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I was genuinely so impressed with the fish quality and the sushi here. The rolls were all delicious and the sashimi was so fresh. Our waitress Olivia was so pleasant and professional, it made our experience that much better This is definitely going in my top DFW sushi spots!
The sushi in this restaurant is incredible! The ingredients are fresh and their specialty rolls are very unique and tasty as well! Our personal favorite was the Valentine Roll, as it had the best taste and had a memorable appearance as well, as it was pink! The staff were very efficient and the service was so quick! I highly recommend this restaurant! Also important to note, the rolls are usually between $5-10 for the regular rolls and $12-$15 for the specialty rolls, which makes their sushi quite affordable. They also have an " all you can eat" sushi for $36, but as we didn't eat more than one or two rolls per person, that didn't seem worth it to us.
I've been to Sushi Masa probably 6 times in the last year since they opened and what started as an amazing deal for good sushi has sadly fallen off hard. I understand that buffets need to be profitable but this is the first time I've had the leftover extra charge actually used as a threat **while still eating my meal** not to mention that the fish quality has suffered. During my last visit I noticed that they redesigned the menu with new restrictions, specifically on sashimi. There is now a 20 piece per fish type restriction for each order. Which is fair since you can just order more on the next round (no more 60 salmon sashimi orders for me lolol). But what leaves a bad taste is that even when we ordered within their restrictions, we received less than what we ordered. At a table of 10 adults at two tables, and we were told that the restriction was per table, so we could order two times (so 40 pieces). We did that and received less than 20. Again not the worst since it's all you can eat. I give it a pass since we still got most of our order. We then ordered a large plate of nigiri, which we gladly began eating. The server then brings out another identical plate which we respond by saying we are already currently eating it and didn't order a second one, literally pointing to the plate on our table. After talking to the manager the server says we have to eat it or get charged. Next, we ordered a large order of hand rolls. First round was great, delicious. Decided to order the exact same thing again, but the spider hand roll that came with cucumbers the first time didn't the second. Plus the rice to fish ratio was obviously changed so there was more rice now. We could tell the manager was unhappy with us and was trying to limit the food brought to our table. It's a buffet, par for the course that we will put in big orders. Don't reciprocate with a poor attitude that begrudgingly gives us portions of food smaller than what we ordered. If we are going to waste food we'll pay for it gladly. But we actually know our limits and while we order big, we eat big and finish what we order. I want to brush this off as a one time bad experience but I doubt I'll be back after this. Disappointed that a restaurant I liked so much has changed for the worse. I still give it 3 stars since the food was okay not great, but the attitude from the manager is what dragged this experience way down.
Been here a few times when they opened and loved all my experiences. They had great service, great food, and most importantly, they had a fairly decent price. Came here for dinner two nights ago and although the restaurant itself looks the same, a lot of things were different. I'm not sure if they changed management recently, but I was pretty disappointed with my visit. Changes: -Their dinner menu is ONLY AYCE when before, you have the option of getting an entree or roll if you're not that hungry -Menu is also more condensed; they took out some of the food items and added a hibachi section -Drinks are not included, when before they were. (We did not know of this change.. soda is $2.50 and soda water is $1.50 just fyi) -Price changed from $34.95 to $36.95 (adult) -Pepper Tuna used to be very moist and good, but it was dry and lacked flavor -There is now a limit of 2 hour seating when before there were none -For Sashimi, there is now a 20 piece max for each item, when before there were none -There is also a fee now for wasting food (not sure how much though) We had our usual and ordered their seafood boil, which is a limited option. Sashimi was great, no issues there. Edamame wasn't steamed all the way, not sure how you can mess that up. They took out their stir-fry noodles, which was one of my favorites so that was disappointing. They had a tom yum soup, but turns out it was a typo(?). Onto their seafood boil. They have 3 different flavors of cajun, garlic butter, and something else. Our mistake was getting their cajun. The boil consisted of 4 shrimps, 4 crawfish, 2 mussels, and 1 potato. The only great thing was the crawfish and potato. Shrimp was overcooked. Now let me talk about their cajun seasoning or sauce....What recipe did they use??? Cause that sauce was TERRIBLE. It was NOT cajun. It was more like a thick salad dressing sauce and it was NOT GOOD. They should maybe use a different kind of cajun recipe or maybe not sell something cajun-y cause they are a sashimi/sushi place, NOT a seafood boil place. Our boil was also lukewarm, if not warm and lowkey seemed like it was left out and not fresh.. We finished it not because we wanted to, but more so because we didn't want to get charged for wasting food so that's pretty sad. You are better off going to kickin crab for a much better and tastier experience. They also sell cocktails now for $10. Overall, this place used to be great and we would always recommend other people to come here, but after our most recent visit, we will probably go to other ayce sushi places around the area. For 2 people, you can easily spend over $100+ just on their new prices and drinks..
It's one of the best sushi places I've been to. Very fast to bring your orders, servers are amazing. Most importantly the food was fresh and delicious. Definitely will be back.
All you can eat! Delicious! So many choices,fresh fish and delicious entrees and appetizers service is wonderful and I love the atmosphere I can't wait to comeback
All you can eat sushi...place was cute i didn't love the rolls unfortunately and our service was really slow it was hard to order so that was a little frustrating I'd give it another shot though and overall for the price it's a good place to eat sushi
Went past Thursday with some great friends, luckily regulars @ Sushi Marsha for some fantastic AYCE Sushi and had great service by staff. Ambiance is great, staff excellent, food exceptional! Will definitely be back for MORE
Walked into Sushi Masa in Plano for the first time and grabbed a seat at the bar. The bartender was super friendly and outgoing , which made me feel right at home. There was a chatty couple sitting next to me, we all starting talking, it's was such a fun vibe. The bartender gave us some recommendations on what to order. Every dish was tasty, and I loved most of the portions was small, perfect for trying a little bit of everything. The biggest surprise, the Sashimi was included in all you can eat MENU ! Didn't expect that and it totally made my night . Definitely coming back for more good food and good company!
First time here...and Sidney made sure it was a five star visit. She was very attentive to our table and made sure we were satisfied. Food was excellent. Sashimi pieces were somewhat sliced smaller than what I'm used to. The LSU roll was great and I had to reorder it to enjoy it again. It's a nice big restaurant that seems well maintained. Definitely worth the price!
My new favorite AYCE sushi near home! Took the family here on a Wednesday night and surprisingly a decent dinner crowd. Short 15min wait for table for 4. Wait was worth it. Service was quick with taking orders and food coming out. Food came out less than 10min after placing our order. Decent selection for appetizers, cooked entrees, sushi, sushi rolls, and sashimi. AYCE dinner comes with free fountain drinks and dessert! Highlights had to be yellow tail sashimi. Melt in your mouth delicious. Rolls were good but caution because ordering can get you full quick! Lastly, try the fried rice! I think they put butter in the fried rice!
I love their AYCE here because they have fresh sashimi and they have scallops! I always enjoy my meals here with their top-notch service.
For the price, I would come back. The quality is good enough for an AYCE. If you're really into omakase and top tier sushi, maybe skip this spot but if you want to indulge in some seafood/ craving salmon, it's a great spot.
3 months ago
This was our first time visiting, and it certainly won't be our last! Tristan recommended this restaurant, and we're so glad we decided to give it a try. We visited during lunch, and Maden was our server. From the moment we were seated, he was attentive, friendly, and genuinely welcoming. He made sure our drinks stayed full, checked on us at just the right times, and provided outstanding customer service throughout our meal. The food arrived quickly, fresh, and piping hot. Every bite was absolutely delicious, and it was clear that great care went into both the preparation and presentation of each dish. The quality of the food exceeded our expectations and made for an exceptional lunch. Overall, we had a fantastic first experience. read more
I went to Sushi Masa on a Monday evening and there were no lines at all. I am impressed by the selection that they offered. They offered sushi rolls and nigiris but they also offered soup and side dishes. It is a large restaurant and it accommodates large parties. read more
15 days ago
1 month ago
9 months ago
I was genuinely so impressed with the fish quality and the sushi here. The rolls were all delicious and the sashimi was so fresh. Our waitress Olivia was so pleasant and professional, it made our experience that much better This is definitely going in my top DFW sushi spots! read more
6 months ago
The sushi in this restaurant is incredible! The ingredients are fresh and their specialty rolls are very unique and tasty as well! Our personal favorite was the Valentine Roll, as it had the best taste and had a memorable appearance as well, as it was pink! The staff were very efficient and the service was so quick! I highly recommend this restaurant! Also important to note, the rolls are usually between $5-10 for the regular rolls and $12-$15 for the specialty rolls, which makes their sushi quite affordable. They also have an " all you can eat" sushi for $36, but as we didn't eat more than one or two rolls per person, that didn't seem worth it to us. read more
I've been to Sushi Masa probably 6 times in the last year since they opened and what started as an amazing deal for good sushi has sadly fallen off hard. I understand that buffets need to be profitable but this is the first time I've had the leftover extra charge actually used as a threat **while still eating my meal** not to mention that the fish quality has suffered. During my last visit I noticed that they redesigned the menu with new restrictions, specifically on sashimi. There is now a 20 piece per fish type restriction for each order. Which is fair since you can just order more on the next round (no more 60 salmon sashimi orders for me lolol). But what leaves a bad taste is that even when we ordered within their restrictions, we received less than what we ordered. At a table of 10 adults at two tables, and we were told that the restriction was per table, so we could order two times (so 40 pieces). We did that and received less than 20. Again not the worst since it's all you can eat. I give it a pass since we still got most of our order. We then ordered a large plate of nigiri, which we gladly began eating. The server then brings out another identical plate which we respond by saying we are already currently eating it and didn't order a second one, literally pointing to the plate on our table. After talking to the manager the server says we have to eat it or get charged. Next, we ordered a large order of hand rolls. First round was great, delicious. Decided to order the exact same thing again, but the spider hand roll that came with cucumbers the first time didn't the second. Plus the rice to fish ratio was obviously changed so there was more rice now. We could tell the manager was unhappy with us and was trying to limit the food brought to our table. It's a buffet, par for the course that we will put in big orders. Don't reciprocate with a poor attitude that begrudgingly gives us portions of food smaller than what we ordered. If we are going to waste food we'll pay for it gladly. But we actually know our limits and while we order big, we eat big and finish what we order. I want to brush this off as a one time bad experience but I doubt I'll be back after this. Disappointed that a restaurant I liked so much has changed for the worse. I still give it 3 stars since the food was okay not great, but the attitude from the manager is what dragged this experience way down. read more
8 months ago
Been here a few times when they opened and loved all my experiences. They had great service, great food, and most importantly, they had a fairly decent price. Came here for dinner two nights ago and although the restaurant itself looks the same, a lot of things were different. I'm not sure if they changed management recently, but I was pretty disappointed with my visit. Changes: -Their dinner menu is ONLY AYCE when before, you have the option of getting an entree or roll if you're not that hungry -Menu is also more condensed; they took out some of the food items and added a hibachi section -Drinks are not included, when before they were. (We did not know of this change.. soda is $2.50 and soda water is $1.50 just fyi) -Price changed from $34.95 to $36.95 (adult) -Pepper Tuna used to be very moist and good, but it was dry and lacked flavor -There is now a limit of 2 hour seating when before there were none -For Sashimi, there is now a 20 piece max for each item, when before there were none -There is also a fee now for wasting food (not sure how much though) We had our usual and ordered their seafood boil, which is a limited option. Sashimi was great, no issues there. Edamame wasn't steamed all the way, not sure how you can mess that up. They took out their stir-fry noodles, which was one of my favorites so that was disappointing. They had a tom yum soup, but turns out it was a typo(?). Onto their seafood boil. They have 3 different flavors of cajun, garlic butter, and something else. Our mistake was getting their cajun. The boil consisted of 4 shrimps, 4 crawfish, 2 mussels, and 1 potato. The only great thing was the crawfish and potato. Shrimp was overcooked. Now let me talk about their cajun seasoning or sauce....What recipe did they use??? Cause that sauce was TERRIBLE. It was NOT cajun. It was more like a thick salad dressing sauce and it was NOT GOOD. They should maybe use a different kind of cajun recipe or maybe not sell something cajun-y cause they are a sashimi/sushi place, NOT a seafood boil place. Our boil was also lukewarm, if not warm and lowkey seemed like it was left out and not fresh.. We finished it not because we wanted to, but more so because we didn't want to get charged for wasting food so that's pretty sad. You are better off going to kickin crab for a much better and tastier experience. They also sell cocktails now for $10. Overall, this place used to be great and we would always recommend other people to come here, but after our most recent visit, we will probably go to other ayce sushi places around the area. For 2 people, you can easily spend over $100+ just on their new prices and drinks.. read more
8 months ago
It's one of the best sushi places I've been to. Very fast to bring your orders, servers are amazing. Most importantly the food was fresh and delicious. Definitely will be back. read more
8 months ago
All you can eat sushi...place was cute i didn't love the rolls unfortunately and our service was really slow it was hard to order so that was a little frustrating I'd give it another shot though and overall for the price it's a good place to eat sushi read more
Went past Thursday with some great friends, luckily regulars @ Sushi Marsha for some fantastic AYCE Sushi and had great service by staff. Ambiance is great, staff excellent, food exceptional! Will definitely be back for MORE read more
Walked into Sushi Masa in Plano for the first time and grabbed a seat at the bar. The bartender was super friendly and outgoing , which made me feel right at home. There was a chatty couple sitting next to me, we all starting talking, it's was such a fun vibe. The bartender gave us some recommendations on what to order. Every dish was tasty, and I loved most of the portions was small, perfect for trying a little bit of everything. The biggest surprise, the Sashimi was included in all you can eat MENU ! Didn't expect that and it totally made my night . Definitely coming back for more good food and good company! read more
First time here...and Sidney made sure it was a five star visit. She was very attentive to our table and made sure we were satisfied. Food was excellent. Sashimi pieces were somewhat sliced smaller than what I'm used to. The LSU roll was great and I had to reorder it to enjoy it again. It's a nice big restaurant that seems well maintained. Definitely worth the price! read more
My new favorite AYCE sushi near home! Took the family here on a Wednesday night and surprisingly a decent dinner crowd. Short 15min wait for table for 4. Wait was worth it. Service was quick with taking orders and food coming out. Food came out less than 10min after placing our order. Decent selection for appetizers, cooked entrees, sushi, sushi rolls, and sashimi. AYCE dinner comes with free fountain drinks and dessert! Highlights had to be yellow tail sashimi. Melt in your mouth delicious. Rolls were good but caution because ordering can get you full quick! Lastly, try the fried rice! I think they put butter in the fried rice! read more
4 months ago
I love their AYCE here because they have fresh sashimi and they have scallops! I always enjoy my meals here with their top-notch service. read more
For the price, I would come back. The quality is good enough for an AYCE. If you're really into omakase and top tier sushi, maybe skip this spot but if you want to indulge in some seafood/ craving salmon, it's a great spot. read more
Personally for me, this place is a wonderful place if you want decent all-you-can-eat sushi for a reasonable price. If you do the all-you-can-eat, you do get a complimentary drink (1 alcoholic drink or soda). There's really not a limit to how many pieces you want to order but you do get charged if you waste food. I'd say the only thing I'm not a fan of here is the noodles. The tuna and salmon are sublime. read more
PSA: They no longer do lunch AYCE prices on the weekends starting this month. Today I took my friend to sushi masa because last time I went they still had lunch AYCE pricing on the weekends which was around $21.95 per person. They must've quietly changed it because every table that got sat around us had the same question for the servers. The waiter informed me that they stopped doing it starting this month which was a bummer because it was such a great deal. Now on the weekends the AYCE price for lunch and dinner time is $34.95. We ended up still doing the AYCE option because their sushi is pretty great quality. I feel like we ate our money's worth despite the price increase and left satisfied. Their salmon is so buttery, I love it! We went on Sunday at noon and there was no wait. The restaurant itself is spacious and started filling up a bit closer to 1pm. There is also a lot of parking here. read more
Was referred here by a friend, and glad they told me about this restaurant! The location is perfect. Lots of parking and close to willow bend mall. Came here with several friends and was impressed with how clean and welcoming the staff was! This was the first visit for us! We had the best waitress ever Nami! It was Nami's 1st day too. We were so lucky to be paired with her! She was an incredible person. Nami made this visit additionally memorable. Our table was kept clean and she anticipated our needs before we even knew what we needed. The lunch menu of AYCE for $21.95 was very generous. Make sure all your guests are on board with the AYCE. No leftovers or takeout are allowed. Otherwise, you will be charged Ala carte. Those are the rules. It's important everyone respects them, therefore as consumers we don't see an increase in price for the lunch menu! I think we ate almost everything on the lunch menu. Including doubles of something's. Impressive! Don't come alone to enjoy the AYCE, this is a shared menu to reap the benefits! Love this place! April 2025 read more
2 months ago
6 months ago
Recently visited this place to try their AYCE sushi and I'm definitely going back!! I went for lunch and you can actually order lunch or dinner price (bigger menu). Dinner includes sashimi and more rolls and other things but I felt like there were plenty of good options for lunch already. I can't remember the names of all the rolls we ordered except for Rainbow Roll. Plenty of appetizers to choose from as well. Overall the quality is there but they are definitely strict about charging for leftovers. We had some left and were wanting to take it home. They would charge for waste or charge for you to take it back so keep that in mind when you order. I just say that because not all restaurants who claim there'll be charges for waste actually follow through. The place has a nice ambiance and it's big. Everything is made fresh. Definitely worth visiting especially if you're looking for AYCE! read more
2 months ago
1 month ago
1 month ago
10 months ago
I literally screamed when I stumbled across Sushi Masa because I haven't had it since moving from Louisiana, and I didn't realize how much I missed it until that moment. This place was such a nostalgic win. The spicy kani salad was exactly how I remembered it creamy, spicy, and piled high with flavor. And the cucumber wrap roll? Everything I needed and more. Fresh, crisp, and so refreshing, with that perfect balance of sweetness and heat. Both dishes tasted like home in the best way. The presentation is beautiful, service was friendly ,the portions are generous, and everything came out fast and fresh. It's rare to find a spot that brings you right back to another chapter of life, but this one did it for me. So happy I found this place again read more
7 months ago
I went here a while back on 9/11/25 but forgot to make a review. To start our server at the time Maddison, was the GOAT, told him we were here hungry and he kept coming back for orders and orders. It was a weekday at around 3 so not busy, and we got our food pretty quick each round. sushi quality was nice and really enjoyed. My favorite roll there was the i-10 roll with the mango slices on top; still thinking about it to this day. However since then, I heard the place has gone kind of downhill, but am not speaking from experience. Probably gonna go check it out again. read more
1 year ago
First time coming here, and it was disappointing. We sat in the bar area with a table. My sister and I went for lunch and ordered the lunch special rolls. My order took awhile for it to come out even though we ordered the same thing. After waiting, I didn't think my rolls would come to this quality. They were poorly wrapped and the avocado didn't look too great. The cuts inside were terrible. Every time I tried to pick up a piece with my chopsticks the roll came apart. It wasn't a pleasant experience. Our waiter was nice though, but food was a let down. read more
This is the best sushi deal in town for $34.99 AYCE (All You Can Eat) for dinner! Their menu is massive!! Not only do they have sushi rolls, handrolls, nigiri and sashimi, they also have plenty of apps to choose from like dumplings and egg rolls etc but then you can also choose form the hibachi menu to get teriyaki chicken with noodles or fried rice and then end it off with some dessert like green tea ice cream or fried Oreos! Legit spot! This place gets busy on weekends so expect a wait if you're not on the wait list already. The service honestly depends on the server you get but for the most part, they're all super friendly and knowledgeable about the menu. They give great recs too! The food comes out fairly quickly as the dishes get made fresh! Apps first then sushi rolls which are followed by dessert. Oh and you get a free drink with refills too! This has become my new fav sushi spot in Plano! I get it's not super premium sushi like uchi, but I'd rate it closer to edoku or densetsu level imo. For this price, they wow me each time! Oh and kids are $10 AYCE I believe - which is amazing! Def come here with friends and family- there's something for everyone to love! Oh and love the decor they have for each season super cute! Can't wait to be back! read more
** All things considered a great all around spot for AYCE sushi. The lunch special is definitely a good deal that I would recommend to take advantage of. I've eaten at Sushi Masa with my wife a few times at this point, and each time we've been able to satisfy our sushi cravings with the lunch special they offer here. Its started becoming our go-to for sushi. We primarily go for the nigiris - sushi and eel, and we like how they prepare fish to rice ratio where its not too much rice per piece. The fish has been fresh each time, and they also have rolls for those who prefer that style. I personally also like ordering miso soup and seaweed salad to cleanse my palate between rounds of sushi. The interior seems relatively new and updated. Would definitely recommend checking this spot out! read more
7 months ago
4 months ago
Best AYCE sushi I've had in a while Good rice ratio. Flavors on point. $21.95 for lunch is such a good deal. I would pay that much and more going to any normal sushi restaurant The rolls tasted like the speciality rolls you would get at any normal sushi restaurant in Dallas Shaggy dog is my absolute favorite roll and they have that here. All the rolls we tried were great. Tempura was not bad. The fried rice reminded me of hibachi rice My friends got the unagi and salmon nigiri, which were solid they said Service was good and fast. Jaden was our server but all the servers were quick to clear plates, bring food, bring drinks Definitely check this place out. read more
Took advantage of their all you can eat dinner. This is a great deal! I was very impressed by the quality of all of the fish. Our server was great and everything came out pretty fast. He made great recommendations and let us order a little bit at a time so we wouldn't over do it. They have unique rolls that are all offered with the all you can eat, plus drinks are included. I didn't love the tempura banana dessert but the food itself was all great. The inside looks elevated and clean. Would definitely come back! read more
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