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Norfolk, VA

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Pownd Cakes by Jen

5.0 (145 reviews)
ModerateBakeries
Closed • 10:00 am - 6:00 pm

Pownd Cakes by Jen Photos

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Front door
Dale M.

Top tier cakes!!! Top tier service!! Extra extra clean facility.... "Nothing Bundt Cakes" count your days...

Case looks beautiful
Dena W.

We stopped at POWnd Cakes by Jen as part of our 757 Sweet Tooth Saturday passport series and let me just say -- this place is a gem! It's a cute little counter-service spot with no indoor seating, but it's decorated beautifully inside and very welcoming. I picked up six mini pound cakes (I couldn't help myself!): * Butter * Almond * Caramel * Banana Pudding * Chocolate chocolate Chip * Cinnamon (the flavor that launched the business!) Each one was incredibly moist and full of rich flavor. Not a single miss in the box. The staff was so kind and helpful -- I spoke with a lovely woman behind the counter, and the owner herself helped me pick out my flavors. You could tell she's passionate about her craft and really knows her stuff. Also, it's dog-friendly! Since it's grab-and-go, I was able to bring my Boston Terrier, Lexi, inside while I ordered. (Huge plus in my book!) All in all, POWnd Cakes by Jen is absolutely worth the stop -- and I'll definitely be back to try even more flavors! Feel free to follow me on TikTok & Instagram: LexiTheBougieBT #POWndCakesByJen #PoundCakeHeaven #HamptonRoadsEats #DogFriendlySpots #SweetTreats757 #LocalFoodieFinds #CounterServiceGems #FoodPassportApproved

Sheree M.

Best pound cake ever! A must try. Nothing compares to the taste and the staff is super nice

Banana Chocolate Chip, Carrot Cake, Caramel Apple, Almond Joy, German Chocolate & Red Velvet
Wendy L.

My brother has a sweet tooth and when he likes something, he will rave all about it. His latest obsession: Pownd Cakes by Jen in Virginia Beach. Being a lucky sister, he shipped over half a dozen of Jen's POW'nd Cakes to California overnight. And, on another occasion, he hand-delivered these cakes out to us on his visit to California. We love the cake flavors and how moist the cakes are. I also like the bouncy texture. I like that it's not crumby either. It's pretty solid. And they are a perfect size. Hopefully I'll be able to visit their shop when I visit VA.

The featured flavors:  Butter pecan  Lemon  Rhum Red velvet  Strawberry  Pineapple was consumed before the picture !!
Cinnamon V.

I love Pownd Cakes by Jen! The cakes are flavorful and not overly sweet. I'm not a huge fan of icing, so they are perfect for me with a glaze. The service is remarkable! When I was overwhelmed because there were a lot of good flavors, the staff and other customers were eager to offer suggestions. They are reasonably priced. I got six pownd cakes for $30. I love the small business atmosphere with a magnificent team approach! Jen's is a must-try!!

Mini Cakes: Caramel (top), Sweet Potato (left), Eggnog (right)
Ry L.

I don't have much to say. I've been here so many times, it's embarrassing. Trust the ratings - the cakes are bomb, largely due to the fact that they're soaked in some kind of sugar syrup (kinda like rum cake). I just wish they were open later; they close at 6pm during the week and 5pm on weekends.

Three tiered cake with large caramel, medium lemon and mini caramel.
Sara C.

My husband and I are huge fans of Pownd Cakes by Jen, so choosing them for our wedding cake was a no-brainer. Jen was super accommodating and allowed us to try as many cake flavors as we wanted. We settled on caramel (our favorite), lemon, and chocolate chocolate chip. We ended up purchasing a large three-tier cake to decorate, along with mini cakes that we cut into fours so the guests could try each flavor. The cake was a hit among our guests, and we certainly didn't mind taking the leftover cake home. :)

a sign in front of a restaurant
J David H.

Jen really is one of the best small business owners around. She is in the shop most days and connects with her regulars. Jen also gives back to the community as she did recently at an event. Pownd Cakes by Jen is a success because of her dedication to her customers & community. The shop located in Palace Shops around the two year mark now is a gem for those that love cake. Lots of variety of pound cake flavors and two sizes to chose from. All freshly made. The customer service superb! Our family has enjoyed and recently got a full size chocolate for my daughters graduation. Jen made sure it was properly wrapped for the occasion and it was a huge hit. When I think of small business owners that really get it I do think of Jen. She is a model for how to do it right. Please support small business owners when you can.

turtle mini
Kayla G.

This is the cutest little pastry shop with a very cool vibe! Jen the owner is fantastic with a very friendly staff. Always an assortment of delicious flavors. The regular sized pound cakes are great and the minis are even better! They are melt in your mouth delicious. We have loved every flavor we have tried!

Kanani V.

My hubbs brought these home! We got 6 minis for $30. Since I didn't go in to order it or pick it up.. I can't base my rating off of the service or ambiance. I'll rate each pound cake. Pistachio 3/10. Caramel 7/10. Pineapple 4/10. Butter 10/10. Almond Joy 1/10(mine tasted like oil). Cookies & cream 10/10(not pictured). All of them were very moist. Their texture was a 10/10.

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Reviews are overwhelmingly positive. People highlight the moist and flavorful cakes, a wide variety of flavors, and the friendly and helpful staff. The store is also noted for its pleasant atmosphere.

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6 months ago

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Jen A.

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1 year ago

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6 months ago

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7 months ago

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1 year ago

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Jen A.

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1 month ago

Really moist, sponge cake, please bring your cakes to Va Beach please , Looking forward to seasonal cakes

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9 months ago

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Jen A.

Happy Birthday! We appreciate you!

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2 years ago

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6 months ago

Amazingly good cakes!! Our company management ordered them for us and I have never had a better experience!

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2 years ago

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3 years ago

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3 years ago

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2 years ago

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1 year ago

My first taste of this pound cake was mind blowing! So moist, flavorful and delightful in every way! I think I'm going to be addicted to it!

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2 years ago

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6 months ago

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3 years ago

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1 year ago

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9 months ago

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3 years ago

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2 years ago

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Jen A.

Thanks and hurry back!!

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6 years ago

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1 year ago

Cakes were delicious and store was so unique! Loved seeing something different. Another amazing local shop in Norfolk.

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1 year ago

The cakes are amazing! Each one is made to perfection! Jen is so kind and extremely helpful! The staff are extremely happy to help!

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6 years ago

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6 years ago

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6 years ago

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2 years ago

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6 years ago

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2 years ago

AMAZING GLUTEN FREE CAKE. Like holy smokes. Delightful. Would take a picture but I ate it so quickly bc it was so freaking good.

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1 year ago

Best cake in town! Celebrated my birthday with the almond and butter cakes in 2023 and will be back in a few days for 2025!

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Jen A.

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1 year ago

Excellent pound cakes served with great customer service. We will be back!!! They offer samples of all cakes they serve.

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4 years ago

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5 years ago

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7 years ago

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4 years ago

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5 years ago

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7 years ago

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Elite Custom Cakes

Elite Custom Cakes

4.4(46 reviews)
1.2 mi
•$

Elite Custom Cakes did such a fantastic job of taking my cake idea and making it a reality! It…read moreexceeded all my expectations. I thought it would be similar to the design but they absolutely nailed it! Even the ballpark wanted to take pictures of it to post to their social media. The cake was moist and the fresh raspberry filling was amazing. Elite is definitely going to be my go-to cake company from now on.

Impressive customer service, not my favorite cake. I contacted Elite custom cakes for them to make…read morea gender reveal cake for me and my husband. I wanted something small since it was just for the two of us. They made us a "smash cake" for a great price. I paid the first half of the deposit when I placed the order, and the second half once I had the gender results. They were able to make my cake that same day! They told me 3pm and when I arrived the cake wasn't finished. I had to wait 15minutes and the piping did look a little rushed. I would have preferred they said a later time and were able to make the piping look as neat as possible. This being said I'm still impressed and grateful they made the cake on such short notice. I also requested pastel colored filling and it was very dark. Unfortunately I did not love the taste of the cake and couldn't not eat more than a few bites. The vanilla icing was overly sweet. I would be interested in going back and trying some cupcakes though! Overall the cake served its purpose at a very great price!

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Jack Eats - Ube Iced Gems

Jack Eats

4.8(37 reviews)
1.6 mi

I'm grateful for a son who's willing to wait in line for over an hour to give me Ube pastries lol…read more I've been trying to get to a Jack Eats pop-up for years, but the timing has never been right...until today! We got the Ube Loaded Cake, Ube Cream Puff, Ube Fatty Cookies, and Ube Blondie. Everything was amazing and, next time, we will definitely get more. Our favorite was the Ube Loaded Cake. I loved my Mother's Day treats!!

One of the top 5 food businesses I will miss from my time in Norfolk VA is Jack Eats. While there…read moreis no shortage of great filipino food in NYC, this place does something quite special which is hard to find - merging authentic filipino flavors in a well-crafted, delicious and new way. Everything I've had here is delicious, but here are some of my favorites: UBE BLONDIES *** Probably one of their most signature items that stays on the menu season to season, this crumbly, satisfyingly dense, soft baked good with that nice punch of ube flavor will really have you coming back for more. The frosting glaze is just perfect, adding that sweetness that carries the ube flavor really nicely. The texture is just soooo satisfying, you can just tell when you cut your fork through it that it has this airy, yet dense and crumbly texture. TURON FRITTER Kind of like an apple fritter, but oh so crumbly, delicious, bright, and soft on the inside. Also had their brown sugar boba pudding cup when it came out, and it was really good; the tapioca actually blended quite nicely and was chewy and fresh, which means you're not stuck chewing it forever. Definitely on the sweeter side, but brown sugar items tend to be that way.

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Tim Hortons - Tim Hortons at 5:30 am

Tim Hortons

3.6(45 reviews)
4.6 mi
•$$

I have only been to this location once and so my opinion may change later. However, based on first…read moreimpressions, I really liked it. Service was nice, and my drink was really good. The whipped cream tastes like cake frosting and you could literally eat it with a spoon. I have not tried their donuts, but the breakfast sandwich was really good. It was hard to tell if they were open. I'd check in advance and also double check once you get there in case they are actually closed. I'd definitely go back, but only when they're open.

Went on a recent trip to Canada and not once did I try to visit Tim Hortons until we came back home…read more... whoops! I am a big Krispy Kreme fan so maybe my expectations aren't that high? But finally got a chance to check out this place in Norfolk and it was just an OK experience. Visited on a Sunday morning around 10.30 and ordered a few donuts and an iced latte and it took more than 20 mins for my order to be ready. Staff did share that they had to make more small donut holes but the funny thing is that they weren't "hot" when we picked it up.... Anyways the donuts were pretty standard and I wasn't too impressed. Prefer KK a lot more due to texture and taste. Theres actually a decent amount of seating and tables in here so feel free to bring the family! Might be worth checking out but probably don't need to rush here. Maybe great for convenience but I wasn't too impressed with it.

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Tim Hortons - Outside

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Crave Bakery + Coffee Bar

Crave Bakery + Coffee Bar

3.9(45 reviews)
1.3 mi

My sister and I stopped by Crave Bakery in downtown Norfolk and had a really good experience…read moreoverall! Parking is street parking, but we were able to find a spot pretty close, which was convenient. The bakery itself is very clean and super cute inside, with a nice little area that would be perfect for a quick photo op. I also really liked the self-order kiosk. I love being able to look through the menu and take my time deciding what I want without feeling like I'm holding up the line. There were also a lot of drink options, including hot coffee, iced coffee, frozen coffee, and frozen drinks. I tried the Banana Pudding Iced Latte. It was good and honestly better than most banana-flavored drinks I've had, but I personally wanted more banana flavor to come through. It wasn't bad at all--I still drank the entire thing but I would've loved a stronger banana pudding flavor. The Strawberry Cheesecake Muffin was SO good. Soft, huge, and delicious. Definitely one of the highlights for us. No notes on that one! But let's talk about the SHRIMP & GRITS. I have another restaurant in Virginia Beach that has held my #1 spot for grits for a VERY long time. I've tried shrimp and grits all over Hampton Roads and even in other states, and nobody had really come close. Crave Bakery is officially neck and neck with them now. The flavor is completely different from my Virginia Beach favorite, which is why I can't necessarily say one is better than the other. They're just two very different takes on shrimp and grits and both are now at the top for me. The portion was pretty generous, too. We split one bowl and were still super full afterward. The shrimp and grits were hot and flavorful, and flavor-wise, I have no notes. My only personal preference was the consistency. I like my grits a little thicker, while these were more on the loose/creamy side. My sister actually thought the consistency was perfect, so that's definitely just a personal preference and not really a criticism. We also tried a couple of cookies. We had the lemon cookie and a ginger molasses cookie. The lemon cookie itself was good, but we weren't crazy about the icing on top. It was very sweet and, to us, felt unnecessary because the cookie was already sweet enough. We would've preferred the cookie without the icing. The ginger molasses cookie was the biggest miss for us. And this one is interesting because I actually like ginger molasses cookies! I've had one from another bakery before and really enjoyed it, and I also like ginger snaps. This particular cookie was just molasses, and neither of us liked it. So I'm not sure if it's simply that this particular cookie wasn't for us, or if the ginger molasses cookies I've had in the past were more ginger which is why I liked them. Either way, this one wasn't our favorite. Customer service was nice, and we didn't have any issues during our visit. Overall, the shrimp & grits and strawberry cheesecake muffin were definitely the standouts for me. The bakery is cute, clean, has a good variety of food and drinks, and I absolutely loved the self-order kiosk. I'd definitely come back to try more of the menu and honestly, I need those shrimp and grits again.

First, Iced crème brûlée latte was spot on, I now know why they recommended their popular drink!…read moreShrimp and Grits price was not updated on menu - it's now $29 instead of $22! Staff is friendly, patient with me as I browsed their extensive menu offering beverages, sandwiches, breakfast items (bowl,burrito,bagels, etc) They have various choices of individual pies (apple, peach, etc.), cookies, cakes, muffins etc. Ambiance is casual but slightly upscale. Very IG'able. Seating for about 20 people with various standard, high top, settee options. Music slightly loud for such ambiance.... The kale chix bowl didn't even have kale. There was way too much sour cream, wish they serve it on the side, made to make serving look more. They didn't even care to wipe the bowl side clean (see photo), it didn't look appetizing as if they just plopped everything. For $15 it was not on par with sausage egg cheese grits bowl from Waffle House. I'd come back for the coffee selections.

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Pownd Cakes by Jen - bakeries - Updated October 2026

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