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    Maufrais

    4.4 (37 reviews)
    Closed 11:00 am - 7:00 pm

    Maufrais Photos

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    Tabitha H.

    I spent a nice winter afternoon exploring the shops on South Congress, and Maufrais was possibly my favorite stop! The shop primarily sells cowboy hats, and what's super cool is that they can customize the hats to fit your head shape, or you can buy a pre-shaped one. They also have a small coffee bar in case you're thirsty from browsing hats. I loved seeing all the gradients of hats on display. The store itself is very aesthetic, and I really appreciated the laid-back vibe. The associates didn't bother me at all while I tried on a bunch of hats and snapped some silly selfies in the mirror. The hats are expensive (the custom hats I saw were around $700+, and the pre-shaped ones were $200+), but it's such a unique shop that I still think it's worth stopping by if you're in Austin or anywhere in Texas!

    Ladies Serratelli hat. Wife loves it.
    Jeff B.

    Visited the Maufrais store in Austin, TX on the morning of 12/28/2024. I really wanted my wife to get a western hat. Approached a staff member (Leann) for assistance. She offered guidance on the hats, was very patient with my wife and helped her find the right hat. She also suggested branding my wife's intials in the hat making it extra special. Very happy with the purchase and the entire experience. A great place to visit for a luxury experience. Hats off to Leann!

    Matt S.

    I just went to cool down with my dog Oliver. The staff was so attentive to me and Oliver's heat exhaustion. I am so grateful to have such kind people in one place. You guys are amazing!

    Hat store
    Clara C.

    *COVID Update* Masks aren't required around here, and barely anyone wears masks indoors. This store is next to a coffee joint, and it's hard to see the name of the store. Parking in SoCo is mostly street, some with pay stations. There were no public restrooms in here. This is a fun hat store! It's really an experience. Prices are on the high side, but the service is great. The customized part of it is really great. They have quite a selection, and it's fun to try on different styles and colors. Bring your boots to complete your look!

    Hat from Maufrais 3
    Jenifer N.

    I brought my daughter from another mother here for the BEST experience! We both made custom hats, one for a city girl, one a little more western, both fabulous. It was a fantastic experience, highly recommend. Ashley was skilled, fun, and a great salesperson :)

    Pear A.

    This is a true legendary Hat store! We came here for the convention and absolutely had the best experience. Michelle was a great help and she has great style. Thank you. Highly Recommended!!!!

    Emely R.

    First time getting our own custom hats in Texas and what an experiance. The person who helped us with the Michelle and she was extremely helpful and walked us through the step-by-step process. I love my new hat and can't wait to start rockin it everywhere.

    In store

    First custom hat experience. And what a wonderful one it was! Can't recommend this incredible Boutique and the staff enough. Beautiful packaging and love the range of feathers to select.

    Yee-haw!
    Ashley C.

    This is my 3rd year as a Texan and I've been wanting a custom-made hat for so long. I came across Maufrais when walking around S. Congress back when I first moved to Austin and was instantly captivated by the boho meets cowboy-chic aesthetic of this boutique. Since I have a larger head the hats that were pre-made didn't quite fit my head comfortably. That's when I was introduced to the concept of getting a hat custom-made, but at the time I wasn't quite ready to take the plunge. Since then, I've been to Maufrais on several occasions just to look around, and each and every time the associates there were so friendly and willing to answer all my questions. They even offered to shape a hat just so I can see what shape I liked, even if I wasn't ready to make a purchase. Fast-forward to today, I once again stepped into Maufrais and I was browsing around, when I met Andrew who was a specialist there. He helped me find a hat that fit my overall style and gave me expert recommendations on the shape that would be most suitable. Furthermore, he helped me pick out the most exquisite accessories to embellish my new hat. Lastly, he branded my name on the inside of my hat to further personalize it. Maufrais makes hat-buying a truly one-of-a-kind experience and I would highly recommend Maufrais and specifically Andrew to help guide you to your next favorite heirloom accessory to bring that extra pizazz to any outfit.

    7x Stetson

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    3 years ago

    Good place great friendly staff but I wished I had them stretch my hat to a little larger size as either my head grew or the hat shrunk!

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    Review Highlights - Maufrais

    My husband was looking for a new hat and Hope was great with recommendations, sizing and custom hat bands.

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    Goorin Bros.

    Goorin Bros.

    4.3
    (74 reviews)
    0.1 mi
    $$$

    Alexandria saved the day!…read more As a SoCal girl, this was a new experience and new accessory for me, but I desperately wanted to purchase something "outside" of my boring style box at Goorin. After struggling to make a decision, knowing that I wanted something with a specific crown (4") and brim (3") size, Alexandria was able to fit me perfectly with a size small ebony Gemma that I absolutely adore! The attentive customer service and a little extra feather love made my first ever hat purchase a dream! Thank you Goorin & Alexandria!

    I love Goorin Bros! My husband and I have been finding their hats at different thrift shops and…read morewanted to go in and check them out for ourselves when we found out there was one up the road in Austin. (We're from San Antonio.) I first went in to get my husband one of the trucker hats from their Animal Farm collection and they didn't have the one he wanted. I picked another one and the girl wrapped it up nice, put it in a really cute bag and assured me that we could bring it back and exchange it if we wanted to. He did want to exchange it so he went in and exchanged it for another and picked one up for me. The same lady helped him that helped me and even though they were still out of stock on the one he really wanted he picked out another one and she took down all of his information and called him when they got in stock and held it. We never go to Austin without stopping in there and picking up something new. They always give great service and have an excellent selection of hats ranging from western to trucker. Oh, and they also have hat accessories like pins and feathers! Everything you need for your headwear.

    Photos
    Ebony Gemma size Small
    Ebony Gemma size Small
    Goorin Bros.
    Amazing selection of cowgirl hats

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    Amazing selection of cowgirl hats
    Aspen Hatter

    Aspen Hatter

    4.3
    (6 reviews)
    1.0 mi

    I had my eye on this shop for more than a year and finally decided to pull the trigger. Chris was…read moreawesome to work with and nailed my design 100%. Everything was conducted online and via video conference. He was also able to incorporate a special Longhorn pin my Mom passed down to me that will get way more use and visibility now that it's on this hat and not a jacket lapel. Couldn't be more satisfied with the style, quality and craftsmanship. Can't wait to meet the Michael Jordan of hat makers in person!

    I recently had the pleasure of getting my second custom hat made at Aspen Hatter, and I had such a…read morerad experience I felt like everyone should know. When you walk into the store you just know you're in the right hands. The vibe of the place is as if Marfa and Joshua tree had a baby:) I've worn hats since I was 8 years old, and I hear so often, "you look so good in hats, but I just can't pull them off.." and I reply, everyone can wear hats, you just have to find the right one. What better of a situation than to get a hat made just for you! Your hat should tell a story, or a bunch of them!!! Chris, the hatter at Aspen Hatter, is exceptional. He took the time to listen to my ideas and get to know me and then understand the vision I had for my hat, which in this instance I didn't have specific ideas, I just wanted a statement piece. I basically knew the color and that I wanted to incorporate turquoise. He ran with it! The hat Chris curated was beyond anything I could've ever dreamed of. It not only a fit perfectly, but it also captured my personality and style flawlessly. My hat is the exact statement I wanted! The craftsmanship and attention to detail that went into creating my hat were evident. Every stitch, every curve, and every embellishment was carefully executed. You can tell how much pride Chris puts in his work. I highly recommend Aspen Hatter to anyone in search of a custom hat. The combination of professionalism, fun, and a comfortable space makes the experience truly enjoyable. Chris's ability to listen to his clients and then turn their ideas into something extraordinary is remarkable. I am grateful to have found Aspen Hatter and am already dreaming of my next one! If you want a hat that not only fits perfectly but also reflects your individuality, look no further than Aspen Hatter.

    Photos
    Lady in red!
    Lady in red!
    City cowgirl with twisted fabric band
    City cowgirl with twisted fabric band
    Aspen Hatter

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    Allens Boots

    Allens Boots

    4.1
    (394 reviews)
    0.0 mi
    $$

    Selection 10/10 Service 10/10…read morePeople 10/10 Just loved getting lost in this spot!!! What a great little gem in SoCo!

    Let me preface this with the following information: I grew up in Midland, Texas and lived in Austin…read morefor 25 years off and on from 1986-2013, when I moved first to Terrell, TX and then to South Carolina. Let's just say Austin was no longer a friendly place to live for a social worker trying to get ahead (AKA buy a house some day). After 2 attempts to get to ATX in 2025, I finally gave up on the airlines and decided to drive. I made it on 2/28/26 with a long list of "errands" that included "buy cowboy boots at Allen's." Imagine my dismay and surprise to see scads of people lined up north of Allen's at a boot store that looked like it was straight out of IG. Who are these people and why are they queuing for an overpriced California-looking place when the real deal is just a few stores south?? We bought my daughter's first pair of boots (red ropers) at Allen's back in 1994/1995. Why mess with tradition? I'm an Aggie, so we cotton to tradition. Anyhoo, Pedro was helping me find some boots and I got down to two pairs that fit like a dream. When my friend asked which pair I would buy, I made a quick decision - both. After all, it took two cancelled flights and a (kid you not) wrench in my tire to make it to ATX. I wasn't going to waste the trip making hard decisions. It could be another 8 years before I make it to the place I still call "home." Thank you Pedro for your assistance. Maybe I'll get some ostrich boots next trip! I love my tall brown boots & my short green-blue boots! Wearing them just about every day here in Columbia, SC! I'm grateful to Allen's for being true Austin - I felt right at home and will treasure my boots!!

    Photos
    Allens Boots
    Allens Boots
    A must stop in Austin.

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    A must stop in Austin.

    Maufrais - hats - Updated June 2026

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