New *** UPDATE ***…read more11/12/25 My interaction with the team over at Riverhead Mazda service department was so impressive that I came back the following week to purchase a second car!!! Again I was treated with respect and a knowledgeable team effort to ensure my needs were met. Special Thanks to my sales advisor Robyn who made herself available to me even during her time off to answer questions and assisted with connecting me to onsite staff promptly. Gerson (sales manager) worked together seamlessly with Robyn from start of sale until the end. Again Riverhead Mazda Team went way above and beyond! ***Original Review *** 11/02/25 Phenomenal SERVICE DEPARTMENT!!!! Thank you Greg Williams and your ENTIRE Service Team for providing me with respect. After purchasing a Mazda from another dealer in Huntington not only were you able to finally fix an on going issue that I had been having since day of purchase (from them the previous year) but you and your team went above and beyond to rectify my relationship with Mazda after their dealership dismissed and minimized my issue (while failing to present the product that I paid for with my hard earned money). You were HONEST, informative and attentive the moment I walked in which made my experience easy and amazing. Good people are hard to find, thank you for being one. I am so happy and will not hesitate to be a return customer with you and your team at Riverhead Mazda. THANK YOU!!!!

Overall smooth transaction from service to sales. Amazing crew no pressure. I have anxiety issues…read morecoupled with focus problems. I drove one hour to meet these attentive folks.

Went there for service and they did not tighten my lug nuts!!!!…read more Thank goodness my tire did not fly off while I was driving!!!!!!! This is where I purchased my last RAV 4 when I lived in the area and the service department was reliable. Do better Toyota!!!

Diego helped me in the buying process of a 2024. He was excellent to work with, very professional,…read morenice guy!! and I appreciate his hard work. I also worked with Stacy and charlie and they were both great. Stacy really knows her business and really gave me a peace of mind - explaining the process of an extended warranty. She's funny and amazing, so great to work with!! Charlie was so pleasant too - helping me at the very end with a rapid exit, and i wasn't even his client. No attitude just helpful and nice. Thanks everyone.

I don't know where to begin. I just don't think I'll be able to convey just how amazing the team is…read moreright now. In 2021 I was looking for a 2018 Honda HRV and there weren't any available near me. 2018 is an awesome year for reliability and it was during the pandemic. So everyone was holding onto them. I remember coming to the dealership here in Riverhead, and I didn't feel any personal connection. Fast forward to 2025 and now my mom is looking for an excellent used car. The 2018 Honda HRV STILL tops reliability lists for the HRV and used cars in general. So when I saw Apple Honda list one with low mileage, mom and I were there first thing Monday morning right when it opened. Little did we know the staff were going to be just as wonderful as the car we bought!! YOU MUST SEE RICARDO RODRIGUEZ for a wonderful sales experience. He greeted us at the door. He respected everything about our visit: That I knew what car I was looking for. That my mom and I had time constraints and only had an hour to spend there before we could return the next day. He was such a sweetheart, so pleasant, and did I mention he is an opera singer? The day we signed he sang for us (we are a musical family) and you hold your breath he's that amazing. He also handled my 78-year-old mother's test driving very well! So informative and patient with her. Once we came back the second day to take care of all details, we got to work with Peter and Rich(Richard). These gentleman are such a pleasure to do business with. The whole time we knew this was the right car for my mom, this was the right dealership for my mom!! The staff is happy and so wonderful to do business with. It felt like being helped by family, from Ricardo, to Peter, to Richard. Just amazing. These are REAL people treating you like you are real people. My mom has no regrets and we hope to stay in touch with all these wonderful people! No yucky schmooze here! No impersonal walls. Ricardo was honest and transparent throughout our entire conversations about the car, as well as Richard about the warranty and financing. (Peter helps you get your car covered by your insurance right there on site--amazing. you don't have to worry about anyting!) Stop by and ask for Ricardo!! He's the gateway to so many awesome people here. Thank you Apple Honda!!

I went in to inquire about an Advertisment for an Accord Hybrid based on an offer of $309 zero due…read more I assume of course that does not include sales tax. I come to find out this is misleading and false advertising. The real math is bank fees etc etc and a $2500 down payment. This is not disclosed in the ad and the ad did not contain any disclosures. The owners name is Bill Fields. On Monday I'm filling complaints with the Suffolk County Dept of Consumer affairs the BBB and the Federal Trade Commission

This has go to be one of the most awful dealerships I've ever been to in my life. The manager is…read morebeyond condescending and although the salesman Mark, was great and I did get a great deal the headache of the deal was not worth it at all. Their lack of communication has led to my registration being held over a title issue that I was double charged for. When I finally did receive the refund it was given with disrespectful and unprofessional attitude from their manager who's got to be someone who's never done customer service before as he put me in a situation where he's blaming his salesmen and threatening to take my $50 refund out of his paycheck and asking me if "that's what I want". Looking passed their horrible manager, their title department is clearly processing my registration at a snail's pace so I've received letters from the DMV and Insurance about my new car not being registered under my name still and my old car needing to be added back. The headache is NOT worth the deal considering there are many Hyundai dealerships on the Island that are much much better. I know everyone will have a different experience here but be sure to make an informed decision before heading here, it could lead to further issues even if the price seems "right" on the website.

I went to complete a lease return and despite not leasing a new vehicle that day everyone was very…read morefriendly and helpful. The First Gentleman in the service department, assisted us on where to go. Then the Second Gentleman in the showroom immediately got us seated at a desk and within minutes a gentleman named Dave came to help us. He asked us a few questions, gave us the plates, registration and had us sign and we were good to go. Dave was very friendly and helpful and made the experience pleasant. Thank you Dave!

I had a wonderful salesman, Ralston Dunn. This is my second experience with Mr. Dunn. He is…read morepatient and knowledgeable. He takes the time to make sure I'm comfortable with my purchase. Highly recommend.

Seriously upgraded the Dad car today after falling in love with the new Land Cruiser…read more It all started with a Facebook post to a nationwide Toyota group and landing 15 minutes from home at Sunrise Toyota North making a decision between two cool specs while my trade was being appraised. George had very transparent numbers for me within minutes thanks to teamwork with his manager Greg. The finance office was an equally smooth and pleasant atmosphere where Michael explained the terms of our deal and the warranty options available to us. Unfortunately my ride home was only about 7 miles so my seat time has been limited but I'm extremely happy with the sales process and even happier with my new toy. I can't wait to take the family on some road trips in our new Land Cruiser, these Java seats are hotter than my espresso. Thank you Greg, George, and Michael! We'll be back for sure.

BEWARE!!!!! Service department is one big scam. They fixed my 2019 Kia Optima back in January…read more Called to tell me I had to approve for an oil change before they could diagnose issue with car because they said it had no oil. Had to bring it back the other day, checked oil prior, they call me saying car has no oil, need approve oil change before they can diagnose issues. Had car towed from there to another Kia dealer and guess what? car had oil just like I said. These people cant be trusted!!!

horrible service dept. wanted to charge me nearly $1000 for a $50 part and an hour of labor and…read morethis wasn't even what was wrong with my vehicle. The Kia sales floor is also extremely unprofessional specifically the controller for Kia, very unprofessional, unhelpful, and accusatory. Do not recommend buying a kia from this dealership at all.

I have been going to Riverhead Ford since I purchased my F-150 Lightning for routine maintenance,…read morewhich on an EV is basically tire rotations. The 20,000 mile routine maintenance suggested a cabin filter replacement and tire rotation so I took it in for that. These scammers charged me $179 for that "service". An OEM filter from Ford is $35. The biggest rip off for a minute filter replacement. Never again will I support this business.

I love my new Bronco! Ed Martin was great to deal with and the entire buying process was…read moreeffortless. I highly recommend.

Thomas made what could have been a stressful new car-leasing process feel effortless from start to…read morefinish. He went above and beyond to help us find the exact Calligraphy model we wanted in a very specific color combination, and somehow even made sure everything was completed in time for our big trip. He came highly recommended by a family friend, and he still managed to surpass all of our expectations. Not only was he incredibly professional, responsive, and patient throughout the entire process, but he also secured us a better deal than we ever expected. It's rare to find someone who genuinely cares about their customers the way Thomas does. If you're looking for someone trustworthy, dedicated, and willing to go the extra mile, Thomas is absolutely the person to see. We couldn't be happier with our experience! Thank you again, Thomas & Motive Auto for making this such an exciting and memorable experience for our family. We truly appreciate everything you did for us and will be recommending you to everyone we know!

After seeing all these positive reviews, I decided to contact them. I emailed them about my…read moreinterest in a leasing a 2024 Mazda cx 90 on 9/9. No response. Went to a different leasing company that also have 4.9 reviews on google like this company, and got a response within minutes of inquiry. I am sure they are a great company based on reviews though once you get the ball rolling with them.

Excellent customer service and support. My truck looks better than before the accident. Very…read moreknowledgeable and reliable. Easy to work with!

My wife was looking for a fun convertible car to zip around the Hamptons in. We found a used Mini…read moreCooper online that Beach Auto had available so we stopped by for a test drive. Although we didn't much care for the Cooper my wife saw a used BMW that caught her eye so we test drove that and she fell in love with the car. Adam was great to deal with -- very nice, no "high pressure" sales, very straight forward about the cars, prices, etc. (We had visited some other used car dealers and none of them seem to know car prices off the top of their heads -- they said things like "it depends if you finance blah blah blah). Adam made everything easy and after a little negotiation we made arrangements to return to pick up the BMW. I also mentioned to Adam that we were interested in trading in our current car on a used pick up truck. Even though Adam didn't have any pick ups in stock - and I'm guessing generally he deals in higher end used cars - he very nicely offered to see what he could find for us. After a few days of e-mails Adam found an excellent 2012 Toyota Tacoma with very little miles on it. Once we "signed off" on the truck he was able to have the truck transported to Westhampton. We picked it up last Saturday. My wife and I are both very happy with our "new" cars and very happy working with Adam. The whole process was so easy and enjoyable I wish I needed more cars! haha. We will definitely return to Beach Auto when its time to car shop again in a few years and I will recommend Adam to anyone I know of who is looking for a great used car.

So I'm visiting from out of town to see a few old friends. Unfortunately for me, this past Saturday…read moremorning I ran over a pothole on the Long Island Expressway and it blew out my back tire on my Sienna. I called a total of three Toyota dealerships and I eventually landed on this one since they had both my rim and my tire in stock. Also, they do same-day service on tow-ins. One other dealership I called said they had to wait 24-48 hours with no exceptions in order to work on a car that was towed in, which I thought it was weird. I came to the service area and I was so fortunate to have Brenda help me from the service center. I explained to her my situation, visiting out of town to go to a gathering later today so she made sure I was prioritized despite my stressful situation. I wasn't able to stay another night and all dealerships close on Sundays so I had to get it fixed asap to go to my gathering an hour away from here and then drive home with my family of four the following morning. Thankfully it wasn't that busy that day and I got there around 11am and was able to get my tire fixed and out the door by 1pm. I was so elated and profusely thanked Brenda for all her efforts in getting my car fixed asap so I could not miss my gathering I was already late for and to get home safely the following morning. Thank you so much Sunrise Toyota and Brenda for not ruining my weekend trip to NY! I know it's probably unlikely to come back to this specific location, but would highly recommend this spot for any of the locals who live nearby.

The tire center never checked for a warranty and I had to pay out of pocket over $200s for a ne…read moretire after I was ran off the road a towed to there tire center