Let's talk about Rainbow Reef. First, I have run a dive shop for ten years. I coordinate our travel. I have brought groups to the Keys for dive trips. I have never had such a miserable experience.
Rainbow Reef has become a terribly large company. They operate on different sides of a channel in Key Largo - quite far walking distance from each other.
Anyway, after a long quarantine, a couple of my staff and I decide to take a last minute trip to the Keys. I handle transportation, they manage diving and accommodations. They chose RR.
After booking, the confirmation email had no details about time, quite vague about location. So we got up, packed up our stuff, and walked around the channel to the shop. They don't offer a shuttle - they have a bunch of boats, no resort pickup
We get there at the guesstimated time to learn our boat was back on the other side, where we began. I wasn't going to make the walk again, dragging all this gear over uneven terrain, stairs, grass, etc. A kind captain w the company started talking to me trying to solve the problem. She ultimately brought over the GM to help.
I explained to Billy my various disappointments. At this hour, at this point, I wasn't in a great mood. Billy bounced between helpful and combative. Ultimately, he offered to drive me over to the other side in their golf cart.
Upon arriving, I went to sign in. A guy walks by, sees me and crassly says to put on a mask. I frown. This type of interaction isn't helping. I dig out my mask.
The crude women behind the desk take my NAUI and PADI instructor cards and I was pointedly told to go complete my waivers at a kiosk behind me. Fine. Whatever. Clearly southern hospitality has not infiltrated RR.
Upon returning, I'm asked for my Nitrox card. I haven't had my entry level cards for decades. I am beyond instructor - I am qualified to issue those certifications. To do so, I have to be beyond nitrox certified. I point out to these 'ladies' the fact I gave them instructor cards and don't carry a nitrox card and one of them said she MUST see it by law.
Law? (Retired lawyer - hate when people use the 'law' as negative customer service. It only adds to the negative reputation the legal community has.) What law, I ask. I think she quickly picks up that I might be a lawyer. She starts backpedaling - PADI requires you show it. No, they don't. She means to say that her insurance company requires that they confirm in some reasonable fashion that the customer has the proper Nitrox training. My NAUI instructor card does that and then some. She could have also looked up my PADI and NAUI credentials on that same computer that she was busy playing with...
Another guy steps up and starts aggressively telling me to shut up. When I mention the phrase - practicing law without a license - he gets more aggressive. (Yes, I'm a jerk by this point. A very unhappy customer. And so far, RR has done the minimum to diffuse a terrible customer experience. Their job. I came here because I wanted to spend money and have fun - I don't travel hundreds of miles to pick a fight.)
And now the lawyerly lady yells I'm not diving, get out, blah, blah, blah. Well, yells at my back. At this point, I'm done. These people are terrible. Especially in this Covid restricted day, this is an unimaginably horrible way to approach customer service and customer problems. Screw it - I have dove the Keys enough, don't need this.
I go sit downstairs to text my companions about my status. Another guy walks up, with an attitude (makes sense - he has heard some story from his people - but why pour gasoline on a fire? Let it go. Oh well...) and says he is the manager on this side of the channel. He asks a pointedly wrong and rhetorical question. Nope, not in my mood.
I have not raised my voice this day. I rarely do. Yelling does nothing but stir fear. But I do dissect what little he has said with truth, law and facts. Yes, I'm still being a jerk. I'm pissed, I was the customer, my day and fun has been ruined. I'm not going to lie and say that I was the nicest guy and they were all jerks. But I was polite, articulate and made no sweeping generalizations. I'm trained in oral argument. This is my arena.
In less than sixty seconds, this jerk wants to aggressively argue with me. I step back. I ask why did he even walk up? He says he wanted to see how he could help. Lol. So apparently, management at RR thinks the best approach to handling an upset customer is to come argue. Because that will cause them to wilter and turn submissive. Where did these people learn about customer service?
RR was once a great shop. That's why it grew like a weed. But it's too big, ownership too removed, customer service a lost art. The dive guys and captains are probably great. But the office, the management, the way the business is run lacks the type of customer service you seek in the scuba industry. read more