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    Pure Taco

    4.2 (566 reviews)
    Open 11:00 am - 9:00 pm
    Updated 1 month ago

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    PURE TACO ATMOSPHERE

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    Hipster
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    Moderate noise

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    Recommended Reviews - Pure Taco

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    Guava
    Adrie G.

    Love the open air seating definitely creates a nice outdoor vibe and love happy hour from 3 - 6 PM prices were great! Fish tacos were YUM as was the corn in a cup!!! Love the freshly made tacos and fresh guacamole. Chips weren't my favorite. It wasn't super clear but for anyone reading order at the bar. Would definitely come back!

    Maya T.

    We loved Pure Taco so much we came back two days in a row!! The service was amazing, all credit goes to Oceania who took care of us both days. She was so sweet and did such a great job making us feel welcomed. The mahi mahi tacos are out of this world. Those are the main reason we had to go back again. I'm not sure if it was the sauce they paired it with or maybe the slaw on top, it was one of the best tacos I've ever had!! We also really enjoyed the tortilla soup. It was hearty and had really amazing flavors too. I loved that they had a fair amount of mocktail options! They have an outside bar area for seating, which is perfect because California weather is to die for!! Can't wait to visit again next year!!

    Pulled Chicken Taco
    Nicole Erin B.

    Impressed by the portion sizes and relatively moderate prices of these tasty tacos. The corn tortillas tasted fresh but were a little undercooked which led to a soggy bottom from all the filling. The chicken and pork tacos were both tender and flavorful with generous portions of guacamole. A lot of the seating is indoor/outdoor style which is a great place to enjoy fresh air but also stay shaded. The menu is clearly labeled with allergens including gluten free and vegetarian. Definitely will return!

    Skinny Margarita, $12 and Pure Marg, $12
    Elle C.

    While I'd been to a few other restaurants and coffee shops on this street and in this area, I'm only discovering Pure Taco now -- perhaps because we usually don't seek counter-service eateries; desiring a small, quick bite, we decided to stop in. We learned, however, seated at the bar top, it's full service... and while I didn't plan on a cocktail, my thoughts are it's wrong not to order a cocktail seated at the bar top! I don't like cocktail mixes; appreciatively, no mixes were used in my Skinny Margarita ($12), which was quite (almost too) tangy but thankfully, not sweet. Hubby enjoyed his Pure Marg ($12) -- both cocktails surprisingly (and deliciously) strong. We started with their Corn in a Cup ($6.95) -- with an option to be served with chips (which were enjoyably thick & crispy, and learned that the tortillas are made daily). In addition, they use fresh fish (never frozen). The Baja Fish Tacos (2/$5) and their Grilled Fish Taco ($5.75) consisted of generous planks of fish, served within thick corn tortillas. We had the pleasure of being served by Osheana, whose positive energy, enthusiasm, and knowledge of their menu items made our first visit a fun and enjoyable one! I like the open-&-airy, indoor/outdoor, casual vibe and reasonable prices. We're now fans of Pure Taco.

    Happy Hour Menu as of 01/09/2026
    Cherilyn L.

    Went in around happy hour on a Thursday. It is seat yourself setting and order at the counter. The staff was friendly and helpful. Food came out quickly. Ordered the Full Taco Flight. Happy hour deals are drinks, fries, a nacho, or quesadilla. No tacos are part of the current happy hour.

    Ashley E.

    I saw Pure Taco when I was across the street at a coffee shop. So we decided to visit on a taco Tuesday. The specials were amazing--buy three get one free for tacos, discounted beers, AND free chips and salsa w every order. It was lit... Now you know I'm a self proclaimed taco expert, so I have high standards. I ordered two Baja fish tacos and the green curry shrimp taco (sounded interesting!). The service was great, and the guy that helped us was really nice and friendly! Now for the tacos...I give the fish taco a 6 out of 10. The main issue is that they were not hot. Actually, none of the tacos were hot. They were all lukewarm...which is unfortunate. The second issue was the amount of liquid running off the tacos. I guess the slaw was in liquid and it wasn't drained prior to putting it in the tacos. So this made what was supposed to be a crispy fish taco into a soggy, lukewarm situation of a taco. And lastly, the tortilla was a miss for me. It was house made corn tortilla but it was either too thick or not all the way cooked. It had a chewy texture to it. All that aside, the seasoning and flavor of the fish taco was great. For the shrimp curry taco, I'd give that a 4 out of ten. There's actually nothing wrong with the taco--I just did not enjoy the sweetness of it. The presentation was also not great. It looked like a blob of white sauce on a tortilla (see photos). Adding the lime helped somewhat and elevated the taco to a 6, but if it was hot, it could have been a 7. The chips, salsa and guacamole were excellent!

    Steak taco, and battered fish taco
    Jan H.

    Went to the Carlsbad street fair, and stopped off here to eat as they had open seats at the bar. If you sit at the bar it's full service, or if you are sitting at a table you must go up and order at the counter. It's not a huge place and most of the tables were for small parties. Thankfully it was just me so I had no problem finding a spot at the bar. It did take them a minute to take my order, but they were a bit busy. The server did offer to get my drink for me from the self-service station, which I really appreciated and took her up on. They have tacos, burritos, bowls, Etc. I ordered the battered fish tacos, and the steak taco, the cilantro lime rice, and the black beans. Both of the tacos were really good, but the rice was pretty bland. It didn't really taste like much, and seems more like a filler. The beans were black beans, they didn't have refried beans, but we're pretty good. They did kind of taste like they needed salt, but since you have to go get all of the condiments from a separate area I didn't want to leave my food unattended so I ate them as was. Honestly though they were fine even without the salt, I'm just a girl that likes a little salt and most of her food LOL. I would like to try one of their bowls, maybe the next time I'm in the area or at the street fair. I did notice they had a taco Tuesday, and a decent happy hour, which would be great if you live or work in the area. If you do I definitely say check them out.

    Paloma Cocktail
    RJ S.

    It's a solid taco shop featuring a modern fusion of flavors! Pure's menu is a melting pot of various global cuisines, but delivered in classic Mexican dishes like tacos, burritos, nachos and salads. The staff is great and the open air order-at-the-counter setup screams SoCal. I've a lot of menu items, but some of my favorites include the Baja Fish Taco, Korean Pork Bo Sam Taco, Salmon Bowl and Pure Greens Salad. If you're thirsty, they have a full bar, beer, wine and Dole Whip for those with a sweet tooth. Try their Pure Marg! It's made with an orange simple syrup that packs unique flavor. Don't miss out. Try it for yourself!

    Nachos with beef
    Pamela R.

    2.5 stars... The hubs and I wanted Mexican food for lunch so we decided to try Pure Taco since we were in the area. The space is cute, mostly outside with inside bar seating. They have a full bar and a wide choice of tacos but its more like a fast food restaurant... Chips and salsa are not complementary, so we chose the nachos and added beef. We also ordered the avocado fries. To drink, we tried the Paloma and the Pure Marg. The service...our server/bartender seemed disinterested and preoccupied with finding the right channel on the TV. She only checked in with us after we were done eating. The food...everything looked/tasted like it came out of a can/bag/jar. Nothing was good. The drinks...also tasted like pre-made mixes and bottled juices...not good. Will not be returning and do not recommend.

    Chips and Chips, Salsa & Guacamole**
    Justin C.

    This is a solid spot for global tacos in the heart of Carlsbad. You order at the counter, self serve drinks, and they bring the tacos out to you. I liked in the indoor outdoor vibes - classic San Diego surfer Carlsbad. I wanted to try as many flavors as possible so I ordered the traditional 1/2 flight. I got four tacos: grilled steak, pulled chicken, pastor, citrus braised pork. I really enjoyed the grilled steak and citrus braised pork. Tortillas were a touch thick for me. Also ordered chips with guacamole and salsa and enjoyed them as an appetizer. My tacos came out pretty quickly. Next time, I'm looking forward to trying the global 1/2 flight.

    2 fish tacos
    Ray L.

    I love that it's an affordable casual quick order place you go up to the register order. Find a cute seat. Seating is mostly outdoors and they bring the food to your table. They have a stellar deal of two fish tacos for five dollars every day and they are good sized! I would say this is a really affordable place for the area. You can tell the tortillas were freshly made. It seems like it's a California Mexican type place. I would definitely go there again for a quick bite! It looks like they also had a full bar.

    Mixed greens
    Nell C.

    Salads were overdressed and salty today. Mixed greens salad was hard to consume and wish that I got the dressing on the side. Salad leaves were fresh and topped with grated cheese.

    Baja Fish Burrito

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    1 day ago

    Delicious I love it here!!! Best taco Tuesday in town!! The drinks are great, food is amazing everyone is so kind that works here too!

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    1 month ago

    The poke nachos were disappointing. 5 celery slices, 5 radish slices, green onions, and tuna. A little bit of sauce.

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    Robert U.

    Thanks Cory! Glad you and your party enjoyed our Fish Tacos!!

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    Robert U.

    Thanks for your review Shane. The pho taco is amazing.

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    Page 1 of 15

    Ask the Community - Pure Taco

    Is this place dog friendly?

    Yes we are!!

    Do they accept Apple Pay?

    Yes I believe they do, but best to call the location.

    Do you serve fry bread?

    No - not to my knowledge but they have delicious food.

    Don’t See Your Question? Ask Away!

    Miguel's Cocina

    Miguel's Cocina

    3.9
    (1.9k reviews)
    3.1 mi
    $$

    If you are craving a great cheese sauce with chips, or are craving really good but junky Mexican…read moreFood, this is the place. When I say Junky, it's not that it tastes bad. It's just not the kind of Mexican restaurant where the veggies are organic and they are not using seed oils. And it works if you've got young kids in tow because the staff is nothing but friendly. I would say it's a very family friendly restaurant perfect for that little strip of Chick Filet, In and Out area of the 101 in Carlsbad. Funny. I am sure Chick Filet is not spelled that way .... but I've never eaten there, and don't really pay attention to fast food restaurants. In and Out is delicious too, but when I got to the bottom of the fries and it said they clearly use seed oils.... I was done. I understand that America is poisoning us ..... so I can't really applaud Miguel. But I also understand that many of us have young kids and less money. It's more about the gathering or being comfortable going for a meal. So it's definitely an option for many people. Plus we're stressed so comfort food is a nice break. I did not go for a salad. I did not go for things not fried. So I would say Miguels is good for a break from eating healthy. Not to deny yourself. Just not to do it as a regular thing. One last thing: My 3 year old grandson ordered fruit. Hmmm..... With gusto, garlic and gratitude, Chef Marian   San Diego Foodies Carlsbad Foodies

    We visited this restaurant for the first time while celebrating our wedding anniversary. The…read morewaitress was genuinely friendly and attentive, which we appreciated. Unfortunately, the food did not meet expectations. I ordered a chicken taco with a cheese enchilada, while my husband went with two crunchy chicken tacos. His tacos were disappointing--overloaded with onions and what seemed like a messy combination of ingredients--and lacked appeal or good flavor. Despite asking for a simpler, standard version, the second attempt still tasted off. My chicken enchilada seemed microwaved and lacking freshness, and the taco was soggy and overloaded. We left feeling quite disappointed. Sadly, we both felt unwell afterward; my husband especially had a rough evening, vomitting throughout. While the service was friendly and the restaurant was clean, the subpar quality of food means we probably won't return. It was an unfortunate experience, especially after such a special occasion.

    Photos
    Interior
    Interior
    Sangria, Strawberry margarita, chips, queso and salsa
    Sangria, Strawberry margarita, chips, queso and salsa
    Happy hour all night!!!!

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    Happy hour all night!!!!
    Señor Grubby's

    Señor Grubby's

    3.8
    (1.7k reviews)
    0.2 mi
    $$
    Sports on TV
    Kid friendly

    I had a yummy vegan taco plate! They have two vegan taco options, nopales and vegan choriqueso…read more(chorizo and cheese). The nopales were very unique and had an interesting slightly fruity flavor but I think I preferred the choriqueso. I got rice and refried beans as my side, both of which were also delicious. However I think there was some mixup and I'm pretty sure they accidentally put real cheese on my beans. When I ordered, I clearly heard the guy tell the kitchen that my plate was to be "all vegan including the cheese" but it seems like what happened was they put vegan cheese on my tacos but real cheese on the beans. Love that they are clearly making an effort to have the menu be vegan friendly but there seem to be some kinks to work out. Overall though I really liked the food here and I would come back! Everyone who interacted with us was very friendly and we enjoyed the outside seating.

    We didn't have time for a sit-down restaurant for breakfast, and were in the CV area, so we tried…read moreSeñor Grubby's. My wife said she'd never really liked anything she got there, but I said let's give them another try. Counter service was meh. No personality. No greeting. Just took the order and sent us on our way. Her attitude seemingly got worse after I didn't tip. (I do NOT tip at a counter place where I do all the refills and bus my own table.) We got their a 8:30 and they had to put the coffee out because we ordered it. All the bar stools in the front were all upside down on the tables. I'm sure we could have pulled them down, but come-on. It's 8:30 on a Sunday morning. Put your damn chairs down. My wife ordered the Al Pastor scramble served American style (hash browns & toast). The portion was small (no WAY that was three eggs), and the al pastor meat pieces were lacking flavor. The hash browns were barely cooked. She said, "this is what I was talking about." $17 or so. I ordered the breakfast burrito allegedly with chicken fried steak in it. $17 for JUST a burrito with no sides. I tasted no evidence of CFS, but I did taste some sausage gravy. It was a generously sized burrito. I will also add that their salsas go from NO heat (fresca) to super heat. Nothing in the middle. And one of the hot salsas was just yuck. (The one with all the pepper flakes in it.) The other tasted OK. They had carrots & jalapeños at the salsa bar, but tiny cups to put them in, so... Anyway... I like the surf and turf here, but everything else just seems meh. In a town with so much good Mexican food, I'll go elsewhere. The drive-through around the corner would have been cheaper and tastier.

    Photos
    Burritos
    Burritos
    Tacos
    Tacos
    Salsa bar

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    Salsa bar
    Craft Coast Beer & Tacos

    Craft Coast Beer & Tacos

    4.5
    (204 reviews)
    9.2 mi
    $$
    Free WiFi
    Outdoor seating

    This place in San Marcos is CRAFTed and curated to perfection. We used to come here when it was…read moreRip Current. Even though that closed this place was a nice surprise in its venue takeover. You order at the Bar counter for your Brew & for the tacos. The food is made at their permanent fixture food truck outside. The tacos are amazing and generously portioned. The Birria was my favorite! Carne asada was good too. The staffers are nice and ready to serve. There is high communal and individual table top seating inside and sports playing on the TV. Picnic Bench tables out on the front patio are & close to the food truck. It's pretty busy but worth the little wait for your tacos to be done. So sip sip while you wait for the buzzer to go off! Looking forward to our next visits here.

    The tacos were delicious as can be, the birria tacos had me go for seconds as they were that good…read morealone! The workers there were super friendly and chill and when asking about their in house beers they were not hesitant to see what you like and give you a beverage to the best of your liking! The lighting inside is just right for day or night as it allows natural lighting in during the day with the garage door style windows and when it's night time the interior lights are not over powering to brighten up the place! If you all have not tried the "local motion" i HIGHLY recommend it if you like a great IPA! If you are looking for a great place with good vibes and a perfect place to kick back to eat tacos and have a beer or two i definitely recommend craft coast in San Marcos!

    Photos
    Inside seating
    Inside seating
    Polo asada taco and birria mulita
    Polo asada taco and birria mulita
    Ranch Water and Seastar

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    Ranch Water and Seastar

    Pure Taco - tacos - Updated August 2026

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