Mariano's is a great place to shop and eat.
Normally, when people say they want to be the best at everything, it's pretty much hyperbole. In this case, it's kind of not. Indeed, it's hard to write a good review for Mariano's because they do so many individual things better than many other places- and I want to write individual reviews for A) their espresso/ gelato bar B) excellent sushi bar C) fine lunch buffet D) superb bakery E) delightful deli F) amazing butcher G) terrific produce and H) almost-too-good-to-be-true-generic brand and I) generally outstanding store that is well organized and modestly priced. And as you can see from all of those letters, individually, this review would be much too in depth and long for you, the reader, to care. Probably. Sufficed to say, all of the above are incredibly well done, and add up to an outstanding shopping experience every time.
Before I go into a few specific reasons why I love this store, I would like to contrast this store with my least favorite supermarket, a market of true unadulterated treachery, Jewel.
For the uninitiated, Jewel is an establishment Chicagoland supermarket that, for decades, has had a fairly strong presence in our communities. Jewel leveraged their position in the market for decades to make grocery shopping unpleasant through high prices, poor produce, gradual replacement of trusted brands with their own piddly and awful generics, delis with lousy customer service, long lines, and slow checkouts. They've even been accused of price fixing the cost of milk with another dastardly supermarket, Dominick's (http://articles.chicagotribune.com/2000-08-25/news/0008250400_1_milk-consumers-milk-prices-competitive-grocery-market) which has since died and become even worse since it's now owned by Safeway. Jewel denies the price fixing, but I'm still curious why their milk costs two bucks more than it does everywhere else, or why their chicken can cost up to TRIPLE what other places charge. Growing up, a trip to the Jewel actually meant a "a trip to the Jewel and at least two other places so that we can buy other things and not go broke."
In contrast, Mariano's is incredibly pleasant in every way. Here are some reasons why: 1) It does have a generic brand, Roundy's, and I will just say this: it's as good as or better than the stuff it claims to impersonate (Roundy's ham off the bone in the deli is the best deli ham I have ever had. Also they have perfect clones of Oreos and Chips Ahoy. PERFECT CLONES). 2) They also have a reasonably priced (and huge) selection of organic/ non vegetables and meats ( Ilike that you can choose, unlike Whole Foods)- and they'll grill any meats that you want to buy right there in the store. 3)The deli slices test samples of all the meats and cheeses to confirm the thickness you desire- and then give you the sample to munch on. 4) The store is clean, well organized, consistently boasts fair and even cheap prices, and the employees don't seem to hate life. 5) The checkouts are well staffed and fairly quick. I've even gotten great tips from employees during checkout like "Try the fresh squeezed orange juice" (BEST TIP EVER). 6) The coffee is excellent and has it's own buyer rewards program.... 7) The awesome bakery, fresh popped corn, live piano player, fresh sushi, delicious soups, the list goes on and on. It's just a consistent pleasure to shop at this store (and at their other locations- I have been to a few), and it's saved me so much money. What else can you even ask for??? They nailed it.
In short, Jewel is an arrogant and offensive company. My hope is that Mariano's will crush them. Based on how many new locations they are opening, rumors about Jewel and Dominick's stores in trouble, and the amount of things to love about Mariano's stores, there is that one day my supermarket-eliminating dreams will come true. It's nice to see competition working as it should in our neighborhoods again, because when competition works, consumers win. And in this case folks, we win big. read more