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    Pownd Cakes by Jen

    5.0 (145 reviews)
    ModerateBakeries
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    Damien J.

    Pownd Cakes By Jen....one favorite spot of mine on the Southside. Sophia and I stopped here after having lunch nearby. Their pound cakes are some of the best desserts I've had here. They're so moist you can say they're like regular cakes. Let's see what they've been up to. Walking inside, we were welcomed by Jen and her staff, which was just her and an employee who happened to enter behind us. Inside, like before, the decor was spotless and your choice of cakes is right in front of you. Choices.....so many of them. They had a few folks in line but it went fast. For us, I had their butter pecan and Sophia had coconut. It was delicious. Moist, melt in your mouth and enough toppings for each bite. She enjoyed hers as well. It's truly refreshing when you find a place which delivers every time. As always, you know we'll be the next time we're in the area :)

    Case looks beautiful
    Dena W.

    We stopped at POWnd Cakes by Jen as part of our 757 Sweet Tooth Saturday passport series and let me just say -- this place is a gem! It's a cute little counter-service spot with no indoor seating, but it's decorated beautifully inside and very welcoming. I picked up six mini pound cakes (I couldn't help myself!): * Butter * Almond * Caramel * Banana Pudding * Chocolate chocolate Chip * Cinnamon (the flavor that launched the business!) Each one was incredibly moist and full of rich flavor. Not a single miss in the box. The staff was so kind and helpful -- I spoke with a lovely woman behind the counter, and the owner herself helped me pick out my flavors. You could tell she's passionate about her craft and really knows her stuff. Also, it's dog-friendly! Since it's grab-and-go, I was able to bring my Boston Terrier, Lexi, inside while I ordered. (Huge plus in my book!) All in all, POWnd Cakes by Jen is absolutely worth the stop -- and I'll definitely be back to try even more flavors! Feel free to follow me on TikTok & Instagram: LexiTheBougieBT #POWndCakesByJen #PoundCakeHeaven #HamptonRoadsEats #DogFriendlySpots #SweetTreats757 #LocalFoodieFinds #CounterServiceGems #FoodPassportApproved

    Sheree M.

    Best pound cake ever! A must try. Nothing compares to the taste and the staff is super nice

    Banana Chocolate Chip, Carrot Cake, Caramel Apple, Almond Joy, German Chocolate & Red Velvet
    Wendy L.

    My brother has a sweet tooth and when he likes something, he will rave all about it. His latest obsession: Pownd Cakes by Jen in Virginia Beach. Being a lucky sister, he shipped over half a dozen of Jen's POW'nd Cakes to California overnight. And, on another occasion, he hand-delivered these cakes out to us on his visit to California. We love the cake flavors and how moist the cakes are. I also like the bouncy texture. I like that it's not crumby either. It's pretty solid. And they are a perfect size. Hopefully I'll be able to visit their shop when I visit VA.

    The featured flavors:  Butter pecan  Lemon  Rhum Red velvet  Strawberry  Pineapple was consumed before the picture !!
    Cinnamon V.

    I love Pownd Cakes by Jen! The cakes are flavorful and not overly sweet. I'm not a huge fan of icing, so they are perfect for me with a glaze. The service is remarkable! When I was overwhelmed because there were a lot of good flavors, the staff and other customers were eager to offer suggestions. They are reasonably priced. I got six pownd cakes for $30. I love the small business atmosphere with a magnificent team approach! Jen's is a must-try!!

    Mini Cakes: Caramel (top), Sweet Potato (left), Eggnog (right)
    Ry L.

    I don't have much to say. I've been here so many times, it's embarrassing. Trust the ratings - the cakes are bomb, largely due to the fact that they're soaked in some kind of sugar syrup (kinda like rum cake). I just wish they were open later; they close at 6pm during the week and 5pm on weekends.

    Three tiered cake with large caramel, medium lemon and mini caramel.
    Sara C.

    My husband and I are huge fans of Pownd Cakes by Jen, so choosing them for our wedding cake was a no-brainer. Jen was super accommodating and allowed us to try as many cake flavors as we wanted. We settled on caramel (our favorite), lemon, and chocolate chocolate chip. We ended up purchasing a large three-tier cake to decorate, along with mini cakes that we cut into fours so the guests could try each flavor. The cake was a hit among our guests, and we certainly didn't mind taking the leftover cake home. :)

    a sign in front of a restaurant
    J David H.

    Jen really is one of the best small business owners around. She is in the shop most days and connects with her regulars. Jen also gives back to the community as she did recently at an event. Pownd Cakes by Jen is a success because of her dedication to her customers & community. The shop located in Palace Shops around the two year mark now is a gem for those that love cake. Lots of variety of pound cake flavors and two sizes to chose from. All freshly made. The customer service superb! Our family has enjoyed and recently got a full size chocolate for my daughters graduation. Jen made sure it was properly wrapped for the occasion and it was a huge hit. When I think of small business owners that really get it I do think of Jen. She is a model for how to do it right. Please support small business owners when you can.

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    16 days ago

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    19 days ago

    Amazingly good cakes!! Our company management ordered them for us and I have never had a better experience!

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    9 months ago

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    11 months ago

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    Happy Birthday! We appreciate you!

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    2 years ago

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    9 months ago

    My first taste of this pound cake was mind blowing! So moist, flavorful and delightful in every way! I think I'm going to be addicted to it!

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    10 months ago

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    1 year ago

    Cakes were delicious and store was so unique! Loved seeing something different. Another amazing local shop in Norfolk.

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    7 months ago

    The cakes are amazing! Each one is made to perfection! Jen is so kind and extremely helpful! The staff are extremely happy to help!

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    2 years ago

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    Thanks and hurry back!!

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    3 years ago

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    11 months ago

    Excellent pound cakes served with great customer service. We will be back!!! They offer samples of all cakes they serve.

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    10 months ago

    Best cake in town! Celebrated my birthday with the almond and butter cakes in 2023 and will be back in a few days for 2025!

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    2 years ago

    AMAZING GLUTEN FREE CAKE. Like holy smokes. Delightful. Would take a picture but I ate it so quickly bc it was so freaking good.

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    5 years ago

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    We appreciate you! Thanks for your review and your business!

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    1 year ago

    Their pound cakes are awesome. Moist and delicious with a huge variety to choose from.

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    4 years ago

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    Ask the Community - Pownd Cakes by Jen

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    Pownd Cakes by Jen - bakeries - Updated May 2026

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