Part 2
Hess secured the land on Mt. Veeder from the Christian Brothers order of the Catholic Church & has a 99 year lease arrangement. You may recall a couple of decades ago there was a Christian Brothers Winery on the site where the Culinary Institue is now located. I visited that spot while it was still Christian Brothers and met Brother Timothy a few times. He literally had the largest corkscrew collection in the world at one time.
Back to Hess & Safra.. Safra acquired four pieces of adjoining properties at the current site of Spring Mountain Vineyard several decades ago. One of the last land acquisitions was from Mike Robbins, a legendary pioneer in the industry many decades before.Founded in 1968 by Los Angeles developer Mike Robbins, Spring Mountain made exemplary wine in its early days but faltered in the late 1970s. In 1990, after trying to sell the property for nearly a decade, Robbins filed for bankruptcy protection.
Robbins asked $18 million for the operation at one point. Tire kickers came and went.Western Farm Credit Bank seized the property & the bank sold it for an undisclosed amount. One source said the 262-acre property--winery, mansion, 24-acre vineyard and 22,000 cases of wine--went for $5.5 million. This was the last acquisition by Safra group that completed what is today the Spring Mountain Vineyard. Speculation time...wonder which bank called the note in forcing, Mike Robbins into bankruptcy? Hmmm. Or how about this for speculation ... the name Safra means yellow, or gold, in Arabic.Convenient. Especially since the illustrious family has had their hand in the gold trade since the Ottoman Empire, facilitating trade throughout the Middle East.Notorious for their stable yet clandestine banking operations, the mysterious Safra family continues today as a fortress of banking successes.But the real question on everyone's mind is this: how has such an illustrious family, at times seeped in scandal, managed to remain so mysterious to the public eye,& what transpired to cause the untimely death of its golden boy, Edmond Safra? Reads like a mystery novel does it not? Back to the wine icon comparison..
I love to parallel indsutry icons so that is why I added this story,but the Hess Collection wines are amazing. Leaders can reach the finish line many different ways. I am glad Donald Hess enjoys New World wines & I actually believe Napa area benefits from this by the Hess group also playing in the weeds in Argentina and Napa as both styles of fruit are terrific. Many nuances are experienced with the many varietals. While visiting take a look at the glass display case that reveals the layers of soil down to its rocky core. I love root stock that has to struggle & fight because of elevation and drainage; the way a man has to up his game when meeting the "love of his life". Women prefer men with root stock structure but also a bevy of finesse about them!A side bar story..When you are long on wine inventory what do you do? I recently bought many cases of the Artezin brand of Zinfandel at Costco for $14, & the retail on this at the Hess Collection location is $38.To figure out what Costco's cost is for a product,take 85% of the retail price and that is what Costco paid. So Costco paid $11.90 a bottle. Ouch. Hess was long on inventory & moved it out on an "in & out" basis to Costco.Once this inventory is depleted, that is it. Look for these offerings and use QR Scanner app when trying to get information about a bottle in any store.When I purchased the several cases of Artezin recently,the data did not show this was part of Hess Collection and scoring those bottles for $14 each was a coup.Costco will even tell you the number of bottles available at each building, 385 bottles near me so I drove to that building and snagged quite a few of those bad boys.This hurts branding strategy due to extremes on retail pricing. Hope you liked the history lesson,but visit Hess Collection & stop by Spring Mountain Vineyard as well, so you can compare what the 2 icons have forged. Elevate! "When you don't have a shared vision, you end up confusing activity with accomplishments. Because you haven't defined or, worse, prioritized your interests & investments, years later you end up just waking up tired, without any accomplishments " Cheers, Vino Geno read more