Love walking down here from my place to get a bran muffin from time to time. Everything is always fresh and delicious. I highly recommend. read more

I'm really disappointed with my experience. We drove all the way from the Mid-City/West Hollywood area to the Long Beach location, only to find out they were sold out of cinnamon rolls. The employee suggested we try the Seal Beach location and even told us to call ahead. We called twice no answer the first time, and the second time the phone was off the hook and just rang busy. Since we were already out there, we decided to drive to the Seal Beach location anyway, hoping they still had some available. We got there around 9:10 PM, even though their posted closing time is 10 PM, and they were already closed. What made it worse was that someone peeked out from the kitchen and didn't acknowledge us at all no explanation, no apology, nothing. It's really frustrating to go out of your way, follow their suggestion to call ahead, and still end up with no communication and an early closure. Closing almost an hour early and ignoring customers at the door is not okay. I was really looking forward to trying the cinnamon rolls, but this experience completely turned me off. read more

You know how the best part of a cinnamon roll is the middle, because it's softer? That isn't the case here, in the best way. The entire cinnamon roll is soft and delicious! You do have to pay an extra $0.50 for the icing but it's definitely worth it. The cinnamon rolls are literally the best I've ever had in my life. Perfectly warm, rich in that cinnamon flavor and oozing with the gooey icing. My husband and I also got a piece of the coconut cake which was moist and rich in flavor. The coconut flakes were not overbearing throughout the cake and the icing with the flakes was perfect. Truly one of the best pieces of coconut I have had. Lastly, we also tried the almond coffee cake and it was equally tasty. However, I did not taste much coffee. The almond and blueberries in the cake were really good and the cake itself was delicious, I just wish it had a richer coffee flavor. Unfortunately, Sweet jill's is cash only so bring at least $20. I did not see the prices posted either just fyi. There is an ATM machine where you can withdraw cash from though. The shop was small, with very little seating but the employees were quick and efficient. Our three items were about $18. read more

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Ugh, these places with the sweets alway drags me in which means whatever they're doing, it's working.... lol... I didn't know it was the same as the second street location when I walked in... lol... Another ditzy moment. I saw someone having a slice of cake that looked amazing while having bunch that I needed to hunt this place down. Of course it was Sweet Jill with all the amazing cake slices and fresh baked pastries. This location is smaller than Belmont shores but both on an amazing street. Stores and restaurants along the front. Of course same, they're cash only. I noticed one of the cakes that was excellent at the other location that it was a must again. Plus the coconut cake was different here. It was strawberry coconut which we had to try it out. And of course their cinnamon roll. It's an additional fee if you wanted glaze on it. Wouldn't it just be easier to add it to the fee already. Guess it gives people the option if they want it or not. The fresh baked goods are alway tasty and delicious. I haven't had their cookies in such a long time as it's been a slice of cake and cinnamon roll lately. It's always a must to have something sweet here. The staff here were all excellent and very friendly. Reminder, it's CASH only. Plenty of parking along the street if you were lucky enough to get a spot. read more

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The bakery case at Sweet Jill's is a thing of beauty. Cakes, brownies, cookies, pastries including huge cinnamon rolls and somehow more that I'm forgetting. There are so many beautiful items to choose from it's hard to know where to start. I saw at least 10 things I wanted when I stopped in. I settled on a chocolate chip brownie that was super dense and pretty delicious. Service was quick and friendly but it's a cash only business so don't get caught with no paper. It's on the busy Main Street in Seal Beach with street parking or neighborhood parking so be ready to walk a few blocks. A tasting menu would be so fun here - where you could pick five things but smaller slices for example so you can try more of their beautiful creations. This is a must stop if you love bakeries and are in Seal Beach. read more

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We came on a Friday early evening and got a cinnamon roll to share. I do believe they have one of the better cinnamon rolls, the cinnamon wasn't as fresh this time around so it wasn't gooey like it usually is. Still, it is very good and I literally can't complain. The store has a small strip of seating, but it was very warm in there. The worker was very nice and provided good service. Kepp in mind they are cash only, there's an ATM inside if you forget. ig: @cravingswithcat read more

Sweet Jill's - Cinnamon Roll (ig: @cravingswithcat) - Bakeries Near Me - Seal Beach, California

This lil bakery shop is perfection. It is single file lining up with a dome of glass enclosed treats from slices of cakes (wide variety from vanilla with coconut to marble to carrot or pineapple upside down) plus lots of brownies and cookies and their most famous warmed cinnamon roll with icing drizzled over it upon request. CASH ONLY but they have an ATM inside for convenience. 10/10 highly recommend and the bakery treat smells are free ;-) read more

My ig lead me to here for the cinnamon bun but I actually wasn't a fan of that. Sweet Jill is located in such a cute location with other shops and restaurants. There is only street parking. Sweet jill's is filled with so many sweets that you don't even know where to start. It took me a couple of minutes to figure out what I wanted. This place has brownies, cookies, sheet cakes, cinnamon buns, coffee cakes, and much more. I ended up picking up two items for myself. I got a slice of the cinnamon bun and banana nut sheet cake. I thought the cinnamon bun did not have much flavors and was too doughy for me. It seen like it needed to be cooked a bit longer. My favorite was the banana nut sheet cake! It was super sweet, super moist, and super yummy! This is not a cake I can eat every day but I will be back for the special occasion. Overall, this is an American bakery and it will be sweet but there is so many items that you will surely find something good! read more

We love Sweet Jill's! We try some new things but have our 'go-tos' that we keep going back to! Favorites include the German chocolate upside down cake & cherry blueberry coffee cake. This time I tried an almond croissant and it was delicious/ I'll definitely get that again!! Keep in mind it is Cash only & parking can be tight cuz it's near the beach but we try to go early in the morning so it's not an issue. read more

Popular place and baked items looked great. We tried the cinnamon rolls. Really really good! Maybe best ever.

I'm not a huge sweets guy, but my daughter begged me to stop in here for a cinnamon roll for her. I brought two home for her.... One with and one without nuts. Just had 1/2 of the nut one with coffee this morning and it was truly remarkable. Super flavorful with rich texture without being overly heavy. Simple, perfect, delicious. The store is pretty small and the service friendly and efficient. Lots to choose from besides cinnamon rolls but they do tend to specialize in coffee cakes and muffins. read more

Sweet Jill's has been around forever--and for good reason. But let me give you a heads-up: they only accept CASH. No Venmo, no Zelle, no Apple pay either just good old-fashioned paper money. For your "convenience," their own ATM setup inside with a $2 fee. So if you want to avoid the surcharge, plan ahead and bring enough cash. Now onto the sweet stuff, literally. There are so many tempting dessert options here. It's basically a danger zone for your waistline (you've been warned ). I ordered everything to go: the Lemon Bar for myself, and the Cherry Deep Dish and Coconut Cake for my boyfriend. The lemon bar was the perfect balance of sweet and tangy honestly sooo good! My boyfriend happily devoured his picks. He's a longtime fan of Sweet Jill's, so no surprise there. If you're in the area and have a sweet tooth, this place is a must-try. Just remember cash is king at Sweet Jill's. read more

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We went to Seal Beach yesterday and had dessert at Jill's Sweet Bakery which is right near the pier on Main Street. The first thing you notice about this bakery is the amazing smell. It is probably from the cinnamon rolls, but wow. Great! They have a lot of sweets. We decided on the German chocolate cake and I got the walnut brownie cake. They were both delicious and a nice way to end our two hour stroll around the beach shops. I highly recommend coming here for dessert to take home. They have cookies, macaroons, all types of baked goods, cakes, cinnamon rolls, brownies, etc. read more

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This place is a staple in seal beach and though I've walked by it many times I've never gone in. Strolled by on a Sunday and decided to try. Got the snickerdoodle cookie, chocolate chip cookie, and sugar cookie. Also got their famous cinnamon roll (icing on the side) and a slice of German chocolate cake. They have a HUGE selection of baked goods inside. It's a tiny space with a huge bakery display. All the cakes slices and cheesecake slices and cinnamon rolls are ginormous with a size value for the money. The cookies are extremely dry and crunchy. They are not soft. I prefer soft cookies so they are not it for me. I can see why people love their cinnamon rolls. They are sweet and full of cinnamon. The German chocolate cake was rich and sweet. The frosting was delightful. They have a sign that says cash only. If you use Apple Pay or a credit card they will 3.5% to your bill as a fee. I didn't have cash so used AP. This place isn't cheap, they definitely charge boutique pricing for their fresh baked goods and good for them. The service is fast and friendly. My opinion is that the inconveniences of the parking difficulties (by the beach so limited parking), plus the cash only or additional fees, and the higher end pricing does not justify a special trip out here. But if you're already at the beach and looking for a sweet treat than stop by and check it out. read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

Great little sweet shop on Main Street. My to go for coffee cake & snickerdoodle cookie place for ages. Great staff with great service. The place is small therefore just in to get the sweet goods then out, but plenty of sweet smell of bake goods. There is or are benches outside thought the street and one right infront of the shop in case you want to seat and enjoy the sweets. Just yum! read more

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Grabbing pastries and cakes at this very long time bakery in Seal Beach downtown. I love the little store. read more

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Excellent quality! Such a tremendous selection. And they're open late!! Was walking in downtown Seal Beach after dinner, and saw that this place was open and couldn't believe it. More bakeries need to be open late! Tried the upside down german chocolate cake and the apple crumb cake and they were both moist, flavorful, and generously portioned. I will definitely be back next time I am in town. read more

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The only reason I hadn't tried this spot sooner is because they only take cash. If they accepted card, I could see a lot more people (including myself) dropping by, especially with their hours and proximity to the pier. Their cinnamon rolls are so huge and delicious! Good even without the extra frosting. There is indoor seating along the wall, but I'd just take my treat and eat on the pier. read more

Walking down Main Street I was drawn in by the aroma of delicious bakery items. The first thing I noticed was the size of their items. I ordered the Oreo brownie. This thing was gigantic. I decided to eat it up the street at the park. I really enjoyed my brownie and look forward to eating other items on future visits. The employee working was very nice. If you do come, they are cash only. read more

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After eating dinner at Avila, El Ranchito, we headed over here for a dessert to take home. I always get chocolate, but today I looked at the one with all the cherries on top and that's what I picked. As I am writing this review, I realized that I need to start eating. The container is Heavy! The crust is crisp. The cherries are absolutely delicious. Not too sweet-just perfect. This is one dessert that is worth all of the calories. OMG!! So good!!! read more

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Always a treat to be had @ Sweet Jill's! Nothing big this time, just a cookie for each of us, but you can do no wrong (unless you're trying to cut back on calories) with any choice you make. Everything there is wonderful, I promise. ;) It's a small shop, not much for hanging out, but that's ok, grab a treat and head to the beach/pier and enjoy the day/evening! read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

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Woke up this morning with a craving for a Cinnamon Roll. I drove 20 miles to satisfy that craving. As usual, Sweet Jill's did not disappoint! This spot has been our go-to for bakery deliciousness for many years. Thanks again Sweet Jill's! read more

Very nice variety and the cinnamon rolls nice and hot and tasty. Love their cookies for an after dinner dessert. Take some stuff to the pier! read more

Honestly after all the hype I didn't think it was anything that great, but the cookie dough cheesecake was delicious!

This place has the best pastries ! Cakes, and cookies. I usually go to the Long Beach location. This one is just as good. I love the cinnamon rolls ! They are the best ! Not too sweet , mouth watering !! They bring back memories.. It's a small quaint place . The girl the helped me was friendly . If you're ever in town check them out . I took it home and refrigerated it and it's still good after three days !! read more

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I love the cinnamon rolls! If you like nuts I highly Recommend to get that one!! They make several other desserts but they aren't as impressive as the cinnamon rolls. Always pretty busy but they Serve quickly. Not a great sit down more of a take to go! read more

Sweet Jill's is delicious. I've tried so many sweet treats and have enjoyed everything from the cinnamon roll to the cheesecake to the macaroon, but I feel like this location has less assortment than the Long Beach location. Bring cash because that's the only way you're going to get anything here! read more

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Usually I love this place.. the desserts are good and it's my go to for a cinnamon roll and the crinkle cookies. However today I had the rudest experience with the employee working the closing shift tonight (10/28/25). She was rude to both my partner and I. For example; I saw the lemon bars and was curious about them, so I asked if the lemon bars were more of a sweet lemon or sour lemon flavor. Before I finished my sentence, she rudely snapped at me and said "I don't know anything about the lemon bars" and had an attitude along with it and immediately walked away after picking the item my partner wanted before it. I was genuinely curious and just wanted to ask a question...and to be told that in such a rude way really made my partner and I just wanna leave. A simple "I'm sorry I never tried it" would have made me at least still wanna buy it. read more

Cash only. My boyfriend has been coming here for years and hasn't stopped talking about the cinnamon rolls since we met. We were finally able to try them this weekend and they do not disappoint! The smells as soon as you walk into the bakery and the frosting on top make the ultimate experience. Highly recommend the stop if you are ever in the area. read more

Excellent service! Excellent sweets! We are never disappointed here. Customer service is always top-tier. I only have one issue and that's that my sweets never make it home. I always end up sitting in front in my car devouring every single bite. Last night we sat and ate a cinnamon roll with the works and also a deep dish cherry. My goodness. Thank you again! read more

Cinnamon Rolls. CASH ONLY!!! Also overheard that they'll be open on Christmas Eve & Christmas Day! My fav professor from grad school introduced me to a cinnamon roll shop in pismo beach... but since I won't be able to roadtrip for the time being I'm so glad I was able to find a place just as good that's close by. They also had plenty of other scrumptious looking pastries that I can't wait to try one by one in the future. read more

A friend recommended me this place, and I had to try it out! The place is quite small, but their desserts are pretty big! The workers were very nice and just to let you know currently they only take cash! They have a wide variety of pastries and desserts to choose from! I got the cookie dough cheesecake bar and the strawberry cheesecake bar! The cookie dough cheesecake bar was absolutely delicious. I'm shocked I've never had something like it before. The strawberry cheesecake bar was good too, it wasn't too sweet and the strawberry flavor wasn't overpowering. read more

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My besties & I will make the 2-hour drive to go to Sweet Jill's. We tell people we are going to Seal Beach to pick up men, because Seal Beach has the best men and the best place to pick up a man in Seal beach is Sweet Jill's! It's the gingerbread men! This last trip, I also got an orange cranberry muffin, and I do believe it's my new religion! Cash only so hit the ATM before you go. read more

Sweet Jill's in Seal Beach is a must-stop if you love baked goods--especially cinnamon rolls. Their cinnamon rolls are absolutely mouthwatering: soft, warm, perfectly fluffy, and generously coated with rich icing that melts into every bite. You can smell them the moment you walk in, and they taste even better than they look. Everything feels fresh and indulgent without being overly sweet. If you're in the area and craving a true comfort dessert, Sweet Jill's cinnamon rolls alone are worth the visit. read more

*CASH ONLY* The smell of baked goods hits you right from the get go. The showcase is filled with massive-sized treats, so many options. I went with the original cinnamon roll and blueberry coffee cake. The cinnamon roll was 7/10 - not bad and also not the best I've ever had. Would buy again though if I had the craving and was nearby. Other items that caught my eye and I'll have to try next time: Oreo brownie, cheesecake, cookies. read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

Overall, it's a solid bakery that keeps it simple and does what it's good at. They've got a big mix of cookies, cakes, and bars, but the cinnamon rolls are what they're known for. The cinnamon roll I thought lived up to the hype. It's a good size to share. The snickerdoodle cookie was humongous, the size of my face. The banana walnut cake and carrot cake were my faves, both really good. The chocolate parfait seemed to be my daughter's favorite. Want to come back for sure to try some other items. read more

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If you like baked goods- this is a must stop. Sticky buns, cupcakes, crumb cakes, etc. prices are fair for the portions. read more

Sweet Jill's - Cinnamon crumb cake - Bakeries Near Me - Seal Beach, California

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Sweet Jill's is a MUST after a day spent dodging waves! We are always greeted with a smile:) This has long been a family favorite, and now I get to share it with my own children read more

Sweet Jill's - The strawberry coconut cake is to die for! - Bakeries Near Me - Seal Beach, California

Keep in mind this is cash only, but they have an ATM inside !! Sweet Jill's is a staple for my family, we visit every time we go to seal beach. The desserts are great, and they always have an abundance! We typically go closer to closing times and we are still able to get the things we want. The inside is small, so when it's busy it gets a bit crowded. Sometimes the workers seem rushed. I'm not sure if it's a policy thing but even when I'm the only one there I get asked what I want so many times despite saying I'm not ready yet. It feels like they just want to get it over with. Despite this, I think the desserts are great! I wish they had an option to reheat some desserts, but it's all great as-is too :) read more

Sweet Jill's - Bakeries Near Me - Seal Beach, California

First time here and the service was great! I had Delilah help me and she was amazing. This is a sugar lovers dream and good thing I was buying the brownies for someone else. Everything looks fantastic and I will be back for more. Only drawback is it's cash only but they do have an atm machine inside. read more

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