Great find. I was looking for a quick bite before the show at beacon theater. Specifically looking for a plant-based burger. This place was perfect! Cozy refreshing vibe. We sat at the bar. The bartender was so welcoming with a smile and warm demeanor (which seems hard to find lately) and attentive. She definitely made the experience enjoyable. The food was tasty and served in good timing. Good food plus an amiable, accommodating bartender equals the perfect choice! Looking forward to coming back with more of an appetite. read more

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The lemon ricotta pancakes are why you come here. They're too good. I can't make those at home. So deliciously unique. The farm egg omlette was nothing special. All kinda plain and needs a lot of sauce. I could make that all at home--which is sometimes the risk of diners or breakfast spots. That's why I love the pancakes. So unique and talented in its recipe. read more

Friedman's - Lemon Lemon Ricotta Pancakes - Breakfast & Brunch Near Me - New York, New York

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We made reservations to Friedman's before seeing 'Project Hail Mary'. The food was superb. The service was impeccable. I ordered an old fashioned and was recommended to try another whiskey/bourbon drink and it was amazing. We both ordered a half soup and half sandwich. The sandwiches were great and the matzah ball soup was terrific. We started with veggie dumpling and they were soooooo good. . read more

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Came here for breakfast one morning while visiting NYC, it was a convenient option because it was walking distance from where we were staying, and they were open on a holiday. They had a combined breakfast and lunch menu as well as a separate brunch menu. We ordered the Nova Benny from the breakfast and steak sandwich from the brunch menu to share. Both items were good, but the steak sandwich was pretty messy and hard to share. Someone in the group got the Lemon Ricotta Pancakes, which were my favorite thing I tried there. Service was friendly from the moment we walked in. Even though it was pretty busy, we were able to get a seat immediately. read more

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Ordered the Asian chicken salad. Got like 3 small strips of chicken. Over priced and small portions.

Several reviewers had high praise for their French Toast with different condiments. With that being said I was excited to try one of my favorite staples ( it is for me) and see how it compared to my all time favorite at Zabars. First the good, a very generous portion of very thick sliced crusted challah and nice fruit condiments was delivered with real maple syrup; not the cheap corn syrup. Now the con, unlike Zabars that marinate their French Toast for hours it seems Friedman's gives it the one quick dip and the batter never saturates the thick challah bread enough to give you the taste of anything but bread. There is a need for lots of maple syrup to get some flavor when eating. I assume they added vanilla and other ingredients to the batter but you would never know from this experience. I think other customers ordered toppings on their French toast and that seemed to satisfy them or I just got an order that was rushed through the kitchen. I would like to give them another chance but it is pricey for a fairly tasteless French Toast, even one that looks great. read more

Friedman's - French Toast with fruit compote, maple syrup and strawberry topping ( delivery style) - Breakfast & Brunch Near Me - New York, New York

Service is excellent here. We were greeted and seated right away. Very cute modern decor. Upscale deli vibe. Our server was very knowledgeable about the menu and made sure to go over any allergens with us as we ordered. I ordered a pastrami sandwich that came on rye with spicy brown mustard. The pastrami was very lean and tender. My stepson ordered a kids burger that he enjoyed very much. My husband got the fish and chips - His only complaint was that he wished there were 2 pieces of fish, but otherwise enjoyed it. Great experience between museums and Central Park. read more

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Great place - service was good, place is clean, wait was short, manager helping out - and the food was delicious. Stopped in on a Saturday morning. Only 2 of us but still a 30 min wait, it went quick. I had the huevos rancheros with scrambled eggs. It comes on 2 tostados, so no need for toast, and all the flavors melded together so nicely with a little crunch. Coffee was hot and Carson gave me a cup to go too. We would stop back! read more

Friedman's - Huevos Rancheros - Breakfast & Brunch Near Me - New York, New York

This place is great. It has great ambience. Scott's great energy. It's got great sales definitely a place. I would go to with Friends to do computer work. It's wonderful. The service is super fast. They're super friendly and the food is always delicious. Definitely a go to place for daytime and even an early dinner! read more

Friedman's - Salad so fresh and so great!!!!! - Breakfast & Brunch Near Me - New York, New York

Found this place just walking by and it immediately pulled me in. The space looks great and has that warm, comfortable feel that makes you want to sit down and stay awhile. The service started off friendly, and the menu had a lot going for it. The maple bacon old fashioned was unbelievable, and the salad was just as impressive. There was one hiccup. Someone on staff told us we had to clear the table because it was "reserved," even though we'd only been there about 45 minutes. It was a ridiculous thing to say and it derailed the experience fast. I spoke with the manager and he handled the situation well and addressed the person who said it, but honestly, a small comp would've gone a long way in smoothing it over. Still, once that got sorted out, the meal got back on track. The food was very good, the vibe was great, and I'd come back. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

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We were craving some comfort food so decided to walk-in for brunch without reservations on a Saturday. The restaurant is pretty big, so even in the busy Times Sq. area we managed to get a table within 15 minutes. Drop coffee ($6), Chicken Chilaquiles ($24), Grilled Cheese ($24), and Blueberry Pancakes ($21) is what our order consisted of. Food overall was inline with expectations, although paying $24 for grilled cheese felt a bit too much. Portion sizes were perfect and service was really quick. Food arrived within 10 minutes of placing our order. Noise levels on the lower end and was easy to have conversation. Friendly staff who ensured we had an overall pleasant experience! read more

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Honestly the food was so mid and looks much better than it tasted. I would dine here if I was only there for the ambiance and vibes. The fried chicken sandwich was mostly batter and was so overly deep fried that it was hard to eat and dry. The french toast lacked flavor and was mushy. The spinach and artichoke dip also lacked flavor and the friedmans club was dry. The best thing we ordered was the tomato soup which was actually good albeit not tasting like tomato soup haha (more like pasta vodka sauce). read more

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I have always loved catching a bite here. The food and coziness is always good but the experience was ruined for me last night. My server asked if I wanted still or sparkling water and I chose sparkling. I had a delicious branzino ciabatta and coffee. When the check arrived, I was stunned. With tax and tip , my 24.99 choice + coffee came to $49.00. Nowhere on the menu did it state that water was $8.00, nor did the server mention this. As someone who has had many hospitality clients, this was just wrong. I asked to speak to the manager, and she did refund the vost of the water, but this experience left me with a bad feeling. The lack of transparency felt dishonest. I will not be eating here again. read more

My wife and I came back here this past weekend while visiting NYC on our annual trip. Of course the food is great, and the atmosphere is wonderful, but the staff were absolutely everything that you would want in a great restaurant experience. They were so friendly and accommodating, and just so cool. I look forward to our next visit at this location. Thank you Friedman's! read more

Dinner at Smashing Grapes Kitchen + Wine Bar felt like it was reaching for something memorable but never quite got there. The lobster ravioli was enjoyable, and the wine paired with the steak was the highlight of the night--clearly chosen by someone who knows their craft. But the rest of the menu landed somewhere in the middle. The crab & artichoke dip was fine, though the crisps alongside it lacked the crunch and flavor you'd hope for. The steak and fries were decent, but nothing that lingered in memory. For the price, we expected a bit more spark. Instead, it was an evening of "just okay" dishes with one standout sip. Not a bad experience, but not one that pulls us back for a second visit either. read more

We got the breakfast special of the day truffled eggs it was delicious! The iced coffees were great too. Cute location close to Central Park also a patio out front read more

The quality of the food (un)fortunately makes up for the service. We were looking for a lowkey brunch spot in the UWS and called ahead to receive a "You're in luck" response which felt like one of those "You're the chosen one"/"We will open the gates to you" vibes, which I'll gladly take. We ordered: Sesame Salmon Salad Salmon Burger One thing that really grinds my gear about certain establishments is the flexibility, or rather the lack of flexibility to meet someone halfway or at least be understanding. We aren't the biggest fan of beets and they'd probably go to a waste, untouched in the salad so I inquired if they could be replaced with eggs. A general note, but sometimes people want a more robust salad base instead of kale/arugula so I requested a substitute of romaine. From my two minimal requests, I got the vibe that this easily threw our server's flow off-maybe saying we were allergic would've led to more empathy? Even with this odd patch in our order process, the food was really fresh and light (in a good way where you feel well nourished and not hungry for more). We actually ordered salmon in two different forms and the salad had more umami whereas the burger faired a bit too dry-the norm for burgers and needed something in the patty to make it more moist besides the sauce as a side lifeline. I'd come back but probably during a less busy time, continue ordering from their savory menu as I get the sense that this is more of their specialty, and would definitely recommend calling ahead if you want to be efficient. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

Being gluten free is hard but not here! They have such a large selection of gluten free options and their espresso is also quite good. I recommend the GF French toast! read more

Friedman's - French Toast Gluten Free - Breakfast & Brunch Near Me - New York, New York

This place is the best!!! Came with a party of 8 on a Saturday morning. Some of had to find parking for a van(impossible in NY) so we took longer than expected. They served all of and help our spot even though there was a line forming. My mom is celiac so it was super important to have somewhere safe to eat. However, EVERYONE enjoyed their meal. The food was absolutely delicious. Not just for GF food but in general. The service was top tier our server went above and beyond with a smile the whole time. I would absolutely god back to this place. read more

Friedman's - Chicken and waffles - Breakfast & Brunch Near Me - New York, New York

I came here Saturday morning and tried the Farm Egg Omelette and Herb Fries. Everything was good and well-seasoned (not too salty or bland), but some things could've been cooked more. I don't know if it was because of the timing (we were seated right as they were opening) and/or they were rushing with orders. For the Farm Egg Omelette, the market vegetables in the omelette were just broccoli and mushrooms. I personally would've liked the broccoli chunks to have been cooked more so that they weren't so crunchy. The potato hash on the side was seasoned well, but it also could've been cooked through more. It was a good, filling portion though, with the 2 slices of toast (choice of rye, whole wheat, white, or sourdough), avocado, 3-egg omelette, and small side of potato hash. The herb fries weren't that good. They were on the raw side and were pretty tasteless. Overall, the meal wasn't bad. Ambiance is cozy, and service is great. Wouldn't be opposed to returning! read more

Friedman's - Farm Egg Omelette, Herb Fries, Bagel and bacon - Breakfast & Brunch Near Me - New York, New York

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We had breakfast here and it was fabulous! I enjoyed the Bagel Sandwich and Potato Hash. Everything was so fresh and the portions were really more than I could eat. The restaurant is very clean and the wait staff were very attentive and friendly! Shoutout to Moroccan Guy! Such a great waiter! read more

Friedman's - Bagel Sandwich with Potato Hash - Breakfast & Brunch Near Me - New York, New York

We were visiting New York and stopped in at Friedman's for breakfast. The food was delicious. I ate a bagel sandwich. The atmosphere was very nice and pleasant. The wait staff was top notch. There was a Moroccan guy that helped us who was great. He was very personable and we enjoyed some good conversation too. I just might eat there again tomorrow. read more

Friedman's - Bagel Sandwich - Breakfast & Brunch Near Me - New York, New York

I went with a friend on Palm Sunday. Again, I got seated quickly. Based on my previous experience, I stayed away from the grilled cheese, opting for the Cobb Salad. It was delicious. Noise level was the same, slightly loud but was still able to have a conversation. Service was on point. Will go back again. read more

Solid food, maybe a tad expensive. I ordered the huevos rancheros, and I also tried a bite of the nova benny. The huevos rancheros was pretty good, the tortilla was nice and crispy, and everything tasted good together. I liked how the benedict came on a hash brown. Service was fine, but nothing noteworthy. The interior was nice, and there was a good amount of seating. I think I would come back here again for a quick bite. read more

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Early Sunday morning brunch before a performance, we stopped at Friedman's with a party of four to fill up with yummies. And fill we did! We got the mushroom toast and the blueberry lemon ricotta pancakes off the special menu and they really hit the spot. Probably the best contrast of savory umami mushroom toast with two poached eggs atop cooked mushrooms and a mushroom purer over thick toast, and a sweet stack of fluffy pancakes topped with fresh blueberry compote and a huge dollop of whipped cream. Sweet enough, but there's syrup if you want. Wash it down with black coffee, listen to the sounds of fellow New Yorkers and you got a great brunch. Kudos to the speedy servers who knew the menu inside and out. Highly recommended! read more

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Food was fine. Our server was weird asf... she was our server and then we were waiting for like 10 minutes to order our entrees and for drink refills and she is sitting with someone who looks to be the manager or maybe a food runner at the booth beside us. ( this place is empty ) btw. She's hammering down some food while we are paying customers waiting to order our food & drinks. Very weird and seems like a health code violation. It doesn't look like anyone is running this business. Maybe it's because we were sat in the back area of the restaurant but still... Makes sense why this place was empty. read more

Amazing brunch spot! Very friendly staff and super accommodating to allergies/dietary restrictions. Ask for Jose for quick great service! We will be back for our next visit to NYC! read more

Friedman's - Amazing brunch experience!!! Very accommodating to allergies/dietary restrictions. Recommend jose as a waiter for great quick service! - Breakfast & Brunch Near Me - New York, New York

This restaurant has a lot of gluten-free options which made it very easy for my family to eat here. They were able to get the chicken and waffles gluten free and a gluten-free grilled cheese. Both were really good. I tried the pastrami sandwich done as a reuben. It was super tasty and I'd highly recommend. The fries were also pretty good. This is a comfortable place to grab a meal with its booths and plenty of tables. The restaurant is bright with its decorations and everything. read more

Friedman's - Breakfast & Brunch Near Me - New York, New York

This is my second time visiting Friedman's on 72nd. The food was great the first time, the second time I came with my boyfriend who has Celiac Disease (Gluten Intolerance). And since this establishment is coined as "Gluten-Free Pioneers", I expected more from the Grilled Cheese he ordered. As you can see, it looks like a kids meal rather than a full-sized meal that was $19. It also doesn't look anything like it does on the Website. Last time I ate here I got the Tuna Melt, and it was without a doubt twice the size than his meal. Regardless if the size of the sandwich is determined by the type of bread, I think they should have better gluten-free bread options before considering themselves pioneers. Nonetheless, the spicy tuna was well proportioned and tasty, my only critique is it would be better if spicier. My sesame salmon salad was delicious, although I wish there were more salmon pieces for the size of the vegetables. The service was good, the servers were attentive and kind. We also sat outside which was nice, it was a warm day out and I thought the seating was well spread out. Overall, I give this restaurant a 3/5 stars because I thought the food could've been executed better, but the ambiance and service was nice. read more

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Since being gluten-free, I haven't had good fried chicken in so long until yesterday. The fried chicken was so flavorful and delicious. The breading did fall apart a bit, but I think that's expected for gluten-free fried food. We also tried the fried fish and I will say it wasn't my favorite and a bit too greasy for me. The brussels sprouts were perfectly cooked with a nice sauce. They were also pretty large serving sizes as I ended up with leftovers to go. We didn't have a reservation, but they were able to see us pretty quickly, which was nice. I would say the restaurant is medium size, has a bar with seating and is a pretty casual spot. I look forward to going back to try more of their gluten-free items. They also have different locations in the city, but this one just so happens to be right next to Central Park. read more

This brunch spot perfectly embodies the ideal brunch experience with its bright, modern decor and a diverse menu that caters to all tastes, making it family-friendly as well. Its popularity is evident; during our brief ten-minute wait for a table, I noticed at least one group coming in every 30 seconds, eager to be seated despite being told there would be a 20-minute wait. As for the food, the menu offers a mix of classic brunch items like eggs Benedict alongside some unique options, such as an Asian noodle salad. I opted for the salad, which featured crispy, chip-like noodles rather than the soft noodles one might expect. Interesting :). Service was good. I could see the manager of the store also jumped in to help on various tasks. They must have been super busy! read more

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I don't know what the big deal is about this place. The original location is in a fun, unexpected location at least. The burger is pretty good, but nothing amazing. The friend chicken is fair at best--most folks would do better on their second or third try making chicken at home ...and yet it's $30. The waffle it came with was very good at least. The decor and music are all surprisingly uninspired--completely bland. I'm mystified everywhere I see bookshelves populated by just a few books each, but here they go a step further and shelve half the books pages out (spines in)--so you can't even identify the books. So weird and careless, unless they're purposely hiding the titles. I probably should've know better than ordering a martini but I wanted one--and received one that again was like something you'd regret serving at home. And most (worst) of all the place oozes a kind of self-serious smugness like they're the height of hipness. Save your money and go someplace with more personality and better food and drinks. read more

My favorite grilled cheese spot (I literally would come alone just to have it for lunch during my break)! The bread is perfectly buttered, and the smoked Gouda with aged cheddar is a delicious combination. Comes with fries and pickles ($19). Tomato in the grilled cheese is optional and free. I highly recommend adding tomato soup because it's not complete without it. Staff are very nice and attentive with the water. Love that it has a welcoming neighborhood feel. read more

Friedman's - Grilled Cheese, Tomato Soup - Breakfast & Brunch Near Me - New York, New York

I've dined at Friedman's many times and had everything from 5 star experiences to 1 star experiences The food is consistently good. Among my favorites are the Babka French Toast, the Tuna melt, the BLAT sandwich and the spinach and artichoke dip. These days I have been sticking to delivery to avoid some of the aspects I detail below. They do have many many many gluten free choices so it is a good place to bring friends with celiacs. Service at Friedman's is inconsistent at best. Sometimes it's okay, but most of the time it leaves a lot to be desired. I have had many a meal here without water refills , long waits for food without anyone checking on you, and just weird ambiance. The electronic payment system prompts you to tip generously, with the severe holding the device for you, so I almost always end up tipping 20% for terrible service. UGH Of note, they do offer a rewards program through Toast and if you share your d.o.b, you can expect to receive a $10 off coupon for your birthday. Also I corresponded with Sarah J. From Friedman's after one particularly bad experience, and she did a great job making me a customer again, we were warmly welcomed back and offered a meal to replace the bad experience we had had. So I will say they seem receptive to feedback. read more

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I tried to order from them on DoorDash. Don't order from Friedman's on DoorDash. My experience was terrible. My food was delivered to the wrong address. I had a picture of my DoorDash order receipt showing the correct address. Initially Friedman's told me they couldn't give me a refund while DoorDash said they couldn't refund me more than delivery. Ultimately DoorDash did the right thing, refunded my delivery charge and gave me a credit for the rest of the order. Friedman's behavior made me sad and disappointed as I have loved going to the restaurant in person. See the picture of the address on the order (I deleted my CC) and the conversation with the delivery person from Friedman's below. The delivery person says "the restaurant gave me the wrong address.". All this said I love eating at Friedman's. I have eaten at four of their locations and the food, service and atmosphere at each of them is great. read more

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Bartender was aloof. Both bartender and a server were giving drinks and food to a known "friend" at the bar for free.

We actually had lunch at 2 Friedman's locations with 2 different sets of friends, within 2 weeks! One was a better meal than the other, but both were good. An important note, for some people, is that the menu offers loads of gluten free choices. On an intermittently rainy, very hot & muggy Thursday, we met friends who were coming in from NJ at the 31St location, near Penn Station. I'd give that experience 5 stars. Service was excellent and the food was excellent. My friend and I both ordered the avocado toast; I know, trite, but it was really very good for the genre. This friend eats only gluten free breads, so this menu thrilled her with the options. I forget what her husband had, but he was pleased. My husband had the farmers omelet. You have to know that he wasn't happy about going to Friedman's in the first place, because we'd gone to one of the first ones pre-pandemic and not had a good meal, at what he considered an overpriced diner. This reluctant visit, he was more than pleasantly surprised! The omelet had plenty of vegetables in it, the coffee was good, what more could he ask?! We ordered a dessert when we ordered the meal and asked for it after we finished our lunch. The lemon ricotta gf pancakes were amazingly light, fluffy, delicious. The waiter waited asked if we were ready for dessert, before he went to get it, freshly made, from the kitchen. Our 2nd visit was to the West 72nd St location. Unfortunately it was a Sunday, but that's when these friends were available, and this location was roughly halfway for both couples. I called ahead of time to get on the waitlist and the person on the phone was very accommodating. Our friends were about 10 minutes late, , but I was assured that we'd get the next available booth once all 4 of us were there. It's understandable that it was packed on this Sunday at 1 pm, so even after we were all present we had a 10-15 minute wait, but the people up front were keeping us posted. The meal, however, and maybe because it was Sunday brunch time and they were slammed, wasn't as good as the one from before. My husband thought his omelet wasn't as good; my unsweetened iced tea took a long time to come, after the others had their beverages and before the meal. So I recommend Friedman's for a weekday meal! Enjoy ! read more

Ordered a variety of dishes to share. Huevos rancheros, sesame salmon salad, nova benny. Was a solid meal. The huevos was crunchy and not soggy, the salmon was well cooked and flavored, the nova benny was on top of a hash brown which might have been a tad too crunchy / fried, but what a delicious alternative to an English muffin. Not far from (west) Central Park so a good place to hit after. read more

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Always love Friedmans! Had a great meal here with a friend before a show at Beacon. We got potstickers and broccoli falafel to start. Both were great. The falafel could have used more of a dipping sauce but overall good. Then we shared a Greek chopped salad and fish and chips. Everything was amazing. Also my friend has celiac so everything had to be certified gluten free and they did it no problem. Atmosphere is like a diner but it was perfect for what we were looking for. read more

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Excellent food & excellent service The Brussel sprouts had the best flavor & another side was offered if I didn't love them. read more