I absolutely love this boutique! They have the cutest outfits. Everything is so stylish, on trend,…read moreand reasonably priced. While there are a few higher-end pieces, it's definitely not your average overpriced boutique. Their clothes, accessories, and even the home goods are adorable and thoughtfully curated. Sophie, the owner, is so sweet, friendly, and genuinely personable; she makes the shopping experience even better. 10/10 would recommend Salt Culture!

i was with my aunt and cousin last week and we stumbled upon this little shop. i thought it seemed…read morecute, we walked in the ac was running and it seemed like a nice place. while the clothes weren't my personal interest, i thought it seemed great for others. my aunt was taking photos of the place, just like 1-4 ish as she loves that type of stuff. when we walked into the room where the cashier was, she saw my aunt take a photo of the hats or something. with an angry voice and demeanor, she asked "are you taking a video?!?", she replied "no" but the cashier continued and said "are- are you sure!?!" and my aunt about to lose her temper calmed down and said "no, i was just taking a couple pictures of the place" and the cashier still seemed a bit annoyed but continued to do her errand or whatever. this quite shocked me and while i understand that perhaps the cashier who i later found out (i believe!) was the owner or co-owner most likely didn't want a video of herself i feel like she could've handled the situation differently. either way i also read the reviews of this place the second we walked out and realized the main problem of the place is its customer service and support. and that's pretty much the foundation of a business. how you treat your customers. have a good day God bless

Cute and affordable outfits and accessories. Clean store with nicely and clearly display items. I…read morealways have a blast trying things out even if sometimes I end up not getting them, never had an issue with the people working there. Very friendly and providing pertinent information. Lots of boho inspired styles.

LOLO is a cute boutique on Encinitas' main drag. My friends brought me in after a late lunch and I…read morecould not believe that I had never noticed LOLO. I fell in love with this little store at first sight. Their whimsical lines of clothing are perfect for a day at the beach, summer cocktail parties or even outdoor carnivals. Every garment has a fun twist on normal. I ended up finding not only one but two super cute shirts right before I went on vacation and I wore them for my entire trip. I like to buy wearable clothes, not couture that stays in your closet, but the items that are always in the hamper. The prices are pretty modest, but some of the items are not too well made either. One of the shirts that I bought 3 weeks ago is missing two of it's buttons and has a small hole already. Granted I wore it about 5 times in the 4 weeks that I have owned it, but if you really love something at LOLO buy two! LOLO is a fun store where you will find clothing that you will wear.

Mason was unbelievably helpful and a superstar. Please clone him to work at other locations :)…read more I stopped by to return some gifts that didn't fit and he was knowledgeable, quick, and resourceful. It's not easy talking to a male associate about women's clothing questions but he must have handled other similar situations as he knew right away what I was speaking about. I have never had one of their associates give me solutions/options when I didn't there would be any. It's a smaller location but Mason took the time to find items that happened to be in the back. It's street parking so it can be tricky during peak hours (such as lunch time today). I'd return just for the service as they went above and beyond today.

Vuori is one of my favorite stores for workout and active lifestyle clothing. The quality of their…read moreapparel is top notch comfortable, durable, and stylish. The staff is always friendly and helpful, making it easy to find exactly what you need. Whether you're stocking up on gear for workouts or just looking for casual, high-quality pieces, Vuori consistently delivers a great shopping experience. ‍

This boutique is all the SWOOOOONs. I want one of everything and when I hit the lottery, I'm coming…read morein and clearing the place out. Till then, I'll snag a signature piece or two (okay or three) when I'm in the neighborhood. Also I'll give kudos for their social media, which always makes me smile. It's fun and fashionable and is very coastal NoCo vibe. I particularly like them for denim and super unique shoes they stock. Although a bit pricey, I would say its a great spot to treat yourself with products that will last and wear well. Big ups for the small kids section: This is my go to for special baby gifts or unique kids items - if you need something charming for a special mini, highly recommend. Parking is in Cardiff, best of luck ;)

I stopped in yesterday and dropped some serious cash but everything here is so unique. The wonder…read moretravels throughout Europe and also has a lot of great bags & jewelry made by local artists. This is definitely a must shop and also worth traveling to. I bought a gold & enamel bracelet, a diamond stacking ring, a dress that I'll wear all summer long, a cashmere & fur trim poncho (on sale) sone mother jeans and a leather belt bag with studs. They also have fabulous coffee table books, and a wonderful selection of fragrance. I could've done even more damage but was trying not to go completely crazy. I was a personal shopper in NYC so I am picky & I give this shop a A+++

Barbarella is fancy schmancy. I don't recognize most of the designer labels they carry, but I…read morerecognize their cuteness. Everything is original and beautiful. If I won the lottery I'd shop here all the time. The only time I shop here now is between seasons. The sale racks come out, I go in! It works out in the end.

They just started to carry my designs, www.graziolin.com ...and I believe they are starting to…read morecarry more "hard-to-find" independent designs! Who doesn't like one of a kind items? They also have cute bikinis! ~ciao Nichole Angelina Grazioli www.graziolin.com

Bliss 101 is a beautiful shop, and I still treasure a pair of earrings I once found there made by a…read morelocal artist. Every visit feels inspiring with something new to discover. The artwork, home decor, and gifts are thoughtfully curated, and the staff are warm and welcoming. I never leave empty-handed and can't wait to go back.'

Love this store, the art and the abundances of original pieces that this store offers. .read more

A diamond in the rough! This is a super cute boutique along…read morethe 101 in SD! The owner Julie is super sweet and very hardworking! I bought some stuff not just because she has great, unique clothes in her store but because I want to help make her store successful! You will understand when you go in and shop with Julie!

I work across the street from this store (Encinitas location) I'm in sales and sell high volumes of…read morehigh end products. I pride myself in customer service and proper etiquette when dealing with the general public. I have now been in this store 3 times today being 12/8/22 approx. 2 pm. I have been greeted poorly every.single.time. The first 2 times I don't think the woman working even acknowledged I had walked in and today the sales associate gave a underwhelming hello and didn't ask if "I was looking for anything in particular?" "Can I help you find a Christmas gift?" "Let me know if you have any questions at all, I am here for anything you may need" and there was nothing as I left the store either "Thanks so much for coming in" "Have a great day!" Are just a few things you can say when you work in retail. If this wasn't the 3rd visit with the same treatment I wouldn't be leaving a review this thorough but I really felt the owner needs to know. They do have really cute items for purchase in there but the staff is rude and seems to maybe only cater to customers who have a certain look to them? Just a guess. Do better in the customer service department and you'd make more sales! I would have been willing to buy a necklace I saw in there today and really cute MYSTIQUE sandals if I was at least treated like an actual customer but I can't support this business.

I had a great experience here! I went to get my wife a birthday present. I don't ever buy clothes…read morefor her but decided to do it this year. I walked in and Jessie greeted me so friendly! She helped me so much, as if I had my own personal shopper. She helped point me in the right direction as to what would be perfect to fit in my wife's style. The store is beautiful and it's rare to find such great customer service. I am so glad I found this boutique, but might be in trouble if my wife goes back (she will buy the whole store).

Love this spot! Great selection for my husband, self, and kids alike. Hope they stick around…read more Support local

Neat lil boutique type store. Quite a few names brand and good selection…read more Also some really fun trinket type items including tons of stickers that are fun with San Diego surf vibes. Not a typical touristy souvenir place.

In my opinion, what makes a great clothing store is two things, great service and really great…read morewell-made products. Encinitas surfboards is a legend down here, and I love their long sleeve tees and their sweatshirts. I bought my long sleeve tee right around Christmas and last week I saw a whole bunch of threads coming out of the bottom of the tee. So I walked in today showed him what it happened to the T-shirt and without a blink he said you're on the same color? I said sure really? He said yeah I grabbed it and left. All smiles all Customer Service and all great products. I recommend this place highly specially if you live down here it's a must.

Best place to get honest advice on surf gear.. They pack a lot into their shop from coolest of…read moreEncinitas gear, locally made surf boards, needed clothing, and accessories, and anything surf related. Great place to buy wax since they sell at basically cost so awesome value. They'll even help you with that gear like surf racks, getting a board ready to ride, and more. One of the few shops that has used boards if that's your need. I've always loved their sticker book and go there every holiday for a stocking stuffers, too. This is the place to go and always has been. Thanks for being family & run that way always!