The Legendary Malasadas A true Portuguese-Hawaiian style malasada is a work of art, and Sugar Beach nails it. Unlike standard donuts, theirs are fried to a perfect golden crisp on the outside while staying unbelievably fluffy, light, and pillowy on the inside. The Passion Fruit (Lilikoi) Magic: Tasting that tart, bright, tropical lilikoi burst against the sugary, warm dough is unforgettable. It cuts right through the richness of the pastry perfectly. Freshness First: Because they open bright and early at 6:00 AM, getting them warm means you are catching them at peak texture--crisp, airy, and meltingly soft. Mouth-Watering Savories & Pies It's rare for a bakery to completely master both ends of the spectrum, but they strike an incredible balance between decadent sweetness and rich, savory comfort: The Quiche: Getting a morning slice with a perfectly flaky, buttery crust and a rich, velvety egg custard is the ultimate savory breakfast comfort. The Key Lime Pie: A masterclass in balance. The sharp, refreshing pucker of the lime curd pairs flawlessly with a thick, buttery graham cracker crust, making it the ultimate mid-day or post-beach treat. The Croissants: True to artisan form--shattered layers on the outside, a rich, tender, airy web of butter on the inside. The Ultimate Beachside Vibe What truly seals the memory is the pure sense of place. It's a quintessential "cute little bakery"--unassuming, warm, and hyper-focused on quality. Being located right across from the beach means your morning walk isn't just an errand; it's an experience. Holding a warm box of malasadas and a fresh coffee while looking out at the ocean is pretty much peak relaxation. Just remember the golden rule of the neighborhood to avoid heartbreak: they take Sundays off, making Monday mornings all the sweeter when those doors swing open at 6:00 AM again! Service was awesome . Staff was very attentive read more

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I ordered the sugar malasada, Ube and coconut. Honestly, the sugar (without the filling) is tastiest. The Ube wasn't bad but I'm not much of a filling guy though I had to try them. The Ube wasn't bad pretty good though I'm biased toward anything Ube (looove Ube) Lines weren't too long though it was on a weekday. However, earlier the better. Definitely would be a place to recommend read more

7:30am and line out the door. They open at 6am. Right next door to the famous Shaved ice place (Ululani's). The line does go quicker than the shaved ice place though. Famous for the malasada-passion fruit, coconut crème, vanilla, mango, chocolate banana pie, mango lime pie, spam musubi (regular and jalapeño), spinach/mushroom/sausage quiche, every flavor macarons, and ice coffee...plus 3 bags of Hawaiian coffee for family back home...$186 later... Happy family. Eating all day check read more

Sugar Beach Bake Shop - quiche, ham & cheese croissant ,malasadas: lilikoi, mango, coconut, vanillas, key lime & choc banana pie, every macaron, spam musubi - Desserts Near Me - Kihei, Hawaii

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Longstanding bakery in Kihei famously known for their malasadas, which are good but a little dense for me (people do wait in line for these and when they are fresh they are the best). I'm actually a huge fan of their lilikoi key lime pie - that is fantastic! It's the right amount of sweetness mixed with the tartness of the lime and the creaminess hits the spot. Really would be great for a nice post beach treat (or if you can put it in a cooler, a nice beach treat!). Lots of great pastries are available too - scones and other types of pastries as well! read more

Sugar Beach Bake Shop - Likikoi key lime pie - Desserts Near Me - Kihei, Hawaii

Ah this place is so good we went twice during our short trip! If the line is out to the parking lot expect to wait 30-45 minutes. It helps to order ahead but you will need to order the day before - they don't do same day orders. Also some things you can't order online like their musubis, etc. However you can still get their malasadas and croissants, etc. We tried all their malasadas and our favs were the coconut cream and the lilikoi (passion fruit). We also tried their mango bread which was moist and fruity (no chunks of mango in it though) and the lime pie which was lovely! However, I think the big surprise for me was that the malasadas are smaller than I expected. The first time I had a malasada was at Leonard's in Oahu which are like...the size of your hand. These are more like golf ball sized. They were still excellent but I think that just caught me off guard. But we still enjoyed them! read more

Sugar Beach Bake Shop - Malasadas and keylime pie - Desserts Near Me - Kihei, Hawaii

IMHO I rarely get a chance to buy malasadas from Sugar Beach Bakery because they sell out early, and we're coming all the way from Ka'anapali. This trip we got lucky! It was an early April afternoon, and they still had a small selection of malasadas available. I snagged one chocolate filled, one vanilla filled, and two sugar dusted malasadas, $1.50 each, plus two streusel banana breads, $8.25 each and four regular banana breads, $8 each. The malasadas were for us; however, I thought the banana breads would make great souvenirs to bring back home. Back at the resort, we froze most of them, and on the morning of our departure, I carefully packed them in my luggage and carry-on bag as precious cargo going home! Customer service was excellent and friendly, as always! Get thee to Sugar Beach Bakery, next door to Ululani's! read more

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A perfect bakery to start your day in beautiful sugar beach/Kihei! We waited approximately 45 minutes at 7:45 AM lol so definitely expect to wait but the pastries were worth it! Nothing in Hawaii is cheap when it comes to food, but this felt very reasonable and well priced! read more

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How did it take us this long to stop here, especially since we've been to the Farmer's Market next door so many times over the years. On vacation, who says you can't have malasadas for breakfast. No one, that's who. So, we stopped by on the way to the beach to finally try their malasadas, li hing, lilikoi, and haupia. Since we were early enough, it was made to order. Although all good, it was surprisingly the li hing that won us over so much, we got 2 more and a seasonal pumpkin to go. read more

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Well the things I had were really good. But they were sold out by the time we stopped there. The ube macarons were really good! But the highlight was the mini banana cream chocolate pie! It was evil and so delicious!!! major regrets of not buying the last one. I think a cup of coffee would have been a nice pairing. Service was decent. I mean they were closing and had hardly anything left. But we're very nice. It's a very cute shop and smelled very good when we walked in. They do not take cash just in case You intend to use cash. read more

We just dropped in for favorite baked goods . Hard to see the closed sign, but closed on Sundays. ok back tomorrow read more

Sugar Beach Bake Shop - Front door - Desserts Near Me - Kihei, Hawaii

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Amazing spam masubis (especially the jalepeno ones!) and pretty good malasadas! They only had vanilla and chocolate malasadas by 7:30am! Be ready to wait in line, but everything is homemade there! read more

Sugar Beach Bake Shop - Desserts Near Me - Kihei, Hawaii

Sugar Beach is just down the road from many of the hotels and great beaches in Kihei. This little local bakery has some wonderful bakery items including malasadas. If you're looking for malasadas, I feel they have some of the best to be found on Maui! Deliciously sweet and soft with a creamy filling; it's hard to stop eating them. In fact, I found myself going back there every few days to get my fix of velvety dulcitude. My advice, buy a box with your +1, find a spot on a bench and give your taste buds a delightful infusion of of one of Hawaii's infamous treats while you watch the chickens and enjoy the outside Hawaiian weather. read more

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Conveniently located next to our favorite shave ice (Ululani's), Sugar Beach Bake Shop has delectable baked sweets. And highly recommend you venture beyond the hot malasadas (which are very good). Our only regret is that we discovered they have quiche on the morning of our departure. Next trip out, we are definitely trying their quiches! Staff is warm and friendly and the place is small but cozy. Since we were headed to the airport, we did manage to snag some of their delicious spam musubis. read more

It was our last day and we went to get malasadas for breakfast before our hike. It was our first time trying malasadas and we thoroughly enjoyed them all. Each malasadas was $2.75 and we chose ube, passion fruit, and coconut. There was a good dough to cream ratio and can be quite filling. The dough was light with a denser middle. They remind me of the donuts from i'm donut but less fluffy. It's a small little bake shop located right next to Ululani's Shaved Ice on the left. They sell malasadas, pies (which were quite expensive - more than Leoda's Kitchen and Pie Shop), and drinks (matcha latte, etc). You can see the malasadas right on the counter when you walk in. The lady was nice and told us which ones were popular. I think if they sold more flavors it would be a hit like matcha since they already serve matcha drinks or any other ingredients they already have on hand. read more

Sugar Beach Bake Shop - Malasadas and the bake shop logo - Desserts Near Me - Kihei, Hawaii

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I love coming here for the malasadas as well as the spicy spam musubi. There is usually a line but it moves fast. I come pretty early and parking is not an issue then. If you can find a spot in the parking lot, you can try parking across the street by the beach. Whenever I'm staying in wailea, this is one of my first stops for the yummy goods! Coffee wasn't bad but it's really the malasadas that rock my boat here! My fav ones are coconut and ube. Cant wait to come back when I'm in Maui next year! read more

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We stopped by Sugar Beach Bake shop too late, and missed out on the days donuts. So a staff member told us to order online and we would pick up the next day. We are so happy we did. The next morning we had fresh made hot donuts waiting for us and took an assortment back home with us. The staff is friendly and the line moves quickly. I highly recommend their baked goods. Delicious. read more

Sugar Beach Bake Shop - Sugar Beach bake shop, blueberry danish - Desserts Near Me - Kihei, Hawaii

Sugar Beach Bake Shop is located in a small plaza, sharing a parking lot with the Farmer's Market, ABC Store, and Ululani's. There are known for their malasadas, coffee, and other baked goods. We went around 7:30 AM and there was already a line. Be sure to get there early before the malasadas sell out! We ordered a coconut malasada, ube malasada, and a coffee. All of them were delicious. I especially enjoyed the ube one, so definitely give that one a try. Now onto the hidden surprise (well, at least for me)! This place also sells spam musubis! I love eating spam musubis and I always have to try one wherever we go. I noticed they had musubis in the back warmer and I knew I had to get one. I got the spicy musubi and it was probably the best musubi I've had on this trip. If you like spicy, then this is a definite must try! The jalapeño inside the musubi gives it a good kick. After eating it, I got back in like to order a few more for the road. Overall, I highly recommend trying this place. Come get their popular malasadas and coffee, but don't forget to try their spicy musubi! read more

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We had a bagful of fresh, delicious malasadas back in July 2015. No such luck on 8/29/25. These plain or filled doughy treats are available between 6 - 10am, but sometimes one can luck out midday day. Parking lot and outdoor seating is shared with ABC Store and a popular shave ice spot, so can be a bit busy. Enticing pastry case and well curated gifts/souvenirs are also available. We did end up buying a lemon bar and a pineapple, orange, and guava (POG) tart. Tasty, however it is ideal to eat them same day as purchased. Before heading to the Kahului Airport, we detoured again on 9/2/25 and scored on some chocolate filled malasadas. We ate these with local chickens walking around nearby. I also bought a Tshirt. I enjoyed talking briefly with the proprietor. Expedient, efficient customer service on both occasions. Business has been around in Kihei since 2014, good longevity. read more

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We wanted to come here for the malassadas. We got there at 12:30 and I got the last 3. So if you want them make sure you are there by 10am. I scored 1 ube and 2 coconut. Both were delicious! They had an amazing variety of desserts from brownies, personal pies, and macaroons! I was happily surprised to see individual quiche pies as well! We picked up a quiche that had kimchi and Portuguese sausage. It was SO good. We also got a POG tart and coconut cream pie. The ladies that work there were very sweet. Parking is in a lot and its limited. Outdoor seating only. Is it worth the drive?...yes read more

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Popular as there was a line to enter but definitely worth it if you're a sweet treat lover. They had a wide variety of options including merch for sale. The malasadas were so fresh and delicious, my favorite was the coconut. We ended up visiting 2x during our stay! read more

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Next to the Ululani's shave ice is the Sugar Beach Bake Shop. Since it's lunch time, they had limited choices. We saw the stuffies, like the cream puff and wanted to give it a try. We tried the coconut and lilikoi flavor. The outside of the stuffies is like donut and the filling is like custard. This is perfect if you have it with a cup of tea of coffee. A very nice treat. read more

Sugar Beach Bake Shop - Coconut and Lillikoi stuffies - Desserts Near Me - Kihei, Hawaii

Service outstanding, the food is amazing. First morning in Kihei this is a must visit. Paired with good coffee this will solve your jet lag! read more

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Best malasadas on island. My favorite is ube filled, but they are delicious and fresh.

The best Fresh baked Masaladas on Maui! Like a doughnut and a beniget had a baby, but with ooey gooey filling! The passionfruit one was my fave. Heaven! Chocolate was my second. Grab them fresh and hot! They didn't make it to the beach or the condo. We scarfed them down in the car!! Definitely made with Aloha! read more

Best pie on Maui. While you are waiting for shaved ice stop in. Customer service is excellent! Busy parking lot with assertive chickens. Only open till two so be on time! read more

Sugar Beach Bake Shop - Key lime pie - Desserts Near Me - Kihei, Hawaii

Legit small bake shop in Kihei, Maui. Quick service! Variety of pastries to choose from. And they also serve coffees. My husband came here on a Monday morning, the day after arriving Maui. And for 1 reason only, we wanted to try their malasadas. Ube malasada - is my favorite! I wished it's a little bit bigger with more filling. Bread itself is soft. Lilikoi malasada- is another alternative if you're into something sour. Flavor is balanced and not overly sour. Banana loaf bread- my second favorite here. Very good in price compared to the Hana banana bread. Moist, good in size and also the crumbles on top is amazing. We purchased 1 and took it home with us. So good if you warm it before serving and pair it with coffee. Highly recommend Sugar Beach bake shop! We'll return again on our next Maui trip. Tip: Be sure to check their hours! Although, they are open 6 days a week and closed on Monday's. They also close early every day. read more

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Ululani opened this bakery, so I had high expectations going in. We got the lilikoi, ube, vanilla malasada and a li hing donut hole. The malasadas were good, but nothing compared to Leonard's on Oahu. I wished the malasadas were warm or could be heated up, but they were just room temp. However, we waited for the fresh batch of ling hing donuts to come out and oh my god, it was the single best bite of food on this trip. The donut was hot and flavorful and the li hing coats your tongue with tartness. SO GOOD. read more

Sugar Beach Bake Shop - Malasadas - Desserts Near Me - Kihei, Hawaii

We love this bake shop. It's located across the street from our condo, so we visit it often while we're in Kihei. They have a large selection of sweet and savory treats. If you get there early you can buy some Malasadas, but really with any of the pastries it's a good idea to check them out in the morning. By afternoon everything is pretty much picked over. Their personal pies are delicious including the Chocolate Banana which was our favorite. It's a favorite place for getting early morning coffee and a pastry, so you'll see lines if you go too early!! If you like baked goods, stop in this place. You won't be disappointed. read more

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Good spot for a Malasada and a coffee! They also sell teas, other food items, & other sundries to take home. The ube was delicious, my kids liked it too! Good customer service! I only docked a star because by 1pm you could tell it wasn't super fresh. Maybe they could offer to warm it a tad? Not sure if anything can be done about that! read more

Sugar Beach Bake Shop - Ube malasada - Desserts Near Me - Kihei, Hawaii

Very much worth the hype and wait in line! My husband and I stopped by twice - once after driving up Mount Haleakala to watch the sunrise and the next day after driving Road to Hana. We ordered each flavor of malasada (ube, vanilla, chocolate, lilikoi/passion fruit, coconut), an iced coffee (sugar beach blend), and a mocha latte. The coffee and latte were the perfect treat after waking up so early but the malasadas were our main reason for stopping in. They did not disappoint! Each flavor is strong without being overwhelming. After reading some Yelpers' reviews, I wish they offered to warm ours up! My favorites were the ube, coconut, and lilikoi but they were all delicious! Would have loved to try their masubi but they must have sold out by the time we got there. We definitely will be back the next time we visit Maui! read more

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Intimate local bakery with malasadas and pastries. Stopped by after visiting the Iao Valley and ordered all of the malasadas (because why not). We had vanilla, lillikoi (passionfruit), chocolate, ube, and coconut. The best was the lillikoi with chocolate being the second. The dough was soft and there was a good amount of filling. They accept credit cards. There are outdoor tables with seating. read more

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This bakery was a MUST to visit from many locals and also friends who suggested this place when visiting Maui! The shop opens at 6a and we were told to get there early because lines get very long, so we got there at 530a and were first in line. The shop is so cute and you can see all the chickens just hanging out . We got as much as we can so we didn't have to come back out again. We got 4 banana breads and the stuffed malasadas. We got the Ube, Coconut and Chocolate and we got the Macnut Sticky bun Oh man everything was so worth it and good! I honestly wish we brought more so we can take home! We will be back for sure! read more

Sugar Beach Bake Shop - Desserts Near Me - Kihei, Hawaii

Best chai I have ever had! This place gets packed SO fast in the morning, beware and get there early. The staff is wonderful, they work hard, and as fast as they can to help everyone. Their pastries, including cinnamon rolls, muffins, and quiche are so good! It's a small bake shop, the line goes out the door, but super cute inside read more

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Come here! Decently long line, but worth it. Great malasada selection - light but airy and delicious. Also got a kimchi sausage quiche which was a highlight meal of the trip. read more

Sugar Beach Bake Shop - Assorted malasada's - Desserts Near Me - Kihei, Hawaii

Sugar Beach features baked goods and coffees. My family tried an assortment of their malasadas and coffee and they were all soo good!! The li hing malasada was a pleasant surprise; a nice blend of slightly salty with sweet AND it was warm and fresh. Note: come early! My family came late the first day we stopped in Kihei and they were all out of malasadas (online it says malasadas are served 6am-10am). Lesson learned. We came around 7 the second time around. there was a line, but we got our malasadas!! So worth the wait though! read more

Sugar Beach Bake Shop - li hing Malasada! - Desserts Near Me - Kihei, Hawaii

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Service is always efficient to process the morning queue. Husband loves the mini banana breads baked on-site. The colorful macarons drew me in with their pretty colors. I've eaten the purple one and the cookie crust was a perfect meringue bake. Can't wait to try the other colors to see what flavor they may be: yellow is a nice tangy lemon :) read more

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Their malasadas are soft & fresh everyday and sell out quickly. I ordered one of each of their cream filled malasadas (vanilla, coconut, lilikoi, chocolate, ube). There's always a line because the inside is small, just prepare for a little wait. The flavors are all strong- my top three favorite are Ube, lilikoi & coconut. Parking- small parking lot shared with other businesses read more

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Holy crap, the line at this place. Come as early as you can!! The malasadas are really excellent. I thought the ube filled malasadas were the yummiest. My daughter had otherwise no appetite that day but she was willing to and enjoyed the malasada! We also tried their sticky bun, which was also tasty. I also got the furikake mix which was a good snack. It makes a nice Maui gift to bring back home! read more

Sugar Beach Bake Shop is a must if you're on the island. It gets really busy and they run out of malasadas, so make sure you go early! We are obsessed with their cream filled malasadas - the ube one in particular, although the lilikoi is also so good. Their mac nut sticky buns and Bees Nuts latte are incredible. Also loved their jalapeno corn cheddar scone. They also have a cute souvenir / merchandise spot in their store! read more

Sugar Beach Bake Shop - Desserts Near Me - Kihei, Hawaii

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The place was pretty busy, but not too busy and the line moves fairly quick. We got here at 10 AM and there was a lot of masaladas left in all flavors. The passionfruit and vanilla one was our favorite and the Ube was also still really good. Having pretty good flavor. There's so many more desserts too that we also tried their banana bread and it was cooked perfectly and had a really strong banana flavor. A small little shop and friendly vibes and cool decoration. There's also lots of chickens and roosters running around. read more

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