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First Watch

3.7 (27 reviews)
Open • 7:00 am - 2:30 pm

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Ordered the BLTE, eggs over easy, no cheese with seasoned potatoes. The egg was over hard, there was no bread, no tomato, no mayo. The bacon was hard and chewy. The potatoes were ice cold and hard. Pretty much nothing I could eat. Don't waste your money.

Purple Haze
Madison T.

Every meal we have here is delightful. Staff is always friendly, food is quick and fresh, and we always leave with plenty leftover. My favorite has been the chimicurri steak & egg hash. Definitely worth the wait!

Classic Benedict
Davlon S.

This is a very popular spot, but they do have call ahead seating so I highly suggest you take advantage of that service. Nice variety of breakfast/brunch dishes to include Southern staples. The service was good and the food was plentiful amd delicious!

GF Toast
Luca D.

Service and ambiance was as pleasurable as it possibly could have been. I got the Parma Skillet Hash, which is two eggs any style (I chose scrambled) over potatoes, tomatoes, roasted mushrooms, onions, Italian sausage, fresh herbs, and goat cheese instead of the usual mozzarella and Parmesan, alongside GF toast. The toast was kind of soft, but the strawberry jam gave it some sweetness. The flavors of the hash were nothing but phenomenal. Adding the goat cheese was the right call because it gave it a good salt concentrate. The veg was great and the sausage was moist. I would have liked a little more egg to better coat the hash, but still a killer brunch overall. First Watch? More like First Win.

Chickichanga
Wendy R.

Chickichanga was a little spicy but amazing!! How do I not get this next time, geez. Served hot & fresh. The eggs benefict was served perfectly with fresh fruit. The egg white wrap was lite but super yummy. It was super busy at 11 am and not enough parking spaces. Everyone wanted to go but noone was upset. Very very enjoyable experience and will definitely go back. Waitress Kerri was awesome!!! Clean place. Light and bright ambiance.

Omelette
Carl S.

Great food and a great location in Arden. The food is very well prepared everything I've tried. Here is good. They are known for their breakfast, but their lunch combos are incredible. Soups and sandwiches are a great choice and very well prepped with fresh ingredients. The serve staff are incredibly nice and helpful. The service was fast and everything was excellent. The ambience is an upscale warehouse feel! This is a great choice for breakfast lunch and dinner in South Asheville.

First watch
Regina E.

Service was well done. It was clean and clean and nice atmosphere. The food was good but a little too expensive. It had a healthy lean. There are vegan options. Give it a try.

Mint mocha iced coffee
Shelby D.

Lots of parking and seating! Smells so good in here when you first walk in haha. Got sat down quickly, placed my order and the waitress brought me out my mint mocha iced coffee and some hot syrup to go with my pancakes. While they taste great (if but pretty sweet) I'm eager to come back and try out the breakfast tacos lol

First watch
CB S.

This is an awesome addition to south Ashevilles restaurant selection. Get atmosphere and good food. Great brunch stop or place to grab a nice lunch. The service is excellent and the waiters have always been friendly. Definitely recommend it.

The trifecta
Steve M.

Great service with a smile and wonderful selection of foods! I might add, delicious also

Burnt biscuits

All of the food was burnt. The pancakes were so burnt it was peel-able, biscuits were so hard it could break a tooth, and the French toast was burnt but they put that side on the bottom to make it look like it was cooked well. We waited an hour on that food. The server seemed like she hated her job and kept disappearing to the kitchen for a while. It was clear the restaurant had too many seats for their lack of kitchen staff and kitchen space. I would've give one but the bacon and manager earned an extra star. We paid 70+ dollars but manager took off some money for compensation so it was clear she was trying.

Emily S.

Every meal I have had here has been amazing. From breakfast sandwiches, to French toast, to salads and soups. It's all incredible. The staff is super friendly and attentive. A great spot for brunch.

Serve this to your district manager!

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3 months ago

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10 days ago

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18 days ago

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25 days ago

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1 month ago

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4 months ago

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5 months ago

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1 year ago

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2 months ago

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7 months ago

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1 year ago

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10 months ago

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11 months ago

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2 years ago

I ordered a salmon frittata and half of the plate was lettuce with a little bit of tasteless vinaigrette.

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1 year ago

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Ask the Community - First Watch

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Mother

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An absolutely perfect lunch spot - SO glad we made the walk from downtown to try our luck at…read moreMother. This cosy, comfortable cafe is part-bakery, part-restaurant, and has a beautiful patio for warmer days. The front of house team was all female the day we went, and worked together as a powerhouse to get through the busy lunchtime rush. We were seated pretty quickly at the bar area, so we were able to watch the kitchen at work. The team all seemed so organized and efficient - like watching masters at work! Food and drink menu options are delightful, and we really enjoyed the quiche (seasonal vegetables) and the insanely delicious beet and citrus salad. Portions are very generous and food comes out quickly. The server talked us through wine options by the glass, gave tasters and great recommendations. We later learned that Mother supplies bread to other restaurants in the area - no surprise, it was fantastic. Will be returning every time we're in the area.

We were craving freshness after a few days diving into Asheville's burger scene and this place hit…read morethe spot. Lovely and bright - the space, service and the food. Enjoyed salads, the pickled shrimp toast, lovely wine and the kids took down the ham sandwich and pb&j. If you're looking for fresh and clean food, try Mother!

Photos
Table detail
Table detail
FAVA FALAFEL HUMMUS, PICKLED FENNEL & ONION, ZA'ATAR, FLATBREAD
FAVA FALAFEL HUMMUS, PICKLED FENNEL & ONION, ZA'ATAR, FLATBREAD
AVOCADO TOAST (Minus CUCUMBER), DAIKON, FETA, EGG..

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AVOCADO TOAST (Minus CUCUMBER), DAIKON, FETA, EGG..
The Book & Bee

The Book & Bee

4.5
(85 reviews)
9.2 mi

Love love love this place! We have been several times now and each time has been wonderful. The…read morepeople are so friendly and inviting. Love the themed rooms. The tea selection is great and so good. The food is very fresh and delicious. You can tell they use only fresh quality ingredients. We have tried several things from the sandwiches and salads. The scones are so good with the lemon curd/cream/jam. We travel over an hour and don't regret it. Will definitely be back many more times.

I had a lovely afternoon tea at The Book & Bee last year (2025), so I would give this place four to…read morefive stars for that experience alone. I tried to go back this year, and am so appalled by the customer service (or lack thereof) that I will now give it 0 stars, so settled for two since I can't do two and a half. Yes, the food and ambiance were wonderful in 2025. I tried to book another afternoon tea party and called a month and a half in advance. This was to celebrate multiple birthdays with a group of busy moms so wanted to get it on the calendar. No one called me back despite the voicemail saying that we would hear back "promptly." I left two more messages in a span of two, three weeks and still nothing. I even emailed, no response. Finally, a friend stopped by in person and was told that the cafe would be short staffed the weekend we wanted the reservation for so the manager needs to see if there are enough people working before confirming. Okay....but why wouldn't you call back to tell me that? Our requested reservation is tomorrow and I still have not heard back from anyone. This is abysmal customer service. As mentioned, food was good but not good enough to treat potential customers like this. Hard pass from now on and will not go back or recommend. *Editing to respond to Victoria -- those were the dates I called and left voicemails. Perhaps there was a phone issue on your end, but I did not even get a missed call. My friend who stopped by in person spoke to a manager. She had to go by twice due to the manager not being available the first time. I also did not get an email response.

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This is one of the dining rooms of the lovely tea and café shop, The Book & Bee.
This is one of the dining rooms of the lovely tea and café shop, The Book & Bee.
The Book & Bee
The Book & Bee

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First Watch - breakfast_brunch - Updated June 2026

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