Marcus made the Devil in Miss Jones and it was amazing. The flavors were unique and super refreshing. He had great energy and made the whole experience better. read more

Persona - Non-Alcoholic Devil in Miss Jones - Cocktail Bars Near Me - San Francisco, California

Great location, vibes and drinks! Ask for Jake at the bar! Great venue for birthday parties.

So many good cocktails! I loved the ambiance and everything was so yummy. Will be back! read more

Persona - Cocktail Bars Near Me - San Francisco, California

Beautiful drinks with the nicest bartenders + Marcus The drinks are super creative & I loved the inclusion of bitters + the passion fruit flavor/prominence in the Pleasure Palace. read more

Persona - Sweet Paradise - Cocktail Bars Near Me - San Francisco, California

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Came here during happy hour and it was such a good find, $3 off drinks!!. The vibe is really chill with plenty of seating, so it didn't feel cramped even as it got busier. The staff were all super friendly, and shoutout to our bartender Marcus who was especially great -- really welcoming and made solid recommendations. We tried the Sweet Paradise and Pleasure Places, and both were so good. Also really appreciated that they have non-alcoholic options. Overall, great drinks, great service, and a comfortable space to hang. Would definitely come back! read more

Persona - Cocktail Bars Near Me - San Francisco, California

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Came by for a quick round while I was in the area and had an hour to spare. Tuesday at 6pm. Only a table of two inside at this time. Grabbed a seat at the bar and was taken care of by Dragos. Dragos is super friendly and attentive. Was also great to just casually chat with while the bar was quiet. - The Devil In Miss Jones - used to be a cocktail and is now a mocktail. I asked if they could make it as a cocktail. Mezcal, beets, cucumber, turmeric, ginger, lime, celery bitters. It sounds like a healthy salad but this drink is so so good. Just give it a try and trust me Persona is one of my go to spots. I love the vibe. Its dark, moody, and spacious. Perfect for something lowkey, but enough space to bring a whole group. read more

Persona - The devil in Miss jones - Cocktail Bars Near Me - San Francisco, California

Have only heard good things about Persona so finally stopped in on a Friday night for a quick drink! Aliah was the best bartender - gave us a couple of recs based on what we liked and read us perfectly! Had the intersection, body double and the tropical tease!! All amazing :) read more

Persona - drink and popcorn - Cocktail Bars Near Me - San Francisco, California

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We were so well taken care of! Service is top notch. After the recommendation of many, I planned a bday party for a group here for a night of sf downtown bar hopping. This was excellent. Classy space, dim lit, moody lighting, one side is quieter and more private and the opposite side where the pool table is was lively and public. It's got whatever you're in the mood for! Or both! We started at private table then migrated over to the pool table and our bday couple challenged another bday couple (new friends that night) to a game. All in good fun REALLY appreciate servers checking in and taking drink orders often, and also in the end telling me that a large group gratuity was already added to my bill. The bar we went to right before this didn't disclose that so I felt a bit salty I had double tipped Reservations can be made online (with a $ deposit) but not needed on weekend before 7pm since it wasn't crowded Popcorn! Comes in super cute retro boxes! read more

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Definitely a bar to visit if you are in the Union square area. There is live music throughout the week and plenty of seating. The drink menu is fun and i love the matcha cocktail. The staff, Juan, greeted us right away and even gave us popcorn and recommended drinks to us. We got the matcha (perfectly balanced), pleasure palace (so refreshing), and the cafe noir (the coconut was amazing). All around great ambience with mood lighting. read more

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Such a great bar. I love the vibes and drinks here. Very good service. The matcha drink especially is good. Highly recommend. Juan was the best! Make sure you ask for Juan! read more

Persona is favorite bar in the city. Been here multiple times and my go to is the Sultry Scarlet & Green Door. It can get pretty loud in here but regardless its a great spot for a date. Theres a pool table in the back and they have fresh popcorn. Music is great. read more

Persona - Cocktail Bars Near Me - San Francisco, California

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Off the bat, there were drunk girls lingering outside that the bouncer allowed to "check" our IDs. I didn't appreciate that the bouncer was so lenient with them this past Sunday I came in. The crowd is interesting lol, but the vibes itself are so relaxing and different. There are LED lights inside, but overall it's very dim lit and gives sexyyy. Their drinks seem to be based off everything erotic, which I didn't realize until I got there. The drinks are delicious though, so I can't even complain. I will be back very shortly!! read more

Persona - Cocktail Bars Near Me - San Francisco, California

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Juan was amazing and made delicious margs with the tajin rim. It was my first time here at Persona. The service was amazing and good energy in the bar! I love that there's more than enough seating! Me and my homegirl were able to sing a seat and enjoy our drinks! read more

Persona - Cocktail Bars Near Me - San Francisco, California

I stumbled upon this bar on a night out. It looked cute on TikTok. I go down some stairs and the ambience was cute. My friends and I tried a bunch of different drinks and my favorites are the one with matcha or passionfruit. Service by Marcus was great. He recommended the best drink for me based on my usual taste preferences. The only thing I would change is the music. Needs to include Bay Area music and mainstream music. I'll be back! read more

Persona - Cocktail Bars Near Me - San Francisco, California

Amazing bar, yummy drinks and vibey interior. Would definitely go back and take my friend here when visiting sf !

Came here for the first time on a Monday and it was lovely. They have an amazing live jazz band, and the cocktails were delicious. Enrique made me a drink called "I Love Yolanda," and it's just so iconic. I'll definitely be back. Service 10/10. I'd definitely be back!! read more

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Amazing service, vibes and the drinks are incredible. Don't forget to grab some popcorn!

Amazing drinks as well as mocktails! The vibe is super chill and aesthetic, perfect for a lounge night with friends. The menu is creative and everything tastes fresh without being too heavy. Definitely a spot I'd come back to for a cute, relaxed night out read more

Persona - Cocktail Bars Near Me - San Francisco, California

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Persona had both a bar and a club vibe that my friends and I enjoyed this past weekend! When our group of 10 walked in, we ordered our drinks along the bar & then found seating in a more secluded area. There's plenty of space available for seating & a small area in front of the DJ booth for dancing. Overall the music was a bit loud, but great vibe. My friends and I ordered a few drinks, with my favorite being their Matcha Mirage! The drinks were decently priced and all unique, and they were depicted accurately by photo & description in their extensive menu. I loved the strong matcha taste that paired well with the gin base. Friendly bartender! read more

Persona - Matcha Mirage on the left - Cocktail Bars Near Me - San Francisco, California

This place is located underground and you are greeted with these cute neon letters! We went on a Sunday night and they had a live latin band which I loved. We started with the espresso martini and this other one where the rosemary lit on fire which was cool. This was a good an espresso martini so I enjoyed this one. We asked for a recommendation from the bartender so he made us the Porn Star I think is what he called it and it tasted great! They also decked with some Halloween decorations, it seemed to have a lot of seating and space, I would definitely come back here! read more

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Persona is awesome and their service is awesome. Thank you Anessa! Also my personal favorite is the matcha cocktail! The ambiance is so SF :) read more

I highly recommend this place. The ambience is moody and lux. Perfect for a friend's get together or a date night. The music was great, I loved that it was not too loud. I could hear all my friends talk. Juan was so so kind and made me the most incredible drinks. He was very patient and had the best costumer service. 10/10 recommend. read more

Persona - Love - Cocktail Bars Near Me - San Francisco, California

This is such a cute cocktail lounge. Very trendy and minimalist inside and their drink selection is great. There are some very creative and unique drinks on the menu. I saw the Matcha Mirage from other photos on Yelp and wanted to order one for myself as a matcha lover. My husband got the Intersection, even though he's not a fan of bourbon, but hey, thai tea in a cocktail sounded like a fun drink to try. It did take a while for the server to take our drink orders and bring out the drinks, but maybe that was intentional, so we could pace ourselves with the drinks. The Matcha Mirage was soo freaking good, it tasted very refreshing with the mint and you could barely taste the gin. All of our friends also liked what they ordered as well. It did get a little hot after a while, so that was the only issue and we ended up heading out after another round of drinks. Would recommend this place if you're looking for fun, creative drinks that are delicious. Perfect for a date night or chill night with friends. read more

Persona - Matcha Mirage - Cocktail Bars Near Me - San Francisco, California

Such a vibe! My girls and I had a GNO a few weeks ago and we wanted to find a place with enough room, able to order a drink without screaming over the music, and have a sultry ambiance. We appreciated the staff who helped us with our drinks/shots. There is also fresh popcorn for purchase! (Unique - I've only seen that in one other bar in SoCal) Highly recommend this place for a GNO or date night! read more

Persona - Cocktail Bars Near Me - San Francisco, California

Such great service from Aliah she took care of me!! Loved her and it was my bday so I really appreciated

Persona has become one of my go to bars in San Francisco. I come here often, it's a great spot to have a good conversation or to enjoy a fun night out. The low lighting sets the mood perfectly, giving the place a relaxing, almost intimate atmosphere. The bartenders always make the experience better they're welcoming, easy to talk to, and their recommendations are always on point. You can tell they know their craft. The drinks themselves are creative, balanced, and just good every time. It's one of those places that feels stylish without being over the top. Definitely one of my favorite bars in the city! read more

Persona - Yolanda with a shot of tequila - Cocktail Bars Near Me - San Francisco, California

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Great spot and amazing drinks! The bartender Aliah had some great recommendations that we loved! read more

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Loved the vibes at Persona! We came early before 9pm after having dinner nearby so the bar was still pretty empty but we enjoyed having more of a quiet, intimate to chat. There's a good mix of tables, bar seats and lounge chairs to choose from so it's definitely a nice mix between cool and lowkey. I got the matcha mirage which was delicious with a good amount of sweetness while being really matcha forward. Loved this as a post-dinner drink! Definitely would come back on a date or with friends! read more

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The perfect place for drinks. Gorgeous space, and they have live jazz music! The service is wonderful! Juan our bartender helped us pick out the perfect drinks 10/10!! read more

Persona - The entrance - Cocktail Bars Near Me - San Francisco, California

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Persona is a great place for drinks on girls night, date night, or whatever your heart desires. The cocktails never disappoint and the atmosphere is moody, yet inviting. Juan was our bartender, he provided excellent service and made 3 delicious cocktails. You will not regret visiting Persona. read more

Persona - Persona - Cocktail Bars Near Me - San Francisco, California

Second year in a row at Persona and it delivered once again! I absolutely love this bar. It has the underground element to it, it's laid back, but the drinks are insane and so elevated. The small touches of decor and lighting make this spot memorable, as well as their extensive drink menu. We had so much fun checking out the variety of special cocktails, sitting and enjoying company, and chatting with the bartenders. I love Persona and would definitely recommend it to locals and out of towners- it's one to experience! read more

Persona - Cocktail Bars Near Me - San Francisco, California

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Juan was the best. dj had a good vibe. Lots of hot chicks. Amazing drinks the bartender was very accommodating and gave me popcorn

Came in on a Friday night. Great atmosphere, dark mood lighting, pool table. Real menus and not QR code!

With a bustling crowd and live DJ until 2AM, the vibes here late at night are great-- Persona is the best for staying open past midnight in an area that's usually a little more dead! We ordered the Espresso Martini [5/5] and the Intersection [4/5]. I would definitely order the espresso martini again for its sweet and creamy taste. The Intersection was also pretty good with a sweet & sour citrus taste as well as a refreshing egg white on top, but it wasn't good enough that I would order it again. On a Friday night at midnight, there was plenty of seating which is quite unique for a bar. Persona cleverly organizes the space so that the loudest standing area is further from the seating area, so the volume is great for conversation. I would definitely come here again for a dancey night or to bring a group of friends to catch up! read more

Persona - Cocktail Bars Near Me - San Francisco, California

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Persona gives off a lounge-y, with a splash of club, vibes. It's dim with lots of seating but it's so hard to hear each other over the live DJ. If there was enough space, I'm sure people would eventually turn it into a dance floor. And on a Friday night, the place was packed! It took awhile for us to settle down and find a place for our group. Be prepared for bad cell service since it's below ground! A lot of their cocktails are inspired by Asian flavors. I ordered the Matcha Mirage which sounded so good. The drink itself smelled like matcha but unfortunately, it didn't taste like matcha...or maybe it was too subtle for me. It had stronger notes of mint and lime. Bartenders are extremely efficient and I was checked on multiple times while someone was already making me a drink. I wanted to stay and try more drinks but it just got really crowded and warm so we left after one round. And it was just too hard to hear each other over the music...this wasn't really the vibe we were looking for to catch up with each other. If you're still interested in visiting, try making a reservation for a good seat. And the dress attire is casual but a lot of people were dressed up for the night. read more

Persona - Matcha Mirage - Cocktail Bars Near Me - San Francisco, California

The ambiance is very up beat and chill! It's a great place to add to your bar hopping itinerary. My friends and I came here on a Saturday night and it was quite packed. We got to grab a table 5 minutes in so it wasn't too bad. Their winter drinks are amazing though, especially their Hot Chocolate and Pear-tastic. read more

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I stopped by with some friends to grab some drinks and have a place to chat. The staff member who helped us was very welcoming and helped us with our drinks. Every drink we ordered was amazing. I tend to go for fruity and sweeter drinks many of them were just that. This spot has dim lighting and different types of seating: at the bar, booth seats, and table seating. The vibe is intimate and a great place to have a conversation with some music playing in the background. The only food they sell is popcorn. They also have a pool table as well. read more

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Even on a busy Santacon day, you can count on Persona for great drinks and great service! Decided to give their cakes cafe noir a try, their take on an espresso martini, and it hit the spot! It leans on the sweeter side, so if you're a classic espresso martini enjoyer this may be a bit much for you. The intersection was just okay for me, slightly too citrusy for my liking. Persona is one of my favorite bars in the city, and definitely a place I would take friends to on a night out read more

Persona - Cafe Noir and Intersection - Cocktail Bars Near Me - San Francisco, California

Great drinks and service, thank you Luke for the kind service. Bartenders are fast and make great drinks

4.5 STARS As I gingerly walked down the steep flight of stairs in flats, my first thought? I know it's been over a decade but how in the heck did I walk down these stairs in heels, in the dark without tumbling down and unintentionally mooning the poor people in back of me? There should be a slide like Slide in the city once had! Persona opened in 2021, The Cellar re-brand from the owners of Peninsula's Barrelhouse and Vinyl Room, and Matador at the ground level. They're a cocktail bar, social club, and event space (no longer a dance club). DJs on Thursday - Saturdays from 9 pm - 2 am. No cover. I can't speak for their nightlife now but I've enjoyed their chill happy hours. HH Specials: Monday - Friday, 5 pm - 7 pm - $3 off specialty cocktails ($16-$18), beer, and wine They have creative specialty cocktails made with matcha, thai tea, mushrooms, etc. D R I N K S / S N A C K S IMO, their liquor selection is a bit limited so I've only stuck with Hendricks ($16). What makes up for it is their delicious freshly popped butter popcorn ($6) served in a retro red and white striped box. S E R V I C E Shout-out to Drago! He's always super kind and customer oriented, even offering to bring TT water. A M B I A N C E Dark, moody sexy underground bar and lounge inspired by adult cinemas on Sutter street in the 70s. Pretty quiet on weeknights after work (music is not too loud). Spacious and plenty of seating with a private areas and pool table. Totally different vibe than their Peninsula sister bars. When renovating the space, I wished they updated the restrooms. If you sit at the cocktail tables near the restroom, it still has a stench that I remember from The Cellar days. Maybe a building plumbing issue? P A R K I NG Free street parking after 6 pm but very challenging so take a rideshare. Overall, Persona is a great first stop or last stop if you're hitting up the bars in the area (Pacific Cocktail Haven, Propagation, Peacekeeper, Key Klub, etc)....esp IF seating is your requirement to go out these days! read more

Persona - Hendricks, shaken w/ twist | $16 - Cocktail Bars Near Me - San Francisco, California