I'll write a review since I've been coming here for about a year or more and I'll just say 1) she's…read moregreat, a sweet lady!
2) Her rule about not trying on wigs is indeed a bad call, in my opinion, and I think she should repeal it. Since the days I've blew a bag at her store were when I was able to try on wigs.
And I have seen her scare off some customers by not letting them try on wigs, but I see why she'd hesitate to let 7 teenagers in a pack wander in at once to try a lot of wigs they may not buy.... a gamble though, what if they all spent their allowance to buy one and became customers?
(I think her "pay 2 to 5 bucks for wig caps for hygiene reasons" works well, and I've never had an issue with that. Sometimes she'll bend the new rules a bit about 'no wig trying on', I remember I once almost swore from coming back when a rich date I had was told he couldn't try on a 100$ wig, {she didn't know his income, and figured he was just a straight dude playing around and not a fancy actor trying to expand his look seriously,} but he was charming, so next thing you know he was trying them on and balling out. I'm just saying.)
But I like her store. I remember the first time I ever came into her store, she was shocked to see how I somehow fit my medium sized box braids under a bob wig like it was nothing. Always fun at her store, I like to come here and get a new wig whenever I want an uplift. She always reminds me that they're not everyday wigs, and little does she know the wig quality holds up amazingly. The colorful wigs are like 29 bucks lowest (plus 3 bucks tax) and the more pricey colorful ones are like 50 bucks. And i turn HEADS, like full on stopped in the street 7 times in a night to get complimented because of how realistic and iconic the wigs here are, high quality and really nice colors! And people think it's my real hair, I like wearing these more than my natural hair colored Outre wigs. I wear them so often, its a blast.
So if you want starburst pink Sabrina Carpenter tresses, periwinkle blue swishy bobs, a Smores platinum blonde bob reminiscent of Xtina Aguilera meets Britney Spears, long red Ariel-like flowy siren hair, or anything, come here. Sue is so sweet. I hope if you've had a tricky experience here, you can give her a second chance.
Since funny enough, the place used to be a VHS and DVD store named "Alameda Wigs" with maybe 10 wigs in a small corner of the two room sized store FILLED to the brim with blu-rays, and I remember I came in like a year or so ago like "Hello! Is it okay if I try on a wig?", and she was so baffled and shook that someone wanted a wig. Like, amazingly hilariously baffled, as if I was a biblical angel delivering a prophecy that her wig shop should, yknow, sell wigs.
I think people just never stopped by before, since it was a DVD shop in 2024 labelled a wig shop, and so it just was a new concept to her to expand into that territory, yknow?
And next time I came in a month later, bet your ass all the tapes were gone and it was ALL WIGS and she had a huge smile on her face. And a lot of new customers! Amen! She seems new to selling wigs specifically and just seems to want to have a high quality hygienic reputation, but I promise it's worth it even to gamble on a wig that seems like it'd be a good fit for you. Even my big HUGE head can fit the wigs, and maybe she'll let you try on a wig if you come in consistently and are polite. (And maybe ask to double cap and reassure you're serious.)
