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    Sally Beauty

    3.5 (24 reviews)
    Open 11:00 am - 6:00 pm
    Updated 3 weeks ago

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    Sandy Y.

    I was in Alameda and dropped in since I was in the area. As soon as I walked through the door, I was greeted by one of two workers who were both behind the register. The one that didn't greet me was sitting down, proceeded to continue her conversation with the employee who greeted me, as I walked into one of the isles. I've been to this store a few times and I knew what I needed and where it was located. So I was able to grab my items quickly and went to pay. The employee who greeted me rang me up. The other employee remain seated during the entire time I was in the store. I was being cordial and asked them both what time the store would close (since it's Christmas Eve), and the one who was seated answered, as she was rolling her eyes at me.. Talk about customer service. Some days customer service would be ok, some days it would definitely be lacking. I do like how this store has a good selection of products and always have what I need.

    Allysyn O.

    I've never colored my own hair, but it's just Italy like 400 bucks an gf in on a tight budget currently. So I decided to try it. As soon as I walked in everyone behind the counter welcomed me and made me feel comfortable asking questions and admiring I had no idea what to do. Marco immediately jumped in and helped. He had me explain exactly what I wanted, and listened intently. He showed me all the products I need AND how to use them. Thanks, Marco. I love how it turned out.

    My new hair!

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    6 months ago

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    Ryan W.

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    Ask the Community - Sally Beauty

    Review Highlights - Sally Beauty

    The new staff is friendly and helpful; Marco especially!!!

    Mentioned in 2 reviews

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    Innocence Cosmetics - Face masks

    Innocence Cosmetics

    4.3(8 reviews)
    2.0 mi
    $$

    They have a good selection of products and they're the same price or cheaper, but it varies.read more

    I found this place through Yelp and I was surprised because I've drove past it at least 1k times…read more The cosmetics store sits in the parking lot of KP Asian market but you can't see the entrance from the street so it's easy to miss. Once you pull around the back there's a decent sized building with cosmetics, skincare, hair care and home goods (think pots, pans, serving trays, utensils, EVERYTHING). The cosmetics section has a ton of Korean skincare, makeup, and masks for the face, hands, and feet. Even hair care and mens products. I love the variety, I spent over an hour testing, smelling and browsing. Some advice before going: know your skin type, know what skin problem you want to solve, and set a budget. Their Korean skincare products range from $10-$60+ each. I splurged on moisturizer ($100 for 2) and got a less expensive skin peel ($20) and toner pads ($10). The rest I spend on 6 masks and the total was $149. The woman at the counter listened to my skin issues and recommended products based on our short conversation. I've had zero issues with what she recommended. The toner pads broke me out, but SURPRISE the woman suggested twice I choose a different product and I didn't listen. I'm goin to check out their exchange policy and will update after!

    Photos
    Innocence Cosmetics - Masks on display. There are at least 60 different masks to choose from

    Masks on display. There are at least 60 different masks to choose from

    Innocence Cosmetics - Skincare products

    Skincare products

    Innocence Cosmetics - Display floor. There is a counter directly behind here with higher end products.

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    Display floor. There is a counter directly behind here with higher end products.

    Beauty Legend

    Beauty Legend

    4.8(96 reviews)
    1.1 miOakland Chinatown
    $$

    My mom has been going here for a while now and she sees KK. She raves about how great KK is and…read morebased on the other reviews, I can see why my mom loves coming to see her monthly. She talked me into coming to get a facial and I had no idea what to expect. It's been years since I had a facial. KK was suppose to do my facial, but wasn't available so CiCi (or spelt CeCe) took care of me instead. Yo! The facial hurt like hell! Had me tearing up, lol. It was painful, but my face felt so nice and clean afterwards! CiCI was very nice and sweet. She was honest and very knowledgeable. She showed me the paper with my ugly pores and gunk, lol. It was disgusting. We even joked around a bit too! I have a lot of tattoos and I mentioned how the facial hurts more than getting a tattoo, lol. But the massage was very comfortable and relaxing. The entire process was overall excellent and I enjoyed it. I caught myself dozing off a few times. Yes, my face was red after but also glowing. CiCi also said that I have some skin tags she can pluck or laser them off next time. She mentioned there is numbing cream which I'll probably need. I heard it's painful, lol. I'm scared. But I'll have to come see CiCi again soon! Thank you! Highly recommend! I can't say how much it was because I don't even know since it was my mom's treat.

    Beauty Legend is one of the best establishments -- professional, experienced staff, and incredible…read moreresults. What I love about Beauty Legend is that the staff is amazing -- knowledgeable, evaluating your skin and explaining what is being done and what is recommended. No pushy sales, no pushy products -- just simply caring for your skin and recommending what would work for your skin type! As the facials are solely dependent on your skin type -- the focus caters to the person. For me, my facial started with steam, exfoliating, extraction of black heads and pores, following a neck and head massage. And then, masking and hydration. Products used are hydrating for my skin. I also had other areas that I wanted to focus on my skin and my concerns were addressed and treatments were recommended. The whole treatment and process was incredible -- the extractions did hurt but it was necessary and my skin feels so much cleaner and better. I truly trust KK and Cece and I appreciate their kindness and care when it comes to my skin. Looking forward to my next treatment -- worth the wait and totally worth the drive! Definitely deserves more recognition; small space but filled with lots of wisdom and experience in the beauty industry; love and care for your skin; such a hidden gem! BEAUTY LEGEND ***** FIVE STARS *****

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    Beauty Legend - Waiting for service

    Waiting for service

    Beauty Legend
    Beauty Legend

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    SEPHORA

    SEPHORA

    3.3(369 reviews)
    3.4 mi
    $$

    Looking back, I'm disappointed I didn't get the name of the salesperson who helped me; she truly…read moremade the experience. I stopped in because I'm running low on my usual moisturizer and was planning to restock. I've been loyal to the same one for a while, but I recently fell in love with a different brand's face wash and was considering switching to their moisturizer as well. The only downside? It was significantly more expensive and my partner's immediate reaction was basically, "Expensive = no." Sensing my hesitation, a salesperson came over and offered to help. After I explained what I was looking for, she actually suggested a completely different brand. She gave me a sample to try, and even hours later, my skin still felt moisturized. The best part? It performed just as well (if not better) than the others I was considering and it was cheaper. What made the whole experience even funnier was that another customer nearby had the exact same dilemma. She overheard the recommendation and ended up grabbing the product too. At checkout, they were also giving out additional samples of the brands other products, which was a nice bonus. Overall, a great experience thanks to thoughtful and helpful service. Note: Yes, I've selected not to mention any brands by name.

    I'm very disappointed with my recent experience at this Sephora location. I was waiting in line to…read moremake a return, and when I finally reached the front, an employee who was new asked if I was purchasing and whether I'd be paying with credit or cash. I told her I was returning an item and had originally paid with a credit card. She then took me aside with her handheld device and began to help me. Before we could continue, the manager came over and said she couldn't process my return there and that I needed to go back and wait in the regular line at the counter. By that point, the line had already become long and zigzagged again. I had already waited once, and being told to start over felt unfair and incredibly frustrating. I ended up leaving without completing my return. As a customer who had already done my part by waiting in line, I feel I should have been helped next at the counter instead of being sent to the back again because of an internal miscommunication.

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    SEPHORA
    SEPHORA
    SEPHORA

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    ELF Cosmetic

    ELF Cosmetic

    5.0(1 review)
    1.2 miOld Oakland

    For years I've heard of E.L.F (stands for eyes, lips, face) from various beauty magazines and other…read morebeauty bloggers singing their praises. Last year I decided to give them a try buy purchasing few of their items to try...I have to admit for the money you really can't go wrong. The company was founded in 2004 in Oakland, CA and the purpose is to seek high quality cosmetic and beauty products; sell them at an affordable price point. As a result most of their items sell for about $3-$6. Of course companies like Consumer Report have been reporting for years that the $36 shampoo and the $25 mascara that you buy does the same thing that the $1.00 Suave does or the $3.00 Maybelline...which by the way is super model Cindy Crawford's favorite mascara https://www.townandcountrymag.com/style/beauty-products/g26132693/cindy-crawford-skin-care-routine/ Allure magazine wrote an article recently on celebrities' favorite drug store brands here https://www.allure.com/gallery/celebrities-favorite-drugstore-products I think there is some kind of psychological thing where we feel that if it's $3.00 then it must be inferior when in reality the $25.00 mascara is probably made in the same factory as the $3.00 but it's slap with different label....I read a while back that Christian Dior makes Sephora's house brand make-up which makes sense since they're owned by the same company.. You can find E.L.F. items at all your favorite discount places like Walmart, Target, Ulta beauty, CVS and Walgreens....check their website for more retail locations https://www.elfcosmetics.com/store-locator Right now their stock is trading about $9 and change....the company is really healthy financially.......both short terms and long term. In fact they've ramped up their profits by 47% from last year. They have seasoned executives running the company...the Current CEO hails his way from Clorox and Schiff nutrition...and they have a strong overseas market....worth checking out if you're looking for an undervalue stock....

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    ELF Cosmetic
    ELF Cosmetic

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    Sally Beauty - cosmetics - Updated May 2026

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