1. Rufus Cycles

1. Rufus Cycles

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Diamond Springs, CA

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Rufus Cycles

4.4 (18 reviews)
Closed Closed
Updated 3 months ago

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3 months ago

good bike shop, flexible and honors pricing. New owner got the job done and will be continuing being a customer here

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5 months ago

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5 months ago

He rebuilt a bike for me and did a fine job. He was reasonably priced and had the job done when promised. Would recommend him.

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Calvin V.

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1 year ago

He turned a fat tire mountain bike into a cruiser for me. Came out great! Also inexpensive and done the same week.

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5 years ago

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2 years ago

Love these guys.. always fast, friendly affordable, I would give them more stars if I could

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2 years ago

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3 years ago

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3 years ago

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5 years ago

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3 years ago

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5 years ago

This is a rad local bike shop. Rufus the owner is super cool and Don is awesome. You guys rock.

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10 years ago

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9 years ago

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10 years ago

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9 years ago

I have dealt with Rufus for years. He lives and breaths bikes. He is all about service.

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8 years ago

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9 years ago

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Review Highlights - Rufus Cycles

Rufus the owner is super cool and Don is awesome.

Mentioned in 2 reviews

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Victory Velo Bike Shop

Victory Velo Bike Shop

4.8
(112 reviews)
19.6 mi
$$

I purchased the highest-end bike available from Victory Velo because I believed I was investing in…read morepremium quality, expert service, and long-term support. What I experienced instead has been deeply disappointing. From the very beginning, the drivetrain did not function properly. Shifting was inconsistent and unreliable. I brought the bike back to the shop numerous times during the first year -- well within the stated one-year warranty period for drivetrain components. Each time, I was told the gears had been adjusted and that the issue was fixed. Each time, I would ride the bike and discover it was still not working properly. I travel frequently to ride, including trips to Colorado, and it is incredibly frustrating to arrive at a destination only to discover that a brand-new, top-tier bike still isn't functioning correctly. This was not a one-time complaint -- it was an ongoing issue from the beginning. As the one-year warranty period approached, I was told directly not to worry about the warranty expiring. I was assured that if we went beyond the 12 months and the drivetrain still wasn't resolved, they would "take care of it." I was explicitly told they would stand behind me and make it right. However, when we reached 16 months and the drivetrain issue was still unresolved, the response completely changed. I was then told there was nothing they could do because the bike was outside the warranty period. After a year of documented complaints and repeated visits during the warranty window, being told that the issue could not be addressed because of the calendar felt like a complete reversal of what I had been promised. The timing of the denial, after repeated attempts to fix the problem within the warranty period, left me feeling dismissed and unsupported. When you purchase a high-end bike at a premium price, you are not just buying components -- you are buying trust, service, and follow-through. In my experience, that trust was not honored. I cannot recommend this shop based on how this situation was handled. If you are considering a major purchase here, I strongly encourage you to get warranty commitments in writing, document every visit, and be extremely clear about how ongoing issues will be handled if they extend beyond stated warranty periods. Even if this were the last bike shop in Auburn, I would choose to drive elsewhere to work with a business that prioritizes accountability and standing behind its commitments. I have been a roder for 40 years.

I was greeted the moment I walked in the door. Friendly staff, great service, and an awesome…read moreselection. You should check this place out!

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Victory Velo Bike Shop
Victory Velo Bike Shop
All tuned up and ready to go. Thanks Victory Velo.

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All tuned up and ready to go. Thanks Victory Velo.

Rufus Cycles - bikes - Updated July 2026

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