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Fall Rush

3.1 (53 reviews)
Closed 11:00 am - 5:00 pm
Updated 3 weeks ago

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Ed U.

Oski Wow-Wow! Whiskey Wee-Wee! Olee! Muckie-eye! Olee! Berkeley-eye! California! Wow! Leaving his boy Sherman behind, Mr. Peabody has to go way, way back in his WABAC machine for Ed's 700th review (http://www.youtube.com/watch?v=YunO4Wc8E28). Way before Yelping existed. When men were men and reviewing was for sissies who talked like Mr. Belvedere (...or maybe like McLovin in "Superbad"). That's when I was an undergrad at Berkeley and a lowly sales clerk for most of my years there. I came back to the old campus yesterday to go see the David Daniels concert at Hertz Hall. It wasn't the first time, but this was actually the first time I seriously perused the ASUC store since I graduated lo these many years. When dinosaurs ruled the earth. But the funny thing is very little has changed in terms of the layout of the bottom floor of the store. Still the same sweats and T's. Cal golf balls. Cal mugs. Enough bearware to supply a year's worth of karaoke nights at the Russian River Resort. Even the kids looked the same. That was me. Yes, I was the geeky one who prided myself on how well I folded the T-shirts on the sales table and how I memorized all the price points for the class rings. I was so proud at how quickly I plowed through sales transactions on the ancient cash register with the IBM adding machine noise. I remember I had my first doobie in the backroom. That's when I started to sell the $5.99 pairs of Cal shorts for $599 and asked if I could call to validate their credit card limits. Only I kept giggling when I asked. Oh well. Lilly loved me. She was an older black woman who helped stock the shelves with us young whippersnappers. Lilly must have seen us come and go with the years, and I loved her because she used to bring homemade cookies which we could only eat in the stock room, which was where I had the doobie. Gee, I loved that stock room. Now I see it's an elaborate office for somebody who must run things there. The second floor here is all new to me. All the manly stuff is up here. I looked at a sweatshirt we used to sell for $9.98 back in the day. It now sells for a whopping $48. What price spirit? The times, they are a-changing. It was fun walking down memory lane here, but Thomas Wolfe is probably right...you can't go home again. Go Bears!

Ai M.

Desk accessories, keychains, and jackets are downstairs. I didn't want a baseball cap or flip flops, just onesies as a souvenir. I usually get a hoodie but didn't here for some reason. (I guess there wasn't one on sale.) If there's a line at the register go to the cashier in the back or upstairs. The second floor is full of t-shirts. This is actually not in the ASUC building but the one next to the Union garage.

This item was ordered online and delivered with The security sensor still attached.

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18 years ago

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15 years ago

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16 years ago

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15 years ago

They have a lot of cool stuff & useful school supplies in a convenient location, but...yeah. Very overpriced.

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14 years ago

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15 years ago

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15 years ago

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9 years ago

It's a store on campus so prices are pretty high and the line to pay took quite 20 minutes.I was a able to find a decent shirt on clearance.

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13 years ago

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15 years ago

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13 years ago

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15 years ago

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Review Highlights - Fall Rush

I don't know if that means she worked at the ASUC Bookstore and apparel and gifts.

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Uni Eleganza - Clutch last-minute best man shirt.

Uni Eleganza

(55 reviews)

$$

Downtown Berkeley

They were so helpful! My husband was the best man in a…read morewedding nearby. He went to get dressed and his shirt had not made it into his luggage. We had 25 minutes to find a shirt for a 6'5" man. We couldn't get through on the phone but we drove there and they helped him immediately. He measured and paid - in and out within 10 minutes. We were able to make it back to our Airbnb, iron the shirt, and get him to the venue ON TIME!

We were so excited to support this local business with the great reviews! When we got there, there…read morewere a few people ahead of us, so we waited patiently. Then more people came in and were helped, so we waited. And more, so we waited. When we asked how much longer it would be until we were helped, we were given a seat at a table to review suit/tuxedo offerings. Another customer tried to speak up for us and let her know we were waiting. More people came in and were helped, and we waited. We asked a couple more times when we would be helped. After an hour of waiting, we left. I think I counted 15 groups that came in while we waited - all young women getting alterations done and one young man ordering accessories. My son uses a wheelchair and we were there to rent a full tux. I don't know why we weren't helped, but it's hard not to believe the neglect was due to his multiple disabilities. This was a very disappointing and disheartening experience. I'm glad so many people have had great experiences, but if you're disabled I would recommend going somewhere else. And maybe if you're able-bodied, please consider supporting other businesses that don't discriminate. The owner did allow my son to use the bathroom while we waited, which we really appreciated. Outside of that, it was a pretty bad experience.

Fall Rush - giftshops - Updated May 2026

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