Our server was awesome. I would rate this place closer to a 3.5. We ordered: RUEBEN- this with fries was great. TOMATO SOUP- this was ok MATZO BALL SOUP- this was hearty. I usually like my matzo softer.. but I stilled enjoyed. BLOODY MARY- this was just meh. Almost tasted watered down OLD FASHION- this was good. read more

See all

This place is so crowded! When we arrived, all the tables were full and there was a line to be seated. My friend and I ended up ordering our food Togo and we thought the food was pretty solid. We ate our food 10 minutes after it was ready, but the bag was already disintegrating when we got home. The food was very moist, but that did not affect the taste very much. We got the grain bowl and the Friedman's burger. The grain bowl has a good blend of carrots, broccoli with a sizable piece of salmon. The sauce was yummy! The burger was perfectly cooked to medium and it was extremely juicy. The bottom bun pretty much turned into mush by the time we ate, but everything was great otherwise. Overall, I would recommend to eat in if the place isn't too crowded. Food is great! read more

See all

While visiting NYC in June we are at this and several other of their locations (72nd twice and once in Time Square in the way to a show). All were excellent with great service. Now I have to add that we are Gluten Free and Friedman's will make almost everything on the Menu GF. (One of the owners is GF). We live is San Francisco now where you have to try really hard to get a bad meal, so our standards are pretty high. I have also worked in service and have no patience for bad service. Every time we went was great. This is not 5 star Michelin cuisine. But it is really solid New York Deli food (also should mention I am from NYC originally). I almost never eat beef anymore but broke down 3 times and had their Rueben. read more

Friedman's - GF Reuben, GF fried chicken, GF Fish and chips - Breakfast & Brunch Near Me - New York, New York

We were exploring the Chelsea market and stopped here for lunch. The place was cute and our waiter was super friendly and attentive. There were a lot of options to eat in the market but we wanted a place with seats and a waitstaff. They have a good variety of brunch and lunch options. I ordered the avocado toast and it comes with poached eggs. I asked them to put hollandaise sauce on top and they did it no problem. It was tasty and I tried some of their fries and those were amazing. They were hand cut and had sea salt and rosemary. I also got a cappuccino and it was fantastic. I would definitely recommend this for a brunch or lunch while checking out the Chelsea market. read more

Friedman's - Avocado toast with Hollandaise sauce - Breakfast & Brunch Near Me - New York, New York

See all

Great food variety from burgers to healthy meals The food tastes better than the pictures Amazing and welcoming service. The crew are very well organized and amazing people. The restaurant is run by amazing team leader that cares for the food quality and integrity to their employees. read more

This review was from a few years ago when I took my daughter to NYC. Close to Chelsea Market and very Busy. We were seated quickly and and our waiter came very fast and took our drink order. I have to tell you the tables are close together ( Welcome to NYC) but we were seated towards the back against the wall so we had some room. I had the Pastrami and my daughter had a Ruben both were good We kind of ate fast and ran, because we had other things to do that day. It's not Katz's but is not that far away. Great place to eat when your on the go. read more

3-1/2 stars. Very good falafel burger (no bread) with a spicy sauce. Enjoyable although the burger was a bit dry, which isn't really avoidable being made from chick peas. It was tasty. Anh read more

This location is located inside Chelsea Market. I rarely give 2 star reviews, but I cannot give more than 2 stars to this restaurant. Food: I ordered the lam burger. The veggies were very fresh, and I'm sure they "hand-craft" their patties, but my burger didn't have much flavor. I rarely use the salt shaker (I don't remember when I did last time), but I had to add salt to my burger. The fries were not crispy at all. Service: Our waiter only took our order and brought out our check, nothing in-between (no "how's everything?" "do you need anything?," nothing). As soon asI signed the credit card receipt, a hostess tried to grab the receipt. I would not waste time and money by coming here for the mediocre food and bad service. There are many other restaurants in Chelsea Market. ****************************** If you found something useful in my review, please hit "useful" so that I can improve my reviews. If you love food and traveling, follow me, or better yet, let's become friends on Yelp! Thank you and happy Yelping! read more

Friedman's - Lam burger ($18). Didn't have much flavor and the fries were not crispy - Breakfast & Brunch Near Me - New York, New York

Excellent! Busy, friendly, delicious breakfast place in Chelsea Market-- great, lively vibe--fast --loves the bread for my BELT!

Had brunch here today while in town to see "The Woman in Black" at the McKittick Hotel. Chose the pastrami hash with two sunny side up eggs and toast and it really satisfied on this cold, cold day. The Peach Bellini starter also was very, very good. Will return to this location or visit other locations. read more

Friedman's - Peach Bellini. - Breakfast & Brunch Near Me - New York, New York

See all

This place was SO GOOD!! It's not too expensive for the amazing quality of their food and really large serving size. The atmosphere was really nice and the customer service was amazing. The waiters were really nice and funny. They made sure our glasses were always filled, answered all types of questions, and always checked in on us. The food came out really quickly and tasted amazing. I got the french toast and it was delicious. The berries were fresh, the challah was fluffy, the syrup was outstanding. My friend got the pastrami hash which was heavenly. The scrambled eggs were perfectly made and everything else was outstanding. Not a single complaint. This is the best breakfast place in NYC!! read more

See all

In Nov-2022 had chicken & Waffles and pastrami sandwiches around 10:30 am. C&W was fantastic(the waffle tasted like it had some corn meals) and PS was pretty good. NYC has many great pastrami sandwiches like Katz's that it was above average. Coffee was strong and the staff was nice and knowledgeable. It is a great late breakfast place in the wonderful Chelsea market. I plan to try other breakfast items soon. read more

On a visit to New York we stopped by Chelsea market for a midday stroll. Lots of the restaurants within the complex but Friedmans looked inviting so we decided to give it a try. We spilt the Reuben and a cup of soup. The service was quick and our food came out hot and fresh. The fries were crispy and the reuben was fantastic and really hit the spot. The meat was tender and flavorful with crunchy rye. read more

Friedman's - Pastrami Reuben - Breakfast & Brunch Near Me - New York, New York

See all

The best part about this is the name. My last name happens to be Friedman so this was a natural place to go. We enjoyed the Friedman's burger with caramelized onions. The fries were tasty too. The blueberry pancakes were really pretty but didn't taste as good as they looked. Overall if you're in the Chelsea Market it's worth considering. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

See all

Really cute seating area. Great customer service, they refilled the water really fast and the servers were super nice and knowledgeable. The food was even better though, I got the Pastrami Hash and it was the best I've ever had. Perfectly cooked scrambled eggs. I also tried the French Toast and it was delicious. Light, fluffy, and addicting. Very clean bathroom too. read more

Friedman's - Pastrami Hash and French Toast - Breakfast & Brunch Near Me - New York, New York

A good spot for lunch inside the market. Came here for Sunday brunch with my friend and the wait is short. Got an egg white omelette and a nova Benny, both were good. The egg white omelette got lots of vegetables stuffed inside the egg white. Good portion. Taste-wise was a little bland. The hash potato with ketchup complimented it well. Overall a good spot with efficient service. Not so special but a nice place to go inside the market. read more

My traveling companion said there were just a few things that he really wanted to see or do on his first visit to New York. One was have a traditional New York deli sandwich for lunch. On our last day in town we strolled the High Line from Hudson Yards to Chelsea so I suggested we try Friedman's Lunch at the Chelsea Market. Even though it was a very busy lunch hour we were seated quite quickly. Service was prompt and efficient though somewhat perfunctory. I expected a more extensive menu but all the essential and expected items were available -- everything from chicken matzo ball soup to a tuna melt to pastrami Reuben sandwiches -- and more. Though it was not an issue for me, Friedman's specializes in gluten free food. Everything on the menu can be ordered gluten free. Vegetarians will also find a number of meatless menu items. I'm not sure if anything is vegan though. I opted for Friedman's pastrami Reuben. The meat was piled high on toasted rye and nicely paired with melted Gruyere, some crisp kraut and Friedman's own Russian dressing. A tangy pickle and a pile of potato chips completed the plate. There were several gristly pieces of meat that I had to pull out of my sandwich -- but on the positive side this was clear evidence that the meat was freshly sliced from a perfectly cured brisket. I'm not quite sure whether Friedman's is exactly what my friend envisioned when he thought of a New York deli -- but whatever he envisioned, this I can say -- we were served an authentic New York deli style Reuben sandwich and it was pretty darn good. read more

Friedman's - Pastrami Reuben Sandwich. - Breakfast & Brunch Near Me - New York, New York

First time coming here with my husband on February 16, 2022, we pretty much ordered the same except the chocolate pancakes, sprite and the lemonade. We had a great time and the food was excellent at that time. Came back today, September 5, 2022 to celebrate my birthday and had a bad experience with the Greek Salmon Salad. I pointed out that the salmon looks bad to the waitress and she told me that it was normal. The salmon had black/ grayish colored that didn't look fresh. I didn't feel comfortable eating it but I ate a very small piece of salmon that wasn't black or grayish colored because I trusted the waitress. I also tried to finished the salad. My stomach started to hurt and that ruined the rest of the day. I had the Chicken Matzo Ball soup. Such a huge difference when I had it in February. The size of the bowl I drank and ate from was smaller when I requested. The soup didn't have much ingredients like chicken and vegetables in it. When we ordered the pancakes, the waitress mentioned that the chocolate chips would be sprinkled on top of the Pancakes. Instead it was inside of the pancakes and on top also. It was definitely a chocolate pancakes overload. My child wasn't feeling well. The Cold brew coffee was weak. I don't recommend it. Overall, I wished I had a better experienced with my family. This would be my last time at Friedman's. Pro: the Friedman's burger, scrambled eggs, lemonade and orange juice was the good. That's why I gave two stars. read more

See all

3.25 stars This Chelsea Market eatery might be called Friedman's Lunch but you'll want to come here if breakfast served all day is your idea of a good time. It must've been past 2pm but my group was only eating our first meal then. Someone in our group ordered Blueberry Pancakes ($16) which the rest of us immediately attacked. A deep purple compote sat atop a tall stack of fluffy cakes. Gorgeous, but looked better than it tasted. Disappointing that the protein sources in my Chicken Chilaquiles ($18) -- shredded chicken & scrambled eggs -- tasted a little off. I ordered the dish in spite of it being made with green tomatillo salsa rather than my preferred red salsa, which i didn't regret! The salsa didn't drench the dish which meant my thick tortilla chips stayed crispy throughout our meal. Looking back, my memory of our meal is better than it actually was. I was tempted to round up to 4 stars even though I wasn't thoroughly impressed with my first meal here & I wouldn't reorder the items I tasted. I think the friendly host & lovely waiter made a good first impression; the food looked delicious, therefore it should have been; & the general feeling of joy I felt from being with my group is making me remember fondly. I'd try another location because I'm not ready to give up on their all-day breakfast menu, however, my introduction to Friedman's food was only little better than 3 stars. read more

Wasn't particularly satisfied this time around. Ordered a classic Friedman's Burger and an Eggs with Style platter. The restaurant was slightly busier than our last visit, but still, no reason for the poor service, especially towards the end of our meal. I noticed the two tables besides us getting their order faster than we did and one of the tables was even a table of 5. Ended up getting our orders 15-20 mins in and all I could do was chat with my sister and drink iced water. If the food came out any later, I would have either starved myself to death or have a stomach full of water. My order of the Friedman's Burger came with fries on the side and I have to say that both the burger and the fries were extremely salty. Well I felt salty too. Maybe the chef felt that from the kitchen :3 Meanwhile, my sister's platter came with eggs, potato hash, toast, and a selection of either bacon, chicken sausage or fruit. She ended up choosing the chicken sausage. Contrary to my order, her potato hash was rather bland. Luckily there was salt and pepper on the side. The only upside to this meal was one of the waitresses. She was really nice throughout the entire dine-in and made sure we were comfortable with the food. When we placed our orders, she asked how we would like the eggs (for the Eggs with Style platter) and the burger (for the Friedman's Burger ofc). My sister also wanted to order a drink and was curious about whether their lemonade was sweetened, since she usually prefers her drinks without sugar. The waitress did let us know that the lemonade was pretty sweet and I'm grateful that she was so honest and transparent about it. Some people like to say that there's really little sugar in their drinks and it was nice to see that she didn't do that. My sister ended up getting an unsweetened Iced Tea as an alternative. read more

See all

I had the grilled cheese with bacon and the fries. The sandwich was toasted perfectly and the cheese was nice and meaty. The rosemary on the fries reminded me of Thanksgiving. I would definitely go back! read more

Friedman's - Grilled cheese with bacon added! - Breakfast & Brunch Near Me - New York, New York

Came here for late lunch with my mom on Friday. The food was delicious but the service was mediocre. We were seated right at the front of the entrance and we were forgotten. They were nice but it was just hard getting their attention. The food was great. My mother ordered the turkey club and I had the grain bowl with quinoa and salmon. I think their menu has changed since I've been here last but it was still good. read more

Friedman's - Grain Bowl with Quinoa and Salmon - Breakfast & Brunch Near Me - New York, New York

See all

Stopped in for breakfast. Need to highlight the staff here as they made my meal more exceptional then it was. Food tasted fresh and was very good. Would recommend if at the Chelsea market read more

Came for breakfast one day with a friend. My friend really likes this spot because she has celiac and is gluten free and needs to be careful about cross contamination. This hits the mark for her. I on the other hand just find it to be okay when comparing to other places in the city. She had a Mexican egg dish and I had a Benedict. I also had latte which was really yummy. We shared gluten free lemon ricotta pancakes as well which were actually amazing and the best thing I had. Unfortunately it was a special but perhaps if I returned I would get the blueberry pancakes rather than a savory dish. read more

See all

Had the grilled chicken salad. Mixed greens , dried cranberries , candies walnuts, carrots, tomato, Gorgonzola, balsamic vinaigrette dressing. The salad was delicious and it had plenty of ingredients. Service was prompt and quick. Chicken matzo ball soup it was very good read more

Friedman's - Chicken matzo ball soup - Breakfast & Brunch Near Me - New York, New York

See all

Long story short, mostly everything was good. I came with two friends during happy hour after one of the guys I was with nixed eating at Los Tacos (frowny face). Their happy hour runs until 7 I believe, and there are a variety of drink specials including $5 draught beers, $6 wine, and $8 cocktails. The two people I was with both ordered beers, and I ordered a pumpkin martini - which was absolutely DISGUSTING, but to tell you the truth nothing about a pumpkin martini sounds good, I was just hoping to be pleasantly surprised. I liken it to throwing up from a post-Thanksgiving hangover. Most items on the menu are between the $16-$18 range, which I think is a little pricey but not awful considering the location. I ordered a burger and my two friends got sandwiches as well. I believe my burger was $17. The food came out relatively quickly and, frankly, it did NOT look good. However, where my pumpkin martini failed, the burger and fries succeeded - honestly, it was probably one of the better burgers I've had in the city, and actually cooked somewhat close to medium rare like I wanted it. It was flavorful and the lettuce and tomato were really fresh. The fries were incredible as well - crispy on the outside, perfectly salty, and warm and fluffy on the inside. My friends really enjoyed their meals as well. The service was fine, although nothing extraordinary. The decor/ambience is cool and rustic, which I liked a lot. And obviously the location is awesome. Total bill per person, after dinner and two drinks each, was less than $30. Relatively hard to beat that in the city. Overall, the food is really really solid, and Friedman's doesn't disappoint in other areas either. Although don't order the pumpkin martini - consider this your warning. I can't say I would rush to return, but I would come back. read more

Friedman's - Burger and fries - didn't look great but it was - Breakfast & Brunch Near Me - New York, New York

See all

I really, really wanted to give Friedmans a better review, but I'm just not able to. Located in the Chelsea market, Friedmans provides you, what feels like, diner/cafe style food. I ordered a Reuben sandwich, and my family had some banana bread with some scrambled eggs, and a fried chicken sandwich. I always love Reuben's but this one was really hard to eat because the meat was way too fatty. I felt like my jaw was going to fall off. The best thing about my dish were the French fries. They were seasoned well with some rosemary. At least those were easy to eat. If and when I am back in Chelsea, I will be trying another spot. read more

Friedman's - Fried Chicken Sandwich - Breakfast & Brunch Near Me - New York, New York

See all

Brunch in the heart of the busy Chelsea Market! *** Locals I would NOT eat here due to the volume, traffic and wait of being in a predominately touristy place. Great food, but not worth the wait competing against tourists! *** Travelers Chelsea Market attracts tons of tourists for the stores and cute restaurants. Friedman's is one of the few that had sit down tables. *** My Recommendation Come early to put your name down for a table. Pretty cramped inside (they put three of us on a two person table), but the food was good. Up to you if you are fine with the loud ambiance and the 30-45 min wait! They do not text you to come back but rather need to stand there and there is no waiting area to sit. IG: @foodisseur read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

Ambiance was nice. Service was excellent. Food was not impressive!!! Ordered Nova Benny which I have had before at the 31st Street location and which was excellent. Today's Nova Benny at the Chelsea market lacked quality cooking. Mostly because the first layer, a layer of potato hash brown was over fried. Very oily and almost burnt crispy. Matter of fact, I asked the waitress if there was bacon in the Nova Benny as it seemed odd to be so crunchy. Then I realized it was the hash brown layer that was over cooked? Or it was a piece of hash brown that had been cooked and then refried a second time. Told the very kind waitress about it after I paid the bill she said she would go to the boss but then never returned to make any comment. Ordered this one dish for two of us to share and had planned on ordering a second item to share. Was so disappointed with the Nova Benny that we decided to pay the tab and go split another meal at another restaurant.... WOLFNIGHTS...which was excellent so the day wasn't a total loss. read more

We were seated around 11:00 AM. I wanted a place where we could sit and be waited on and figured that we should find a place before the lunch rush. I ordered a Tuna Melt and my companion ordered pancakes. We then waited and waited. I notice that the tables on either side of us and across from us who were seated afterwards were served before us. Our waiter, who was very nice seemed to be having a difficult time. The food arrived and it wasn't anything remarkable. My sandwich came with Vinegar chips which tasted stale and had no crunch. Overall, overpriced for what you get! read more

Food was mediocre at best. Fried chicken fried entirely too hard. The best thing about this place was the customer service.

Wow, can't believe the diversity of reviews here. From downright terrible to happy and content. After walking around the Chelsea Market late Sunday we dropped in here to have a late lunch / early dinner and our experience was a pleasant meal and time here. In fact, it was kinda terrific. Only had to wait about five minutes for a table, and the overall service was very attentive and friendly. I did not have any of the bad waiter experiences others have reviewed here, and we were more then satisfied with our food choices. I had a cup of the two bean turkey chili which was chunky and tasty, and the pulled pork sandwich which was slathered in papaya bbq sauce and pickled red onions on a brioche bun. Holy Oink! This was awesome. The pork was super moist and that bbq sauce was divine. The bun was soft and buttery. The sandwich was fat and did not skimp out. Just a perfect size for my appetite. Very tasty. Stacey ordered the Asian chopped salad - Napa cabbage, romaine, red peppers, carrots, scallions, cilantro, snowpeas, shredded chicken and wonton crisps with a hoisin peanut sauce. I kept eating off her plate as the dressing was terrific and the whole salad was very fresh. I was rewarded with bruised fingers from her stabbing me with her fork to keep out of her food! Two flavorful iced teas rounded out the meal. Prices are not that bad here. In the low - moderate range. I also like that it has a cozy and homey type feel to it. Like a country kitchen type of place that serves up fresh comfort style food. Also has gluten free options. Will definitely stop in again to have lunch or brunch if in the area. read more

See all

A small, yet cozy brunch place tucked inside the Chelsea Market without wait time for a seat. Upon entry, there was section for take out orders. As we made our way through the take-out counter, we were led to the seating area in the back, which only seemed to have 10 tables meant for parties of two. Ironically, the bathroom was very spacious with room to fit two chairs. It was clean and had a nice scent too. Our waitress was friendly and attentive with water refills coming without our glasses ever being empty. We were never pressured on time (to order or to pay), which made for a relaxing 90-minute brunch. She highly recommended the Shrimp and Grits ($13), which looked very tasty on the table next to it. However, we already had our eyes set on eggs, so we ordered the smoked salmon eggs benedict (nova) and the Alaskan Brunch (two eggs any style, spinach puree, fried tomatoes, potato pancake, 7-grain toast with strawberry butter). The nova was excellent with (light) hollandaise sauce and smokey fresh salmon. The Alaskan Brunch was also light, however the spinach puree was a bit too salty. It was nothing memorable outside of the puree with the highlight being the toast and strawberry butter. Yes, yes, I know, shrimp and grits - should've, could've, would've. Brunch for two came out to be under $40 (including coffee and juice), which is relatively standard for midtown Manhattan or Chelsea. If you are in the Chelsea area, this is a worthy addition to your brunch list for a cozy, intimate setting, decent food, and good service. Of course, a very nice restroom as well. 3.5 Stars read more

See all

One of my new favorite sandwiches...the B.E.L.T.!! Bacon, over easy egg, lettuce, tomato & herb mayo = YUMMY goodness...Everything went sooo well together...crispness from the bread and bacon, freshness from the lettuce and tomato, gooeyness from the egg and just enough herb mayo...mmm when we were there they also had an heirloom tomato sandwich on special which was delicious. Very light and tasty and quite filling. my bf had the brisket burger which was good and i of course helped myself to some of his fries. read more

The service here was VERY good. ALL staff was friendly and did everything they could to be expeditious seating us and bringing our drink and food orders. We had breakfast. I had the avocado toast, which was wonderful. I also had the peach puree lemonade, which was perfect. read more

DO NOT EAT THE FRENCH TOAST. Food wasn't fresh and over priced for this quality. There wasn't anything wrong about the service but I wish they refunded the item I didn't like because I just took one bite only and I told them it was bad. I highly recommend you to find some other place. This place is not good! read more

This place was great. We split the B.E.L.T. and the French Toast and both hit the spot perfectly. French Toast was warm and the jam added the perfect touch of sweet. The BELT was great too, the bread was not too toasted and it all melted perfectly. We also had the Drip and a Latte and both were very nice. read more

Friedman's - French Toast, B.E.L.T. - Breakfast & Brunch Near Me - New York, New York

Place is discombobulated at lunchtime and it wasn't even that busy. They were frantic with deliveries. Ordered shrimp salad to takeout and waited 15 minutes before checking on the order. It had been sitting on the counter the whole time for who knows how long. Brusque manner, no apology. Shrimp salad was pretty tasty but not the place to go if you're in a hurry for takeout. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

I was walking through Chelsea market and stopped here for a to go plate. I wanted something healthy (for a change) as I felt my arteries were slowly clogging due to all the bad things that taste good that I had been eating. So I decided on a brown rice bowl with veggies and grilled tofu. The bowl was $9 and tofu was $3, which is probably more than tofu really needs to cost. The rice was ok, the veggies were ok, the tofu was interesting, as I have never eaten grilled tofu before, but it was also ok. Nothing too special for $12. The place itself is nice, and the staff was pretty friendly. Maybe something artery clogging would have been better. read more

Friedman's - Grilled tofu brown rice bowl - Breakfast & Brunch Near Me - New York, New York

I would not expect less, coming from a place in Chelsea Market, home of the Food Network. I think Friedman's wouldn't have survived so long if it wasn't amazing. I love the fact that it has an open kitchen. I love the fact that there's SO many gluten free options, including fried chicken. I love the food. I've had an incredible burger, perfect reuben, and also amazing pork belly lettuce wraps. It's all good. Really good. And it's at Chelsea Market, what Heaven looks like to me! read more

Friedman's - Gluten free reuben. Perfect - Breakfast & Brunch Near Me - New York, New York

See all