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Chicago, IL

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Flora & Lane

4.6 (25 reviews)
Open • 10:00 am - 5:00 pm

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Magdalen K.

I had such an excellent experience at Flora and Lane! This was following an absolutely awful experience at another place and it meant a lot to me the Sara was so incredibly kind and supportive of my vision for my wedding dress. She totally hyped me up throughout the appointment and she seemed really down to earth, which I appreciated. Their dresses are absolutely gorgeous and seem high quality to me. Each one was so unique and I felt so beautiful through the entire appointment. The dresses are also on the more affordable end of things or maybe an average cost for a wedding dress (between like $1500 and $2000 ish), but to me, they look expensive and super nice. Even if I don't purchase my dress here (I'm still deciding), I am so glad I made the trip to Chicago to try on dresses here and I will always remember the experience I had here. Thanks again to Sara for being awesome!

Beth F.

Flora & Lane helped make my wedding day magical! Trying on dresses was very stress-free. I went in with two dresses in mind that I wanted to try, and after discussing what I like/dislike, they pulled a dress I hadn't even considered and it ended up being perfect. I was anticipating needing alterations because I'm short and my proportions don't typically fit in standard sizes, but they took my measurements in the store and it fit like a glove! I cannot recommend them more highly. The designs are beautiful, the staff is incredibly helpful, and I could not recommend them more highly. I got some extra fabric for one of my bridesmaids to make my dog a matching outfit and it was one of the highlights of the day. I live in Colorado and flew out to Chicago to try on their dresses, and it was so worth it!

Ashley S.

For years I knew I wanted to get my wedding dress at Flora & Lane! I flew up for the day from San Diego to the San Francisco location (which has no Yelp) with my crew to try on my dream dresses, with hopes that the experience would live up to the hype in my mind - and it did! I hadn't even considered going into any other shops or trying on dresses anywhere else. I only had 3 months before my wedding, and I was really hoping we could fly home with a dress that day. We tried on only sample dresses, and when I made my appointment, I submitted which dresses I wanted to see the most. Michaela was helpful in getting me dressed and making my family/friends and I comfortable. I got to try on 5 dresses during my appointment and definitely found my dream dress! I knew like every bride hopes to know - the Meadow Forest Green was MY DRESS! I felt so fortunate that it was available for me to take home that day, which isn't always the case for every dress. I felt like a forest fairy goddess on my special day!

My daughter had been looking at Primrose since she got engaged last summer, and we made the trip to Chicago in March '26 to try it on. She tried on a few other dresses first, but the second she tried on Primrose, she knew it was the one! We had planned to order the dress this summer for a May of '27 wedding, but life happened, and in April the wedding was moved to May of '26. We didn't think there was any chance that we'd be able to get the dress, but we reached out to Flora and Lane, and they assured us that it was indeed possible! They had a sample in her size, and so we expedited the expedited shipping and had the dress within two weeks! The dress could not have been more perfect on her, and it was absolutely spectacular for their ceremony on the water. Everyone that saw the dress, from the seamstress to our families to the dry cleaner, said that it was the most beautiful wedding gown they had ever seen. Thank you Flora and Lane for creating such a stunning gown, for your amazing customer service, and most importantly, for helping to make my daughter's wedding day so perfect!

Flora and Lane is the most magical shop to get a wedding dress from. It's been on my radar for a while, and when it was finally my turn - I knew I was going to Chicago!! My experience with the dress fitting was the best, Elena was such a sweetheart. I didn't feel rushed or pushed to do or choose anything. I got to try on everything I wanted too and ultimately ended with my dream wedding dress. My friends and family who joined were also amazed with the selections, the atmosphere and the overall quality of the storefront and the dresses. I truly felt so beautiful on my wedding day and I couldn't picture me wearing anything else.

One of the best days of my life. Wearing a dress where I feel so beautiful and looking at the most amazing man I could ask for.

The whole experience from the beginning to the end was amazing. Answered all my questions in a timely matter. My dress was a dream and beyond thankful that a place like this exists. Not everyone wants to be in a all white gown. Highly recommend these amazing ladies.

From the moment I set foot in Flora and Lane's Roscoe Village showroom to my actual wedding day, I am completely satisfied with my dress and the experience. You fill out a questionnaire ahead of time about what kind of styles you like and they select numerous dresses for you to try on. They are patient and helpful with cinching the dresses during the try-on so you get a feel for how it will look. I immediately knew I was into the black Starlight gown soon as I put it on, so I ended up with that one. I'm so glad I did, too, because it looked incredible in photos and I received many compliments. Highly recommend if your style is witchy or whimsigoth.

Bride wearing Rosa

A few eyebrows were raised when family/friends found out my daughter and I drove to Chicago from Oklahoma for an "unconventional wedding dress". Twice! I would do it all over again. If you are not a conventional bride or are looking for a dress other than white, (they do have some in white) please do yourself a favor and check out Flora and Lane. The staff is wonderful. The space is set up to where the bride has an intimate, one on one experience. All attention was on her without any outside distractions. We even left the back way so we would not disturb another appointment which was very thoughtful. The prices were up front and very reasonable. The variety of dress styles and colors will satisfy everyone's taste. Great communication while we were waiting for the custom dress. I do not have anything negative to say. The experience was wonderful. My daughter received everything she asked for and was so excited when her dream dress was delivered. Thank you Flora and Lane. Thank you Elizabeth for making the experience so special!

Britt B.

Highly, highly recommend Flora and Lane and designer/owner Catherine Yatana. Dresses. If you are looking for bohemian, relaxed while still elegant, FAL will have options for you. The quality and design of the lace (the lace!!!), the delicacy of the craftmanship....these dresses feel more expensive than they are. If ballgown/princess is your thing, FAL is likely not going to be a fit. I wanted a dress to pair with a flower crown, espadrilles and natural make up - and the Giselle gown was perfect. Most of them do seem to be designed for a smaller frame, but that is made clear on the website. Customer Service. As soon as you walk into FAL for your appt, you are warmly greeted and made to feel special. Once I decided on the Giselle, Catherine was careful to take all my requests for alterations, which included adding fabric to the boddess for more coverage, removing some of the fabric from the skirt, modifying the strips, etc. In short, she was happy to make any change to the dress that I needed and very patient to answer all my questions. I also had an expedited timeline that Catherine committed to meeting. I did pay for "rush" service, and had the dress with a few weeks to spare. Location. I drove an hour each way to the FAL studio four times (initial appt, two fittings and pick up) and never had an issue with parking. It is clearly visible from a major street (Western), so I can't imagine how anyone who has ever driven in the city would have an issue with location. It is a proper store front shop - the building is commercial and residential, it's not "in an apartment building." Totally worth the drive. Also, the studio is just so beautiful and calming - perfect setting for the 1:1 consultation that Catherine does so well.

Wedding dress
Chrissy B.

Way overdue update with a couple shots of my dress! I wish I could go back to relive the day in my beautiful dress! Creating it with Catherine was such a fun experience!

Proof that I am reasonably sized. This dress couldn't be zipped 1 inch. The other side is all ass.

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Review Highlights - Flora & Lane

“I was a bit nervous to wedding dress shop, but Catherine the designer at Flora and Lane made this experience so wonderful.”

Mentioned in 7 reviews

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Glamour Closet

Glamour Closet

4.4(355 reviews)
4.4 mi•River North, Near North Side
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we had an excellent experience at Glamour Closet. I had no expectations (or plans of leaving with a…read moredress) when we arrived but my goodness did you exceed them all!!! From the vibes walking in to the simplicity of the process, organization of the store to customer service, pricing to expertise, I truly couldn't have asked for anything more! Thank you to Krystina for putting up with my mom, my sister, and myself as we played dress up and ultimately made our way to THE one. The countdown is on to 03/12/2027! we don't have many vendors but I will be telling everyone I know that Glamor Closet is worth the trip to Chicago. the total cost of my dress with shipping was $1515 and she needs next to no alterations!!!

Service is not kind here. From the moment we walked up my family and I were given attitude. I was…read moreso excited to come here and that quickly changed. It just didn't feel like an inviting environment. Also, website says "full service" bridal shop but in no way is this one. They don't help You get in the dress or give any suggestions? Couldn't find my "stylist" the whole time I was there. P you pick all the dresses yourself which I get but truly so odd. the dresses themselves feel outdated and expensive for what they are. Their overall quality doesn't feel good but you can tell it's really off the rack. Lot of rips, missing hardware, armpit stains, and makeup. I found a beautiful dress (for a better price and beans new) and had an incredible at Jenny yoo. Can't recommend other places enough

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Glamour Closet
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Winnie Couture

4.4(43 reviews)
3.6 mi•Old Town, Near North Side
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I HIGHLY recommend Winnie Couture for your bridal gown!!!!…read more All the wonderful reviews about Jessica are true! she's a true professional and you can tell that she truly enjoys what she does and she's very good at it. After purchasing my bridal gown, I walked away feeling like I was floating, all smiles and I don't have a single regret. Prior to my visit I shared my preferences and I'm happy to say that when I walked in Jessica had already pulled a lot of dresses for me to choose from. What I think I enjoyed most about working with Jessica is that she listened to me, gave sincere suggestions and provided honest feedback instead of pushing what she thought would be best OR just agreeing with me. End the end, I said YES TO THE DRESS and chose what I consider to be one of the most beautiful gowns I've tried on and I knew instantly it was the one. Jessica, thank you for making this a wonderful experience for me!

Just a note here - we scheduled an appt for this location in old town area of Chicago. We got a…read moremessage confirming and everything. Then, we got a message at about 2:20 - which I assumed was our reminder and I didn't open it. Then we walked to the shop and it was closed!!! I then opened the reminder and it said we were already 20 mins late and would be charged $75 for the missed appt. My friend called them immediately and we found that they had temporarily closed the Chicago store and were routing appointments to the NORTH CAROLINA store. This is why they thought we were late. Once we realized the issue - the woman on the phone was very apologetic and explained that the appts were getting rerouted but that it was a mistake on their end and they were very sorry. They refunded the fee. I am appreciative of this - but they really should have something to keep us from booking somewhere that isn't open. We wasted three hours of travel time and prep on a busy day. Boo. I'm sure the dresses are pretty though - that and the easy fix and apology upped the rating.

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Winnie Couture
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4.6(75 reviews)
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It's a hard decision to make when you will have to entrust your most special, and likely most…read moreexpensive, clothing purchase to the right alterations expert. I am so glad that I decided to use Kpoene and her team at Mignonette Bridal to alter my wedding dress. Kpoene is so sweet, affordable, and incredibly knowledgeable when it comes to alterations...she even designs her own dresses! And if you are looking to turn an older dress (one that has sentimental value, perhaps your mom wore it) into a creation all your own, look no further, Kpoene specializes in this too! It really only took one fitting to get my dress right, and it fit like a glove. I only had one minor fitting afterwards to adjust the length a tad more. My wedding dress fit PERFECTLY and I could not have felt more confident and beautiful to walk down that aisle that day! Thank you Kpoene! (I will update this review with actual pictures of my dress once the professional ones are put out!)

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Mignonette - Niki-Jay in her custom gold sequin wedding gown by Mignonette Bridal. Photograph by Micaela Carinas.

Niki-Jay in her custom gold sequin wedding gown by Mignonette Bridal. Photograph by Micaela Carinas.

Mignonette - Flower silk clip made by Kpoene & earrings purchased at Mignonette! Photo courtesy of Continuum Photography.

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Flora & Lane - bridal - Updated October 2026

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