I was itching for a haircut. I stumbled across So Fetch on Instagram. I loved that I can book through the GlossGenius website. There is a small deposit that you need to pay to secure a spot. Booking process was a breeze. Vivian, my hair stylist, was sooooo funny and personable. We talked about the length I wanted, if I wanted face-fame bangs, and I wanted more layers. My hair feels so refreshed, lighter, and healthier. I have found my new hairstylist..I'm thinking about going back to get my hair colored from her. Her work looks amazing! read more

Great energy and amazing haircuts every time! The place is nice looking and they are great with young adult/adolescent hairstyles

I booked an appointment with Vivian- I asked for a trim with face framing layers and I absolutely love my haircut! Phenomenal job and I love the vibe of the salon. Vivian was great to talk to during my appointment, too. I will definitely be coming back! read more

So Fetch Salon - Hair Salons Near Me - Alameda, California

High quality salon for highlights especially if you have naturally dark hair. The stylist takes her time to ensure your highlights do not damage your hair. read more

I will preface this review by saying Vivian did give me a $20 refund for this haircut and was very apologetic. I contemplated writing this review but I was truly SO upset with this haircut. I came to Vivian to get a trim, layer refresh, and bang trim. I have had bangs for years and they have truly never been this bad. They were choppy and VERY uneven. My left bangs were right above my eyebrow while my right bangs were in a perfect swoop. It was impossible to fix without cutting the right side shorter which I didn't want to do because I HATED how short the left side was. Additionally the short bangs starts in the middle of my head. All in all, I got this haircut right before my Europe trip trusting Vivian and her skills and it was a total let down. This may have just been a one off but wanted to post this to warn other girls about getting their bangs cut here. read more

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Just recently moved and I hate having to find a new hair salon in a new place but my visit with Sunny was GREAT!! The salon is so cute and Sunny was so welcoming. She was very thoughtful too and constantly made sure that I was okay with the length and overall outcome of my hair and I love it. Walked out feeling very happy with my hair. 10/10 will definitely be coming back for my next haircut read more

I haven't colored my hair in 15+ years and Vivian absolutely worked her magic on my hair. For someone who basically had virgin jet black hair, she understood exactly what I wanted and made sure that I LOVED my hair. It came out lighter than I anticipated the first time around but Vivian made sure that it came out how I wanted, so I went back to her a week later to tone it down. This is my new go-to salon, and I'd highly recommend both Vivian AND Sunny as they both do amazing work!! read more

So Fetch Salon - Hair Salons Near Me - Alameda, California

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Wanted to try out a new salon and had a great experience at So Fetch! Vivian was so personable and friendly, and knew exactly what I wanted with my hair. Turned out way better than most haircuts I've had at other salons, and at a much more reasonable price. I will definitely be back! read more

I have been seeing Sunny for my hair for the past year and I couldn't be happier finding her! She has moved to a new studio in Alameda and it's super cute, clean, and convenient. I would highly reccomend Sunny to anyone for your hair needs. read more

So Fetch Salon - Hair Salons Near Me - Alameda, California

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my first time here from a referral and did not disappoint. parking isn't an issue which i love! you have to get buzzed in before entering so the feel of safety gives such a peace of mind. they have a fully stocked fridge for beverages and a fully stocked snack cart which is so sweet for those long sessions! they even have a cute pink keurig for the coffee girlies. they even had a phone charger readily available for my dying phone. everything is jus so well thought out. the vibe in the salon is so welcoming, the comfort of being in a space of 'girl power' is so hard to come by in any salon space. viv and sunny made me feel really comfortable to talk about anything and everything. they were so compassionate, it was like a therapy session hahahh it's very rare to find a salon that can become a safe space for women. so i definitely appreciate that a lot. i would definitely be returning and recommending them to my friends and family. read more

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Sunna stay having my hair snatch! I've been a client and friend for over 8-9 years now! I used to never trim my hair or dye it because previous hair stylist never execute my ideas, but I love love love Sunna! She's gets the look every time! I highly recommend! 10/10! read more

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I had the best haircut I've ever had here at Fetch Salon! Sunny was kind and sincere. She answered my questions and delivered the most beautiful results. I will definitely be going back to see her for all of my hair needs. It's a beautiful salon too and I love the vibe of the place. read more

Vivian has been doing my hair for YEARS! So so happy shes back in town! She listens to what I really want and gives me exactly that and my hair grows out beautifully too! Always so happy and feel beautiful when I leave her chair! Highly recommend read more

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I haven't had my hair cut professionally in almost 5 years, so I definitely needed a cut. I chose So Fetch based on the yelp reviews (and it also helped that they are located very close to home), and it did not disappoint. Sunny gave life back to my dull, thick hair with face-framing and overall layers! She is also very personable and bubbly making the whole experience amazing. I am very bad at getting my hair cut but I am so happy I found a stylist who understood my hair and gave me what I needed. I will try my best to come back (especially once postpartum hair loss hits). Highly recommend So Fetch, especially Sunny! read more

GREAT PLACE for your hair needs!! I got my hair colored with Sunny and let me tell you, she's amazing!! I usually don't like to dye my hair because I'm scared it will dry out or look dead after a while but Sunny is so good at what she does. My hair felt super healthy and smooth even after all the lightening we had to do since my hair is originally black. She did a Smokey denim blue balayage on me. Sunny also knows her stuff. I didn't know the after care I needed for my hair since I don't dye it often but she answered all my questions! So be sure to ask her anything you might be confused about :) read more

So Fetch Salon - Hair Salons Near Me - Alameda, California

I won't go to anyone else for my hair! Sunny is amazing at what she does and will knock it out of the park every time. She listens well and will guide you on your hair journey to ensure that it's healthy and beautiful. I can't imagine going to anyone else cause she just understands how my hair works. read more

So Fetch Salon - Hair Salons Near Me - Alameda, California

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We went to So Fetch Salon and had an amazing experience with Vivian. I went for a color and dye and I brought my 4 year old son for a haircut. My son, who is a ball of energy, was so entranced by his conversation with Vivian that he sat still the whole time. She talked him through the process and chatted with him the whole time. He's even asking to go back! I am a very low maintenace hair person so I explained to Vivian I wanted to go lighter but in a style that requires less maintenace. Through her recommendation, she ended up giving me the exact color I want in a Balayage style. I LOVE it! The color, cut, styling, was everything I wanted. I will definitely be booking with Vivian again for touch ups. The shop itself was very open, inviting, and safe. I would definitely recommend this place. read more

Vivian did an awesome job on my daughter's hair with red and blue color on her bangs. We would definitely return and possibly get my hair done too! read more

Sunny is THE BEST! I can't express how happy I am with my color. I went from drab to fab, a cool icy blond. Even though my transformation took many hours Sunny was friendly and accommodating the entire time and her welcoming salon space was very comfortable. Great location with ample parking. If you need an overhaul to your look I recommend you come here and put your trust in Sunny at So Fetch. read more

The best experience and patient salon I've been to ever! I went from black to purple. It was a whole day process. I was offered food and Starbucks. Most definitely would recommend and go back. read more

So Fetch Salon - After coloring with a quick style :p - Hair Salons Near Me - Alameda, California

AMAZING!! Love what Sunny did with my color and what a luxurious and modern salon to enjoy while getting the VIP treatment. She did nothing short of perfection with getting my color the way I wanted, not too blond, not too dark, JUST RIGHT!! She nailed it and I walked away feeling like a million bucks ... or as they say "you're like really pretty"! Lot's of easy and free parking and other amenities at the shopping center so can grab something at Target (who doesn't need something from Target) before heading home! read more

Sunny is extremely down to earth and friendly as well as patient couldn't ask for someone better

words cannot describe how much i love my hair!! i came to So Fetch Salon hoping they could turn my brunette hair blonde! and low and behold, Vivian gave me just that! if you're looking for a salon that will give you exactly what you want, this is definitely the place! Vivian and Sunny are also super kind and make you feel so comfortable that i'm sure i found a salon i will surely come back to! great communication! 100/10! definitely recommend! check out this super cute salon! you will never be disappointed! read more

So Fetch Salon - global blonde and hair cut - Hair Salons Near Me - Alameda, California

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Vivian was really sweet and easy to talk to. She was a good listener when it came to gossip as well as what I wanted for my hair. I'll be coming back! read more