I have been shopping here for many years. I used to buy their short-sleeved T-shirts that come in…read moremany colors because I really liked the design of the neckline. They were cute and affordable. In more recent years, I have bought Basic Leggings 2 or 3 times a year because they are comfortable, well-designed and USED TO BE AFFORDABLE. Sadly, the price has gone from $40 to over $100 - in 3 years! That seems outrageous considering how truly basic they are. I don't understand how the owner justifies such steep increase in price, but I know I won't be shopping here anymore.

I love this place. I tried on two of the same shirt, one in a size small and one in a size medium…read more I accidentally put the wrong one back and ended up buying the wrong size. When I came back a couple days later, they let me exchange it super easily since the tags were still on. Thank you so much for the easy process and good customer service! I didn't get the name of whoever helped me with the exchange, but the person who originally helped me was Maya and she's super friendly and gives awesome service.

My wife ordered a bathing suit online. When she received it she tried it on & found it to big. So I…read morewhen to the store in Berkeley & returned it. Service was very good . The products here are very good for the price. I will tell my wife to try to find something else soon. Great Store!

I was disappointed with my experience at Athleta because the cashier charged me full price when the…read moresame item was on sale for 50% off online. I called and let them know that I was overcharged, and I was able to come back and get the price corrected. At first the sales representative said that she didn't know what the prices were online, but then she was able to easily look it up at her register to reimburse for the overcharge. It's not a good business practice to have different in store prices than online prices. I was told that you only get the online price if you look it up yourself, or you ask them to price match. So sketchy.

I travel to this location a few times a year. The hours are reasonable. Today I went in and I was…read moregreeted by staff who were friendly and helpful. Parking is easy and free in the lot behind the store. Selection here is good. It's not a large store but they cover a lot of merchandise/offerings. I always find plenty of sizes and price points. Fitting rooms are clean and they have a nice offering of home decor items. It's a great place to shop!

I went in for the first time in awhile and was bummed to not be able to find a lot of things in my…read moresize (12/L). A lot of the racks were pretty jammed and not ordered necessarily by size so going through the racks was hard too.

A great woman's athleisure store for the active lady. Lots of great options for all body sizes…read more They even do custom bra fitting for the girls. The wife and daughters love their designs and materials.

Love the clothes!! Fabrics, cuts, designs, vibe. All great. Love the clothes!! Would go way out of…read moremy way to come here. (Came from South Bay)

Buck mason in general is such a great place to shop. Many of the clothes are made in the US, and…read morewith really great quality. We've had Mason help us multiple times, and he's always incredibly attentive and helpful. I highly recommend checking out this buck mason location.

Honey. Take all my money!! You ever walk into a store and feel like your presence is a burden?…read moreStaff dry, monotone, and barely interested? Well, this ain't that store. The store and the staff are a whole vibe! Me and my daughter stopped in on a whim and left so glad we did. First off, the clothes are top-tier--you can feel it in the weight, fabric, and craftsmanship. And the staff?? 100 out of 10. Genuinely friendly, stylish, and actually helpful (a rare combo these days). They give honest opinions, make thoughtful style suggestions, and make the whole experience fun instead of transactional. If you're looking for quality closet staples that will last--and want to support a business with a team that cares and knows their stuff--swing by the Fourth Street location. Hopefully, you'll be lucky enough to catch Mason (cool as hell), Kelsey (all that and then some), or ZuZu (style goals). Oh, and did I mention? They offer complimentary tailoring with your purchase. Quality + service = worth every penny.

i've been shopping here for years and their clothes are comfy, natural materials, flattering and…read morecreative. sherry and irina are always helpful! stop by and check them out. i'm a bryn girly for sure! most of what i wear comes from here.

I recently rediscovered this Berkeley gem after buying mostly online during pandemic. The store is…read more(still) amazing! Gorgeous clothing of natural fabrics made in designed & made in USA. I have purchased quite a few pieces of cotton and linen for the upcoming sweltering summer season. The fabric is unique and high quality, the styles are comfortable but flattering. I am tall, normal size M/L & shop has all sizes. The staff is very attentive and helpful. Let's support our local neighborhood stores, girlfriends!!

The clothing selection was good as always. However you do have to search for an associate as they…read moreare busy, and they are working with a real small crew. The lines to check out are very long and the bathrooms could use some tlc for sure.

Amazing staff. But the selection for the pants is not that great at the moment; however, the…read moreclothes can last me for a few years.

I stopped into Aiken in search of the perfect white tee and found a shop that's definitely worth a…read morevisit. They have shirts galore, including some really cool Japanese-inspired pieces with a more unique, elevated vibe, plus a thoughtfully curated selection of shoes and clothing. I ended up picking up a men's tee that fit surprisingly well. It was made in Portugal (always a bonus), had a soft hand, and the fabric weight felt substantial and better than many white tees I've tried. I can't wait to wear it. The person helping me, who I think may have been the owner, took the time to explain how he selects the brands and pieces for the store. Hearing about that thoughtful buying process made me appreciate the shop even more. It's refreshing to find a boutique that puts so much care into what they carry.

Aiken is a new retail boutique for women and men. Good designers. Great fabrics. I saw a lot of…read moreshirts I liked and was able to resist enough to only walk out with one on my first visit to the store. They have some cute lamps and other home goods, jewelry, and shoes too. Aiken opened on February 14. But it's not really new long-time shoppers on 4th Street because the owner of the store has owned other businesses on this charming retail strip in West Berkeley. Very friendly staff. Dog-friendly with treats.