Placed a large late Thanksgiving order to be shipped overnite to rural upstate NY PERFECTLY executed. Fabulous thin sliced nova. Tasty sturgeon. Excellent chopped liver and bagels. Their pickles were only so-so read more

Murray's is so tiny I almost always walked past it before I could remember to shop there. Now that I'm fairly home bound I order in a good deal and Murray's is on my list of first thoughts for delivery breakfast. A sable sandwich on bagel with onion, capers and scallion cream cheese is a treasure, as is the version with lox. Their borscht is sublime and I hope to enjoy the chopped liver as well. My only quibble about the otherwise speedy service is their service charge for delivery -- I'm so near they could throw my order out the door and hit me. read more

Lox was silky smooth and very very high quality. The veggies were also very fresh. The only part that wasn't good was the bagel. Definitely come here for the fish uou won't regret it. read more

Murray's Sturgeon Shop - Specialty Food Near Me - New York, New York

Smoked fish, fresh baked knishes, nice specials mid week, an UWS institution. Served with a side of chutzpah- what's not to love? read more

Murray's Sturgeon Shop - Fresh baked knishes- yum! - Specialty Food Near Me - New York, New York

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A thin little narrow shop. Fish cut to perfection as well as yummy bagels and cream cheese. The best of all, however, is their chicken noodle soup- made fresh and immediately frozen so it's fresh and perfect when you cook it to serve. A staple for the craving if you just love chicken noodle soup, or have a cold. Overall it's a little narrow gem in a sea of often confusing places to get these type of good quality items. read more

Stepping inside is like traveling back in time. This is the best hand sliced nova in all of Manhattan. You will watch them slice your nova right in front of you and as thin as you'd like. 10/10 service. This is the place to go for all your smoked fish needs. Worth every penny. read more

Old World charm and frankly an institution in the Appetizings Community, Murray's is a family favorite -- and still has some of the best cured fish (sturgeon, lox, white fish, herring) around. The gentlemen behind the counter are patient and determined and can slice fish on par with the guys at ZABAR'S (or is it the other way around?!). read more

They were right! FABULOUS chicken soup. I've got a head cold so I was in research mode for good chicken soup in this UWS neighborhood. The Yelp reviews told me to come here. So glad I did. Got the chicken soup with vegetables and noodles. Flavorful as all get out! Paired with a Zabar's butter croissant, this is what I call "comfort food "! Also, Murray's is CLASSIC spot. The gentlemen behind the counter are so great. Pure UWS welcome. And the other customers there were great, too. They've been coming for years. Good to be an UWSider in NYC! read more

Murray's Sturgeon Shop - Murray's delicious chicken soup with vegetables and noodles. - Specialty Food Near Me - New York, New York

I'm surprised I only recently learned about this place since it's been around forever (and you can tell when you walk into the shop)! I knew I had to try their whitefish salad sandwich to start. It doesn't taste like any other whitefish salad I've had before; it was on the sweeter side. It wasn't bad just not what I'm used to. I had asked what bread they recommend to get it in, figuring maybe one type is known to be better than the others but was told "whichever you prefer," I got it on a bagel which was okay. My coworker gave me several recommendations - egg salad, vegetarian chopped liver and the pea soup. I've got no complaints about any of them! The pea soup was sold out on my first visit so I went back specifically to try this. It is a good soup but you've got to like onions because there's a lot of them in it! The vegetarian chopped liver was surprisingly good, not sure what exactly it's made of though. read more

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I was nearby and with two kids unwilling to walk the extra several blocks to Barney Greengrass. Ordered from here and it was a complete waste of money. Upon walking in, the smell of cleaning product hit hard. Not the best first impression. I tried the gravalax and scallion cream cheese in a garlic bialy. It was inedible. The bialy was cold, mealy, and definitely not fresh. The gravalax was small in portion and had an off putting mushy texture. I did not have the stomach to try the other sandwich I bought, a bagel with smoked whitefish salad. FWIW, my husband said it was the better of the two. A definite pass. read more

I had some of their sandwiches and I really liked them. Their pastrami sandwich is in my opinion better than the sandwich at Katz' and their other sandwiches like their hard salami and their soft salami and their roast beef and their tongue sandwich are also very good. read more

I came down with an unspecified viral illness earlier this year which knocked me out for a solid week, and all I could muster the energy and appetite for was soup. I've had some great chicken soup uptown before (Salento in Washington Heights is amazing), but now that I've moved to the UWS, I was adrift once again. Some googling and yelping steered me toward Murray's Sturgeon Shop, so one day, I wrested myself from my sickbed and walked down to pick myself up some soup. The store is somewhat intimidating, as nothing is really laid out and you have to order everything over the counter, but I was able to convey my order pretty easily, and not long after, I had a frozen quart of chicken noodle soup in my possession. I guess they only sell their soups frozen, but they assured me it is frozen at peak freshness. It was $15 for the frozen quart, which felt kinda steep, but I justified it, because it could last multiple meals. I came out and let my frozen block defrost for a bit before I melted it on the stovetop. It took a while for the ice crystals to melt away, but soon enough, the warm and umami aroma of chicken soup began to emanate from my pot and penetrate my stuffed up olfactories. My frozen block made two portion of delicious soup, stuffed full of shredded chicken, carrots, and curly egg noodles. The best word I can use to describe the flavor of this soup is incredible DEPTH. Soup is not a good I often rave over, but this one is particularly good and flavorful. It cured me, just a little. Highly recommend when you're ill and craving your mother's cooking/comfort, but you're actually a grown adult who thousands of miles away from your childhood home so you just have to shell out $15 for someone else's grandma to make soup and sell you a frozen block of it. I haven't tried their fish, but based on the other reviews, I'm curious about it! Nothing in the store looked particularly nice or clean (it just looked a little musty as old delis often do), and like I mentioned, the counter is somewhat intimidating, but Murray's has the vibe of an old time establishment that knows what they're doing and does it well. read more

Murray's Sturgeon Shop - Chicken Noodle Soup - Specialty Food Near Me - New York, New York

The best whitefish salad, bar none. Sure, it contains a pinch of sugar, but that is what makes it so refreshingly light and delicious on a warm day. Hats off to the people who prepare this. I never saw or felt a bone after many orders. The sable and sturgeon sliced and served here are truly special delicacies, not to mention the belly lox and nova. Creamed herring is to die for. Knishes (kasha, sweet potato, classic) are always delicious and never disappointing. Soups are super comforting also. The kugel, which is huge and meant to serve two+, is a delectable sweet treat. The cinnamon crumb cake is exceptional, too, and I can perhaps believe that it has been deemed "best in NYC" by some mag at least once, as the website claims... Maybe (*absolute*ly) the bagels could be better, but a trip here always delights! read more

As you can tell from the name, what Murray's does best is fish. Excellent lox of all stripes, and the gefilte fish is tasty, too. (I don't favor the whitefish salad, which seems to have sugar added.) I also love the knishes, hummus and baba ghanoush here. The prices are high, but the service is excellent, and I don't mind paying to support a neighborhood institution. Also, I try to avoid wasting plastic, and Murray's lets me bring my own containers to be refilled, which I appreciate. read more

I've been a longtime patron of Murray's Sturgeon shop and I just had such a disappointing experience there, very sadly. In an era of diminishing customer service, I never thought I would experience that at my beloved Murray's. Long story short, I'm on a restricted diet for health reasons and asked to try something that I've never gotten before, since the prices are high, and I was told I couldn't have a taste so I bought what I thought was a small amount to try it, thinking I would get more if I liked it, and trusting the quality of their food. I not only didn't like it, I found it in edible, and said that they could throw it out since I couldn't eat it, and I was charged $9.35. I know it's my fault to have risked it, since I was told I couldn't have a taste, but as a one time courtesy for a customer who's been going there for literally decades, I'm surprised they didn't make an exception and let me at least replace it with something that I could eat. They've lost me as a loyal customer after literally 40 years (not sure it was worth that to them but apparently it was). I never post negative reviews, but I hope this review serves as a warning that if you're not sure you're going to like something at Murray's, don't risk buying it because they will charge you the full amount whether you like it or not. Super disappointing...:( read more

I grew up only a few blocks away from here and never went - we were Zabars loyalists. Not anymore! Murray's feels like you're going 40-50 years back in time, but don't let it deter you. The lox here is phenomenal. Loved the sturgeon and the white fish as well. Didn't get any caviar, but they have plenty. If you've got a relative that likes herring (not for me) or chopped liver, all of their stuff also looks solid. Service wise, these folks are here to help. 5/5. The only thing I'd change would be the bagel quality, but otherwise, do not miss Murray's. read more

Murray's Sturgeon Shop is amazing. Don't waste your time at Zabar's or Russ & Daughters. Murray's is the real deal. Personal service & real care with any appetizing items. The smoked salmon, lox, nova, sable are all excellent. And it isn't called Murray's Sturgeon Shop for nothing. read more

I happened upon Murrays by chance as I had an appointment around the corner and I was thrilled to have the opportunity to buy some smoked fish and Jewish delicacies. I asked for 1/4 lb of Nova and then went about perusing all the other goodies, never thinking to watch the person slicing the Nova. I paid my $17.00 and went home. However, much to my surprise and dismay there were only 2 thin slices of Nova, probably equaling 1/8 of a pound at most. I have bought 1/4 of a pound of Nova many times in my life from other stores and this was nowhere near the amount of fish that I usually get. I am not trying to cast aspersions on the person slicing the Salmon, but I have a sneaking suspicion that they deliberately shorted me and assumed that I wouldn't notice, but I did. So, obviously I was taken advantage of and therefore I will never buy from this store again. Lesson learned, caveat emptor. read more

I'm a huge fan of Barney Greengrass's but a friend of mine said I absolutely had to try Murray's.......she was so right!!! What a gem. AMAZING service and delicious bites. They sliced up the lox paper thin like a Surgean. We'll be back for sure. Still love my Barney's though read more

Murray's Sturgeon Shop - a display of fish - Specialty Food Near Me - New York, New York

We love Murrays. It's a NYC institution. The chicken soup is the perfect penicillin when you have a cold, and they carry it in their refrigerator. The whitefish salad is the best in the city, and don't be scared of all the herrings - there's a bunch of of different types, some in wine sauce (red and white!), cream sauce, some pickled, and, of course, chopped herring. They also have various types of lox, nova, and gravlox - including the fancy kind smothered in dill and cracked pepper. All hail New York City bagel culture!!! read more

Disappointing. Only fish was decent. Turkey pastrami was pressed meat. Pastrami and corned beef tough. Rye bread had a sweet taste. read more

Forget Zabar's forget Barney Greengrass just remember Murrays. Their smoked fish is perfectly prepared and perfectly sliced to perfection, which is superb. Also, there is a wide variety of appetizing to go along. But the best part is the service, and the men behind the counter are exceptional, craftsman, and friendly in their own right, it's an absolute pleasure to do business with them. read more

I had never ate here before but wanted to compare them to a local competitor who I order from regularly, at the same price point. Very disappointed. The bagel was not fresh, there was only 1 slice of lox on the bagel. That considered, the sandwich should have been half the price. Complete rip off. read more

Review is strictly for nova lox. My dining companion said it was "like a cloud in my mouth." Which I think fits: the lox here is the subtlest I've ever had, and cut very thin (and narrow). For my personal taste, though, it's actually too subtle (I could do with a bit more fish taste), but it's a certain extreme that's well worth trying. read more

Several notches above your average bagel spot. The pastrami and lox are exquisite, and even their cream cheese tastes milkier & fresher. Their egg salads and fish salads looked amazing too, will have to try next time. read more

Murray's Sturgeon Shop - Pastrami on a pumpernickle bagel, lox & cream cheese on poppy seed bagel - Specialty Food Near Me - New York, New York

Excellent sandwiches (the vegetarian chopped liver is a favorite), latkes, and pickles--I'll try the borscht next--and the guys working behind the counter are some of the biggest mensches in NYC! So glad to have found this gem near my office; it's the perfect place for takeout breakfast or lunch for this Nice Jewish Grrrl. read more

Great soup. Perfect for when you are sick. Crumb cake really is amazing as well, no idea why a salmon sandwich is on the picture though ... read more

A NY institution! Cannot imagine the UWS without it. Smoked fish! Glazed apricots! Yum.

When I'm in NYC, I eat as much smoked fish on bagels as my stomach can handle, and often I'll splurge to eat the spendy fish. This trip, I wanted sturgeon, and figured any place ballsy enough to put sturgeon in the title of their shop would know what they were doing. As I stood in the short line, I watched the staff slice others' smoked salmon into paper-thin sheets, discard the connective tissue, lovingly pile it onto paper, and weigh it out like precious metals. They don't hurry this process, but they're efficient. With two people ahead of me I was out in ten minutes with my carefully sliced pile of sturgeon, piled onto an everything bagel with scallion cream cheese: $19.50. If you're going to spend $20 on a bagel sandwich, you could do a lot worse. The sturgeon was oily with a sharp sea tang that wasn't overwhelmed by the cream cheese, and there was just the right amount of it. I guess I wish they toasted their bagels, and I probably should have asked. But it was 20 degrees out that day and any warmth wouldn't have lasted long, as I walked through the park for thirty blocks taking bites. read more

Murray's is just around the corner from where I live but I'd be willing to travel miles for his Nova. His bagels are a perfect breakfast and it's a standard lunch stop for me. I look at the glass display and have whatever tempts me. more photos here - http://robertiulo.com/2017/12/murrays-sturgeon-shop-2/ read more

Murray's Sturgeon Shop - Specialty Food Near Me - New York, New York

I wanted to give this store business, as I used to go there with my grandmother in the '60s. The service was absolutely horrible. Rude beyond! They charge 3x more than ZABARS for creme fresh and blinis. My daughter picked it up for me as I'm sick at home with covid. I didn't even want to use seamless in order for them to make more money. They couldn't care less. When I called and said I want to return, the guy said no. He can't. Even those these are sealed bought items. Let them go out of business. They deserve it. read more

I have lived on the UWS for a bissel of decades. Fortunatly Murrays is a shlep! (Or i would be broke!) Whenever I want to treat my self like a pharaoh i go there. I had a desire for some Chopped Herring salad. That I can get anywhere, But not like murray's! This is the manna of herring salads. "Like Butter" try a little? You will be back. read more

Sugar was added to the chopped chicken liver and whitefish salad. Eastern nova can be very fatty, so tell the server what cut you want.

Had a bit of my friend's bagel and lox and thought it was great. I also tried the spinach egg salad, tuna salad, potato salad, coleslaw, full sour pickles and raspberry rugelach. The tuna and coleslaw were my favorite. Rugelach was decent but not too special. Friendly service. read more

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Top Notch place, a rare find to buy smoked fish and sturgeon products. Staff is very gracious and if you're into supporting small businesses, this is an ideal spot to frequent and shop. read more

Murray's Sturgeon Shop - Sturgeon Caviar - Specialty Food Near Me - New York, New York

My boyfriend and I LOVE coming to Murray's we usually get sable but today it's going to be white fish!!! We have been coming here forever,for him ever more!!!! If u love kosher this is the place read more

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Disappointment. Pastrami was ice cold with blah taste bread for $9.50 . Roast beef was so raw that there was blood dripping. Overall not very flavorful. But i didnt try any smoked fish and server was super nice ans sweet. read more

While Murray's is obviously an UWS staple with smoked fish and pickles to boot, I feel like it is an example of a store that is overwhelmed after being featured on Groupon. That's how it felt today, anyway. Now, the Groupon does expire in two days, so there is obviously a rush from regulars and newbies alike. The prices are calculated by hand, so the system for ordering -- and, when you throw Groupon into the mix, trying to hit a target of $25 -- makes things slow and, at almost closing time, nerve-wracking. Ordering was a bit rushed. In the end, my gefilte fish was good ($2.99/each), and my latke had some nice texture ($1/each). I can't wait for my tongue sandwich ($30/lb) tomorrow! And maybe, if the tongue and/or white fish salad I bought ($4.50/lb) blow me out of the water, I'll be back to try the smoked fish (not applicable with the Groupon deal) and update this review. read more

This is the best place to get smoked fish on the upper West side. The employees make an art out of slicing nova, and they yield wonderfully thin slices. I also like their white fish, smoked trout, and my husband loves their vegetable chopped liver. read more

Murray's Sturgeon Shop - Specialty Food Near Me - New York, New York

Let me start by saying I'm vegetarian. Or, I was until I walked in to Murray's... The pastrami is to die for. The pickles too. I got both half sour and regular. And come slow and latkes, and vegetarian paté. And crumbcake and rugelah. I can't wait to return. read more

Murray's Sturgeon Shop - Murray's is amazing. - Specialty Food Near Me - New York, New York