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    Sugar Beach Bake Shop

    4.5 (1k reviews)
    Closed 6:00 am - 2:00 pm

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    Likikoi key lime pie
    Clarissa A.

    Longstanding bakery in Kihei famously known for their malasadas, which are good but a little dense for me (people do wait in line for these and when they are fresh they are the best). I'm actually a huge fan of their lilikoi key lime pie - that is fantastic! It's the right amount of sweetness mixed with the tartness of the lime and the creaminess hits the spot. Really would be great for a nice post beach treat (or if you can put it in a cooler, a nice beach treat!). Lots of great pastries are available too - scones and other types of pastries as well!

    Malasadas and keylime pie
    Marie S.

    Ah this place is so good we went twice during our short trip! If the line is out to the parking lot expect to wait 30-45 minutes. It helps to order ahead but you will need to order the day before - they don't do same day orders. Also some things you can't order online like their musubis, etc. However you can still get their malasadas and croissants, etc. We tried all their malasadas and our favs were the coconut cream and the lilikoi (passion fruit). We also tried their mango bread which was moist and fruity (no chunks of mango in it though) and the lime pie which was lovely! However, I think the big surprise for me was that the malasadas are smaller than I expected. The first time I had a malasada was at Leonard's in Oahu which are like...the size of your hand. These are more like golf ball sized. They were still excellent but I think that just caught me off guard. But we still enjoyed them!

    Sue S.

    IMHO I rarely get a chance to buy malasadas from Sugar Beach Bakery because they sell out early, and we're coming all the way from Ka'anapali. This trip we got lucky! It was an early April afternoon, and they still had a small selection of malasadas available. I snagged one chocolate filled, one vanilla filled, and two sugar dusted malasadas, $1.50 each, plus two streusel banana breads, $8.25 each and four regular banana breads, $8 each. The malasadas were for us; however, I thought the banana breads would make great souvenirs to bring back home. Back at the resort, we froze most of them, and on the morning of our departure, I carefully packed them in my luggage and carry-on bag as precious cargo going home! Customer service was excellent and friendly, as always! Get thee to Sugar Beach Bakery, next door to Ululani's!

    Karlee J.

    A perfect bakery to start your day in beautiful sugar beach/Kihei! We waited approximately 45 minutes at 7:45 AM lol so definitely expect to wait but the pastries were worth it! Nothing in Hawaii is cheap when it comes to food, but this felt very reasonable and well priced!

    Joyce Z.

    How did it take us this long to stop here, especially since we've been to the Farmer's Market next door so many times over the years. On vacation, who says you can't have malasadas for breakfast. No one, that's who. So, we stopped by on the way to the beach to finally try their malasadas, li hing, lilikoi, and haupia. Since we were early enough, it was made to order. Although all good, it was surprisingly the li hing that won us over so much, we got 2 more and a seasonal pumpkin to go.

    Front door
    Marshall G.

    We just dropped in for favorite baked goods . Hard to see the closed sign, but closed on Sundays. ok back tomorrow

    Madison G.

    Amazing spam masubis (especially the jalepeno ones!) and pretty good malasadas! They only had vanilla and chocolate malasadas by 7:30am! Be ready to wait in line, but everything is homemade there!

    Malasada
    Frank F.

    Sugar Beach is just down the road from many of the hotels and great beaches in Kihei. This little local bakery has some wonderful bakery items including malasadas. If you're looking for malasadas, I feel they have some of the best to be found on Maui! Deliciously sweet and soft with a creamy filling; it's hard to stop eating them. In fact, I found myself going back there every few days to get my fix of velvety dulcitude. My advice, buy a box with your +1, find a spot on a bench and give your taste buds a delightful infusion of of one of Hawaii's infamous treats while you watch the chickens and enjoy the outside Hawaiian weather.

    Malasadas and the bake shop logo
    Maris C.

    It was our last day and we went to get malasadas for breakfast before our hike. It was our first time trying malasadas and we thoroughly enjoyed them all. Each malasadas was $2.75 and we chose ube, passion fruit, and coconut. There was a good dough to cream ratio and can be quite filling. The dough was light with a denser middle. They remind me of the donuts from i'm donut but less fluffy. It's a small little bake shop located right next to Ululani's Shaved Ice on the left. They sell malasadas, pies (which were quite expensive - more than Leoda's Kitchen and Pie Shop), and drinks (matcha latte, etc). You can see the malasadas right on the counter when you walk in. The lady was nice and told us which ones were popular. I think if they sold more flavors it would be a hit like matcha since they already serve matcha drinks or any other ingredients they already have on hand.

    Ratika N.

    I love coming here for the malasadas as well as the spicy spam musubi. There is usually a line but it moves fast. I come pretty early and parking is not an issue then. If you can find a spot in the parking lot, you can try parking across the street by the beach. Whenever I'm staying in wailea, this is one of my first stops for the yummy goods! Coffee wasn't bad but it's really the malasadas that rock my boat here! My fav ones are coconut and ube. Cant wait to come back when I'm in Maui next year!

    Sugar Beach bake shop, blueberry danish
    Debbie B.

    We stopped by Sugar Beach Bake shop too late, and missed out on the days donuts. So a staff member told us to order online and we would pick up the next day. We are so happy we did. The next morning we had fresh made hot donuts waiting for us and took an assortment back home with us. The staff is friendly and the line moves quickly. I highly recommend their baked goods. Delicious.

    Musubis 7/2025
    Jason L.

    Sugar Beach Bake Shop is located in a small plaza, sharing a parking lot with the Farmer's Market, ABC Store, and Ululani's. There are known for their malasadas, coffee, and other baked goods. We went around 7:30 AM and there was already a line. Be sure to get there early before the malasadas sell out! We ordered a coconut malasada, ube malasada, and a coffee. All of them were delicious. I especially enjoyed the ube one, so definitely give that one a try. Now onto the hidden surprise (well, at least for me)! This place also sells spam musubis! I love eating spam musubis and I always have to try one wherever we go. I noticed they had musubis in the back warmer and I knew I had to get one. I got the spicy musubi and it was probably the best musubi I've had on this trip. If you like spicy, then this is a definite must try! The jalapeño inside the musubi gives it a good kick. After eating it, I got back in like to order a few more for the road. Overall, I highly recommend trying this place. Come get their popular malasadas and coffee, but don't forget to try their spicy musubi!

    Refrigerated pastry case (8/29/25)
    Marie B.

    We had a bagful of fresh, delicious malasadas back in July 2015. No such luck on 8/29/25. These plain or filled doughy treats are available between 6 - 10am, but sometimes one can luck out midday day. Parking lot and outdoor seating is shared with ABC Store and a popular shave ice spot, so can be a bit busy. Enticing pastry case and well curated gifts/souvenirs are also available. We did end up buying a lemon bar and a pineapple, orange, and guava (POG) tart. Tasty, however it is ideal to eat them same day as purchased. Before heading to the Kahului Airport, we detoured again on 9/2/25 and scored on some chocolate filled malasadas. We ate these with local chickens walking around nearby. I also bought a Tshirt. I enjoyed talking briefly with the proprietor. Expedient, efficient customer service on both occasions. Business has been around in Kihei since 2014, good longevity.

    Coconut and Ube malassada

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    Best malasadas on island. My favorite is ube filled, but they are delicious and fresh.

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    Page 1 of 26

    Sugar Beach Bake Shop Reviews in Other Languages

    Ask the Community - Sugar Beach Bake Shop

    Does the Sugar Beach Bake Shop have any gluten free products?

    I highly doubt it but I have a message into them. I will let you know. Hope your items are not needed immediately. Give them a call for faster answers! I think Maui pie has gluten free so does La Provence in Kula!… Read more

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    Da Sweet Spot

    Da Sweet Spot

    4.7
    (143 reviews)
    3.6 mi
    $$

    Came to this food truck on a whim & every other shaved ice place closed super early! Honestly one…read moreof the best decisions because the Sunset Hapa was SO good! I love how it's not just shaved ice but more akin to frozen milk that's shaved, so when it melts it's a lot like ice cream. We ordered the larger size to share between two people, but honestly you could share it with 3 or 4 people because it's pretty big (still absolutely demolished it though!) Although it is extremely sweet (as the name would suggest), it is extremely refreshing! Genuinely 100% recommend & wish we returned to get this again during our trip.

    Ok, the taste of the condensed milk with Ube was delicious no doubt…read more My problem is the lack of flavor in the middle of all of our ice. It was completely white. I had to take both my daughters Rainbow ice back to get more syrup for the middle. The girl was honestly rude and finally said she'll give me additional syrup in a cup to pour in the middle. She then told me I should've mashed it all up in order to get the flavor to the middle. I know y'all have got to be kidding me. We were wasting ice everywhere just to stir it up. Also, had to wait a while to eat it and it was melting just to mix it together. Soooo many other tables got their orders and were confused as to why its white in the middle. I hope they posted reviews also. I went around and explained what she told me and they felt it was pretty dumb and cheap for the company to do this to customers. We pay way too much in Maui for cheap outs with restaurants. Try adding a little ice then flavor then stack again with a little ice then flavor, so that customers can get what they pay for.

    Photos
    Shareable with ube condensed milk
    Shareable with ube condensed milk
    The spot
    The spot
    Shareable size with strawberries, rice balls, & lilikoi jellies

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    Shareable size with strawberries, rice balls, & lilikoi jellies
    Maui Pie

    Maui Pie

    4.5
    (801 reviews)
    2.2 mi
    $$

    There are not many places to get a good slice of pie on Maui, but Maui Pie in Kihei is the real…read moredeal. I will drive from Wailuku to Kihei every time just for their peach cobbler. I had the peach cobbler warmed up and a la mode, and it was delicious. Crumble toppings on pie are my absolute favorite, that buttery, crumbly goodness you wish would never end. Hubby had the key lime pie a la mode, and it was the perfect balance of creamy sweetness and tart, but not too tart. Both slices came with a generous scoop of vanilla ice cream, which is the only way to do it. The service was friendly, too. The indoor seating was full, so we sat outside, which turned out to be lovely for people watching and enjoying the fresh air. If you have a sweet tooth and appreciate a proper slice of pie, Maui Pie is worth the trip. Highly recommend, and I'll see you there for more peach cobbler!

    ONE OF THE BEST PIES I'VE EVER HAD…read more ** But terrible customer service ** This place would easily be a 5 star if they had more polite people working there. My mom politely asked if they had any sugar-free pies available. The girl at the register stated " you need to ask for those a day in advance". So my mom asked if she could place an order now to pick up one tomorrow. The girl then looked up from the register with an annoyed look on her face and said, verbatim, " does it look like I'm the head baker? I only work the register. You need to leave the store and call us to order". We all looked at each other shocked. That was the most rude response I've heard in a while... like we are supposed to know who specifically ask to order a sugar free pie ... ... just a wild situation for such a fun place with great tasting pies. The good: - blackberry mango was probably my favorite pie - peach cobbler a close second place - loved the mountain berry as well The bad: - the girl working the register - you want a sugar free pie? Make sure to NEVER ask in person. You have to call in. - And they only offer whole pies and not slices for sugar free pies The verdict: - minus 2 stars for the rude girl who yelled at my mom - minus 1 star for only having whole pies and not slices for sugar free pies, even though they only have 3 flavors to choose from... Such a shame to have people like that working at a place that serves such a good product.

    Photos
    Seating area
    Seating area
    Banana cream
    Banana cream
    Lilikoi pie

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    Ululani's Hawaiian Shave Ice - Kihei

    Ululani's Hawaiian Shave Ice - Kihei

    4.8
    (2.7k reviews)
    0.0 mi
    $$

    Ululani's is an awesome shaved ice spot in Maui. This location is located right off the road next…read moreto a farmer's market. Parking is relatively easy. The line can get pretty long, as we waited 20 minutes in line. The menu is easy to understand, making ordering very easy. Food: The shaved ice literally melts in your mouth. The ice is so fine, it gives a creamy texture. The flavors are also natural tasting and there wasn't a flavor I didn't like. My favorite combination is the Hawaiian Rainbow, which is a mix of strawberry, blue vanilla, and pineapple. If you would like more syrup, you can go to the counter and ask for more! Do yourself a favor and visit Ululani's. I am convinced you will become a fan if you aren't already.

    pog shaved ice - passion fruit, orange, and guava shaved…read moreice is such an elite combo and it works - im actually not a big fan of shaved ice but this was pretty good; better than what i had in honolulu - it's still not my ideal shaved ice texture, but id get it again if the heat is excruciating; it's on the softer side, not extremely crunchy which i like - very massive bowl for just a regular size, so recommend sharing because we didnt even finish rating: 3.8/5 - super quick and standard service; we ordered snow cap but they forgot to put it so id double check if you got your items right - truck vibes and purple colored theme; very cute - i was lowkey getting overstimulated by the colorful menu because every word is in bright purple, yellow, orange, green... etc LOL IG: @nom.noms.only

    Photos
    Shave ice
    Shave ice
    Local Motion - sub pineapple for passion fruit with snow cap and li hing powder
    Local Motion - sub pineapple for passion fruit with snow cap and li hing powder
    Coconut, strawberry, and pineapple

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    Coconut, strawberry, and pineapple
    Cinnamon Roll Place

    Cinnamon Roll Place

    4.4
    (1.1k reviews)
    4.5 mi
    $$

    Highly recommend this place! The staff were incredibly friendly and efficient. The cinnamon rolls…read moreare fresh and hot. They make them fresh all day it looks like. There is going to be a line almost always because the shop is small. Icing is not included but it's only .85¢ to add and if you get 5 rolls the 6th is free. Drinks are good, but definitely not the star of the show. We will definitely go back! Update: we went back again on our vacay and tried the Hawaiian Head Sandwich. We got one on a bagel and one on a croissant, they were phenomenal!

    cinnamon roll - instantly felt sorrowful the moment my…read morefriend gnawed through the dry stale wheat; i could feel the texture just by seeing it with my own eyes - it was far from soft and pillowy but tasted as if it was left out for hours... perhaps that's why there was no line nor customers here - the glaze was crazily and unnecessarily sticky and sweet; i rather have a liquidy cream cheese glaze than a sticky almost hardened one - the exterior was a bit crunchy in an erroneous manner simply because it was over baked or something - this was everything gone wrong in a bun - i also didn't taste much cinnamon banana bread - loved this though! I got the bread with macadamia nuts because i love nuts and they drive me nuts - nuts were fresh enough, which added the crunchy texture to my soft moist bread - could be more moist but it was already satisfactory - i like how they sell smaller pieces rather than a whole loaf but also it was more pricey - not as fresh and as good as aunty sandy's but decent! rating: 3/5 - since this place focuses on cinnamon roll, the rating is heavily weighted towards the cinnamon, which did not meet the minimum expectations of what a basic cinnamon roll should be - if this place was called the banana bread place, id give it a 4/5 - quick service nothing much to note - very small store; grab and go vibes with some seats outside IG: @nom.noms.only

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    Store front
    Store front
    Breakfast Kalua wrap. Needs more meat.
    Breakfast Kalua wrap. Needs more meat.
    Classic Cinnamon Roll

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    Maui Sweet Shoppe

    Maui Sweet Shoppe

    4.6
    (237 reviews)
    3.3 mi
    $$

    Disappointed due to the confusing messaging. Shop online and on the store said it was open until…read more9:30 PM. We were so excited based off of the pictures. When we showed up the lights were half on. I went in since the door was unlocked and the guy in the shop said they were closed. When I asked him about the time he said "they were closed early tonight," which to me just meant he didn't want to work anymore. So we went and spent our money at a different ice cream shop.

    If you're looking for a sweet treat, I highly recommend checking out this ice cream shop! They…read moreoffer ice cream, cookies, edible cookie dough, dipped fruit, cakes, drinks, and so much more. One of the things I really loved--something that truly made me feel like a kid in a candy store--was their in-shop camera. You can choose between taking photos, videos, or boomerangs, and then text or email them to yourself. It added such a fun and unique twist to the experience--something I've never seen in a shop before. Definitely an extra treat if you ask me! Here's what we ordered and how we rated it: Mint Chocolate Chip & Coffee Ice Cream - 5/5 This combination was a pleasant surprise! Creamy, smooth, and perfectly balanced, the flavors blended together in a way I didn't know I needed until that very first bite. If you were have a sweet tooth...please be sure to stop by, as I believe you will not regret it!

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    Ice cream made in-house
    Ice cream made in-house
    Menu
    Menu
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    Kitoko Maui

    Kitoko Maui

    4.6
    (306 reviews)
    3.7 mi
    $$

    This was by far the best meal we had in Maui! We had read some ratings online and tried to find…read morethis place but had a hard time because Google Maps was not very helpful. I called and asked them for directions and they actually guided us. They were also really patient in explaining the menu to us and explaining the different types of fish and what not. Really glad we were patient and actually came here! Such a lovely aesthetic to the whole area and the food. Oh my goodness!!! The burst of flavor in everything was phenomenal! Such unique combinations and everything was so fresh and cooked so well and just mind blowing! Husband and I kept saying how we should have just gone there multiple times for food! Mahi Mahi Bento bowl with Ono instead. (It has Crispy Sushi Rice / Black Garlic / Market Vegetables) I really have no words to see how good this combination was! I was actually a little full going into dinner but ended up actually wiping this whole plate clean! The food was that good! Husband got the Roasted Organic Chicken With Coconut with Coconut Carrot Curry and Roasted Vegetables. Very different vibe from my item but also really delicious. Heat thoroughly enjoyed this one! The chicken was perfectly cooked and the carrot coconut curry combination with the vegetables and the chicken was lovely. He kept some leftovers for the next day because the chicken portion size was quite huge and we enjoyed it even the next day! Seaweed salad was also delicious! Super fresh and tasty!

    lilikoi meringue tart ($10) - perfect tart to me actually…read more - usually sour flavors like these tend to be too sweet as the baker attempts to compensate the sourness, but that highkey backfires because when the dessert is too sweet and sour i end up hating it - this one however was just right; not too sweet and it's got just enough crust to pair with the lilikoi braised beef loco moco - an elevated take on loco moco that made me realize a simple dish can actually be impressive - the immaculate presentation was one thing but the flavor and texture exceeded my expectations for how a loco moco can taste - the crispy rice was nicely charred; not too burnt; usually charred items taste overdone and burnt but this had a nice note to it; wish it was crispier though but it might be because we were waiting for ages for the rest of the dish - braised beef was extremely tender - sauce was great but i wish it was a bit thicker and less liquidy - the pickled veggies were pretty well made too; they were lacking some kick and brightening flavor but the quality is there shrimp kauai - the shrimp was so juicy and the sauce well done; so fresh it was naturally sweet - the head was golden too, filled with natural sweetness -flavor on point; i had nothing else to say about this dish other than it was near perfect - same comment on the pickled veggies here as above rating: 4.5/5 - every dish was well done; not perfect and can improve but i was already well satisfied - the flavor, texture, and portion made the meal so worth... probably the most affordable food we've had on this island given the quality and care they put into each dish - it operates as a food truck within this zen buddha looking garden - very cute at night with fairy lights, plants, and other decor - highly recommend - service was kind and friendly but it took a long while for the food to be ready; makes sense though given how elaborate their dishes looked! IG: @nom.noms.only

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    Kitoko Maui
    Lilikoi short cake
    Lilikoi short cake
    The cool ambiance

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    The cool ambiance
    Wow Wow Lemonade Maui

    Wow Wow Lemonade Maui

    4.3
    (857 reviews)
    2.3 mi
    $$

    Wow Wow is so cute, and honestly, "wow" is a pretty good word to describe this place. I ordered the…read moreOriginal Açaí Bowl after a long morning of visiting Haleakalā, and it was exactly the boost I needed. The cashier was really friendly, and once you order, they actually come find you to hand you your order, which was a really nice touch. The açaí itself was really good. The portion is big and comes in a cute jar. The açaí was thick and smooth, not overly sweet, and the fruit was fresh. It felt super refreshing after a long morning, and the whole place just has a great, chill vibe. Definitely a nice stop if you are in the area and want something light but filling. I wish I took a picture, but I ate it all up too quickly.

    I have to confess I stumbled across this place as I was walking in the strip mall looking for a n…read moreor breakfast place. I saw locals eating outside so I popped inside. Super cute ambiance and friendly faces behind the counter won me over completely! They have nice lemonades: loved both the ones we tried. I especially loved the avocado toast with the chili flakes. It reminded me of home (Los Angeles) and I was super happy. Açaí bowl was fantastic. Chicken flatbread was yummy too! Plenty of parking in the strip mall. Service is super friendly and food and lemonade is fresh. I love supporting local places when I'm traveling and I will definitely be back when I'm in Maui next time!

    Photos
    Inside
    Inside
    Kings Açaí Bowl
    Kings Açaí Bowl
    Mango Colada Lemonade, Strawberry Mint Lemonade, and Watermelon Basil Lemonade

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    Mango Colada Lemonade, Strawberry Mint Lemonade, and Watermelon Basil Lemonade

    Sugar Beach Bake Shop - desserts - Updated July 2026

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