flower arrangement delivered to a memorial service…read more This was my first order with Lighthouse. The lady (assume owner) was knowledgeable and very accommodating to my budget. I felt very comfortable with her recommendations. She provided a beautiful arrangement that was exactly what I was looking for. She even sent me a lovely photo. I am so happy I found Lighthouse! Highly recommend!

    Lily of the Valley Flowers

    Lily of the Valley Flowers

    (191 reviews)

    $$

    I received the most breathtaking bouquet from this florist. It was filled with stunning roses and…read morerare rose lilies, arranged in the most elegant and artistic way I have ever seen. The design was absolutely exquisite and the quality of the flowers was beyond anything I've received before. The attention to detail and the choice of such unique, rare blooms made this bouquet feel incredibly special and luxurious. It was truly the most beautiful and elegant floral arrangement I have ever been given. I would hands down recommend this amazing florist over any other shop in the valley or anywhere in Arizona. If you want something truly extraordinary, this is the place to go!!!! God bless this amazingly artistic flower shop!

    I did my research before ordering flowers for my daughter and chose Lily of the Valley because I…read morewanted to support a local small business. Unfortunately, my experience was very disappointing from start to finish. When I first called, I was placed on hold for almost 10 minutes by a young girl only to have somebody pick up the phone and hang up on me without saying a word. When I called back, a different person answered and transferred me back to the same young girl, who seemed bothered and uninterested in helping. She kept speaking over me while I was trying to convey what I was hoping for and repeatedly tried to upsell me even after I clearly explained my budget of $150. This was not my idea of a grand gesture for a birthday gift. I specifically asked for peonies to be the centerpiece, and what was delivered felt lackluster, underwhelming, and lacking creativity. The arrangement my daughter received looked much smaller and far less impressive than what I expected for the price paid and the expectations set. It did not feel grand or special at all. Overall, the customer service and final product did not match the experience I hoped for. I will not be using their services again. Edit: I've also included the pink bouquet I purchased from Imagine Flowers (Scottsdale) at the same price, delivery included.

    Butterfly Petals

    Butterfly Petals

    (18 reviews)

    $$

    My wedding flowers were seriously nothing but AMAZING!…read more I had a budget and Amanda figured out how to get use of every penny of it! It looked like we spent thousands upon thousands of dollars on our wedding when we didnt at all! Our wedding was HUGE and Amanda was totally capable of handling our flower load! Let me break it down for you 35 Centerpieces...yes 35. NINE bridesmaid bouquets! NINE groomsmen botineers! ONE super amazing grooms boutineer! I mentioned to her that my husband loved suculants...and on his wedding day she found a itty bitty one inch big suculant and put it in his boutineer! ONE bridal bouquet that was simply breath taking! And dont even get me started on the flower arch for the gazino! It was dripping with flowers! LOVED Amanda! Loved her work! Loved her creativity! LOVE LOVE LOVE her!

    Amanda at Butterfly Petals is a true floral artist and her pricing is very affordable. The bride…read more(my daughter) and I met in person with her twice to design the two bouquets, reception centerpieces, 5 bouts, 3 wrist corsages, and the flower girl basket. My husband and son picked up the florals just before the ceremony at Amanda's home office, our order was so small and the ceremony was nearby, so it was better to pick up the flowers ourselves. The one and only error on the order was there were supposed to be ribbons around each centerpiece vase. But we easily tied some extra ribbon around each vase at the ceremony venue. The bride loved the bouquets, the centerpieces were lovely, we were very pleased with all the florals. Amanda added eucalyptus leaves as an accent to the vases and bouquets, all looked beautiful. They truly lasted and were used on Thursday at both the ceremony and reception venues, then again on Saturday at a second informal reception at the newlyweds' home. Amanda is very creative and is a total flower nut, and I say that as a compliment. My daughter wanted a very traditional "look" and was a tiny bit nervous about Amanda, since she features very unusual florals on her website. But Amanda "delivered" with fresh and beautiful flowers in the right colors, the bouquets sized exactly right, and charming accents. Butterfly Petals gets an A minus, only because the ribbons were not on the vases as specified in the order. I would have no hesitation in recommending Butterfly Petals.

    Watson's Flowers - Inside

    Watson's Flowers

    (32 reviews)

    ELEMENTARY, MY DEAR, WATSON…read more Sherlock Holmes would have found this place brilliant and budding with colors. It is elementary for flower shops to carry a range of floral and plant types to which this shop does. The arrangement created was pretty and whimsical and made on a same day order. This is a better alternative to big box stores for its variety, availability, customization, and time sensitive requests. There's even a wide arrange of vases you can choose from, which is a better selection than you can get at the large grocery stores. They also have small selection of gifts and cards to go with the flowers. Support small business, support local!

    I entrusted Watsons Flowers--and specifically Rachel--with a very special family heirloom to be…read morewrapped around my daughter's wedding bouquet. The flowers themselves turned out beautifully. Unfortunately, the experience afterward was heartbreaking. When we arrived home and unwrapped the bouquet, I discovered that the 1930s pearl clasp had been torn off and the pearls were covered with floral tape. I reached out twice and was eventually told that the clasp had been found at the shop and that repairs would be looked into. That was on Sunday. I understood that repairs would take time, but after hearing nothing for several days, I followed up on Thursday simply to ask for the clasp back. Rachel was apologetic, and while I appreciate that, the level of communication and customer service did not meet what I would expect--especially after I shared how upsetting this situation was. A brief midweek update acknowledging the issue and explaining next steps would have gone a long way, but instead I had to initiate every follow-up. Rachel did offer to reimburse the cost of repairing the necklace, but the most difficult part is that I was never told what happened to the heirloom until I discovered the damage myself. That lack of transparency is deeply disappointing. If you are considering using Watsons Flowers and have a meaningful or irreplaceable item you want incorporated into your bouquet, I would strongly caution against it unless you are prepared for the possibility that it could be damaged.

    The Floral Theory - floraldesigners - Updated May 2026

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