Had a really pleasant experience working with Courtney Hall from this store. A mutual friend put us in contact after he learned that I lost my wedding band and had purchased it from Diamonds Direct. She was extremely helpful throughout the process of getting my purchase of a replacement band completed, and offered to send over updated appraisals for both mine and my wife's bands. I hadn't even thought of this, but she made sure that it was something included in the new purchase. read more

An update from the last review. Last Saturday, we decided to come back because Mr. Barak reached out and offered us a gift card to use at the store. My fiance and I got a totally different experiences. From the ladies standing at the door to all the salespeople, they greeted us genuinely and made sure we got help. When we wandered around while waiting for our help person, there were at least 2 people asking us if we got help even though they were super busy. The lady who helped us, Clarissa or Carissa (I'm sorry if I didn't get your name right, was super nice and helpful. Very satisfied customer service. I will not hesitate to come back to Diamonds Direct next time. read more

Shopped here first for a diamond for my wife then went to the mall and shopped zales and reeds, came back here , Laura Gallardo was our salesperson, wow we are both so happy Laura was great and diamond ring is just amazing, and we purchased diamond on Friday and was initially told it would take a week to have diamond mounted but was ready a day earlier than promised, next day! I would not buy a diamond anywhere but from Laura at diamonds direct read more

All I can say is amazing, first time in definitely won't be the last. Lisa was just amazing with us helping us pick out wedding bands. She walked us through exactly what we explained to her that we wanted to see, no frills no fuss showed us exactly what we wanted and was so easy-going, friendly, and welcoming that it truly made this one of the best shopping experiences either of us of ever had. Would highly recommend diamonds direct for any of your jewelry purchases. They have something for everyone. Lisa, simply amazing! read more

We can see why most people give this place such high ratings. My wife and I went there a few times before we met Almog - the tennis player. Let's just say that we didn't make the best use of our time until we connected with Almog. If we had met him the first time, we'd have given five stars!! We had done our research; and we knew what we wanted - you gotta do this people. If you don't know what you want, you can't blame the store for being lost. They have soooo many choices. We can also say that other local stores don't have as much variety; and they don't come close to what DD can do in terms of options and pricing, if you are talking to the right people. We went to most major local stores and they weren't even close. Throughout the process, Almog was extremely patient; and he took the time to educate us without trying to sway (sell) us one way or the other. He didn't waste our time by pushing options we were not interested in. So our advice - do your research first. Know what you want. If you are a bold risk taker, maybe buy something online. We were tempted; but we decided to buy what we could see with our own eyes. Personally, I was watching how my woman was reacting to each stone plus I was studying the GIA certificate. Almog did the rest with his connection to the store management and getting us the best price. One more thing - for bigger than average ( larger than 1.5c) stones, unless you are a gemologist yourself, go for a GIA certified (no other certs!) diamond. You will be able to compare how other stores stack up. We are very happy with the diamond we bought and with their customer service so far. We will be looking for you - Almog, Lev and Barack - the next time we are there! read more

I never imagined buying a diamond would be such an educational and fun experience. Thanks to Brian Dedrickson and his team for treating me and my bride-to-be with such care, consideration, and respect. From the moment I arrived at the showroom, I was greeted with a warm welcome and provided a beverage of my choosing. Brian took time to explain the characteristics of a fine diamond and presented me with 3 options to choose from - all within my budget. I highly recommend that you start with Diamonds Direct the next time you're in the market for diamond jewelry for that special person in your life. Bill Spreitzer and Michelle Canady Davis read more

I highly and exclusively recommend Diamonds Direct as much as possible. My Husband and I chose to shop for our rings together a few months ago. Our Diamond Expert Eric W. was amazing. He was so knowledgeable and understanding of what we were looking for, and what we wanted. I can be a very indecisive and picky person and each time I was unsure or had questions he helped more than I could have asked for. I am so happy with the rings we've chosen, I will continue to send everyone I can to this location -- most importantly asked to be helped by Eric W.! read more

this place is awesome. We looked at jewelry stores from here to DC and we loved Diamonds Direct. The service is better, the prices are better, the selection is better. Sylvia was an awesome help and the owner is a genuinely nice guy. I get complements on my ring all the time and I wouldn't go anywhere else read more

Diamonds Direct - My engagement ring - Jewelry Near Me - Raleigh, North Carolina

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Lisa Thomas is a wonderful person to assist in looking for diamonds. She is a wealth of information and such a pleasant person to do business with. We spent several months looking for the right item and she was always helpful and never pressured us. Thanks Diamonds Direct for you great people. read more

Wow not sure why the negativity in these posts? My wife and I went there for the first time today and had a wonderful experience. We did not buy and the salesperson was understanding when I said we were going to continue to look. We loved the Mamosas they served and the sales person was very knowledgable. The quality was very good so the rings seemed a bit higher in price than other places we visited. Still haven't decided on a ring but cannot see a problem with this place. read more

I purchased an engagement ring for my prospective fiancée from Diamonds Direct in Raleigh. My sales rep was Laura Gallardo. Diamonds Direct offered a wide selection of high-quality diamonds and settings, and Ms. Gallardo's expertise was particularly helpful to me in choosing the perfect ring for my budget. As luck would have it, I noticed a very minor problem with the ring after taking possession of it. My post is going to tell you how Diamonds Direct resolved this problem to my complete satisfaction. I believe that whenever a problem arises between a customer and a company, everyone at the company is presented with an uncommon opportunity to demonstrate their genuine commitment to the customer by working together to solve the problem. This is what Diamonds Direct did to solve my problem. On the same day that I telephoned Diamonds Direct to alert them of my problem, I received a call from both Ms. Gallardo, my sales representative, and Lev Shnaidman, the general manager of the Crabtree store. They could not have been more helpful. In addition to their many sincere apologies, I was assured the problem would be resolved immediately. Mr. Schnaidman and Ms. Gallardo emailed me an overnight FEDEX mailing label to return the ring for repair (a $50 expense for Diamonds Direct), and they both stayed in touch with me every step of the way. Ms. Gallardo even came into the store ON HER DAY OFF to receive the ring and walk it over to the repair department. The Diamonds Direct repair department contacted me upon receiving the ring to assure me it would be fixed that day, and it was. Mr. Schnaidman and Ms. Gallardo then went above and beyond all of my expectations by overnighting the ring directly to my fiancée who was in California at the time (another $50 expense to Diamonds Direct). But, there is more! A few days later, Mr. Schnaidman and Ms. Gallardo sent my fiancée a lovely wooden ring box, which delighted her to no end. And, to bring this amazing story to an end, Ms. Gallardo telephoned me afterwards to tell me that Mr. Schnaidman has offered to sell me the matching wedding band for my fiancée's engagement ring and my future wedding band, at the company's cost. The exceptional response I received from Mr. Schnaidman, Ms. Gallardo, and everyone at Diamonds Direct was over-the-top awesome. These company representatives at Diamonds Direct are highly reputable people who are absolutely committed to providing outstanding customer service in addition to quality merchandise. I could not be more pleased. read more

The staff really made me feel welcome! Eric Williams went over and above to see that I was pleased and comfortable with my purchase. Can't say enough about how great this experience was! Thank you, Eric !! read more

I had an excellent experience buying an engagement ring at Diamonds Direct. My brother purchased his wife's ring from DD in 2010, and recommended I check out the store. I had the pleasure of working with Sylvia when I stopped in. She was extremely helpful, and spent several hours with me looking at different cuts and quality of loose diamonds. There was very little pressure to purchase on the spot, and I was even encouraged to take my time in the decision-making process. After coming back to the store with another diamond, I had the opportunity to work with Barak. He was very reasonable and easy to work with. I ended up returning the other diamond and going with a great deal from DD. I just purchased my fiancé's wedding band from DD which will include 5 small diamonds from her grandmother's band. I have nothing but positive things to say about my experience with DD- go see Sylvia and you won't be disappointed! read more

Little Lisa was absolutely amazing!! She was very patient and even though the store was just she made me feel like I was the only customer in the store. She was funny and engaging! I will definitely tell anyone I know looking to go see her. read more

Diamonds Direct continues to be wonderful to work with. Lisa Thomas was especially helpful in our most recent visit. I wanted to have my diamond pendant and earrings reset. Lisa was very knowledgeable and helped me design something even more spectacular than I could have imagined. She communicated with us throughout the entire design process and made me feel like she really understood my vision and that it was just as important to her as it was to me. Thank you DD and Lisa for another sparkling purchase! read more

I can't say enough good things about Diamonds Direct! My fiance had a great experience shopping for my ring there, and they were also great with working to get the price down since he was able to pay for the ring in full when he purchased it. He got a ring that was 2.5 sizes larger than my size, and DD ordered me another ring at no charge, and let me keep the old ring (with a ring guard on it) so I could wear it while we waited for the new ring in my correct size came in. I love love love my ring (both the setting and diamond!) and I get compliments on it all the time. We went back to DD for wedding bands and had a great experience again. Definitely recommend them! read more

My experience with Diamonds Direct was fantastic. My husband and I went into the store to simply get sized for rings that we were planning to order online. I wanted to try on a full eternity ring as well as a half eternity ring to figure out which style was best for my lifestyle and personal style. Our salesperson was Austin. Austin was nice; charming; not pushy; and actually spoke to my husband from an understanding male perspective. I was already extremely decisive about carat-clarity-color-cut; metal; and setting. My shopping experience was fairly quick and Diamonds Direct was willing to match the online jewelry vendor's price and had better diamond specs than online! In the end, I custom designed a beautiful 5 carat, double row, 3/4 eternity band. My husband and I were ready to pay upfront so there was no pushy money exchange or pressure to leave a deposit as some others have stated in their review. Our custom order was placed a few days before Christmas so we were told and expected that it would take longer than the average turn around time for custom made pieces... It took 5 weeks total. Brian Dedrickson (Store Manager) was an absolute doll to followup with. I emailed him several times to make changes and/or ask questions, he was so jovial; honest; sincere and professional. When I received my ring it was fantastically made to my expectations and was even made with higher clarity grade diamonds than I originally ordered! As an extra token of appreciation we were gifted a bottle of wine from Diamonds Direct when we went to pickup my ring. Diamonds Direct really does care about the experience that you have as a fine jewelry consumer. While each person has a unique personality and disposition it is unrealistic to think that every single experience will be exactly the same with each salesperson... What I can say is: Diamonds Direct Crabtree holds their customer services, their jewelry, and their overall accommodations to a high standard of consumer satisfaction and will work to make you very happy with your purchase. Although Austin was superb for us to work with, if any person is ever unhappy or just unsettled about their experience with a salesperson, Brian Dedrickson is a wonderful store manager and a great person to work directly with. We will definitely return to Diamonds Direct in the future and recommend them to our friends and loved ones. read more

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We had a wonderful experience with Eric W. He is very delicate and care about his customer need also very patience . If you are new to buying a diamond he will walk you carefully through the whole process and explain what you should look for diamond! Not only ERIC is good the manager BRIAN's a wonderful man with a shiny teeth are very pleasant with all his customers. THEY ALL are willing to work with each customer according to their need. Just stop by Diamond Direct if you ever need buy any jewelry they have a large selection on stock where you can choose from. If the store don't have what you looking for just shown them the design you want they can have their designer make a special one for you. Highly recommend to everyone. Ask for ERIC WILLIAMS!!! read more

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My fiancé and I had a great experience picking out my engagement ring here. They have a great selection of settings, and the helpful consultant was respectful of our budget while still offering some beautiful diamonds. Be aware that special orders take 4-6 weeks (my ring was a special order, and it took EXACTLY 6 weeks, which started to worry my fiancé). I'd also recommend looking at some rings online before you go into their store. It can be a bit overwhelming to start picking a setting in their showroom from ground zero. read more

Jonathan P was extremely helpful. He never pressured my fiancé and I into anything we did not want. We told him what we were looking for and he brought us out exactly what we wanted, mostly what my fiancé wanted. I would drive a long distance just to give him my business! As for the actual business, I got a great deal on at platinum ring! A lot of other jewelers in the area had plain 2-3 mm wedding bands for roughly 1.7k-2k. Jonathan was able to get me a excellent deal on a platinum wedding band with .25ctw for nearly 700 below any other jewelers prices FOR PLAIN PLATINUM WEDDING BANDS! Superb client service and extremely competitive prices! Thanks Jonathan P! read more

Diamonds Direct - Thank you Jonathan P for the beautiful wedding band! My fiancé and I love it! - Jewelry Near Me - Raleigh, North Carolina

As always, amazing service and quality at Diamonds Direct thanks to Eric and Kip! Eric is so attentive and extraordinary to work with....enjoy his great personality :) No pressure whatsoever, very patient and extremely talented! Thank you both so very much! read more

Diamonds Direct staff is always warm, friendly, personable, and just an overall joy to work with. This establishment is exemplary not only in its depth of jewelry and diamond knowledge and service but in its genuine dedication in customer service. This is the only place I would suggest visiting for any type of jewelry (rings, watches and etc.) hands down. Thank you Eric! Eric is a true jeweler who takes pride in his work, and it shows in even the smallest job or assistance he offers. I went in inquiring on a few watches. He assisted me and answered my questions regarding various brands of watches. He was very patient and offered much insight on the style and history of my chosen watch. Eric and the managers are always pleasant and they care more about the customer versus making a sale. I always walk away from this place knowing that I'm valued and more importantly that I wasn't pressured into buying something. read more

Diamonds Direct - I changed my set to yellow gold . I'm so in love! Yellow gold solitaire with a Cartier Love band...Perfection! - Jewelry Near Me - Raleigh, North Carolina

Diamonds Direct has been extraordinary to work with for our engagement and wedding band purchases. Tammy is like family after helping us make our decisions on one of the most important purchases. We will definitely be going back for our future jewelry needs! read more

After our outstanding experience at Diamonds Direct I strongly recommend that you visit their store before purchasing an engagement ring, in my now educated opinion they are the best jewelry store in town. After months of listening to commercials we decided to start our search at Diamonds direct. When we walked in, we were properly attended to and introduced to our wonderful diamond expert, Lisa. She asked me what sort of diamonds I was looking for, and what size. We instantly went around the store (the selection is huge) and spent over two hours trying on rings. She was incredibly good at helping me narrow down my selection, and instead of asking which was my favorite would ask me which was my least, which was an easier call to make. When we sat down with the final four rings she found out additional information for us about what the companies could do in terms of making matching bands (I like very uniquely shaped rings) and she was able to provide all of the necessary information. When I finally made my selection I didn't like the diamond that was set in it. She was able to speak to the manufacturer and discover they would make me a custom ring and we could select a diamond from their huge selection. She brought in three diamonds, all a great size and cut for the mount. When we selected our diamond I felt very informed, and like we were getting a great value. She even ask me to step away so she and my boyfriend could discuss price. I felt incredibly well taken care of at Diamonds direct. I felt like my wishes and desires were being respected, and honestly I just felt like an incredibly valued customer every minute i was in their shop. At the end of the day we were excited about the selection, but we like to be informed consumers so with absolutely no pressure we walked out the door. For the next 5 days we visited 8 other jewelry stores. We honestly didn't find service or selection that came close to diamonds direct. Even though I'm still glad we got to look around and really make sure we were making the right decision, I am so happy that Diamonds Direct was there for us. (and that he let me drag him around to 8 different stores :) ). When we got back in, she even showed us a selection of other rings (just to be sure one more time) and even different diamonds. I'm so glad to have worked with Lisa and the diamonds direct team. read more

I recently purchased an engagement ring for my (now!) fiancé. All was great with the buying and resizing processes! Jonathan was wonderful from start to finish. He provided me with an education on the diamond I was buying and made me feel completely comfortable about the ring. My only complaint would be with the information provided on financing. I was told at the time of purchase that the financing company would send me one letter - key information so I could monitor the mail and keep the ring a secret. In actuality, I received two pieces of mail. Might not seem like a big deal but when I opened the 2nd letter right in front of my unsuspecting girlfriend, I almost ruined the surprise. read more

Horrible customer service. A bunch of sleazy salesmen. Will never shop here again.

Where to start! Tessa from Diamonds Direct is a true rockstar! She went above and beyond. Truly! Not only did she spend hours helping me pick the perfect diamond and stay late after work doing so, but when the ring's delivery was delayed and I wasn't able to pick it up before I left town for the holidays, Tessa drove over an hour and a half to personally deliver the ring to me! Would highly recommend Diamonds Direct not only for their high quality diamonds but notably and distinctively their customer service! And would also recommend Tessa and thank her specifically for being the hero that made my engagement possible! read more

Diamonds Direct - Jewelry Near Me - Raleigh, North Carolina

This is my go-to place to buy any ring or Diamond :-). My sales person I always use as Sylvia Wilcox. She is an excellent salesperson, I love her personality I think she's a hoot. Give her your budget and she will help you get the most bang for your buck in a no-pressure sales environment. I felt bad when I continued to come in over and over and not make up my mind on what ring I wanted but she took it in stride. While you're shopping they will offer you tea coffee beer or wine :-) no sales pressure. Just honest shopping at its best. I highly recommend this business and Sylvia Wilcox is the best sales person ever. read more

We met with Ronnie at this location, and he was AMAZING. He was hyper knowledgeable about diamonds in general and provided phenomenal customer service. I am an EXTREMELY picky person and Ronnie was very patient with me picking out settings and then putting them back when they weren't exactly what I wanted. We ended up finding the perfect ring and diamond and will definitely be purchasing my engagement ring from here when the time is right! read more

I finally decided it was time for a review of this place due to all the commercials they have on the radio. First things first you have to get buzzed in; don't worry they have a rent-a-cop who is reminiscent of Day-Day from Next Friday, Top Flight Security, best in the whole world Craig. Anywho, I stopped in to look for a classic watch along the lines of Longines or Baume& Mercer; simple, classic, understated, elegant and professional. After waiting for service or to even be noticed, they sent the manager/owner over to discuss watches. I explained my desire for a simple non-flashy understated watch. He then proceeded to explain they don't carry that style but they do have Breitling watches (Tag Heuer, etc) which he forced me to look at. Breitling is the epitome of old man bling. Perfect for a fat midlife crisis man of 50+ who drives a convertible Mercedes and has the ability to purchase the highest quality dates/escorts. Every watch he proceeded to show me was so prodigious and blingy my shirt and blazer sleeves wouldn't fit over it. I felt like I had Batmans belt wrapped around my wrist. Not one watch had the simple "classic" look I sought out. As they mentioned, that's not the look they are going for; caters to the wrong crowd. So basically don't go here unless, your a rapper, rich middle aged guy, or you need to counterweight one side of your body with a big-ass watch. read more

Unfortunately, I had to award Diamonds Direct one star because none was not an option. I was doing a favor for my best friend's soon to be fiance, by picking up an engagement ring he recently purchased and had resized and a wedding band to be customized to sit flush against the engagement ring. I stopped by after work with the original receipt and my friend had called the store letting them know I was kindly picking up the ring on his behalf. After being treated like a common criminal (coming straight from work in a suit) having my driver's license copied, personal information written down, and watched like a jewel thief, I was told I could not leave with the ring because I owed them $624, even though the receipt clearly stated paid in full, in cash. Please note we are not talking about a $50K diamond here. In short, the manager magically appeared and told me he would "waive" the $624 and I would be getting a "FREE" wedding band to complete the set. I happily leave. When I get home with the rings, they don't match, haven't been sized, and do not sit flush together as my friend had been promised and waited 3 weeks for. To top it off, he had already paid for the set. Apparently Drea the sales associate had already sold him the wedding set and then Mr. Manager tried to screw me out of paying for a $624 unmatching band the width of a paper clip (that was rang up on the receipt as $400) AGAIN. The most entertaining part of the experience was the previous receipt had two items on it (of course because the wedding band had not been paid for according to Mr. Manager). They printed a new receipt, with three items (none of which the price was $624 for), with all prices changed in order to total the amount my friend had previously been screwed out of. I wouldn't give you $5 for tinsel and cut glass these con artists deal. It is obvious they do not want repeat customers. read more

Great customer service. I get my engagement ring cleaned there often (purchased there). Amazing value. A day doesn't go by that I DON'T get a compliment on my ring. So sparkly! They know what they are doing when it comes to diamonds. Great selection. Mine was a custom setting, and my fiancé said they were awesome helping him. He worked with Lisa. read more

My husband bought a necklace for me at this store in June 2014. We only ever bought this one piece of jewelry here. After a year and a half and moving to Seattle, the other day I noticed my necklace was missing a diamond. I called Diamonds Direct to explore my options on getting it fixed. They sent me a pre-paid FedEx shipping label for guaranteed overnight delivery. I sent the necklace, they fixed it and cleaned it, and overnighted it back to me. None of this process cost me a penny. Let me clarify, I didn't even get charged for a new diamond or the repair. Nothing. That is INCREDIBLE customer service, which is becoming harder and harder to find. read more

Diamonds Direct Crabtree has been wonderful since the moment we started looking at engagement rings. My fiance and I price shopped at least 7 other jewelry stores in the Raleigh area and Diamonds Direct had the best quality and pricing by far. My fiance worked directly with Barak, and together they made my dream ring. Since getting engaged, my fiance and I have moved clear across the country, but anytime we have any questions or concerns, or simply want to check on the standing balance of our wedding bands, a simple call in to one of the receptionists, or Courtney in the customer care center always answers our questions clearly and politely. We could not be happier with our experience! read more

I have been to the location three times and still have NOT made a purchase there and have no plans to even if I had a million dollar$. Folks, while their ads might sound appealing with the free financing, beverages, etc....stay far away. You are going to pay way too much for your jewelry that is IF you can actually get someone to wait on you and follow up. If I could rate this place "ZERO" stars I would! Not impressed at all. Started looking for something special to be made a few months ago. Even showed sales person picture of what I wanted. They wine & dine you with of course we can do that attitude plus we don't charge for fee for custom made....please your mark up is so high of course it is already included in the price. If you opt for 3 or 5 years free financing, don't be fooled you are paying way too much with no discount. Their prices are ridiculously high! I waited patiently with emails and telephone calls not to be returned and the salesgirl could never seem to be interested in helping me....that is the one star as big THANKS I took my business elsewhere and had a custom piece made from a local jeweler that is in business over 30 years!!!! I am pleased with my purchase from a local jeweler in Cary, thanks again! read more

Never had a special moment be more insulting. Girlfriend and I went into the store at Crabtree and we made it clear to the so called "Diamond Expert" this was our very first time searching for potential engagement rings. I advised him I wanted my girlfriend to choose at least 2-3 different rings/settings so it would at least be somewhat of a surprise. I also made him aware that this being our first store I was not ready to make a decision today. Well needless to say the process went downhill form there. Diamonds Direct makes it feel like you are at a used car sales lot. After she had narrowed down a few choices she liked I got pressured into telling "J" what I was looking to spend. That's fine to an extent, but then he pressured me to put money down in order to hold the stone/ring. After initially explaining to him I need to figure out financial numbers, he calls over a manager who proceeds to make me feel even worse. She goes on to brag about the ring, and where they lost me and made me feel like a worthless customer was the comment in regards to a down payment. She suggested I put money down to show that "I was serious" about the ring. How dare you say that I have to put money down just to prove I am serious. I am there with the love of my life to begin with and this should have been an enjoyable experience for both of us. For your company and associates to insinuate that because I am not putting money down on one of the first three rings we see, at the first location we have visited, is an absolute insult. Your company and associates have a lot to learn when it comes to respecting customer's, and I will never step foot in the store Crabtree again. You don't care about the special moment in people's lives; just make a sale. read more

Don't know about these other comments, maybe I got lucky, Lisa treated me very well. They are always jam-packed, which is sometimes a turn off, but they took real good care of me. Also, my fiance goes and gets it cleaned every month to shine it up. I don't know anything about diamonds or the prices, they educated me and I did some due diligence before hand. I may have overpaid (who knows), but when I get service like that, I don't care...plus with all the free drinks we continue to get that'll make up for the markup! read more

I've purchased my engagement ring, wedding rings, anniversary rings, and earrings all at Diamonds Direct and I have had a great experience every time. I worked with Almog and his service was impeccable. He was patient and showed us several options, as well as worked with us on price. Our experience at Diamonds Direct has always been positive, and I would absolutely recommend Almog for his excellent service. read more

My fiancé and I would highly recommend this place to anyone! We went into the store 5 or 6 times looking for the perfect diamond for my grandmother's setting. Each time Raj was very attentive (granted when they're busy, we maybe had to wait no more than 5 minutes). They flew in 6 or 7 diamonds for us to look at that met our price range and specifications exactly. We went to 5 other local jewelery stores and Diamonds Directs' customer service, quality and price of their diamonds far exceeded everyone else's. If you want fabulous customer service and high quality diamonds in the triangle, Diamonds Direct is the place to go! read more

My fiancé and I had begun looking at engagement rings. We live in Richmond VA and went to Raleigh for a weekend getaway. We just happened to stay in a hotel near Crabtree. We decided to go into Diamond Direct, just to see what rings they had. Having never been to a Diamonds Direct store before, we were a little overwhelmed, to say the least. However, we were greeted and introduced to Sara O. Sara was extremely pleasant and started educating us about selecting a diamond that we would love. Sara's personality flowed with excitement and the more she talked with us, the more we enjoyed the entire experience that afternoon. We don't believe there was one single detail left out. In the end, after two and a half hours, Sara found us the perfect diamond! But, Sara didn't stop there. We returned to Richmond to think about the ring and whether to make the purchase. Once our mind was made up, Sara worked with us via email and phone calls and finalized all the details. She kept in touch with us and notified me when the much awaited ring was ready. She expedited delivery of the ring, from Raleigh to Richmond and continued to check to insure I received the delivery. From the moment we first met Sara to the moment I placed the beautiful diamond on my fiancé's finger, Sara was with us every step of the way. Sara made our entire experience one which we will never forget and will be part of our entire wedding experience memory. Diamonds-Direct....we hope you realize the great asset you have in Sara O! She is a warm and wonderful person and salesperson. "I swear, after that experience, I don't want to go in any other jewelry store" read more