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NOVANTA ATMOSPHERE

What's the vibe?
Casual
Dogs allowed
Outdoor seating

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Recommended Reviews - Novanta

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Reviews With Photos

Peppercini pizza
Ashley S.

Absolutely delicious! This is an authentic Italian pizza restaurant. I could tell by the photos and u wasn't disappointed!! I got the pepperocini pizza and a canola. Absolutely delicious! Don't miss out on a little piece of Italy.

Diovala
Michelle C.

Nice digs! Good pizza. The vibe is some weird cozy romantic quasi-Noodles and Company hybrid. It's fast casual dining. You order when you walk in and they bring a fresh fresh tomato pie to you! Very much a family establishment! They got huge pizza ovens that are all mosaicked on the outside you can see. We got a Bufala and a Diovala. Buffalo had Buffalo? I don't really know. It was a special that day. It was very mushroomy and creamy. The prosciutto was definitely the selling point there. The diovala was a classic pepperoni pizza. Altogether it was about 26 bucks! The crust is one of the best let's so crispy and the right amount of bready and thin! I would definitely recommend to satisfy a pizza craving!

Pulciella. My go to. I nearly always add an additional amount of roasted garlic to complete it.
Stephen V.

Stellar. I always have a great experience when I want to get myself a treat that's shaped like a frisbee. Kristin, the wonderful lady who I met the first time I crossed the threshold some time ago, always recall my name as well as the typical Pie I can never recall the name of, but even when I call in advance, she recognizes my voice or whatever, it's a "hey Norm" type of welcoming gesture that I always hold as the greatest compliment from a place I want to visit and give my money to. The pizzas, I've have a decent cross section of the overall menu, and while one or two don't meet my expectations, even they are pretty darn good. The crust, as I write all too frequently, is the near impossible ingredient to be consistently perfect, making a good item into a an exceptional piece of artisan pizza. Few places in Madison are consistently up to this standard. Most pizza joints are not even in the game. Those names don't bare suggesting, though I'm kind of doing just that. But those are the billion dollar entities that don't actually matter in the realm of a proper food that's created for another entirely different audience. Though in the still not true bottom of the barrel level, a handful of local pizza places could easily raise their status by simply making good dough instead of whatever they are making.

Tried this place with the husband and fam during our Madison vacay. Overall it was good. Pizza was very fresh. I got an anchovy pizza, and they forgot the anchovies! The woman who came to bring my pizza apologized but then put what seemed to be cold anchovies on the pizza which was a bummer. We got pepperoni and gluten free pizzas as well - cheese was a bit lacking, but crust was good. Price was reasonable. Nice ambience, modern, clean. Free parking in front. Would recommend!

Max M.

Visited Novanta for lunch for the first time this afternoon. The venue had a modern and rustic feel to it with plenty of seating (for a Saturday afternoon). The service was really friendly and the pizza pies were reasonably priced (between $11-$14 per pie). We ended up getting the sausage pie and the pepperoni pie! The sausage and basil combination was very flavorful and so tasty (my favorite pie at Novanta)! The pepperoni was good, but the pepperoni flavor wasn't as strong as I typically like (personal preference). The pepperoni pie was actually made twice for me because the first time it didn't survive the oven (staff were very accommodating and it was no issue!). The pie sizes and prices are pretty similar to Pizza Brutta (another one of my favorites). Would recommend for quick, tasty, and affordable pies!

Margherita
Arighno D.

Service: fast, kind Food 1. Margherita 2. Pepperoncini Incredible pizzas. So tasty. Crust was thin and crispy. Toppings were obviously fresh. Ambiance: standard New favorite pizza place in Madison

Kelsey O.

Delicious! The pizzas and so light but taste so fresh. Their pairings of ingredients are so good! The service was amazing as well. They messed up one of our pizzas, they recognized it right away, and remade it. Will be back!

90 second pizza ovens
Grace R.

Me and my mom originally stopped at a different pizza place but they did not have a sit in, boy am I glad that was the case. After looking for a new place we found Novanta. When we walked up to Novanta we were greeted with a wonderful smell from the outside that only grew when inside. Once inside we were welcomed by a very friendly and helpful women. Another thing that drew me to this place was that they had pizza without red sauce, as I'm not a huge fan. Once we made our selection we sat and we didn't have to wait long at all, really living up to its name of "90". The pizzas were in good proportion and not piled on with toppings and grease. The tastes were truly brought out with uniqueness. A thin crunchy crust and soft base, pure bliss. Normally we don't get dessert but the pizza was so good we got Cannoli. This was also simply wonderful. The first bite was a mixture of crunchy and soft, the flavors blending incredibly together. Overall everything about this dining experience was a 10/10, I would highly recommend Novanta to anyone who wants reasonably priced and mouth watering Pizza.

Slice of Margherita pizza.
A And A.

Novanta Pizzeria is one of our favorite wood fire pizza places in Madison. We went to the University Ave location, which was in a nice area with lots of other things to do. Parking is available in the back. You order your dish at the counter and then seat yourself. The ambiance is nice. They have an open kitchen design, so depending on where you choose to sit, you can see them make your pizza. We opted to get one Margherita pizza (the metric by which we rate any pizza place), one Vegetariana pizza, and one Marsala pizza. All 3 were fantastic and complemented each other well. The pies were also beautiful, so your pictures will turn out well. They had a selection of desserts that looked very tempting, but we decided to be good and skipped. Marsala Pizza: 10/10 Margherita Pizza: 9/10 Vegetariana Pizza: 8/10

Jimmy P.

Three meat pizza and non red sauce pizza with balsamic sauce. It was a coal fire oven and had an amazing crust. The price was very fair and was very filling. I would come back here next time I'm in Madison. My friend and I traded half a pizza to try the 2 flavors. The balsamic white pizza was surprisingly super sweet and the three meat pizza was your classic neopolitan pizza.

Salsicia
Danielle K.

After having been to the Old Sauk location a few times over the years, but it not being my "regular" pizza place because its a few miles out of the way, I was thrilled to learn of Novanta opening its new location within a mile of my workplace. Pizza for dinner regularly? Yes, please! I was greeted by Sam, the best front counter person in town. He patiently taught me the correct Italian style pronunciation of my preferred pizza. He had a warm presence and huge smile. So rare these days, I question when I've last encountered someone as genuine in service? The pizza was hot, fresh, appropriately topped, cut in four easy to manage pieces. I ate it all even past being full because this just is NOT pizza you save and reheat. You enjoy it all the way it was meant to be! Come try for yourself! Decor, ambiance, pricing all on point for the near west side.

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4 years ago

Some of the best classic pizza in town! Their cannolis are also great. Cozy little spot.

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6 years ago

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3 years ago

It was so good, spotless & great staff! The desserts were awesome as well. The crust of the pizza was chewy & delicious.

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6 years ago

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4 years ago

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6 years ago

Solid pies. We had carry out during the pandemic. We will be back for more. Thank you for staying open.

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Great quality pizza and ingredients. Great quality mozzarella. Great quality pesto. All the staff was friendly.

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7 years ago

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6 years ago

Had eaten at other location. Glad this spot is in the neighborhood. Did take out and pizzas were great. Team there was on point.

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6 years ago

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6 years ago

In a strip mall. Very good pizza, quick service, and for a great price!! The mozzarella plates are also awesome!

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6 years ago

Love Novanta. I've been to their west side location and this one opened up near work! Pizza was great and the staff is super friendly!

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7 years ago

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Great people, great food. The graham cracker dessert is amazing and worth every penny!

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Page 2 of 2

Ask the Community - Novanta

Have they gotten rid of the Quattro Formaggi? Thank you. The staff was most helpful & I got it yesterday.

The Quattro Formaggi is available upon request at both locations. It is not currently on the printed menus, but we are happy to make it at all times. Thank you for liking our pizza!… Read more

Don’t See Your Question? Ask Away!

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4.1(581 reviews)
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Came here after a work conference. Our vendor made the reservations in advance…read more We were greeted and brought to our table and the 5 of us sat in a large booth. The interior is very modern and upscale. Lots of drink selections and a pretty good wine menu. We got the bacon wrapped dates appetizer and it was very flavorful. Warm bread and butter arrived and that was Al's good. All of my party finished their food. I got the pasta and liked the texture of the noodles with the tag sauce. It's a good sized portion. When the dessert came we were not expecting one order of gelato to have 3 scoops! Not bad for $9!! But I'm from San Francisco so likely why I expected one scoop for $9 ha. I'll add this restaurant to my list for the next time I'm in downtown Madison!

What an outstanding restaurant and dining experience!!! The moment I walked in, and saw it was a…read morefull house, plus the alluring smell of fine Italian food....I knew I hit it big. I sat at the bar solo and was immediately greeted by the bartender Jack. He served up a killer cocktail (Manhattan) and was quick to offer dining options and his favorites. I went with the fungi and four cheese pizza. Outstanding didn't' cover it!!! Enough to take home for lunch the next day. While seated at the bar, I was engaged in conversation by one of the servers Josie. A delightful young college student from U of Wisconsin. She told me about the area, the university and things of interest in the area. She was attentive to her customers, but when she had a brief moment, she would reengage me in conversation. She and all of the other servers were like bees swarming all over the restaurant. Their staff are extremely hard working and diligent to their customers. This was my first time here while visiting for work assignment. I plan to make this my "must have" when revisiting.

Photos
Cento - Restaurant looking from the kitchen.

Restaurant looking from the kitchen.

Cento - Crab cake Benedict

Crab cake Benedict

Cento - Fiore

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Fiore

Fratelli's Trattoria - Burrata and prosciutto salad.

Fratelli's Trattoria

4.3(52 reviews)
5.8 mi

I hadn't realized this place moved into this spot, so we decided to check it out. This place is…read moregreat, and I'll definitely be back. As you enter, there is a decent sized bar off to your right with a few high top tables. To your left is the dining room, which is cozy and intimate. Someone at a table near us was having what looked like a margarita, and that made me want a margarita. So, instead of getting a bottle of wine, we both got a margarita. It was not what the other person was drinking, but oh my was this one of the best margaritas I've had in recent memory! It was SO good. It had a lot of ice in it, so next time I might ask for it straight up just so I can savor it and not let the ice water it down. We also had delicious bread brought to the table with a plate of olive oil and balsamic. The bread was cut into nice little pieces, was warm, and had a delightful texture where the outside was slightly crisped but not enough to impede your bite and the inside was just warm and soft. The have a nice, varied menu and it was hard to decide what to get. I was really craving marinara sauce, so I ended up going with the Cappellaci Di Salsiccia which was a meat and cheese enclosed pasta with marinara. And it was delicious. It also came out very beautifully plated. My dining mate ordered the Penne Pollo e Pesto and loved it. I'm not wild about pesto, but had to sample a bit and the way the pesto clung to the penne was really tasty. They also have a ragu lasagna and chicken piccata on their menu that I can't wait to try. As we were leaving, I saw a sign with two of their featured fall cocktails and both sounded incredible. I will have to be back for all of these things!!

We went to Fratelli's during Madison Restaurant Week and had an excellent meal! I ordered the…read moresteak and lobster, while my partner has a linguini with seafood in a tasty cream sauce. Each came with a choice of lobster bisque soup or crostini with lox and other yummy toppings as the first course. Dessert was panna cotta or tiramisu, and both were excellent. But what I was really impressed with was the service. Even with a full dining room, everyone was on their game and provided a great experience. If you haven't eaten at Fratelli's, make a point of visiting there. You won't be disappointed.

Photos
Fratelli's Trattoria - Lower level

Lower level

Fratelli's Trattoria
Fratelli's Trattoria - Lobster Risotto.

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Lobster Risotto.

Novanta - pizza - Updated May 2026

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