We have purchased new from the First Team Subaru Suffolk dealership (1) a 2024 Ascent Touring with turbo engine (10/14/24); and (2) 2026 Outback Touring XT with turbo engine. We are enjoying both vehicles. The dealership owner, Ashton Lewis, Senior and the dealership team are great to deal with. They are performing all the routine maintenance work on both vehicles. Highly recommend doing business with this dealership. read more

Before I moved out of state in May, I took my Subaru to First Team Subaru in Suffolk to get an oil change and tire rotation before the road trip. One of the mechanics suggested that I get new front brake pads. He said I would have to pay around $1,200 out of pocket for it. I asked if it was safe to drive. He said yes, but suggested I definitely get new front brake pads at my next oil change. This morning I went to a new Subaru dealership by my new house (I moved to New England). I explained about the front brake pads. The guy said, "Oh yeah, we'll check it out. If they need to be replaced, it will be at no charge to you because of your warranty." When I asked about the warranty, he said he could pull it up under my VIN. Anything brake related is covered by Subaru until 150,000 miles for my car. I told him that in Virginia, they informed me that I would have to pay out of pocket and didn't say anything about a warranty. He looked genuinely confused that they would make me pay. I wasn't confused. I suspected First Team was being shady about certain things. This just confirmed it. And I'm glad I waited until I got up here to get everything replaced. They had to replace the front brake pads and front rotors which was $1,600, but all covered under my warranty. If you drive a Subaru and go to First Team, make sure you're paying extra attention to your warranty. read more

Car inspections are "first come, first serve" but they allow people to drop off the night before to get the next morning. Meaning if you have an ap for another service, you don't have the opportunity for a state inspection on the same day and the inspection can't happen until Monday. Dont say it's "first come, first serve" if you don't actually mean it. read more

Writing on behalf of my elderly mom who was swindled by this dealership. 2 things: 1. The dealership held my mom and niece most of the day. Any dealership that takes more than 2 hours start to finish is failing their customers. My mom is disabled - and this dealership showed no care or respect for her comfort and time. 2. Reviewing the bill of sale, First Team Subaru padded the deal with a $900 doc fee, $600 gap fee - when insurance will cover this, a $300 key replacement fee. They low-balled a trade. I will report this to SOA - and hit all the dealer raters with like reviews. Do not deal with this franchise. read more

My car needed an oil change and I was here a few weeks ago with a flat tire. The staff here is friendly and accommodating. I love the lounge area ! While waiting, I get to enjoy my free water bottles and enjoy some tv time. You can make yourself a cup of Joe too! I want to compliment how clean it is inside. My wait wasn't long and they checked on me frequently and kept me updated. Everyone is super professional and I fully trust my car is getting good service ! read more

Return customer! We love our Subaru family and highly recommend this team of professionals to get the car, the service, and the lifetime warranty. John Spensieri ensured we were happy from the very start and worked diligently as we perused all the options. Great follow-up! Will return for our next Subaru purchase! read more

Best place to buy a car, new or used. I looked at both and felt no pressure from sales staff. Very knowledable staff, respectful. Highly recomment. read more

I called repeatedly to get a status update on my 2018 Subaru that they had for six weeks reporting a shipping delay. My insurance company called repeatedly to give the estimate for fixing the Engine Harness and was never able to get a response from the service department. The car is running great but their customer service definitely gets a poor score for lack of communication. read more

Had a great experience here with Halim as the salesman. He took us out for multiple test drives, stayed in touch as we were making our decisions over the course of a month. We bought two vehicles and traded one in, and with all that it was the best car buying experience we've ever had. Halim and First Team even had to get one of the vehicles we bought from another dealership since they didn't have the specific model we wanted on the lot and they made it happen in a matter of a couple days. Great folks. read more

Well, the haggle has been taken out of car buying. Most prices folks post are their set number, minimal wiggle room. So I upgraded from a 2012 VW with 138k miles to a 2015 Forester with 35k miles & it was relatively painless. The process took longer than hoped, but I'm paying a number monthly that I can live with while having a good deal of security with the coverage they offered. Their Lifetime benefits are best for those planning to stay local, I'm hitting the road soon, but it's an upgrade with a nice lifetime, nationwide, Powertrain Warranty. I'm probably only going to use an oil change or 2, lifetime state inspections I won't even see the next one. I hope to never need the warranty services that they offer, but it's nice to know it's there. Russ & Marcie did a good job of communicating throughout the process, I was happy when it was finished, but it wasn't too arduous. Very clean lounge, lot, waiting area, offices, bathrooms...yup, everything. Marcie offered to "buy" me a free coffee or tea next time I come in for any services. It would've been nice if a beverage had been offered to me while I waited instead of having to wander past a free coffee & tea dispenser on my own. If they can get me in & out when I come in for the first oil change in a timely manner they may just earn that fifth star! read more

See all

Bought a used car that ended up being a lemon. Would not recommend this dealership or First Team KIA - collocated with this dealership for anything. Terrible customer service, no follow up with the warranty work, no explanation for delays, overall poor communication that translates to a poor experience for the customer. I know the risks with a used car, but the customer experience was not a concern for the people who work there. read more

I wouldn't recommend trying to schedule a service or using their service center. Their website doesn't allow for scheduling a service less than 3 weeks out. Being in the military, I don't always know what my schedule is 3 weeks from now. Just as well, if you call, during their supposed business hours, no one answers. Additionally, if you leave a message, no one returns your call. Personally, I find it unprofessional for a business to have this practice. I have had a Subaru for 10 years and I exclusively use the dealership service centers because they always do a great job and are knowledgeable about what a Subaru needs. I will be finding a different dealership to work with. read more

Well I have good things to say about the dealership. The process to purchase a used vehicle was more painless then I thought and after comparing to other dealers on price we bought a 2013 outback with 55k miles for a good deal. With this purchase we were able to get free oil changes for life. This was great because my job requires I drive all over VA, NC, DC and MD. I drive A LOT. So here's what the service department looks like: I've had so much trouble getting any service on my car. Appointments are always at least 5 weeks out and every single time I call to confirm or make an appointment no one answers the phone. I leave voicemails like once a week y'all. And yet, the dealership probably calls me once a week to make sure I'm happy with my car. Since this I've just been taking the car in on early mornings and waiting a couple hours for an oil change/ tire rotation. Not a huge deal. Today I do the same thing, lady asks me if I have an appointment. I say no and she asks if I have a ride. Again, no, but that's ok I live across the water I can wait. She proceeds to tell me that it might take up to 4-5 hours because of their high volume and I should make an appointment. I tell her my job situation (seriously I travel every week I need oil changes when I can get them, which can be sporadic!) and I'm prepared to wait since appointments are like 5 weeks out. She tells me "well that's the reason. People come in without one and it pushes the appointments out. So I guess we MIGHT have your car done by lunch time" ... it's 7:45am. Ouch. Ok I get the hint, I'll leave. Anywho, all that to say. I work customer service. I know what good service looks like. The dealership is good, but I've been treated pretty poorly by the service department. Especially when your told in so many ways to leave. Guess I won't be getting those oil changes after all. read more

Completely unacceptable service! Bought a 2020 Outback in October 2022. Brought the car in in April 2023 for service. They determined they needed to order a roof antenna fin (under warranty). It has now been 9 days...I've called them 5 times. No one in the Service Department answers the phone...no one returns any of my 5 messages. Absolutely unacceptable. read more

This place deserves zero stars, however I have to select one to leave a review. We were interested in a 2015 Mini Cooper they advertised. My husband called and spoke with Courtney. He was very clear with her about not wanting to drive the 1 hour one way if the car was not available. Courtney put him on hold to go speak with her manager to ensure the vehicle would be available. When she returned to the phone, she assured us the vehicle was definitely available for us to come see and a sales person by the name of Hugh would be available to help us. Upon arrival, Hugh had no clue we were even coming and commented that he was supposed to be notified that customers were coming to see him. To make matters worse, the mini cooper that Courtney assured us would be available, was in fact, NOT AVAILABLE. It was being serviced next door and was their service department was closed. Who does that to customers? Courtney's lack of professionalism and/or honesty is not how I would want to represent my business. read more

Unapologetic scammers. Drove over an hour to look at a vehicle advertised as For Sale online. The car was filthy inside and out, littered with food crumbs and old air fresheners, as well as a bright yellow sticker denoting the vehicle was not for sale. The associate that fetched the car told us it was an auction buy and was immediately contradicted by the Sales Manager who claimed it was one of the company loaners! He did admit that they did not yet have a vehicle title WHICH IS IMPOSSIBLE IF IT WAS A DEALERSHIP LOANER. One of the most sickening examples of predatory and dishonest business practices I have EVER experienced. read more

- [ ] I recently bought a 2008 Honda Accord EX-L V6 coupe from the first team Subaru dealership in Suffolk. Everything seemed to go pretty smooth, car didn't look bad, felt nice during the very short test drive and it was only 6k. The sales lady told me the car was taken care of, and the previous owner was just looking to upgrade. After some consideration, I decided to finance it. The process was pretty smooth, then my loan came out to be 8,100$ on a 6,200$ car. I was upset about that, but me being a first time dealership buyer i just went with it. Literally a week later, on the dot, my back left brake caliper fell off mid drive, almost causing me to crash into the stopped vehicle in front of me, luckily I got it to stop right before. I had to have the car towed back to the dealership to be fixed. This I did NOT pay for but was just a huge inconvenience considering I just bought it. So I go pickup my car the next day and the front lobby people told me that they must have not tightened it down all the way. Well I got back on the road with the car after that. About 2 weeks later I have a very strong burning oil smell, I see where oil is burning off the cat converter, but I couldn't tell where it was leaking. So I took it back to them, the master technician took my car back, ran it through the dye for about 2 hours. He comes back up to the front and tells me he cannot pinpoint the leak right now and that I'd have to drive around a few days and come back, that way the dye has time to be pushed through the engine system. Oh, and I also mentioned the brake caliper to him and asked how that happened, his response was "I think you have enimies out there, I checked it before it left the shop and it was tight". Well I came back in a week. My car sat there for a while before it was even looked at. After about 2 hours again, a tech lady came out and told me that I have "multiple oil leaks" and that it would cost me an estimated "2,600-2,700$" and she said that they could not guarantee that would fix my problem. I never even got to speak with the master tech again. So she immediately sent me up to finance to see what we could do about getting me into another vehicle. Turns out they wanted to buy the car back for 4k$ and leave me with the other 4k$. Whether I had it tacked onto the next car, or I sold and took the $. Either way, 4k$ was left for me to deal with. That's not fair at all, considering the sales team told me that they weren't going to resell the car if I decided to sell it back to them, instead they said it would go straight to auction. Well I told them I couldn't afford anything else right now and that my credit score took a 43 point hit after this car, so I wasn't in the position to be approved for another loan. I am screwed, no choice but to keep the car. A few weeks later I decided to find the oil leak(s) myself. I got down to the valve cover, and it is obliterated. Needs immediate replacing, along with my camshaft seal, crankshaft seal, and valve cover gaskets. I'm extremely upset and will absolutely never shop here again, I will recommend everyone to shop anywhere else but here. I'm stuck with a broken car on a 8k$ loan because of them. Thank you Subaru for screwing me. I don't have a lot of time to be constantly taking my car back to the dealership/shop. This costed me a lot of money, a lot of time and headaches. Please just don't get in the same situation this dealership has put me through. They also did a "battery terminal service cleaning kit" that wasn't clean until I complained that I don't feel safe driving this car because they couldn't do the simple things. read more

See all

Okay, I am one of those people who do not take the time to write the reviews whether it's a negative or positive experience but I had to let everybody know that Jarvis, Hugh and Sunny were phenomenal. I was in and out within 3 hours total. I originally wanted the 2018 Forester but they all worked their skills and put me in a 2020 Impreza and I absolutely love it. They made my trade in process such a smooth one. Seriously these three guys are awesome at what they do, thanks Subaru team for making my life and family's life easier. read more

Terrible customer service. "We are unable to diagnose a part over the phone. You'll have to bring it in for an inspection, so we can tell you what the part is." I called RK Subaru and they told me the exact part in less then three minutes, all over the phone. The only good thing about this place was the location. read more

I brought my car in to have a purge valve replaced. As a mechanically inclined person, I knew what was wrong with my car, but the part I needed was hard to find, so I just decided to take it to the dealership. I pay the usual $135 diagnostic fee, but then they don't even bother looking at my engine, instead, they make me wait almost 3 hours to tell me that my clutch is slipping and my clutch pedal firewall needs to be repaired immediately. then they proceed to tell me that my car was unsafe and they couldn't perform a road test. HOW CAN YOU TELL THE CLUTCH IS SLIPPING AND MY PEDAL BRACKET NEEDS TO BE REPLACED WITHOUT DRIVING IT??? They charged me $135 to tell me they couldn't drive my car and they didn't even look at what I told them to look at. I made the appointment online and in the description, I specifically stated what was wrong with the engine and what parts I needed and said that's all I need replaced. Even if they couldn't drive it, they could've at least replaced the parts I asked to be replaced. I am pretty outraged by this. I now have to take my car to another shop and pay more money for the same BS that this place didn't even bother looking at. Highly unsatisfactory service. To add insult to injury, they wanted to charge me $4,600 to fix the "problems" my car had that didn't even exist. DO NOT BRING YOUR CAR HERE FOR ANY KIND OF SERVICE. read more

First Team Subaru Suffolk - Car Dealers Near Me - Suffolk, Virginia

I was able to trade in my vehicle so quickly through this company. Their customer service was excellent and they were so understanding. I have a 7 month old daughter and she had to come with me...I was so nervous I would have her there all day. I was done with the trade deal within a few hours which I was so surprised by and they even had a kids play room. This place is great. I got a great deal on my mommy car and I couldn't be happier. Clean, safe, and friendly environment. read more

Drastically lowballed the trade in value of my vehicle while I was purchasing a new Subaru that had been on order for over a month. The trade in vehicle was then listed for sale by the dealership for quadruple the amount given as trade in value. I was a returning customer but will never purchase another vehicle from this dealership with shady business practices. read more

We were interested in purchasing a car for our daughter and decided on a Subaru Crosstrek. We did extensive research on the exact model we wanted and found several dealers in the area who had the vehicle. Since we live at the Beach, we went to RK first and it was a horrible experience. The sales guy was overly aggressive and didn't know anything about the car. He kept making us wait so he could ask someone else. We decided to visit First Team. It was a completely different experience. The saleswoman we worked with was awesome. There was no pressure and she was very knowledgable. The lowest price we found was a dealer in Richmond. We were not eager to drive all the way out there so we were hoping they would match the price and they did! We've had the car for almost 7 months now and the service is still excellent. We plan on going back for our next vehicle too. read more

I called inquiring about a vehicle and the customer service rep Jasmine communication could be a lot better. Yes I am attempting to buy a vehicle out of state...no need to become annoyed by my constant questions. A great company would gladly answer any questions a consumer has. Maybe this organization should advertise to local consumers only. read more

I bought a 2020 Hyundai Kona from the First Team Norfolk location and got a great deal. Since I lived in Suffolk, I was told that I could get my free oil changes at the Suffolk location. I was told that the free oil changes included two semi-synthetic oil changes per year. I went in for my first oil change to find out that they used conventional oil in a new turbo/performance vehicle. I called and complained and they tried to tell me that conventional is what is recommended for my 2020 vehicle and that they did not have semi blend or synthetic for my vehicle. I am disappointed and feel like the "free oil changes" are a big scam. They charge twice the price for a tire rotation to cover the cost of the conventional oil changes. I definitely will not be going back to First Team Subaru for vehicle service. read more

Good luck trying to get to anyone other than a receptionist. Been calling all day (a normal Wednesday) trying to make an appointment to get my Subaru serviced. No dice. Just voicemail. All day. Every time. Asked to speak to the Service Manager... you guessed it: voicemail. Not to mention a receptionist who answers the phone spouting "exceptional service" but then told me I'd have to just leave a message or keep calling back. Those were my options, she could not get me someone to speak with. Now I know why they didn't get the car sale from me either... no one bothered to call me back then either. read more

Over the past two years and two Outbacks purchases and/or serviced with First Team, I have always been given outstanding service. First Team knows how to deliver a first class customer experience. read more

I had the best buying experience with Maddy at First Team Subaru. She took her time to show me 4; different vehicles because I didn't know what kind of Subaru I wanted to buy. Maddiehad a proposal for me on a Forrester and the Ascent. No presuure on what to buy. I went with a white Ascent. She showed me all the bells and whistles the car had. If you are looking for a great car, buy a Subaru at First Team Subaru Suffolk ask for Maddy West. read more

Just bought our third car from First team in Suffolk. My son and daughter both got Kia Optima's and I just bought my wife a 2019 Subaru Forester. I live in Virginia Beach and have two Subaru and Kia dealers much closer to my home but First Team is worth the drive as they have always hit my car buying requirements. First I am able to get to my price quickly without a lot of hassle. Second, they don't keep me in the dealership all day like most of the dealers do. Third, is respect!! Mike Gray and Mike Vinsand go out of their way to meet my needs. Cherilyn was our salesman for all three cars and not only knows her stuff but is easy to work with. Cherilyn was out of town for our final deal, and Russ stepped in and treated us as well. Thanks First Team for another easy purchase. We will continue to come to you for our needs... just wish you all were closer :-) read more

I have been taking my Outback here for regular maintenance and repairs for almost a year and I've never had a bad experience. The staff is so friendly and the pricing is fair. Don't hesitate to bring your Subaru here! read more

I have been waiting for a replacement airbag from First Team Subaru to come in for FIVE MONTHS. When I called in twice to check in about the delay, they seemed exasperated that I was reaching out and told me that I should wait for their call. My airbag was recalled, has the potential to kill or seriously injure passengers in my vehicle, and I've had to drive around with this problem for five months. After months of getting the run around I called RK Subaru in Virginia beach and they said they'd have the part within a week. read more

From the time I walked into the showroom down to the purchase of my vehicle, I felt very comfortable! This is a dealership that takes care of its customers without all the hassles of buying a car! My salesman was very knowledgeable and made buying my new car so easy! I just told him what I wanted to accomplish and he helped me achieve my goal! Thank you so much! Not to mention, they have the Lifetime Powertrain warranty which can be used anywhere in the United States! read more

The easiest buying process ever!!! True professionals and they really took the time to make sure I understood everything! Thank you all for an amazing time! read more

We highly recommend First Team Subaru for purchasing new cars. My husband and I have been on the hunt for a very specific new Forester, and Sade Robinson at First Team was able to get us exactly what we wanted and was super accommodating. She also took time to make sure we were thoroughly educated on our new ride. Huge thanks to the whole team!!! read more

Just bought a 2017 Outback and everything about my experience exceeded my expectations! It was fast, no nonsense and a great deal. Thanks Robbie McGahee, Mike Gray and Sonny for an outstanding experience! From test drive to purchase in a little over an hour. read more

They were all great to work with and Sean was very helpful in getting me the car that I wanted. They were also more than helpful in financing my car. I was originally going to go through navy federal but they found me a better rate through Langley! Made my first experience shopping for a car a delight! read more

My wife and I had the absolute best experience buying a car from First Team Subaru. From Eric the salesman to Sang the manager and Sonny the finance manager, all were exceptionally easy to work with and gave us a great deal! Highly highly recommend.... read more

Hands down the best car dealership experience we've ever had! The guys in the service department will blow you away with their incredible customer service. I've always worked with Eric and Larry, who are super friendly, knowledgeable of my vehicle, HONEST, and will down right treat you like you're family. I started taking my Crosstrek there for oil changes, due to it being half the cost compared to other places and to ensure they have the filters I need in stock. So many places don't have or run out of the air filter needed for my car (usually replaced during oil changes). So at those other places, we're left out in the cold, with no filter replacement - yuck! At First Team Subaru, that has never been the case. Pricing here is on par with what services should be, if not better than their competitors (in our experience, it's been cheaper than the other places). The waiting area is also fantastic. They have complimentary water, coffee, tea, and sometimes even snacks! This area is always neat and clean, along with the separate children's play area with a table, toys, books, and tv with a children's cartoon on. Since then, we get "Suba Steve", my CrossTrek serviced bumper to bumper there. This move to First Team Subaru for "Suba Steve's" car care has been the best vehicle decision I have ever made. I just can't tell y'all enough how wonderful this team truly is! read more

I get that there are kinks to work out when any type of new location opens, even if the brand or the franchise has a high rapport. First Team Subaru in Suffolk may in fact be the absolute worst experience I've had at an auto dealership. So bad that I actually wanted to write a poor review in any medium and on every outlet of social media that I can, something I never do and usually judge other people as being too harsh or not realizing people sometimes are just having a bad day. I'll keep it short, but essentially I was supposed to meet with one of their internet salespersons, we had an appointment, he was a no show (it was his day off, which I said early into our conversation I respected and wouldn't want to infringe upon his day off and he still said it would be fine). To not show after that is disrespectful in my opinion. I WILL SAY that the gentleman I went on a test drive with was a stand up guy, I honestly wish I could remember his name because he was the only good experience here. BUT, post test drive, Erik, the internet sales manager, informed me that they could no longer order from factory the car I wanted as 2016s had ceased production and I could come back in a month to preorder a 2017. This was an outright lie. a lie told directly to my face, a customer who was completely ready to shell out over $30k for a car. Furthermore, a lie that could easily be checked considering there are a half dozen other Subie dealerships in the Hampton Roads area. I left and diectly went to Perry Subaru in Norfolk, spoke with Jock Hughes, the polar opposite of my experience here, as he immediately gave me a straight shot. He offered to factory order the car to my specs, but also pointed out that the exact model down to every option and color was already on their lot if I didn't want to wait, offered me AT invoice pricing, and offered me $1500 above KBB for my trade in. I made the deal and take delivery on Monday. Save your time, Save your wits. Go to Perry, ask for Jock Hughes. Until this dealership works out its ethics, its not a place I can recommend to anyone. Oh and icing on the cake, I've been receiving emails, that I hope are automated, otherwise are sociopath level awkward, saying that it was ME who missed the appointment, with hopes of a reschedule, and then one thanking me for my purchase, also informing me that a survey from Subie America Inc. was headed my way, and more or less asking that if I'm not giving them a perfect score I call before taking the survey. I think we know how that's gonna go. read more

This is my second new Outback purchased from this dealership and both transactions were seamless. It took less than an hour both times. They did exactly what they said they ,when they said they would. Cant praise them enough for their honesty in all that they did. Since my first one they have greatly improved the service department appts are easy to make on line I have never had to wait more than thirty minutes. Recently had a tire issue and my local Firestone dealer wanted over 500.00 almost did it because they are in the parking lot of my job but I said let me see what First Team in Suffolk can do and they got it fixed and out the door for under 200.00. My salesman Jim Turner periodically send me nice cards and was always helpful throughout the whole experience. The manager Sang Han personally saw that I got all weather mats when there was some confusion as whether they came with my model. Everyone always seems like they are looking for ways to say yes. Never buy from another dealership again! read more