My favorite neighborhood brunch spot! The food is consistently delicious and I've loved every dish I've tried. The GOAT breakfast sandwich is my favorite! We had great service from our server Phoenix on a busy Saturday. read more

Excellent breakfast. We had the blueberry pancakes which were very flavorful and full of berries. The service was very efficient. Checked on us religiously. Loved the decor of the cafe. And also, it wasn't so big that it was overwhelming nor so small that it felt crowded. What really made this place special was that my daughter left her sunglasses. When she realized it, we went back the next day and they were waiting for her. We shall return! read more

Phoenix was so sweet and provided great service during our lunch! She was friendly, attentive, and made us feel really welcome. We were having kind of an emotional day, and Phoenix surprised us with a complimentary dessert, which was such a kind and thoughtful gesture. Also the churro waffle stick things were heaven! I will be back for those. read more

Madi - Outside of restaurant - Breakfast & Brunch Near Me - San Diego, California

We came here for brunch before heading to Pacific Beach, and it was the perfect start to our day! It's only about a 10-minute walk to the beach, which made the location really convenient. I was able to make reservations through OpenTable, and I'm glad I did since it was busy. We ordered the churro waffle sticks, cinnamon roll pancakes, and the soy chilaquiles. Everything was absolutely delicious, and it was hard to pick a favorite! The food was flavorful, fresh, and beautifully presented. Service was a little slow, but everyone was friendly, and the relaxed atmosphere made it easy to enjoy our meal. The restaurant itself is super cute with great vibes and a fun brunch atmosphere. If you're in the Pacific Beach area and looking for a delicious brunch spot, I would definitely recommend giving Madi a try! read more

Madi - Waffle Churro Sticks - Breakfast & Brunch Near Me - San Diego, California

The parking was a little difficult. We did street side and had to walk a little but that is okay. The interior was nice and they had small flower vases on each table. Service was great :) they kept coming to fill the water. Blueberry pancakes: Good balance of flavor, was tart and fluffy. Chipotle chicken melt: Was a good sandwich. Could use more pickles. Salad had a sour vinaigrette. Overall was fine Hash and eggs: The star of the show. Very good beef hash. I chose white bread and sunny side up. I spread the ketchup on the bread, put some hash and the egg... it was sooo good! The runny yolk was delicious with it. The potatoes were crispy and yummy. Overall the portions were big and it was fair for the price. It was a great lunch! read more

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We came here for brunch and it was an overall pleasant meal. Our server was very friendly and attentive, despite being pretty busy. The food itself was fair, but nothing too exciting. There were quite a few options so perhaps we just did not pick the best ones. The white bean shakshuka was my favorite, and the mediterranean breakfast was just mediocre. The GOAT sandwich was good, but since the egg is runny, once you start eating it, you can't put it down! The drinks were probably the best part of the meal - the ube matcha was lovely and I only noticed it when someone else ordered it, the orange pineapple kale juice was good as well, although a tad expensive. Normally a flavored mimosa is pretty good, but the guava elderflower mimosa was just okay, not bad, but didn't really hit the spot. Parking unfortunately is mostly street parking and needs to be paid. I'd be okay coming back, but probably not rushing to pick this place over other casual brunch spots. They are definitely busy, even on a weekday morning, so make a reservation if you can. read more

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Came in for an 8:30am reservation. A little bit loud, making it hard to hear the server, let alone have a conversation. What we got: - strawberry balsamic pancakes - the pancakes were fluffy and flavorful. The glaze and whipped butter was tasty as well. - chicken fried steak - the steak was a whole piece of steak, and the batter was well seasoned without being too salty. The gravy was a bit starchier than we preferred, but still tasty - guava elderflower mimosa - tasty, but for some reason the flavor was better after having food. Would we come back: maybe, but would not rush back or prioritize over other options. Notes: - takes reservations as of 12July2026 - 4% service charge - preset tip options start at 19% read more

Madi - Strawberry balsamic pancakes - Breakfast & Brunch Near Me - San Diego, California

This place was suggested by family to have a little birthday brunch moment and it did not disappoint! Service, vibes and food were all 10/10. The drinks were all delicious! The ube matcha was definitely my favorite, even my little guy enjoyed it. The churro waffle sticks were the highlight of the table. They were a sugary delicious treat for all. The build your own bowls were perfect, every ingredient was fresh and delicious. The chicken fried steak was SO good. The highlight of the brunch was forsure the cheese pull on the grilled cheese, it was a beautiful stringy cheesy sight! read more

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Mosey on down to one of SD's cutest brunch spots! Madi is gorgeous. From their logo to their branding and interior, it's all so lovely! This location in Normal Heights is tucked into a neighborhood, so parking may be a little tricky. I dropped by for brunch on a weekday and it was bustling with people. I opted for their Surfer Breakfast Burrito. It features eggs, potatoes, bacon, avocado, cheese, and chipotle cream. I love that it came with a side of beans AND salsa (red AND green)! It was super yummy to dress up my burrito as I munched. Super solid! read more

Madi - Surfer Breakfast Burrito - Breakfast & Brunch Near Me - San Diego, California

Came around noon on a Sunday and they were pretty packed but we were seated right away. Interior is pretty big, cute, and aesthetic with a good amount of tables but super loud. -Waffle churro sticks (4/5): tasty, thick, moist, covered in sugar and cinnamon so pretty sweet and gets tiring. I didn't really like the dips (jalapeño blackberry sauce and maple cream cheese) but the strawberries were a nice addition -GOAT sandwich (3/5): big and filling, bread was crunchy, but I wasn't feeling the runny egg or apricot habanero jam as it was both sweet and slightly spicy. The potatoes were good and crispy but such a small portion. -Ube matcha (1/5): so sweet and didn't taste like matcha at all, the ube cream had a decent slight ube taste Service was decent but didn't check on us often as they were busy. Not sure if I would be back. read more

Madi - Ube matcha, GOAT sandwich, Waffle Churro Sticks - Breakfast & Brunch Near Me - San Diego, California

Been wanting to try this brunch spot. We came for a Sunday lunch around noon and luckily found parking close by and were seated right away with no reservation. It's cute and airy inside, but very loud and music blasting Waffle churro sticks (4/5): hot, thick and covered in cinnamon and sugar! I wasn't really a fan of the dips (jalapeño blackberry sauce & maple cream cheese), but the strawberries were a nice touch The GOAT sandwich (4/5): very filling and the egg was still slightly runny which isn't my favorite. The ham, bread and arugula were yummy. It was a bit sweet due to the apricot jam Ube matcha (2/5): I read good reviews about the matcha so wanted to give it a try. The color looked promising but sadly there was no matcha taste at all and it was so sweet. The Ube cream was good tho and had a hint of Ube Service was decent, they didn't check up on us too much as they were busy. I wouldn't rush to come back but wouldn't mind coming here again read more

Madi - Waffle Churro Sticks ($16.5), The GOAT ($19), Ube Matcha ($9) - Breakfast & Brunch Near Me - San Diego, California

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Ya'll! Listen here, I was not prepared for the deliciousness that is Madi. This place def did not disappoint. From beginning to end the service, food and just general vibes ... immaculate. When you get here, ask to sit in Phoenix's section, she is absolutely amazing and has the best energy. Best service I have had in a while, thanks so much girl read more

Madi - Surfer Breakfast Burrito - Breakfast & Brunch Near Me - San Diego, California

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1st time at Madi's and it's so good. Service was friendly (shout out to our waiter) and food was delicious, especially the blackberry pancakes. The ambiance is casual. There's seating inside and outside. Our wait time was about 30 min and we were there at about 11am. Parking is street parking, so be prepared for that. read more

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We had a reservation for party of 6 and were seated right on time! They did ask if we could wait another 15 minutes but when we told them our schedules didn't allow for that, they were quick to adjust and make it happen for us. There was some confusion with the ordering, as we thought that we had placed drink orders with one of the staff members who asked for our orders, but they never got put in & we had to re-order them with a different waiter who was actually assigned to our table. The food is solid here, but it's nothing crazy outstanding. The GOAT sandwich and the BASIC were both enjoyable. The environment is busy and welcoming, I can see it being a fun & cute brunch meet spot for friends, but it's not really worth waiting hours in line for. (We made a reservation the night before, but heard walk-ins get a wait time of 2 hours.) read more

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What a great spot for lunch! My friend and I decided to try this place for the first time while we were in the area, and it did not disappoint. We made a reservation for 12:15 on a Friday, and we were glad we did because there was already a wait when we arrived. Even with reservations, we waited about 10 minutes, but it was absolutely worth it. The food was delicious, and our waiter was incredibly helpful and attentive. I had the breakfast Chilaquiles Verde and my friend ordered the bowl, which was perfect for her since she has food allergies. Everything was fresh, flavorful, and well prepared. If I'm ever back in the area, I would definitely return! read more

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Went to Madi for the first time and loved it! We were seated immediately on a Saturday (July 4th) around 12! Grant was our server an was extremely attentive/helpful! All the staff seemed to be very helpful and I never felt like we were waiting around too long. The food was good! Great atmosphere all around! A super cute brunch spot to hang out with friends or family read more

Madi - Papas Locas - Breakfast & Brunch Near Me - San Diego, California

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My friend and I ate here on a weekday. We were seated immediately and given our menu and waters. My friend and I both got the chilaquiles. Not the best I've had but it was decent. We shared the French toast it was nice and sweet, didn't even need the syrup. I got a pistachio latte with ube foam and my friend got a brown sugar cinnamon latte with brown sugar foam. Sadly both of our lattes tasted exactly the same and pretty watered down. Didn't catch our waiter name but he was very friendly and nice! read more

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Found Madi online, and from the pictures, it looked like a casual brunch spot with wonderful aesthetics and a cool, new-retro diner feel. And they delivered! As soon as we walked in, I loved the vibe, from the wooden walls, to the pictures hanging in the bathroom, to the hanging indoor plants. However, Madi fell short in their service and food. We were told to wait 30 minutes for our table. Ended up only being 20 which was a nice surprise! However, as soon as we sat down, we were not welcomed in, no one to explain the menu, no one to offer water, and no one to even take our order. And when we finished, no one to offer the bill, and to-go boxes were all self-serve. Just seemed like there was no urgency! Everytime we needed something, we had to flag someone down, which even that took some effort. Automatic 4% Hospitality charge too. The food was fine with some unique flavor combinations. My G.O.A.T sandwich came with a wonderful sticky and spicy jam, but overall it was slightly dry and bready, the swiss cheese could have been meltier, and the egg yolk was already broken. The Greek Fries came with a bold tahini sauce, but even then, the chicken was dry and the fries were not crispy at all, but floppy, soggy, and chewy. Maybe we came on a bad day. Maybe we just ordered the wrong things. But I really am trying to give Madi the chance it obviously deserves! read more

Madi - The G.O.A.T, Greek Fries - Breakfast & Brunch Near Me - San Diego, California

I have missed California so much! This menu is fantastic and makes me miss San Diego more (I moved to Phoenix). Grant provided superior customer service - we wanted to know a good plate to share and Grant gave us some great options (pretty much everything besides the shakshuka is shareable). We had the GOAT sandwich with the waffle churros and we will be coming back for more, for sure. The patio seating is dog friendly and the shades with plants hanging in front are a nice touch for the ambiance. read more

The food was good and there were lots of great options to choose from. It gets really busy on the weekends and seating is a little tight. Wait times can get long, and you have to talk loud with your party. Our server was great though! read more

Madi - Chilaquiles Verdes, country Chicken Fried Steak & Eggs, mimosas - Breakfast & Brunch Near Me - San Diego, California

Super cool brunch spot! We took our daughter Madison to Madi for her B-Day and were not disappointed. The staff was really nice and on top of their game. We came early to get our name in, (a party of eight) Worth the wait, which gave us time to walk the neighborhood. The group had everything from the goat, Orange pancakes, to biscuits and gravy. We celebrated with mini churro waffle sticks and wow! The only suggestion and reason for a 4 v 5 is a simple fix. The coffee! Initially, the bottomless coffee was nice and hot, both refills were warm/cold. Darn and again an easy fix. Can't wait to go back. read more

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Phoenix took such good care of us today! She was attentive and on point the whole meal, and she even brought to-go ramekins for our boxes without us having to ask. It's the little things! On top of all that, she was super friendly the entire time. Special shout out to our host as well: fabulous nails, extremely friendly, and they seated us in the perfect area. All around amazing service, and the food was fantastic as usual. We'll definitely be back! read more

MADI, MADI, MADI. I do not have enough words for how much I, and my friends and family, love Madi. If I could design the *perfect* brunch spot, this would be it. HOT TIPS: 1) make a reservation online before you go 2) if you're a pancake fiend, I HIGHLY recommend the orange cinnamon roll pancake! 3) if you're not gluten free like me, their Waffle Cinnamon Sticks are a crowd pleaser. As a gluten free girly, it is HARD to find anything except basic eggs and meat for brunch. And since brunch is a culture for us Californians, I am delighted that Madi exists... so I don't have to sit with my girls and watch with jealousy as they chomp away at something great. But here, they're so intentional to tell you what you can or cannot have on the menu. First off, I looove the ambiance. Huge curvy / wavy partitions complement vintage plaid, but in pastel colors like lilac, pastel yellow, and light lime green to make it modern. It's like a classic American diner brought into the Instagram age that's appealing to all: from teen-aged, to age 70 (my mom loves coming here). The BEST part about Madi, aside from its look, has GOT to be its Gluten Free Pancakes, okayyy! I *dream* about a yummy gluten free baked good, and honestly? It's rare to find. Madi not only makes them, they make 'em with INTENTION; I've gotten to meet the owner twice, and she was gracious enough to ask for feedback (it seems she spends a lot of time on R&D; she put in the werrk for this batch!). You can get a stack of pancakes, but I also *love* that you can get them separate. I tend to order two, just to taste different flavors, and I believe they're around $5 - $6 each. Not bad! I like ordering the lemon blueberry pancake gluten free, but OMGGG the gluten free orange cinnamon roll one??? When they added that on the menu, I near flipped the table over. It's sumptous: zesty from the orange; savory from the cinnamon. And OMG is it so, so good! I'm mostly dairy free, but let me tell you, I sacrifice my stomach for the dairy here. 'Cuz what's a pancake without a bit of butter smothered on top, with heaps of syrup? PRO TIP: Add an egg and meat on the side to balance your sweet with savory. They ask, bacon or sausage? The server was kind enough to tell me that the sausage may have gluten, so I went with bacon. Not a complaint from me! I also love their coffee flavors -- so inventive. Everything from a black sesame latte, to an ube matcha. Though their coffee flavor isn't strong how I like it, their flavors are fun and tasty with breakfast. And if you're not feelin' too sweet don't worry: the variety is impeccable here! Everything from savory breakfast (like a good breakfast burrito) to a nutritious lunch (like a build your own power bowl!). Madi is sure to please your whole group, no matter their palate. Good service is hard to find but here? They are so delightful! I LOVE how enthused they tend to be, their moods matching the brightness of this shop. The bathrooms are so, so fun too... upbeat decor! Just know there can be a line piling up to wait. Madi gets busy ESPECIALLY on the weekends, so make a reservation a few days in advance for weekdays, and WEEKS in advance on weekends with a group (People come here from out of town all the time). Parking here is the only downside. Situated in a neighborhood in Adams, these areas tend to get busy. I like to park by the school; otherwise, you may have to walk a few blocks. After a filling brunch like that, mark some time off to walk a few blocks in the neighborhood. You'll find: a shop of cool items a few doors down; a gallery / art studio, and even a house redesigned as a thrift shop with books for as low as $1 outside (on sale for a quarter to 50 cents when we went!). read more

Madi - Iced Salted Toffee Latte - Breakfast & Brunch Near Me - San Diego, California

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Madi is a MUST for breakfast and brunch, especially if you are gluten free. Grant our server was a sweetheart and walked me through the all the gluten free option. There are so many options! I had the blueberry lemon pancakes and it was delicious. It's such a cute spot! read more

Madi - Goat sandwich and gluten free lemon blueberry pancakes with a side of potatoes. - Breakfast & Brunch Near Me - San Diego, California

Grant was our server and took excellent care of us! We had the best brunch and will definitely be back! read more

Madi - Blueberry lemon pancake with eggs and sausage - Breakfast & Brunch Near Me - San Diego, California

Had a wonderful brunch. We ordered the blueberry lemon pancakes and they were fluffy and delicious; along with the French toast brioche. Also got the Cubano sandwich which was good but ask for the mustard on the side because it was too tangy almost with a vinegar taste to it. The place was clean and pleasant. Service was amazing! Grant was our server and was so wonderful that I would say he is what makes the restaurant a great place to visit. He was on top of everything, always checking in; he makes you want to tip even over tip because he offers you an experience not just "it's going to ask a question once you tap your card." The restaurant would be crazy to ever let him go because in today's world of we tip for nothing he actually offers you exceptional service. I'm sorry I was so hungry I forgot to take pictures. read more

Came here the Saturday before Mother's Day. The blackberry goat cheese pancakes were tasty and not too sweet. The chilaquiles verdes were good and they poached the eggs perfectly. No complaints about the surfer breakfast burrito. Mom loved her latte and I enjoyed a refreshing immunity shot. Service was not very good-- slow to refill coffee/forgetful, no energy, no personality, no care. Atmosphere was nice. read more

Madi - Breakfast & Brunch Near Me - San Diego, California

Ooolala we love a good Valentine's Day brekkie!! We had a reservation for 8am and the line was out the door. But it was well worth the wait ladies and gents Honestly! I loved everything about this experience from the decor to the customer service to the delicious foods, but I was disappointed they ran out of the special Love Potion latte: chocolate mascarpone foam, raspberry, espresso, milk. SOUNDED LIKE HEAVEN ON EARTH that's why inside I was screaming oh well. I felt it was too early to run out of the latte. The ube matcha wasn't as ube flavored as I wanted it to be if I'm being honest. The foods were a generous portion. I had the rest of my G.O.A.T sandwich the next day. Loved the cheese and meats and potatoes. I scarfed those potatoes down like there was no tomorrow. Parking was a challenge so come early. Thank ya! Enjoy! read more

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This was my second time at Madi on Adams and the pancakes were better than I remembered! Super fluffy and great fresh flavors. I also ordered a vanilla bean latte, their coffee is great as well. Our server Grant was so sweet and attended us very well! Overall a great brunch experience and delicious as always. read more

Madi - Guava mimosa, blackberry goat cheese pancakes, blueberry lemon pancakes and chilaquiles! - Breakfast & Brunch Near Me - San Diego, California

Place was good and food came out so quick. We got there at a great time. Was able to get seated right before the rush. Our server really great. Thank you for the experience! read more

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food is 10/10 and vibe is great too. super cute on the inside and we were able to get in pretty fast. we had the pancakes, churro waffles and country fried chicken and everything was amazing! would definitely go again if i was in the area. read more

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Excellent food. Excellent service. Excellent ambiance. That's what you look for when you go out for breakfast. We use to frequent The Mission and Breakfast Republic on University Avenue. Both places took their customers for granted, their food and service tanked. Glad I found this place! Thank you! read more

Service was quick and fast. Enjoyed the atmosphere in the restaurant and services from Grant. Loved the background music as it was not too loud and the food was delicious. Thanks for giving me the best experience being my first time here. read more

Madi - Ube matcha x2 please! - Breakfast & Brunch Near Me - San Diego, California

I recently had the pleasure of having lunch at Madi, a charming breakfast-and-lunch spot in San Diego that closes at 2 p.m. The space is super cute, and we enjoyed sitting out on their lovely patio. The highlight for me was building my own bowl with the freshest ingredients: baby spinach, baby arugula, hot honey chicken, pickled cabbage, tomato, pickled cucumbers, and avocado. The hot honey lemon vinaigrette was perfect--delicious with just the right balance of heat and sweetness. I also tasted the chilaquiles verde, which were absolutely delicious--fresh, flavorful, and cooked just right. Overall, everything tasted incredibly fresh and well-prepared. They also have a great drink selection, including iced tea and Mexican Coke. I highly recommend visiting on a weekday before the lunch rush. I'll definitely be back! read more

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The Madi is lively with cool music playing in the background, which gives the place a great ambiance. They have a dog-friendly patio, which is always a plus, and the staff was friendly and accommodating when we asked to move to a different seat. I ordered the lemon blueberry pancakes with eggs and sausage, and oh my gosh... it was delicious. The pancakes had the perfect lemon blueberry flavor, super fresh and served hot. The scrambled eggs were cooked perfectly to my liking and actually flavorful (which isn't always the case), and the sausage was big, juicy, and really tasty. This place is amazing. Five stars, ten stars, however you want to rate it. Highly recommend. read more

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Phoenix was our phenomenal waitress! The service was top tier, our drinks and food came out super quickly, she was attentive and hospitable. 10/10 would eat here every day if I could. Nutter Butter iced latte will be my morning craving every day. The churro french toasts sticks and breakfast burrito are a MUST. read more

Madi - Nutter butter iced latte & Ube Matcha - Breakfast & Brunch Near Me - San Diego, California

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I had the Blackberry Goat Cheese Pancakes, and they were amazing--such a unique combination of flavors. I added sausage and eggs, which made it the perfect meal. The location in North Park is great, and the service was friendly and attentive. Overall, it was a wonderful experience, and I'll definitely be back! read more

Popular neighborhood spot with a decent breakfast menu and friendly staff. The City just blankets the area with parking meters. I wonder how that will effect business? read more

Great food, not too many options but enough to keep you coming back to try them all. Very attentive server even when it was busy (thank you, Phoenix!) We will be back! read more

First stop after landing in SD was a brunch trip here at Madi. We made a reservation prior but also came in on a Wednesday so it wasn't terrible getting a table at all. Our server was great and really knew the menu. We started off with drinks and the blackberry goat cheese pancakes to share. Pancake was perfect-- not too sweet, fluffy and soft but with crispy outer edges. The goat cheese with the blackberry was a very nice addition and I'm so haply to have tried it! My friend and I split half of the GOAT and the white bean shakshuka and both were delicious. I really enjoyed the apricot habanero jam pairing with the cheese and arugula. The hint of sweetness really brings everything together. The crispy potatoes were also cooked perfectly! Soft warm inside with an incredibly crispy outer shell. Shakshuka was good and definitely very filling. It was tasty both with the carnitas and the subbed soyrizo for my vegetarian companion. The restaurant is cute with lots of sunlight coming through. Staff were all so kind and even brought out churros sticks for my friend's birthday! Those were delicious and we were completely stuffed. Would definitely come back to try their other plates! read more

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