My husband and I have been shopping here for years. It is a decent size store and the layout makes it easy to find what you need. We have purchased wood, pavers, a shower door, and plants just to name a few. There is also a nice garden center with quality plants. We recently purchased a rose tree and plan to buy more fruit trees soon. The staff has always been nice and helpful. The store is inside a shopping center with sufficient parking. read more

Friedman's Home Improvement - Hardware Stores Near Me - Petaluma, California

Seems like less a hardware store than a "lifestyle" and garden plant store. I was looking for a bushel basket (anyone?? Come on, folks, this IS still orchard country ¿no?) - found some newfangled plastic/polyester garden stuff but I don't want to add to plastic particles in ocean/soil/my own blood. So, disappointed overall. read more

Not a fan of writing one star reviews, but this one deserves it. I have been buying paint on and off for several years from Friedman's and never had an issue. A few times the match was not perfect (Small amount of paint purchased), and they decided to match a new batch at no cost. Fast forward now to 2025 where I purchased a few gallons for painting inside and out. I brought samples and they looked to be okay in the lighted area, but I never know until I paint a wall and it completely dries to be honest. This time the match was quite off to the point where I'd either have to paint the entire house or quite simply just get a re match to something that's closer. I had used maybe an eighth of the gallon purchased for the first room, so not much waste at all. When I brought it back with photos showing how off it was, I was greeted with a wonderful individual who basically smirked and said "That's a bummer". A bummer indeed, but one would think they would do something at that point. Nope, he merely turned his back to me to work on a new batch of paint for another customer. I asked if he could replace the match that clearly did not work, he told me "Company rules dictate we don't take paint back". He proceeded to tell me that other customers were waiting and needed his attention and that I'll have to paint my entire house as he couldn't get close to the match. So spend hundreds of dollars to fix a terrible match in hopes they get it right this time...I just took my business elsewhere and will never recommend Friedman's again to anyone for paint purposes, just truly sad customer service and willing to stand by a product. Ended up going to another paint store (Larger chain paint store) that matched it much closer to the original and stated they will re match for free if there are any issues. Lesson learned. read more

I have been happy doing business here; you can find most anything you'd want. But today I went to a return a Dorcy rechargeable flashlight that I couldn't recharge after less than 2 months of use; it was the second defective one I'd had, but I hadn't thought to return the first. The clerk at the Exchange counter was quite rude and blamed me for not plugging it in properly. He did eventually give me a refund, but it made me think twice about buying anything that I might have to return. read more

Bought a boy's axe for my son, 2nd time using it the axe blade fell off the handle. Complete junk. Left it out overnight like the junk it was. Took it to the store a month or two later to return it. Customer service person wouldn't let me return it because by then it was out of the return window and it had gotten rust on it. Strange way of rewarding a loyal customer (up to that point). read more

I've spent thousands of dollars a year at Friedmans and generally find the staff knowledgeable and friendly. Unfortunately, their return policy is so rigid and unpleasant it's driving me to shop elsewhere -- even if it means a 15-mile trip to Home Depot. Every return feels like an interrogation. They question everything -- the condition, the packaging, how and when I purchased it -- even when the item is clearly unused. I return maybe three times a year out of hundreds of purchases, yet I'm treated like I'm trying to pull a fast one. I've never experienced a hardware store with a worse return experience. It's frustrating enough that, despite the helpful salespeople and the convenience, I'll go elsewhere to avoid the hassle. read more

Stop by Friedmans Petaluma. I needed one simple item. They had the item. Luckly I found it by myself because there was no one to help in the store. That's pretty much the normal for that store. I get to the register and there are two registers open. There were four customers in line for each one. Again the norm for that store. When I finally get to the check out. The clerk says nothing. When i finished paying cash there was no thank you, have a great day. Nothing. One can get items faster from Amazon than getting in and out of Friedmans. read more

The contractor department is fabulous! Once Robbin (front end) got Frank involved with my order the experience did a 180. from delivery to customer service. Outstanding; We made a mistake with our pavers and started to install the wrong pattern. So it was either pull the pavers or fix the quantity and sizes. Well we liked the wrong pattern so I called Frank. He made our mistake transition go smoothly with no restocking fees. If you're involved with a large project go to the Petaluma Contractors desk and get in touch with Frank M. Do not start on a weekend, unfortunately, we did but Frank took care of everything!! read more

Great selection and helpful staff. This is our go-to store in Ukiah for DIY home & garden. Having a Schatt's located in the store is a bonus read more

My wife and I recently purchased kitchen cabinets from Friedman's Home Improvement, choosing the Medallion Cabinetry line--what we were told was a quality, mid-range brand. We worked with Cynthia, and while the design process was initially smooth due to us knowing exactly what we wanted, the issues began once the cabinets arrived. The workmanship on the cabinets was disappointing--sloppy assembly, missing pieces, and several doors and drawers that still don't open or close properly. On top of that, Cynthia made a measuring error in the plans by two inches, which forced us to buy an additional cabinet and discard another that no longer fit. This was a costly mistake, and Friedman's offered no real solution or compensation--just told us to spend more to fix the issue. We expected better service and accountability, especially when working with a company that promotes itself as a home improvement expert. Unfortunately, our experience was frustrating and expensive. We will not be using Friedman's again and recommend others look elsewhere for their remodeling needs. read more

They were so helpful. Well organized and plenty of employees to help you if you have questions. What's that saying if Friedmans doesn't have it you don't need it read more

Friedman's Home Improvement - Shopping - Hardware Stores Near Me - Petaluma, California

When I'm in need of anything for a DIY home project, Friedman's is my go-to destination to find most of what I need. Although it's relatively large (compared to the Ace hardware, for example), it's way smaller than Home Depot, so they simply don't have the floor space to carry the diversity of products you find at the bigger stores. Pricing-wise, Friedman's is also a little more expensive, most likely because they don't have the same buying power as the larger chains. That being said, I still love shopping here and supporting our locally owned businesses whenever possible. I find it reasonably straightforward to find what I need, but have not had the same experience as other reviewers that found it difficult to locate an associate for help. Usually when I'm browsing, I'll get approached and asked if I need any help--but maybe I just look less handy and potentially in greater need of assistance :P I have two minor complaints, though. The first is that electrical supplies are pretty limited. They probably have 1/4 or less of the inventory of Home Depot and 1/10 of a supply house. If you're looking for a niche part, you're unlikely to find it here. I am likely biased because most of my DIY work is electrical. Second, it's not possible to search online if a location has a particular product. You have to go there and spend time looking, or call first. With HD, I can check inventory in near real-time so I can decide whether or not to make the trip. Hopefully, this is something they'll improve with time. read more

We've had good experiences at Friedman when redoing our bathroom -- they had the vanity, sink, countertop, faucet and medicine chest we wanted in stock - and I think Jennifer was the lady who helped us - she was great, Another woman there who used to be a bartender was really helpful too. And a man who taped up the boxes so the vanity & counter wouldn't fall out was really nice. Two guys helped us by loading everything in our SUV. Then, when we had to return a few things we didn't need afterall, Olga at the Returns counter was so nice and when we didn't have a receipt for one of the items, she quickly found it using our credit card info. I just would like them to have cashiers in the garden center - it'd be a lot faster. Otherwise, Friedman's is such a nice, clean, organized, helpful home center -- and prices are better than Home Depot.g read more

I have always found the staff to be very helpful and always bee able to find what I need.

Friedman's is a Do-it-Best affiliate, which really shows in how the store is run. This is one of the nicest home improvement stores I've been in, so much so, I made three trips in while visiting the area. It's a small chain with the selection of a bigger box, and the prices were reasonable as well. read more

Friedman's Home Improvement - Center aisle - Hardware Stores Near Me - Petaluma, California

Friedman's is a local favorite, competing with the big guys and sometimes beating them in the DIY home improvement arena. They have an extensive lumber yard with good prices and a wide selection of products. They also beat the big guys on customer service, with easy to find and helpful staff. read more

Friedman's Home Improvement - Ouch - Hardware Stores Near Me - Petaluma, California

Great customer service. Clean well organized store, large selection and easy to read signage.

Lackluster help on the sales floor and understaffed at the checkout counter where it's also confusing whether if there's just one line or two lines. They need to figure this out and state it somewheres. read more

I always have a great experience here. The customer service is exceptional, and the quality of lumber far surpasses anything you'll find at Home Depot. Despite having an HD right next door, I gladly make the drive up from San Rafael because the difference is that significant. read more

They have everything you need. There is so much stuff that sometimes it's hard to find what you need; however they have adequate staff to eventually point you in the correct direction. If you are new to the store, ask first otherwise you may get lost for weeks. They are highly recommended. read more

Sales floor help is knowledgeable. Good clean well stocked BUT, front end service is lacking almost always have to wait. Why not self checkout lanes like everywhere else? read more

I would like to know where the "helpful" employees in this store (referenced in other reviews...?!) are located because the people I asked simple questions to acted incredibly bothered, not helpful, and seem to hate their jobs. I don't need fake smiles but I definitely don't need to feel like a burden by shopping in your store. I'll drive ten miles out of the way next time and go to Home Depot instead. read more

Friedman's is our go-to home improvement store! They have a great selection of items carrying only the best. My husband and I drive here from San Rafael since we know whatever we purchase here is good quality and they have excellent service. The staff here are incredibly friendly and there is always someone nearby to help. I can't tell you how many times I've been to Home Depot where I've had to search the whole store to find one employee who looks aggravated. Not here! Recently we were looking at electrical items for a renovation and we got approached a few different times, all by different staff. Before going to Friedman's, I always cringed at the thought of going to other hardware stores. However, now whenever my husband says he needs to go here, I'm down! read more

Ample parking, large store, not crammed packed, large variety of items and helpful employees. Unfortunately, it seems they never have what I'm looking for. For instance I was looking for a particular plastic piece for my sprinkler system, I showed the employee my "good" part. He looked over all the sprinkler parts that I had just looked at and then he determined that they didn't carry that part and if they didn't carry it then I didn't need it and should change my system. Funny, I went to Orchard and they had exactly what I was looking for. A few days later went to look for gardening gloves and while they had lots of gloves, they had a lot of the same ones just different color and sizes. Again, I went to Orchard which had a smaller section of gloves but a larger variety & styles. I'm sure this isn't always the case as I have seen variety of other items such as BBQ's and more, and while back when looking for toilet seats they had a large variety and great prices (yes I purchased mine there) as opposed to the smaller selection at Orchard. All-in-all, it's still a good store, has something for everyone. read more

Friedman's Home Improvement - Hardware Stores Near Me - Petaluma, California

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Decent selection, but over priced. Don't go in without a coupon. 4/5 employees I've interacted with are extremely rude. One guy mocked me when asking him where masks were insinuating real men don't wear masks. The old woman at the lumber counter is a piece of work. read more

Very well stocked home project store at reasonable prices, plus they have the absolutely friendliest & helpful staff.

Simply the best store in town. Since 1946 we've been a community stronghold -- first in Petaluma, then throughout Northern California. We've made it a point of pride to establish ourselves within our community, to get involved, stay true to our local roots and operate our family-owned and independent business with integrity. We are committed to delivering unmatched service, products, resources and real value to all of our customers - the do-it-yourselfers and small businesses, as well as professional contractors. WE WERE BORN TO BUILD We've been family owned and operated since 1946. Three generations of Friedman's have been at the helm of our independent, locally owned, family-run business. Is the Home Improvement business in our blood? We like to think so. We were literally Born to Build, but we also love that working in this business has been a choice and an incredible honor for our entire family. read more

Friedman's Home Improvement - Very good lattice. - Hardware Stores Near Me - Petaluma, California

I have been a regular shopper here over the last year, with multiple projects going on. They must treat their employees right, because they are always happy and helpful! They almost always have what I need - saving me a much longer trip to the big box store - and their garden section is always worth the detour... even when I wasn't planning to buy a plant. read more

I am new to the area and love to shop at the hardware stores, this one is pretty good but DO NOT, I repeat, DO NOT go into the nursery area. It is the worst nursery I have ever seen I mentioned to the clerk that there was white fly all over the Bougainvillea's and she could care less. Too bad because I live so close to this store. read more

Well stocked, poorly staffed. I have gone in and had to call for an employee with in the store and have had to wait 5 minutes for the employee to find me- I was standing next to the button that paged them. I have also had visits where the girl out in the lumber yard was very informative about the different woods. It is just hit and miss on customer service- it all depends on who you get. It seems as if not everyone is on the same page/level. It's sad because they would have a huge leg up from their other competition in Blue and Orange. read more

Over the last 8months we have been to multiple stores as we remodeled and converted our school bus into an epic tiny house on wheels and every day we went to Friedmans (sometimes 4/5 times in one day) BRAD in electrical was ALWAYS the guy with the answers, about everything! Even if it's not in his department. Friedmans is lucky to have such an employee and I couldn't not come on here after 12 years in constructions and 1000s of trips to the hardware stores and we generally always get good service but Brad has exceeded those expectations with knowing the answers to our questions every single time. (Anyone who's had to shop in hardware stores multiple times knows that's not always the case) Thank you Brad! read more

I've been in here on several occasions to browse for specific items. I noticed that the store is soooo clean and organized. The staff is helpful and the prices are competitive. The cleanliness of the store is so impressive that I could just walk through the aisles and impulsively shop (I try not to do that very often). I'm not a real fan of the pickup area; the last time I had to pick up a bathroom vanity, it was a little chaotic and there was nobody in that section directing traffic. My item sat outside for more than 30 minutes and nobody informed me that it was ready for us to pick up. If they could get a better handle on this part of their business, they could be almost perfect. read more

Friedman's Home Improvement - nice selection of bathroom faucets! - Hardware Stores Near Me - Petaluma, California

I have been consistently impressed with Friedman's. Unlike Home Depot or Lowes where NO one knows anything, and the service is surly at best, Friedman's employees are top notch. They are friendly, very helpful, knowledgable and very service oriented. read more

Great selection of plumbing & electrical parts & accessories. Just returned to the Petaluma area after being overseas for the past few years and reestablished my plumbing repair business. The great service, cleanliness of the store and supply of goods will keep me coming back! read more

Friedman's Home Improvement - Full line of water heater parts - Hardware Stores Near Me - Petaluma, California

My wife and I used to be regular patrons of Friedman we used to buy home improvement items and we used to love the way we were treated there.. one day, I tried to return a plant that had died and that we had nurtured but for some reason it just did not live and I tried to return it to my amazement. The lady at the return counter said we need to call the plant manager in.. I waited a few minutes and this lady appeared with a skowle on her face after looking at the plant, she immediately said you didn't buy this plant here to which I said my wife just bought it a couple of weeks ago. It has the same label on it... she refused to give me my money back for the plant to which I asked to see a manager. The manager was a little more understanding, but still would not give us a refund to which I looked for a compromise and said, how about if we just exchange it the plant manager was shaking her head, and saying no no no, but the manager stepped and said OK will do that.. I can't believe the gauntlet that they put me through to exchange this plant exchange a plant. I will never buy even a nail at at Friedmans again I cannot believe what they put us through to exchange a GD plant.. there must be gold buried in those plants because these people have taken cheap to a new level ..you just don't treat people that way, I'm still shaking my head now.. the plant manager that gave me grief looked like she was out of a scary Halloween movie read more

I've visited often over 3 years and have found the staff excellent. What I like most is that there is never an issue returning anything. My latest positive experience of good customer care was with Sharon, who did not baulk when I returned 9 items across 5 receipts. She was quick and understanding. All this with a new inventory system just installed too. As ever I'll be back! read more

From the moment we reached out to Friedman's about kitchen cabinetry and Angela Christianson responded back, we knew we were in good hands. Once we met with Angela, the deal was sealed. She patiently worked with us through several revisions of the overall kitchen design, even when we would ask her to go back to the original and start over again. Angela is calm, funny, and put us at ease even as we debated over which white finish was actually the white we wanted to go with. She is very personable and her knowledge of the products and navigating the design program is impressive. Friedman's (Petaluma) is lucky to have a gem like Angela! read more

In store help was fantastic, young cashier named Rosa just gave me a blank look when I asked for a bag with handle's, especially for seniors to carry items in to their home. will shop at Lowe's next time! they have excellent service in all areas! read more

Just walked out of Friedman's were an employee who worked security was yelling at a young Hispanic kid, when I asked what was going on and if he was alright the security guard told me to "mind my own fucking business" I asked him who he thinks he is to talk to me like that. Then a Friedman's employee (nice lady) came over to me and apologized for the security guards behavior. I went over to the security guard and asked what was going on? To which he replied, "I was interfering in his investigation and do I want to go to jail because he was an undercover cop" which is when I turned my phone on. They had no evidence except I saw him stick something in his pocket; the kid didn't have anything in his pockets. Loved this store but this is not how you treat people. https://youtu.be/LbpMtn2gcZM read more

Now I Love Friedman's in general. I get 99% of my construction type needs at the one in Santa Rosa. But we where near this one and I needed a latch set up for a couple cyclone fence gates and the wife wanted some heirloom tomato plants. First stop plants. When we ask if they have them we get "they are over there somewhere with all the other tomato plants. But they is no specific order so you'll have to search threw them." She was right, there was no order. But there was also no hierloom's either. So off to get the latches. A guy kindly walks us over to the area and together we find the latch but when I ask where the brackets that hold it to the gate are I get "that's all we have" Seriously? What good it half of something? The worst part for me was when he asked if I needed anything else. Yea the brackets. That was the last we saw of him. By the way I got EVERYTHING I needed at the Friedman's in Santa Rosa the next day. If I lived in Petaluma I'd still go to the Santa Rosa store. read more