Lisa is awesome! Fixed my daughter's glasses within minutes! Already recommended to all my local friends.

Lisa is fabulous best service and fantastic selection I can't say enough about her professionalism and knowledge she is better than the ophthalmologist read more

Very attentive employees. I am probably too conservative for their selections. I wasn't looking for funky frames, although they do have other selections. There is a major issue with parking in that location. read more

Lisa and Hillcrest Optical are just magnificent! Lisa goes above and beyond in helping her clients. I recently had problems with my prescription and she took many steps, with the optometrist and the lens-maker, to make sure I could see well. She never made me feel like I was troubling her when I said something wasn't right with the glasses. She was excellent in finding a solution -- her technical knowledge is super, and her patience and kindness just make me feel great when I'm there. Plus, she's been terrific in helping me find glasses that look great on me. read more

As usual Lisa is a GEM, I work around the corner and whenever i need any kind of adjustment she welcomes me in. I plan on buying some lenses with her soon, she really knows her stuff . Thanks Lisa for being awesome ! read more

Great service and selection, I really can't say enough. I need progressive lenses and getting the measurements was quick and easy. Thank you Lisa! read more

This lady knows her business and cares,make sure your glasses are perfect.definitely recommend.

Adorable little eye glass gem in Hillcrest off thorn ave. I was in desperate need of eyeglasses for my 8 year old son. His current pair was dismantled. Lisa was amazing. She was very patience with my son, thorough with his prescription, detailed in his fitting and friendly. Very personable. She's the owner. Lovely lady. She was informed that my son was starting school and she immediately offered to have them rushed. I received the glasses in 4 days!!! Exceptional service!!! Now that's a rush. First rate customer service. The normal return time. for my son glasses at other shops have been 2-3 weeks. Hillcrest optical is my new go to eyeglass shop!!! Thank you so much Lisa, my son loves his new glasses. read more

I have "problem" eyes, and I have spent so many years being unhappy with my choices in glasses because of that. I have been to many opticians and loved them (see my other reviews!), but I believed that the frames I wanted (something that would handle my milk-bottle-bottom lenses but still be available in pretty, bright colors instead of ... black). Enter Lisa at Hillcrest Optical! She has the best selection anywhere (believe me, I've looked), and she is personable, professional, and soooooo good at what she does! For the first time in my life, I *like* my glasses--without feeling like I just had to settle for what was available for my prescription! Lisa also listened to my frustrations with being unable to read easily when on a computer, and came up with the most wonderful solution--computer glasses! (I didn't know this was even a possibility, but how nice to be on my computer without having to tilt my head up to see details!) I cannot recommend her enough. read more

I'd struggled with finding the right glasses before I went to Hillcrest Optical. My previous pair didn't look good on me, though I'd been wearing it for years. It was always a confidence issue for me, too. Within a few minutes, Lisa helped me find several pairs to try on, and I couldn't even decide which of them was more beautiful. She instantly knew what would look good on me, a service that nobody else ever offered at an optical shop. I settled on a pair, and then due to the lockdown, I was not able to get the right prescription for a while. She held on to them, and when I called her a few months later, she still remembered me, and processed the transaction right away (she had my measurements on file, so Lisa is also very organized). I also got a discount, and an offer to receive my eye glasses through mail. I absolutely love this shop and will never go anywhere else! read more

Lisa, the store owner, is one of the sweetest ladies I've ever met. She was friendly, informative, honest, and helped me choose a pair of sunglasses by recommending certain colors while taking my skin tone into consideration. The prices are fair and the selection is varied. She happily special-ordered a pair of sunglasses for me because the color/size wasn't in stock. The parking lot has only about 4-6 spots, but I was able to grab a spot on two different occasions. read more

Does anybody else get a warm fuzzy feeling when they come in this store? I came in today to pick up my glasses and I'm so pleased with my purchase. Lisa is truly an artist in her ability to match a face with the perfect frame. read more

Best place ever to get cool glasses. Will always come here to get me a new pair of glasses. Sweet lady who works here is ver knowledgeable and her frames are cheap. read more

i have had great results with Hillcrest Optical in the past, with lenses, frames, and customer service. But out of convenience, because i moved, I had gone to Specs Optometry in South Park for both eye exam and new lenses on my great pair of frames i bought at Hillcrest a few years ago. Unfortunately I had a really bad experience at Specs Optometry in South Park, involving damage to my glasses frame by their lab when putting in new lenses, and really poor follow up customer service. It seemed like it should have been a question of apologizing, and then adjusting the frame...it felt like something that should, with some skill, be adjustable; they were massively bent out of shape and i could not even see well with them....I returned twice to Specs and the optician there could not seem to grasp what the problem was, and was in rather a rush. No positive outcome there. So I called Spec's Little Italy to see if another optician could help. Within seconds the gal there, without so much as seeing the glasses, starts reciting a story about how Specs is not responsible for damage to your fames done by THEIR lab. Mind you, all i was trying to do is find someone at Specs who could slow down long enough to understand the problem. In desperation I brought my glasses to Linda at Hillcrest Optical, who patiently, and with both empathy and communication skills, spent nearly an hour adjusting my frame and getting it back into the condition it was before the damage. It just took brains, patience, and some tinkering...For sure she has my future biz...Thank you very much Linda. read more

i wanted a new pair of glasses and happened on this optical store. The owner, Lisa, sees clients by appointment. This speakers to the exquisite attention she gives to you. Her expertise, her unique frames, her ability to speak to your every need pales in contrast to her kindness and concern. Lisa has unique and beautiful frames as well as more traditional lovey ones. I agonized about the frames i choose because they are large and I have a small face. They, I believe were made in Germany. Lisa had nothing but compassion for my confusion. I actually facetimed my daughter this morning before finally purchasing them. I cannot find the words to express the extraordinary attention I received and the quality and beauty of the frames lisa chooses, I will be sorry to finally receive my glasses and not have a reason to revisit Lisa. Please go to this store when choosing frames, I promise you will be thrilled and delighted. read more

Hillcrest Optical - my new glasses - Eyewear & Opticians Near Me - San Diego, California

Hands down the best service and prices of any optical store in San Diego! Lisa is a true professional who knows her craft and devotes personalized care and attention to her customers. She is honest, fair, and very informative. She made the entire process extremely easy and went out of her way to deliver a quick turnaround and express ship glasses exactly when and where I needed them. Thank you Lisa read more

My daughter broker her glasses and I just needed a little screw. Lisa took me right away and helped me out by fixing the glasses! Charming shop inside and out and very friendly and professional owner! read more

I just had my first shopping experience at Hillcrest Optical and I can't think of a nicer way to buy glasses than this. The store is so nice and laid back. Guys and girls would feel equally comfortable here- not too frilly but not too stripped down either. They have a really comprehensive selection and a LOT of Designer frames. Sheryl and Lisa are wonderful- Sheryl took great care of me and really wanted to make sure I got frames that were going to look good on my face-having nothing to do with the price tag! Their parking lot is right in front of the shop making it very convenient and its sunny and welcoming from the minute you step in. If you don't have your Rx they'll refer you to a local Dr. who'll take care of that at a very reasonable price. This shop is a little gem in Bankers Hill. I will definitely tell my friends about this place. read more

Wonderful place, great help and advice I've brought in eye frames to have the lenses redone and they do a magnificent job. I brought in a pair of channel sunglasses frames with mirror lenses to put in a prescription lenses. Unbelievable they found a company that matched the color of the mirror lenses of Chanel, they were perfect. I needed reading glasses, I bought the frames from them and they made my reading glasses so that if I look up for example from the computer it is not all blurry like my over the counter reading glasses. This place is so professional and helpful. We've brought many frames to put in new prescription lenses and have always been satisfied. read more

I ordered glasses and I loved them ! They are so comfortable and stylish. I love the employee there she was so friendly and very helpful! read more

Hillcrest Optical - My new glasses - Eyewear & Opticians Near Me - San Diego, California

Thank goodness Hillcrest Optical was open on Saturday when I called because I couldn't wait to show off my new vintage frames and wasn't willing to shell out the $170 Lenscrafters wanted for a simple plastic lens. You simply can't beat Hillcrest Optical's Yelp deal. Add to that ,Sheryl is a sweetheart, very personable and happy to let me rummage through their dead stock ("new"/unused vintage frames) whenever I get a hankering...I love this place. They make my vintage eyeglass addiction affordable. Do yourself a favor and check them out and if you're in to vintage/retro frames, definitely ask about the dead stock! Quite the selection. I keep telling Sheryl they'd make a killing on Etsy, but so far, no Etsy shop, so take advantage of their non-boutique prices on cool retro frames. read more

We have been getting our glasses here for about ten years. We keep going back! Lots of interesting frames. Or you can replace lenses only in your current frames. It is always a really reliable fitting. Also I feel much better that Lisa uses only a qualified lab instead of buying cheap mass-produced blanks. I love the frames selection. Once she understands your preferences she will help you to find what you prefer. Plus no pushy high pressure sales tactics like at the chains. read more

I went into this shop a couple years ago looking for a pair of Cocoon Sunglasses. I got the sunglasses. Little did I know; however, I would discover SO much more. There is a beautiful selection of glasses here but it is the lady that owns this shop (Lisa) that is the genuine treasure! As someone who has worn glasses since childhood, I've had extensive experience with opticians. Never before have I experienced the level of service and professionalism that I have received in this shop. This is one lady who truly takes pride in her work. Lisa knows what she is doing when she fits your glasses and she takes the time to get them right AND to make sure you are satisfied. WOW! I know where my next pair of glasses is coming from....and the one after that...and the one after that. Thank you Lisa! read more

I couldn't be happier with my new glasses. I found Hillcrest Optical through Yelp and thank goodness I did. Customer service is FANTASTIC! Lisa is knowledgeable and respectful. No pressure, advice given if asked for it and honest feedback about pricing, the quality of lenses, coatings, etc., and if you really need them. I have a pricey prescription. After years of doing the Lens Crafters thing - wait for a sale, have to get new frames, hustled buy to this or that, wait two weeks - I finally decided to try something else after I let myself be pushed into and putting up with ill fitting, frustrating glasses for a year. The frame selection at H.O. is huge - larger and more choices than Lens Crafters! If you cannot find what you want Lisa will look on-line for you. If you have frames you are attached to you can put your new prescription in them. The pricing was less than or equal to what I had to pay at Lens Crafters. Never going back to those guys. Hillcrest Optical has my business from now on. read more

Lisa did a perfect placement of my progressive RX in my frame. Her price is very reasonable. I've been dealing with Hillcrest Opt.. for many years;always to my satisfaction. You will be delighted with Hillcrest Optical. read more

Really nice place to get your glasses done. Lisa and Sheryl are the nicest ladies and will take their time with you. They have tons of styles and even "vintage" frames to choose from. They don't have an optometrist or eye doctor that you can get eye exams, but they do have quite a nice selection of frames to choose from. They do have a special when you "check in" on Yelp so don't forget to check in first. While not what I would call a bargain like you would get at a Costco or Walmart, they do have a better selection IMHO. Plus I'm a little hard on glasses so I wanted more durable frames that can take a little punishment. Cost me about $400 for glasses with matching clip on sunglasses (not those dorky nerdy kind of clip ons, but ones that fit perfectly over my glasses). Small parking lot with about 3 spaces and some street parking. read more

I am soooo happy with my new glasses!!! Lisa was truly amazing! She is so kind and helpful. I never felt rushed and really appreciated her advise. She has a great selection and deserves every one of the 5 stars!!!!! read more

I stopped someone in Whole Foods who had a great pair of glasses that fit their face well (oval like mine) and the lady referred me to Hillcrest optical, and I'm glad she did! Lisa was very helpful and she has a great selection of frames! I found a lovely pair and after I explained that I was moving to GA the next week, she was able to rush the order so that I'd have them in just a couple days. I'd highly recommend! read more

Fantastic Service, I am very attached to my Sunglasses that needed repair, they were fixed quickly and done great! Thank you so much!

. San Diego is blessed with a number of excellent optical establishments. Over the past 20 years, I have been fortunate to try quite a number of them. Again & again, however, I end up coming back to Hillcrest Optical. Not only is their selection of frames the most comprehensive (& classy) selection in town, but...THE SERVICE! The personal attention that you will receive here simply is nowhere else to be found. I've been wearing glasses since I was a kid, but from West Coast to East Coast, never have I found the person-centered, gracious, attentive service that I have received at Hillcrest Optical. Yes, you can find similar places that are top-of-the-line right here in good, ol' San Diego, but...why? Don't waste your time. Hillcrest Optical is what you want. Heck, I was just there today, & the service was as phenomenal as ever. 'Cheers. . read more

I have nothing but great things to say about the quality of work from hillcrest optical especially since I went to jc penny and received horrible service and the wrong glasses. This place is a goldmine. Great selection and wonderful service. Thanks for all your help. you are my go to place DJ read more

I've been a customer of the business now known as Hillcrest Optical for more than 30 years. It was still San Diego Optical when I started going there. It's been through a few different owners, each consistently excellent. As I've gotten older I've made the transition from single-vision glasses to modern, complex progressive bifocals with advanced features. One of the happiest moments in my life was when an optician there informed me that coated lenses were available for eyeglasses. With my myopia I had endured years of distraction caused by the internal reflections. My prescription is strong, and I must have it filled and fitted correctly. I am very happy with my custom prescription Ray-Ban sunglasses that Hillcrest Optical built. Sheryl and Lisa have never let me down. I've been perfectly satisfied with every purchase, and they've been very accommodating when I've had emergencies. You can buy eyeglasses online for far less, but unless you have the skills and tools to maintain your own glasses you will pay for it in the long run with the absence of service. If every small business was run like Hillcrest Optical, the world would be a much happier place. read more

If you're a glasses-wearer who appreciates good customer service look no further! After an unsatisfying experience at LensCrafters, I checked Yelp to see if there were any good local optical stores in San Diego. I went to Hillcrest Optical to browse for a pair of cute tortoise shell frames since I couldn't find any I liked at LensCrafters or The UnOptical. I was beginning to lose hope because I wasn't finding any tortoise shell frames that I liked AND fit my face well, but Lisa at Hillcrest Optical went out of her way to find a style that I liked. Lisa was extremely helpful. I've never had such a good customer service experience at an optical shop. When I couldn't find anything I really liked, I described the style I wanted and she immediately began pulling frames for me to try. She was very patient and did her best to find exactly the right style. Not only did she pull a cute pair of frames for me, but she also ordered them in another color just for me to try AND picked out another pair of frames she thought I'd like. I actually ended up going with the pair she chose and not only do they fit my style requirements, but they also fit my face beautifully. I ordered my glasses and within a week they were ready, which is miraculous since my prescription is super complicated (baaad astigmatism). Throughout the entire process, Lisa called and left clear voicemails in a polite and timely fashion. I highly doubt you'll find better customer service elsewhere. read more

After considering Urban Optiks in Hillcrest, and not being satisfied with the service that I received, I decided to look elsewhere. I'm so happy that I found Hillcrest Optical. I spoke to Lisa on the phone, and I could tell that she was very friendly and helpful. I called back again later that day as I was driving home from work and found out that the store was just closing. However, Lisa waited for me as I was just a few minutes away. I ended up finding a great pair of Prodesign Denmark frames, and placed my order. Lisa was very patient and helpful. She did not try to sell me on anything in particular, and rather showed me all of the different options that were available. I would recommend them and would do business again! Signed, Antonio - a satisfied customer read more

What a wonderful shop! I was able to take my vintage cat eye frames here -- something my doctor told me was definitely going to shatter if they replaced the lenses -- and Lisa fit them with new lenses and quickly, too. Friendly service at this cute little family owned shop. read more

Visited H O today and could not be happier. I hadn't been there in three years but was remembered by Lisa the owner and welcomed with a big smile. I had been using another my insurance company covered but after unsatisfactory lenses, returned to H O knowing I'd be getting superior lenses with a guarantee. Lisa walked me through the fitting procedure, etc. and I left a happy lady. I highly recommend you giving the place a try. read more

Wow, what can I say about Hillcrest Optical, just when I thought customer service did not exist anymore along came Sheryl and Lisa , the are both fantastic at what they do. I had come in with a new prescription and they both patiently and expertly custom fitted me with fantastic new glasses...I could not be happier to have found these two Angels . read more

I went in on this Wednesday afternoon and was very impressed by their selection, customer service, and their attention to detail. I went through the entire store and picked out like 8 pairs that I liked. Sher uhh l and Lisa were able to help me narrow those 8 pairs down to the one pair while I absolutely LOVE! Glasses were ready Thursday afternokn. Thank you soooo much, you definitely made my glasses shopping experience an easy, quick, affordable, and pleasant one (: read more

I was given a pair of vintage Ray Bans that are simply adorable but didn't fit my face. A friend suggest taking them to an optometrist to see if they could adjust them. I didn't even know this was possible. I stopped by Hillcrest Optical on Saturday they adjusted my glasses and they fit beautifully now. I was in and out in less than 15 minutes. Incredibly nice and helpful. read more

I recently got a pair of glasses from Hillcret optical. Worked with Lisa. Very good experience. The selection is original and nice, Lisa worked with me on finding the right frame. Actually, we found a frame in a catalog that she needed to order, and that worked fine. They have several options for lenses, out of which she recommended the right match (not the most expensive one) and competitive pricing. Also very friendly and helpful. What else can one ask for? Store parking? Yes, they have it too ... read more