This place is amazing! I ordered delivery from the midtown location and wasn't too impressed but I wanted to try another location, eating at the restaurant. What a difference! Me and a friend both got "Don't think just eat" (a pretty good deal at $76) which is their omakase plate with the best of everything; edamame, sashimi, negiri and hand rolls. Everything was great and brought out in perfect timing. Hands down, the best albacore tuna negiri I've ever had! For a chain restaurant, this place is the real deal.! read more

SUGARFISH | Soho - Chutoro Sushi (2-Pc) and Lobster sushi (2-pc) I LOVED the chutoro! - Sushi Bars Near Me - New York, New York

Could improve its execution. While traveling in New York, I stopped by SUGARFISH. This place doesn't take reservations and gets pretty full even on weekdays; so come prepared to wait, but the process is pretty flawless. The restaurant offers an environment perfect to enjoy a meal solo or with friends. When it comes to the food, the menu revolves around some set menus but also has options for à la carte ordering. I went for the $50 menu; keep in mind this is a no-tipping restaurant, and the portion was quite alright for the price. What makes SUGARFISH a bit difficult to rate is the execution. Although on paper the dishes and the combinations are great, decent fish quality; sushi served with warm rice really takes the spotlight away from the fish. Not sure if this is by design or an execution issue. So SUGARFISH was mixed for me. I think for $50, what you get is great value, but the warm rice makes this a tough spot to recommend. My Criteria 5 stars: The best food I have ever had, or an excellent option given the price. 4 stars: Good food, a restaurant I look forward to trying again. 3 stars: Good food, a restaurant that I am indifferent to. 2 stars: Below average experience, will not go again. 1 stars: This restaurant should be closed. read more

Let's preface this by saying that the food at any location of Sugarfish will always be consistently good. I'll even say that the rice holds up better at this location than the others. That being said, the service was subpar for me. Not sure if perhaps Christmas Eve had something to do with it but they were all unfriendly and inattentive. I sat at the bar and was waiting to order. Typically, Sugarfish doesn't have a designated server per section. I was sitting at the bar right by the kitchen window and instead of taking my order, this server just stood at the kitchen window waiting for food to be ready while giving me the side eye. Usually when they bring a course over, they tell you what it is and they didn't bother doing that. Overall, just very unpleasant experience. Will not be returning to this location for sure. read more

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SoHo is definitely one of their busier locations. I went around 3PM on a Saturday but had to put my name down on the waitlist and it took about 40 minutes before I was seated at the bar. (There's a Trader Joe's across the street so I ran some errands while waiting!) Try going as soon as it opens to avoid the long line. I normally get the Trust Me Nozawa but this time around I just got the regular Trust Me set for $50 (after tax) and I still left pretty satisfied! I believe their lunch & dinner menus are different, and it changes after 3:30PM. A tried & true staple and worth the wait. Very solo-diner friendly! I've also had Maple as my server twice now and he's lovely! Tip: Go to Sugarfish twice in a year and you'll get a free Trust Me set on your birthday if you sign up with your email! (Ask your server for details on how to sign up) read more

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Another amazing meal at Sugarfish! Great service & very accommodating to people who are still learning about different types of sushi read more

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I'd categorize Sugarfish as a solid mid-tier sushi chain. It's straightforward and classic, offering consistent-quality cuts in a more upscale and intimate setting making it perfect for dates or small groups. They're also a no-tipping establishment which gives them a competitive edge in terms of pricing. Their concept leans toward a "faux omakase" experience. The menu consists of set options that are brought out - usually two pieces at a time. You can also order extra individual pieces or upgrade your set if you're still hungry afterwards. One downside of being a chain is the lack of creative freedom given to the chefs. They don't experiment beyond the predefined sets, so if you're looking for a true omakase experience with inventive pairings and surprises, this probably isn't the place. That said, if you're craving sushi and want something reliable, Sugarfish is a great option to scratch that itch. read more

15/10 every time I go. The best, most fresh fish you'll find in the city for the most decent price. I go everytime I am in NYC. There's never been a time where I am disappointed, it's only ever been consistent and if better every time I go. The rice, the menu, the drinks, unbelievable. Best sushi ever. It's a staple for a reason. read more

Came here for a very early dinner at 5 and was able to get seated immediately without a reservation. We chose the $36 Trust Me Omakase and everything was delicious. The interior is bright and modern with good views of the entire space. Service was attentive and not too pushy. Will definitely be back! read more

SUGARFISH | Soho - Sushi from Trust Me Omakase - Sushi Bars Near Me - New York, New York

Overall: C // 3 stars Sugarfish is a no-tipping restaurant that offers a Trust Me Omakase at a competitive $39. Despite the no-tipping, the staff are equally friendly and respectful, even moreso than the average tipping establishment, which I appreciate. As for the food, if you are looking for a light and quick meal, this could be a good spot. If you are looking for something more sophistocated or well made, this is not the place for that. (1) Edamame: lightly salted, and mundane starter. (2) Tuna: pleasantly flavored appetizer with beautifully marbled fatty tuna; unfortunately, the presentation detracts as this premium cut is just slopped onto the plate. (3) Albacore: looks fine at first glance, but the rice ball is poorly shaped such that it just disintegrates on contact; albacore is a bland fish, so it needs more support beyond just ponzu. (4) Salmon: the intended flavors come through being sesame forward, but given that the salmon quality isn't top notch, the lack of flavor development is a detriment here. (5) Toro Handroll: aside from the tuna being hidden, this handroll is actually relatively nicely made; unfortunately, the flavor profile could not be more mundane. (6) Yellowtail: the marbling of this cut is beautiful, and the light seasoning here is acceptable here. (7) Sea Bass: this one is drenched in so much soy, the rice is just impossible to eat in a civilized manner. (8) Crab Handroll: the crab is pleasantly blended with a classic mayo pairing; too bad it is hidden from sight. Food: -1 Presentation: E Price: E Atmosphere: E Service: +1 Menu: E Overall: 3 stars Insta/Yelp/Beli/TikTok: @amei_eats read more

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We got the "nozawa trust me" lunch omakase which was a really tasty spread. All the fish was so buttery and literally melted in my mouth. The quality was great. Our server was also super attentive and came back after bringing us a plate because there was a nick in one of the nigiri's and she brought another one out without us saying anything. read more

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Came on a Thursday at 6pm for two people and were seated right away. We got the Nozawa Trust Me set, it was filling and the fish was fresh. My favorite pieces were the Bluefin Otoro and salmon. The handrolls seaweed was chewy and not very fresh so when I was eating it, it was tough to get a clean bite without the handroll falling apart. It got busier as the night went on, and while our food came out timely, no one came to refill our waters even after a good 30 minutes. Overall, with all the options of affordable omakase nowadays, not sure I'd return but glad to have checked this one off. read more

SUGARFISH | Soho - Bluefin Otoro Sushi, Sea Bass Sushi, Japanese Yellowtail* Sushi - Sushi Bars Near Me - New York, New York

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We tried multiple times to eat at Sugarfish and finally got to try it! It is difficult to get a seat because they don't take reservations and you can only be seated when everyone in your party is there. They do have waiting areas with seats, which is good because you need to be waiting in the restaurant. I was surprised that the restaurant is dog friendly and we saw a few cute doggos dining in! There are multiple omakase menu options ranging from the Trust me light to the Nozawa Trust me. The omakase starts with steamed edamame and then you can a variety of tuna, salmon, sea bass, sea bream, and Dungeness crab nigiri and hand rolls. As someone who loves sashimi, I wished they had more sashimi options, but in terms of the sushi the salmon nigiri was very good. My favorites after salmon was the sea bream and then the crab hand roll. The hot green tea was a great beverage to pair with the sushi items! Overall it was a good option for relatively good sushi for the price, especially for lunch. read more

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I got to dine at the bar and redeem my birthday TrustMe today!!! (It is dine in only and no carry out - just requires you to visit Sugarfish twice the rolling year prior by filling out a little card at the end of your visit). There was a little confusion initially but I ended up really enjoying my experience - at the bar, Maple was helping me and was super kind and upbeat! It was lovely to see how all guests are treated with the same kindness and taken care of. It wasn't too busy on a Saturday right around 12:30PM, but everyone was moving with a sense of urgency and working together to make sure all the diners had their requests fulfilled. This is a very cute location and I will visit again. read more

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This place is absolutely wonderful! Everything is fresh and beautifully prepared, the service is excellent, and the atmosphere is very pleasant. A perfect spot to enjoy great sushi. read more

SUGARFISH | Soho - Sushi Bars Near Me - New York, New York

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Went on a Thursday evening around 6 and they quoted an hour wait. Sugarfish is walk-in only but they will text you when your table is ready so we went to a nearby bar while we waited. It only ended up being 30 mins to get our table. The staff was very friendly and the place was cozy. Not ideal for a large group but for 2 people it was great. There are a few set menus, but I went with the Trust Me Lite. The sushi is extremely fresh and flavorful. I enjoyed everything I tried. Would definitely go back again. Also - gratuity is baked into their prices so pricing is extremely straightforward. read more

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this is a pretty solid lunch spot, i ordered the trust me -- the standouts to me were the tuna sashimi (the ponzu and chives were so flavorful) and the seabass sushi with the yuzu ponzu, the rest of the dishes were not too impressive. the servers were very attentive and the place filled up fairly quickly on a wednesday at noon. Be warned that they do not accept apple pay, i forgot my wallet and had to provide a card number for them to manually input. read more

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When you come to sugar fish you always know what to expect and never leave disappointed. My friend called it the "McDonald's of sushi". Not in the level of quality but in the way that every location has the same expectations and they're always met. The "nozawa trust me" menu is definitely the go to, trust me;) perfect amount of food everything is fresh and delicious and at a very fair price. They don't take tips but are very attentive to their customers and explain each dish out as it comes. Place is always packed but still feels intimate. Definitely recommend for a nice bite that's not too fancy and doesn't break the bank read more

SUGARFISH | Soho - Tuna with ponzu and chives - Sushi Bars Near Me - New York, New York

I came here as a walk-in an hour before closing for their omasake. The hostess originally quoted 1.5 hr wait, so I asked if that meant I was out of luck for that night. She said it might be faster since I was a party of 1. I stayed, and took my chances, and there was a seat that opened up at the bar within 15 minutes. I originally wanted to order the more expensive omasake set, but they were out of that. Overall, I thought it was good, but not extraordinary. I guess for the price, it was worth it. If you are looking for a reasonably priced omasake experience then this place is it. read more

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Allison and Chey were INCREDIBLE. I will never go to another location in NY if they are here in SOHO. She was able to recommend something to me that I would've never tried. It was DELICIOUS. Whoever hired these two ladies...you knew what you were doing and you knew the impact they would make here. read more

Honestly I don't understand the hype. This place may deliver consistently but nothing blew me away. It is a decent price for the meal you get but there are most certainly better places in NYC. The food was fine- fish tasted good. The service was decent enough..we ordered the trust me which comes out in a tasting menu style. We did not see our waitress much after placing the order as the food is just brought out as ready! The ambiance was intimate with low lighting which was nice. I will say this would be a good date spot for someone who likes sushi but isn't too adventurous. read more

SUGARFISH | Soho - Trust me - Sushi Bars Near Me - New York, New York

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Insane--in the best way. They need more locations. The fish is incredibly fresh and delicious, and the service is always great. There are very few restaurants I'd wait in line for, and Sugarfish is definitely one of them! read more

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Went here for a solo lunch and I do not regret. The omakase was so delicious and the service was very fast and friendly. I enjoyed all of the dishes. The ambiance was pretty bland but the food makes up for it! read more

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100% delicious. Fresh - different - perfect - simple - lots of obvious attention to detail. read more

Still 40 minutes wait at 9:30 pm. Very popular restaurant due to the fresh fish and warm rice. They have 8 rice cookers cooking rice constantly. read more

SUGARFISH | Soho - Rice cookers - Sushi Bars Near Me - New York, New York

Thoroughly enjoyed our entire dining experience. We were Promptly and warmly greeted, ushered to comfortable seating, and served edamame appetizers . The menu offers 3 packages and/ or individual rolls etc. Facilities are spotless, and there is a no tipping policy. Prices reasonable . Just go read more

SUGARFISH is always great, no matter which one you go to, on either coast. We popped into the SoHo outpost, cheery and crowded on a Monday lunchtime. Just be prepared to sit on top of the people next to you! We got the Petit combo, which started with lucious toro, then three pristine pieces of nigiri: abalone, salmon, and shrimp. And then a perfect toro hand roll. Service was friendly but a bit disorganized and I'm dinging SUGARFISH one star because the bathrooms were filthy! read more

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One of my simple pleasures in life is going to the Sugarfish bar by myself, ordering a Trust Me ($43), a hot green tea, and just chillin. I think if Plato or Socrates were alive today, they would be going to the Sugarfish bar on their lonesome to really think some sh*t through. Most people get takeout because they want the cute little box, but when you dine in the portions are spaced out and come one after the other in a manner that is perfect for my stomach. I am notorious for being an overeater because I'm a little chunkster, so having a set amount of food is ideal for me. I think the spaced out portions allow my stomach to digest the fish slower, so I don't eat as much but am still satiated. That might just be some bro science, but whatever. The fish is always top quality. I don't know how they stay so locked in with so many locations, but Sugarfish is still a top 5 sushi location for me in NYC... but tbh I think the sushi scene in NY is about as overrated as it gets. Everyone always balks when I say that but when I ask their favorite place it's always "uhhhh uhhh... ummm... I mean there's just so many.... uh...... Bond St is good..." If Bond Street is the best we got we are in TROUBLE. You're probably reading this, ready to interject with some niche Omakase place that costs $150 per person... If that's the best we got we are also in TROUBLE. Omakase is an industry plant, but they hate to talk about that... I will leave you with a quote from my boy Plato that I feel ties in pretty well here: "Sugarfish is a top 5 sushi spot in New York City, and if you disagree, you're wrong... also sushi in LA is much better than NY." IG @jnov_ Tiktok @jnov_reviews read more

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A friend of mine recommended this restaurant and I'm so thankful she did as we thoroughly enjoyed it. We were there for lunch and it was super busy, but we only had a five minute wait before we were seated. Right on the menu (and their website) they explain that they serve simple, traditional sushi - where the rice is always warm and the fish is super fresh. Boy, did they deliver on that promise! It's not your typical sushi restaurant menu with all the special rolls but what they offer is perfect and the quality of their food is outstanding. My friend ordered a couple of maki rolls and loved them. I ordered one of the three prefix lunches (called Trust Me) that included edamame, sashimi, sushi, and hand rolls. Their serving style reminded me of an Omakase meal as they deliver the food to your table as it's ready and instruct you to eat it when it arrives so it's fresh. Let me tell you, everything was absolutely exquisite! I'm not in the city that often anymore but the next time I come in, I am definitely going to Sugarfish again. Thank goodness they have a few of them throughout the city. I only wish they had one or two on Long Island! read more

The food here is always consistent and great across all of their locations. They have a firm dedication to quality and Sugarfish has always been a staple. We are frequent eaters at the Midtown and Flatiron locations, but stopped by the Soho location for a bite. The food was great, but this location gets 1 star for its service. We dined here on 7/13/25 and got 2 Nozawa Trust Me's. Towards the end, we ended up waiting 20min in between courses. Our empty dishes were at the table for a long time, yet servers did not notice them until much, much later. As a server finally took the plate, I casually asked if the kitchen was running slow or anything due to the long wait time. The server was so kind and apologized, and quickly notified the manager. As the we received our last sushi course, a young, blonde lady approached our table, introducing herself as the manager. After explaining that we had to wait 20 min before anyone took our empty plates, she promptly told us, "Well usually if you eat faster, the servers will take your plates sooner." I was so baffled at her attitude and even after explaining again that it was not an issue of us eating "quick enough", she told us, "well what would you like for us to do, send the last course now?" After this incident, me and my partner will not be dining at this location ever again. They clearly need to work on their service and it was completely unacceptable that the manager was acting so unprofessionally. Save your time and dine at their other locations, where we've only experienced quality service. read more

Had the Nazawa trust me $59 combo. Included were: Tuna Sashimi and edamame to start. Great opening. Albacore, Salmon, New Zealand Sea Bream (2-Pc each) . Albacore was awesome. Toro Hand Roll Yellowtail, Bluefin Otoro and Sea Bass Sushi (2-Pc each ) came next. Was also yummy and especially otoro was a treat. Lastly , Blue And Dungeness Crab Hand Roll came to round off the meal. Service was superb . Everything came like clockwork and water was promptly refilled, staff was smiling polite and introduced by first name. We never had to wait for plates to clear. Overall pleasant experience in a modern izakaya style setting. My only real gripe was the rice. It was poorly assembled and each piece was barely held together. Pro tip, if you have shellfish allergy they will swap out courses like crab or shrimp for fish options. Lastly if you want to do walk ins, weekdays around 4/5 is ideal time. read more

Every time I sign up for the wait at this location, it ends up being a 3 hour experience. If you're a solo eater, they make you wait until a bar seat is available because they don't want you to take up a seat at a table. It makes no sense because tables are always available. Definitely go to another location if you're a solo eater. I never have an issue at any of the other locations. A huge waste of time. read more

This restaurant is excellent. The food is delicious and the service is always great. Check it out!

I have heard so many amazing things about Sugarfish, so I was excited to try it on a Friday evening. Since they don't do reservations, our group of 5 waited in the lobby and even though we were told that we would be seated in half an hour, it ended up taking an hour. We ordered edamame for the table and some of us ordered the Trust Me set while others ordered our own combination of handrolls. To be honest, although the edamame is supposedly very good at sugarfish, it was very average to me and I've definitely had better edamame elsewhere. The individual courses also took some time to arrive and we felt that there was too much time between the courses. Personally, I ordered the yellowfish, crab, scallop, and salmon. My ranking of the four would be the scallop, salmon, crab, and yellowfish. The crab handroll had a strong crab flavor with a decent amount of mayonnaise. The yellowfish had a very faint flavor, hence its position in last place. However, the scallop was by far my favorite and I would definitely recommend it. The service was great, as one of my friends loves eating the provided ginger, and he provided another full plate of ginger without being asked. Overall, I had a great time at sugarfish and would consider trying one of the sets next time! read more

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Any time I am in LA or NYC, I HAVE to go to Sugarfish. The quality of the food and the service do not miss, and I feel like it's fairly priced especially for the array of food you get, and how fresh everything consistently is. I always opt for one of the tasting menus, varying by size/amount based on how hungry I am. They are a non-tip establishment - the price of tip is factored into the menu costs. I love to sit at the bar if I'm by myself or with one other person- it's intimate and fun! But I also love going with a group of friends and sitting at a table. read more

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The sushi was AMAZING. I was always a big sushi fan but never really went to fancy stores for sushi - too expensive for me . Today was the first time I paid for high-end sushi (yes I know this ain't omakase ). My experience was great, the sushi was so soft and honestly tastes so different from the sushi platters we used to buy or the rolls we ordered at restaurants. I finally start to understand why people would pay ALOT for fresh and good sushi. I came during lunch time had the Trust Me set that was $37 pre tax - this is a NO TIP restaurant. This price is totally affordable too. Overall, Sugarfish seemed to be a good value restaurant that is a must try during their lunch time deals. Would totally recommend coming to try at least once! read more

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We needed more sushi after last night at Nobu and walked briskly down to this location. It's crowded and we only had to wait 20 minutes before our name was called. Ordered the trust me lite since I'm having dinner at 5:45 pm. The seaweed is so crispy!! read more

SUGARFISH | Soho - Salmon handroll - Sushi Bars Near Me - New York, New York

My friend RAVES about this place so I was really excited to be able to try it for the first time. Be aware that they do NOT take reservations. We had a party of 3 and were quoted a wait of 25-30 minutes, but all in all, we ended up waiting about 75 minutes (!!) for a table. After about 40 minutes, the hostess did offer us seating at the bar, but it was the first time for two of us and we wanted to all be able to talk, so we declined. Parties of 2 that came in after us were able to get seated far more quickly, but there was a point where I could hear the hostess telling people a wait time of over 2 hours. The service is great overall. I got the recommended "Trust Me", which comes with an assortment of sashimi, nigiri, handrolls and edamame. Everything was soo light and delicate and buttery. Even the rice was notably...different. I also added sweet lobster nigiri a la carte and it was great. The sushi came out in courses, typically with two pieces of each nigiri and a quick run through of what you were bring served. Some of the servers spoke so quickly that I couldn't really understand what they were saying, especially combined with the chatter of the restaurant. The restaurant was clean as were the bathrooms. I really appreciated the intentionality behind the experience - them telling you to eat the sushi as soon as they place it down, not to use sauces, etc. I'd for sure come back, but maybe next time I'll try around lunchtime for a quicker dining experience. read more

This is F*** amazing so so good everybody is has to go there. I will get 20 orders of that salmon whip sauce. It only comes with a little bit and it's so good. I'd rather get 20 of it. I was on the road trip to go from New York all the way to Quebec city and I got 40 of those and I have a mini fridge in my Jeep so I put the food in my fridge and I ate it on the way so good did not throw up. The service was amazing. It took like 15 minutes to make 35 of those. I can't believe it and the Ambiance is it really amazing yesssssssss read more

I loved everything about this experience! The pacing of the food was perfect. I ordered the nozawa trust me and ended up ordering an extra roll at the end. This wasn't because I was hungry but because the scallop roll was heavenly. I was amazed by the flavors and the softness of the meat! Would definitely recommend going. Try to get in early because the wait can take some time otherwise read more

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everything here was perfection! the waiter was friendly and got to know us, made sure & clarified any questions we had about the food we got. the food was delectable! fresh fish never tasted so great. even my boyfriend, who usually doesn't care for a refined palette, said that these pieces just melted in your mouth. we ordered the nozawa trust me menu selection (not pictured: toro hand roll) and split it between the 2 of us. granted, we already ate a bit before coming in, but the portion size was good to be split among 2 people (maybe more as a "snack" or light lunch though). the pace at which each course was served was well-done! it wasn't just "done. here's the next" but rather gave some time between each one. tldr; absolutely loved it here! read more

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