I'm not a big one to review clothing shops, but this store and its owners plus fantastic staff…read moreseparate it from any chain store I've been in. Up front of this very beach cottage is womenswear and some really cool housewares. Plus sunglasses that literally jumped onto Debs face and haven't come off since. But it's the vibe of help not sell that I love. Same for the back store that is Rob Machedo's store. His clothing line plus other menswear are again the perfect beach ware without the hype. Like Rob himself, it's about chill. His surfboard line is also available in the back. If you're cruising around Encinitas, this is a must visit!

I absolutely love this boutique! They have the cutest outfits. Everything is so stylish, on trend,…read moreand reasonably priced. While there are a few higher-end pieces, it's definitely not your average overpriced boutique. Their clothes, accessories, and even the home goods are adorable and thoughtfully curated. Sophie, the owner, is so sweet, friendly, and genuinely personable; she makes the shopping experience even better. 10/10 would recommend Salt Culture!

LOLO is a cute boutique on Encinitas' main drag. My friends brought me in after a late lunch and I…read morecould not believe that I had never noticed LOLO. I fell in love with this little store at first sight. Their whimsical lines of clothing are perfect for a day at the beach, summer cocktail parties or even outdoor carnivals. Every garment has a fun twist on normal. I ended up finding not only one but two super cute shirts right before I went on vacation and I wore them for my entire trip. I like to buy wearable clothes, not couture that stays in your closet, but the items that are always in the hamper. The prices are pretty modest, but some of the items are not too well made either. One of the shirts that I bought 3 weeks ago is missing two of it's buttons and has a small hole already. Granted I wore it about 5 times in the 4 weeks that I have owned it, but if you really love something at LOLO buy two! LOLO is a fun store where you will find clothing that you will wear.

Cute and affordable outfits and accessories. Clean store with nicely and clearly display items. I…read morealways have a blast trying things out even if sometimes I end up not getting them, never had an issue with the people working there. Very friendly and providing pertinent information. Lots of boho inspired styles.

Mason was unbelievably helpful and a superstar. Please clone him to work at other locations :)…read more I stopped by to return some gifts that didn't fit and he was knowledgeable, quick, and resourceful. It's not easy talking to a male associate about women's clothing questions but he must have handled other similar situations as he knew right away what I was speaking about. I have never had one of their associates give me solutions/options when I didn't there would be any. It's a smaller location but Mason took the time to find items that happened to be in the back. It's street parking so it can be tricky during peak hours (such as lunch time today). I'd return just for the service as they went above and beyond today.

Vuori is one of my favorite stores for workout and active lifestyle clothing. The quality of their…read moreapparel is top notch comfortable, durable, and stylish. The staff is always friendly and helpful, making it easy to find exactly what you need. Whether you're stocking up on gear for workouts or just looking for casual, high-quality pieces, Vuori consistently delivers a great shopping experience. ‍

The best boutique with the best selection and the BEST staff!!…read more Every time I come into Sea+Wander I feel so comfortable. The staff is knowledgeable about their brands, and so helpful! They have such an amazing variety of top brands, and there really is something for everyone. The new owner is amazing as well!!!! My favorite boutique!!!

This boutique is all the SWOOOOONs. I want one of everything and when I hit the lottery, I'm coming…read morein and clearing the place out. Till then, I'll snag a signature piece or two (okay or three) when I'm in the neighborhood. Also I'll give kudos for their social media, which always makes me smile. It's fun and fashionable and is very coastal NoCo vibe. I particularly like them for denim and super unique shoes they stock. Although a bit pricey, I would say its a great spot to treat yourself with products that will last and wear well. Big ups for the small kids section: This is my go to for special baby gifts or unique kids items - if you need something charming for a special mini, highly recommend. Parking is in Cardiff, best of luck ;)

Barbarella is fancy schmancy. I don't recognize most of the designer labels they carry, but I…read morerecognize their cuteness. Everything is original and beautiful. If I won the lottery I'd shop here all the time. The only time I shop here now is between seasons. The sale racks come out, I go in! It works out in the end.

They just started to carry my designs, www.graziolin.com ...and I believe they are starting to…read morecarry more "hard-to-find" independent designs! Who doesn't like one of a kind items? They also have cute bikinis! ~ciao Nichole Angelina Grazioli www.graziolin.com

Bliss 101 is a beautiful shop, and I still treasure a pair of earrings I once found there made by a…read morelocal artist. Every visit feels inspiring with something new to discover. The artwork, home decor, and gifts are thoughtfully curated, and the staff are warm and welcoming. I never leave empty-handed and can't wait to go back.'

Love this store, the art and the abundances of original pieces that this store offers. .read more

Best quality and cutest tanks- I'm obsessed and have them in 12 colors (and counting)…read more My go-to spot- will never stop buying from here. Store associates are helpful and sweet too. Love this spot :)

From the owner: Gypsy Feather is your one stop shop for athletic wear, boutique clothing, crystal jewelry, and…read moregifts. We carry tons of fun and colorful workout sets, athleisure wear, and outerwear. We have large crystals and well as handmade crystal jewelry, small tumbled crystals, sage, incense and much more. Our flagship store is located at right on the 101 next to Bier Garden. Just walking into the store is an experience. We have glow in the dark mannequins, crazy wall paper, fun murals, and lots of unique touches. There might even be laser lights installed for night time hours. When you walk in, its Gypsy Feathers goal for you to feel like a QUEEN. We believe that blending in is boring, so be unique, be yourself, and stand out!

A diamond in the rough! This is a super cute boutique along…read morethe 101 in SD! The owner Julie is super sweet and very hardworking! I bought some stuff not just because she has great, unique clothes in her store but because I want to help make her store successful! You will understand when you go in and shop with Julie!

I had a great experience here! I went to get my wife a birthday present. I don't ever buy clothes…read morefor her but decided to do it this year. I walked in and Jessie greeted me so friendly! She helped me so much, as if I had my own personal shopper. She helped point me in the right direction as to what would be perfect to fit in my wife's style. The store is beautiful and it's rare to find such great customer service. I am so glad I found this boutique, but might be in trouble if my wife goes back (she will buy the whole store).

I work across the street from this store (Encinitas location) I'm in sales and sell high volumes of…read morehigh end products. I pride myself in customer service and proper etiquette when dealing with the general public. I have now been in this store 3 times today being 12/8/22 approx. 2 pm. I have been greeted poorly every.single.time. The first 2 times I don't think the woman working even acknowledged I had walked in and today the sales associate gave a underwhelming hello and didn't ask if "I was looking for anything in particular?" "Can I help you find a Christmas gift?" "Let me know if you have any questions at all, I am here for anything you may need" and there was nothing as I left the store either "Thanks so much for coming in" "Have a great day!" Are just a few things you can say when you work in retail. If this wasn't the 3rd visit with the same treatment I wouldn't be leaving a review this thorough but I really felt the owner needs to know. They do have really cute items for purchase in there but the staff is rude and seems to maybe only cater to customers who have a certain look to them? Just a guess. Do better in the customer service department and you'd make more sales! I would have been willing to buy a necklace I saw in there today and really cute MYSTIQUE sandals if I was at least treated like an actual customer but I can't support this business.

Love this spot! Great selection for my husband, self, and kids alike. Hope they stick around…read more Support local

Neat lil boutique type store. Quite a few names brand and good selection…read more Also some really fun trinket type items including tons of stickers that are fun with San Diego surf vibes. Not a typical touristy souvenir place.