E-bike repair services are not offered at this shop. It's quite inconvenient because they are 1 of…read more2 bike shops in town. Gears and disc brakes the same whether on a regular bike or an e-bike.

I thought I had been a good loyal customer, I brought my HD to this business for oil changes and…read moretune ups for a few years. I've referred other riders For services also. I rode my bike into this business one day for an oil change and to do a service. my HD has always ran very well, I've always taken very good care of it. . I had a nice ride to Big Sur a couple of days earlier. It ran very well . A couple days later when I pulled up to a light, all of a sudden, it started cutting out A bit. I rode my HD to this motorcycle repair business, little did I know I would never get to ride it again. The worse thing I ever did was take it to Cycle Imagery. I knew something was wrong when the guard lady on the phone said my bike wouldn't be ready. Joe wasn't sure what was wrong with it. She seemed very guarded. After 4 days I called again. I could tell she was lying and trying to hide something . Weeks went by, no communication. Joe kept it for over 6 weeks, never called or tried to explain, always having the lady say he wasn't sure. I would stop by and he would avoid me. It was all very strange. I could tell something was wrong and they were hiding something. Then he called for me to take it somewhere else . After he just let it sit and rust away for a couple of months Out back in the shed shop. Said he couldn't fix it. It should be taken to a HD dealer. No real explanation of why. He even charged me over $1500 to destroy it. I had it towed to a San Jose HD mechanic who called me right away to tell me my gas tank was broken and leaking gas and he couldn't work on it. He could probably fix the bike but now it was to dangerous To work on. He said someone tried to repair it with failed JB Weld. ( wow!) He couldn't believe I was charged over a thousand dollars and my bike was destroyed. And I wasn't even told anything. Joe at Cycle Imagery didn't want to fix it because it has a custom paint job on the gas tank. He should have replaced the tank and matched the paint at least. Now it can't be ridden at all. Its to dangerous! Absolutely no communication or explanation, just a coverup full of lies! So Joe broke my bike and then tried to cover it up. Tried to hide it with JB Weld. He is a Very dishonest person To do that. He wouldn't take the blame and fix what damage he had done. Or pay to have it fixed. So now my bike just sits and rots away in the garage because Joe Destroyed it, and tried to pretend he didn't know anything about it. Now I have no bike because of him . I will never do business with this dishonest rip off ever again and I advise everyone to never do any kind of business with Cycle Imagery Joe ever. He has his staff lie to cover up his BS. The only positive thing was I was able to cancel my credit card payment so my money wasn't stolen also. I regret I didn't consult an attorney or just take him to small claims court , he definitely deserved it! Beware of this business. The owner of this scam! It's a Zero no stars! you would not expect that if you rode your nice great running custom motorcycle into a place of business for services that it would be damaged to a point that it can't be ridden . Then you were lied to. Not good business at all Joe. CF

I have a boat repair facility down in Ventura, which has graciously helped me to get my boat back…read moreon the water for the fishing season after Moore and sons acted so unprofessionally and abusive with complete accountability for their actions

This bike dealer is absolutely horrendous. I've spent over a year with one of their higher end…read moree-bikes (Super 73) and am completely disappointed. Although it still moves, it does not even get close to the max speed it indicates through the stock-product. The motor dulls down over a small amount of time and I am not impressed. The last and most important flaw of these bikes are their tires. Why sell these cheaply made fat-tires on higher end frames in Santa Cruz, which is well known for its inconsistent roadwork and sloppy construction workers leaving screws everywhere? Like come on, at least accommodate for people like me who've gotten a flat on the rear wheel over TEN times in under a year. Please do better and sell products made for the environment they're being sold in.

Well, we came today to give it an another try since they still had one of the bikes we wanted and…read moreit was a completely different experience. I asked Greg Bumb for help and he immediately left what he was doing and well... I bought the bike so yeah, I guess this time was way better and I'm actually a bit impressed of how fast they assisted my husband and I so thanks Greg for your help.

I have to say this was by far the best experience I've ever had when making a purchase. Hilary was…read moreamazing straightforward and honest. I came in already knowing exactly what I wanted so all I had to do was the paperwork. That process was maybe an hour if that. I have to give them kudos because I was surprised when I got home to see a full tank of gas. They have a wide range of motor cycles, ATVs, street bikes, side by sides, and jet skies.

Customer service is responsive and helpful. Responded right away to my request and although they…read moreweren't able to help the staff was very nice responded quickly and was knowledgeable

Love my Zero!! Riding it is like flying on a crazy fast whisper. So sweet!…read more I had a convo with a customer service person with a general question and she was super helpful. Made in CA, we've seen the place!

Haven't even brought my bike here yet , but I called a spoke about a problem my bike was having ,…read moregentlemen gave me some advice that it's probably my fuel pump. He was right about it and now my bike runs great . I'll be sure to have these guys do my suspension I need done . There a little booked out but thats cause there legit.

Definitely a great place to take your Harley if you want an upgrade. Greg does amazing work and is…read morevery responsive. Great follow up and great customer service. Very knowledgeable and does great work.

Mike was really helpful with my purchase for my kids first dirt bike. Really friendly and…read moreknowledgeable, I will definitely come back for my next purchase.

There aren't many dealers around like Cycle Stop any more. There is more knowledge between Mike…read moreand Jan than the rest of county's dealers combined. I have to laugh at the guy from Pebble Beach with the one star review. This isn't the peninsula, bro, if you need something you need politely ask. This shop is a no-nonsense, old-school shop. They don't have a ton of inventory, but if it comes from Honda, these guys can get it for you. They also can get stuff through the typical distribution channels that supply all the other shops. I just wish Honda made a bike I like, but thats another story. For now I use Cycle Stop for ALL of my moto needs, Honda or not. We're getting a Trail 125 for the wife this year and Mike will be the only guy I'd get it from. My only issue with them, is that I always plan to stop in for some Motul800 and wind up talking to them for an hour. That gets me in more trouble than the spending.

My review is only with regard to the Parts department at Y/S Sports Center. I have never purchased…read morea bike there. The parts department has people that deal with dozens, if not hundreds of unique requests in the course of a day. The folks behind the counter are knowledgeable in a vast array of applications. I'm still trying to stump them. They often have the parts I want, whether a chain, brake pads, or synthetic engine oil in stock. And even when they don't, they are more than happy to special order and get my items in a few days with no shipping cost added. 5 stars out of 5.

I've been here a few times for accessories and have always had a great experience. They have good…read moreprices on gear and service is always good. Recommended!

Sold my motorcycle through their consignment services and just got the check today. I'm in a tough…read morespot financially so this is a lifesaver. Thanks so much Doug and Gregg !!

I've been going to Nor-Cal Cycles since last year and can't recommend them enough, especially for…read morefirst-time buyers. Freddie helped me buy my first bike. He was patient, honest, and took the time to teach me what I needed to know as a new rider. I've since come back to rent their Ninja 650 and had another great experience with Nini, Henry, and Freddie. Service is great too. Alfie and the team communicate clearly and promptly every time I come in. I'll keep coming back for maintenance, future purchases, and to keep learning.

The best shop for motorcycle maintenance and repairs And…read morethank you for all the staff and thank you so much Alfie.