Been here about maybe 5-6 times in the last few years. Each time, my experience has been great. I come normally with friends and family, usually being greeted by the same waitress each time I come, which I think is one of the owners. I was last recently here on Saturday and yet another good experience.
I believe its about $18 per person for lunch time (all you can eat) and around $25 per person for dinner (maybe a little less, for all you can eat). You usually get asked this anyways once the waiter/waitress asks for your drink orders. You get a sushi ordering menu to write on for the quantity amount you want for each roll based from the all-you-can-eat menu. And there's usually a wall mounted bell that you press when you want to put in your orders or need any assistance.
I usually end up eating about maybe 3-4 rolls maximum anyways depending how light the rolls are and how much stuff are on them. Eating all-you-can-eat can probably save you about $10-15 or so since ordering individually would cost a bit more over $30 for the same rolls. My personal favorites are the Hawaiian Rolls, Pepper Ahi Rolls, & Ultimate Rainbow Rolls.
The wait-time is reasonable between putting in the orders and receiving the sushi rolls. Usually about 10-15 minutes, because there's usually one chef working most of the time, but if it's busy, there's sometimes a 2nd sushi chef there as well. Also the chef usually puts at least 3 completed rolls on 1 platter, instead of having a separate platter for each roll, so sometimes you'll be wondering why it's taking a while to receive one sushi roll, but when you get served, you'll probably have 3 sushi rolls on one plate :)
Also I believe you only get to order with 3 ordering intervals within 1 hour from your first order, but only applies to ordering itself and nothing to do with eating, so you have no time limit on actually eating, so take your time eating. (Note: I could be wrong about the 3 ordering intervals and it may not exist, but I'm pretty sure the 1 hour limit applies).
I also like this place for a few reasons more than other sushi places. Price is great, it's a few dollars cheaper than some places I used to go to in Ventura like Sushi Fresh which is about i think $3 more per lunch and dinner all-you-can-eat specials. Also, I'm not sure if this experience only applies to me, but the waitress here at Fujiya is usually very nice about if I usually don't finish maybe about 1-3 pieces of a sushi roll, and does not charge me for the unfinished portion of the sushi roll (Because I understand they don't want you to be wasting food and time making them, especially for the pricing of all-you-can-eat). At Sushi Fresh, the story would be different; I would get charged the price of the full roll that I didn't finish on top of the all-you-can-eat price, even if there were like maybe 2-3 pieces left. Also I've been to a lot other more expensive High-End Sushi Restaurants all around Nor Cal and So Cal, and have spent at times maybe up to almost $100 (just for my own orders) and the wait time would take even longer at those places up to around 20 mins. Sometimes coming out of there not full enough, so coming to a place here like Fujiya adds a lot of value in my opinion.
In my personal opinion, I like the quality and variety of the sushi rolls available on the menu. I've been to Sushi Fresh half of the time I've been to Fujiya. At Sushi Fresh, sometimes, maybe it's just my experience, but I feel that they put too much water in the rice when they cook it, then when it comes to adding the vinegar and sugar, it makes the rice really pasty and sticky, loses form and doesn't hold well. But at Fujiya, the quality of the sushi rice batch is really good, rice is moist & firm, and delicious. Also the freshness quality of the fish is good enough for me.
As an end note, Fujiya is my current and primary Sushi Restaurant for all the reasons I mentioned above and I've haven't been disappointed at all, at least not yet :) read more