I'm not a fan of tearing down established neighborhood storefronts to build generic franchise purgatories like this "La Canada Town Center" place. I'd much rather go to a place that has local history and individual charm. This Panera is a perfect example of "Generica." If you were teleported from one random Generic American suburb to another, and placed in the middle of one of these commercial/retail projects, you'd find it impossible to tell what city or state you landed in. This generic America has fewer better representatives than Panera. The menu items are exactly the same everywhere. The presentation is exactly the same everywhere. The piped in muzak is the same everywhere. It was all designed in a corporate office somewhere, and mandated on the franchise holder. It really has no individuality, no charm, no soul.
If you can get past that, and I can for short periods, then the food at Panera is better than average. In fact, Panera is superior to most modern franchise food. It's not cheap - expect to spend a minimum of $8 for a decent meal, and more likely $12 to $15 if you're hungry. But the breads are in fact quite good, and they use quality ingredients to prepare their menu items, which use familiar and flavorful recipes for basic American comfort food.
But while ingredients and recipes are necessary elements, they're not sufficient.
What remains is the preparation and execution. Hiring teenagers and college students adds some risk to this element. Pray your food isn't prepared by an apathetic shift worker who does the bare minimum to avoid getting fired. Hope that your sandwich is prepared by someone who considers the experience of eating her handiwork when she assembles it. Hope that the person operating the panini press cares enough to sweep it clean of the residue of the previous sandwich. Hope that the person who brews the coffee pours the dregs out of the pump-thermos before reloading it. These little details count. And having an assistant manager ask each patron three times if everything is OK doesn't make up for it.
Not every patron will know that the reason their sandwich is just OK rather than amazing is because the turkey is folded like a bedsheet and twice as thick on one end of the sandwich, rather than carefully twisted into fluffy piles, and evenly distributed. Not every patron will even notice that their panini sandwich is free of stray bits of burnt bread and cheese, and evenly done on both sides. Not every patron will be able to discern the bitter notes of day old coffee grounds in their cuppa. But if these little subliminal details are there, then they help achieve the "Wow!" experience that make a place memorable. Your staff has to care about these things, has to care about the patron's eating experience, if you want them to routinely pay attention to the little details.
But not all of the little details receive regular attention at a Panera, not even one that's only been open for 10 days. You won't leave hungry, but you won't leave entirely satisfied, either, and unless you know to look for the little details you may not even know why.
(These remarks apply to any Panera, or Corner Bakery, or Chipotle or any modern franchise establishment - but this just happens to be the location of my most recent "Generica" moment.) read more