Employees are always super friendly. The office is small but it carries good selections of high fashion glasses frames like Jimmy choo, burberry, DG, ray-ban, bebe... The price is very affordable. I would recommend this eye office. read more

Stopped In today for glasses adjustment! I thought it would cost a few bucks but was dazzled to find out it was free, the girls were informative and polite the facility was clean and organized. Look forward to using them in the future. They are also located next to a grocery store and a few other places so it's a convenient area for a two birds one stone errand! Also the woman who adjusted my glasses did a great job and I think she even cleaned the lenses! I've never seen them so shiny not even when I first bought em. Thanks ladies read more

My entire family has been going to North Coast Opt. since 2010. The front office staff is always helpful in giving us their opinion about what frames to choose...my daughter and I especially have a hard time making up our minds when it comes to picking out frames. It's convenient for our family that they offer Saturday appointments once a month. It was easy to get my twins' scratched and broken glasses replaced with the warranty, no questions asked. Thank you! read more

They are the most discriminatory medical office i have ever experienced. We made a appointment for are 14yr old daughter after we received a reminder in the mail. My daughter took off school to make the appointment because they said they'll only see VSP patient's on certain days only in the morning. Huh? Really !! Then we go and they say its not until tomorrow. How is that i had you repeat this info three times over the phone. Then proceeded to say well she isn't eligible untel 2016. I am going to figure out what and who i need to speak to about this place. read more

Office was under new management and clearly trying very hard to up sell the customers. All of the staff was different from the previous year including the Doctors. My husband has been in the optical industry for over 27 years so I told them up front that the cost of frames and lenses would be more through their office than what my husband could make them for and that I only needed my prescription and my pupil distance measurements written on the prescription. She then informed me that it would be $20 to give me the pupil distance measurement. This is something that in all of my years of getting glasses I've never had to pay for, especially after letting the doctor's office know my husband is in the industry and has access to lenses and frames. I also heard the woman fitting glasses telling someone that they needed to have polycarbonate lenses for sun lenses. This is also not true. Plastic lenses are equally suitable to tint and actually cost less than polycarbonate. read more

My sons have been coming to this optometrist for years now, and we have never received anything less than professional, courteous, and compassionate care from all staff that we have associated ourselves with. Dr. Rummel is professional and highly knowledgeable about the services that he provides. His staff are also incredibly professional, and go out of their way to make sure that you understand everything from the cost of glasses and contacts to what your insurance will and will not cover. The only reason I am taking one star away is due to the fact that they do charge much more for glasses at this location and do not let you know that you can take your prescription elsewhere to get it filled for cheaper. I ended up having to spend $100 on my son's glasses, when I could've got them for a fraction of the price, because the doctor insisted that he needed the glasses immediately and they do not tell you that your prescription is portable to other places that might not be as pricey. We live at the poverty level, and since this optometrist accepts Medi-Cal, you think that they would do a better job of explaining to you what your options are as far as how much glasses cost in their office as opposed to another cheaper location. Other than the issues I have with them failing to disclose cheaper options for low income families to purchase glasses, we have had a fairly decent experience every single time I brought my children to see this optometrist. It would be nice if they would consistently carry certain insurance plans, because they used to take my paid insurance through Covered California, and now they do not, despite telling me on numerous occasions that they were trying to get back in with that insurance company. It really takes away from the continuity of care when you are unable to access the same optometrist for yourself each time you go in for a vision check. Overall, this place is close to home and the staff are very kind, so I would recommend it to anybody who needs a decent optometrist and doesn't want to have to deal with the hassle of going to a big clinic. Just make sure to remember that no matter how much they pressure you, there is NO reason you cannot take your prescription to a less costly venue. :) read more

The staff was very professional and friendly which I appreciated. I worked with Dr Leong and she was amazing, patient, friendly and thorough. It was my first time at North Coast Optometry and I was very impressed! read more

The doctor is great, but the office staff and the WAIT was not. I don't even understand how it's possible to run an hour behind on your 2nd appointment of the day. That's crazy. We also ran behind on my son's appointment by over half an hour. Poor planning on the office management side. read more

I am so happy with Dr. Rummel! I also want to thank Brandy, office manager, for all her efforts to help me with my insurance and understanding the co-pays for my plan. It is not often you can actually get a doctor to talk in plain English, but Dr. Rummel does! He is easy to understand and I appreciate all the time he took with me when I was trying to figure out what my best choices were for my situation. I loved the office and how friendly everyone was. I especially love the improvement in my vision. Thank you, Dr. Rummel! See you next year! read more

The front staff is not organized and are not pleasant. I was given wrong insurgence information and front staff was not helpful. The eye doctors are very professional and caring. I feel bad that I will have to find another eye doctor due to multiple front staff errors. read more

I came in for a follow up appointment and realized the staff double booked my time slot. I was waiting for over 30 minutes while the other lady who came in at the same time was being seen. After a while, I heard one staff quietly ask another what I was there for and quickly put together my paperwork. So.... was I double booked and then forgotten about? I would've purchased contacts and glasses from this place, but I decided to just leave with my prescription. read more

This place was awesome! I went for my first eye exam, and everyone was kind, thorough, patient and professional. I ended up needing glasses, and they were very helpful in the frame choosing process. I had no idea what to try on, and they jumped right in and started trying frames for me. It was fun! Highly recommend this office for eyesore needs! My husband also comes here, and he is happy, too. read more

I did not meet the Doctor but the front desk is unprofessional. I have tricare and I asked the details of the bill for my daughter's eye exam for contacts. She was not listening to me and was very vague I explaining it which seems that she was just trying to get me out the door. She said that if tricare covers it it would be $120 and if it doesn't it would still be $120 which does not make sense. Do not go here especially if you're a Military Family. read more

If I could give them less than 1 star, I would!!!! I don't have any experience with the doctor, only the staff. I go to a different doctor for my eye exams, but I hadn't found frames I liked there and ended up going to this office because they had frames I liked and they accept my insurance. I called in advance with the specific frame number and was told that they did carry them. When I went in to the office, they were out of stock, but I was told that they could order them. They would need $20 up front, as a deposit, but it would come out of my cost. I was fine with that because I was going to pay the full cost up front. Well, the 2 guys at the front desk had a really hard time looking up my insurance information even though I had my insurance I.D. card and gave them every bit of information they asked for over and over again (social, date of birth, name, etc.). After about 20 minutes of trying to figure it out, they got my information pulled up and printed out a benefits report, but ripped up the majority of it saying they didn't need that. Apparently they did, but couldn't figure out how to reprint it!!! I was irritated because my husband and children were waiting for me and it was my day off, but I kept my cool and stayed polite...figuring that people have days like that. When it came time to reviewing everything, the employee tried to tell me my allowance for frames was only $40, even though I knew and the paper read clearly, that my allowance was $120. So he got that worked out and eventually got me my total. I left and ended up getting a voicemail a little later saying that they had given me an incorrect total and would have to charge an extra $20 to cover the shipping of the frames! They were closed by the time I saw their message, so I called back and left a message saying that I wasn't paying anymore money for the glasses. It wasn't my fault they were out of stock and I was told it would come out of the cost. If they wanted to charge extra, just cancel my order. This was Friday afternoon. By Monday afternoon I hadn't heard anything back. I called to check in and they said "Oh, well you said it was ok to charge you the extra $20 when our employee called and we already placed the order." The woman was really rude and insisted that I would just have to pay the extra $20. She then said "Well, if you want to cancel your order, we will have to charge you $35 since we've already put your order in this morning." I told her I wouldn't pay the $35 as I was given a different total and then cancelled it before it was even sent out. In the end, I was able to get her to waive the $35 and cancel everything out, but she was insanely rude and insisted that it was my fault and acted as though I was in the wrong. WORST customer service ever. read more

The Drs. here are great - the office manager is horrible. The staff is friendly but clueless. The lab they use sucks and they make no effort to compensate or correct their mistakes. My glasses were over $500, and the frames were all screwed up by the lab, completely unwearable. They told me to keep them until a replacement frame came in (they were supposed to call me in two weeks) to exchange. Never called. I called after 3 weeks and they said, "Oh, it's too late to exchange them now." What?!!! I was waiting on them! "Oh, all sales of sunglasses are final." Even if they are made wrong by them? I had to argue with the manager that I never was even able to wear these glasses, that it had not been 30 days, that I had told them upon delivery that they were unacceptable, and this was completely unfair. Her responses to my distress were insulting, upsetting and rude. She VERY reluctantly agreed to "exchange" them for another frame. When I came back to the office, she and an assistant took one look at the frames and went on and on about how the lab did them wrong, how they had ruined the frame, and agreed that they were totally screwed up. No big apology or explanation, just "Go ahead and pick something else out." I chose another frame, non-sunglasses, and expected to get some money back. Amazingly, the frame I chose was "exactly" as much as the D&G sunglass frame (yeah, right) even though everywhere else in town the exact same frame sells for $170 less. That way it didn't have to go through insurance again. And guess what? The lab screwed up my prescription! One eye is too strong. Pathetic. This place has become a complete rip-off. Their frames are way overpriced, the quality is rotten, they have no customer service. Its all about the money, they could care less about the customer. After 10 years of taking my family here, no more. They will max your insurance and gouge you on top of it, then give you substandard products. read more

the doctors are great but i had to say bad service experience with the staff..they are not so polite, both front front desk personel the girl is snappy and the guy is very rude and not much of a hospitality..i've been standing and introduce who i am and i have appointment but both of them just look at me so rude and did'nt not even say a thing to me..not even "can I help you?" or "we'll be right with you ma'am"..same on answering my phone call or go there personally, they made so much mistakes on my contact lens orders..i just thought i have to stick with the service and maybe will be better next time..because they are under my insurance provider and coverage....this is my third year with them and but i just now decided that would rather change my doctor and start ordering my contacts online..still poor service, i will definitely not go back.. read more