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Diamonds Direct

4.1 (119 reviews)
PriceyJewelry, Watches
Closed • Closed
Updated 3 months ago

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For our 14 year anniversary my husband and I went shopping for a new wedding set. Jared's had changed their system and was no longer honoring our warranty so we decided it was time to try a new place. I've had my heart set on a Verragio since we first got engaged and was thrilled to have a place so close by that sold them. Mac was amazing to work with! She was super nice, helpful, listened to us and had answers for anything we had questions about. She gave us options and went above our expectations. She also kept me informed throughout the process which I really appreciated. She made sure I had it in time for a special trip to renew our vows at the beach and we are so thankful to her for all her hard work. Not only do I absolutely love my ring but I had the best experience to go with it.

Wax ring packaging
Kyle B.

I purchased a 1.03 carat H color VS2 diamond ring with a matching channel set diamond band from a local pawn shop. I contacted Elad at Diamonds Direct Raleigh via the Diamonds Direct website about coming in for an inspection of the diamond. After carefully unsetting the diamond and viewing with a microscope, he detected a small chip in the girdle of the diamond. Instead of having to get the diamond re-polished which would have taken more time than I had before I wanted to propose and have lost precious carat weight. Elad was able to exchange my diamond for a 1.00 carat H color SI1 diamond. He had it set within 4 weeks in a beautiful Sylvie ring- SY904. Elad was very fair in what I paid for this ring. Unfortunately, the diamond was improperly set by the onsite jeweler. There was a 2mm prong length discrepancy on two of the prongs...Elad and the vice president, Lev, went out of their way to get issue fixed very quickly and correctly for me despite the issue being beyond the skill set of the onsite jeweler. Elad sent the ring to an expert jeweler contact he had in New York. After receiving the ring back, he overnighted the ring to me via FedEx in Western NC in time for me to propose on Christmas. My now fiancé was very impressed with the ring. For this experience alone, I would give Elad and Diamonds Direct Raleigh 5/5 stars. As I mentioned, at the pawn shop I purchased a diamond band with the engagement ring. The ring set was soldered together. Diamonds Direct unsoldered the bands for me. Unfortunately, as the wedding band was channel set and original size 7, there was no way to size the ring to 5.25, my fiancé's ring size, without significant risk of losing diamonds in the long term. Elad was able to have a very similar, custom ring created using 3d design software that was able to use the 8 VS2 diamonds in my original wedding band. He then refined the design based on the feedback of my fiancé and myself. Wax cast of the original ring and updated design were provided before ordering the ring. The cost of this band was very competitive with similar bands sold by online retailers. However, this band was custom and much higher quality as it included the VS2 diamonds I had from the original band. My last purchase was a wedding band of similar style to my fiancé's wedding band. I was headed to Diamond's Direct to pick up the wedding band for my fiancé the day I ordered my band. Elad stayed behind for 5 minutes to briefly speak with me despite needing to head home to help his wife take care of their sick child. He got his colleague Prem to help my fiancé as she tried on her wedding band. Prem also assisted me as I ordered by wedding band. I selected RECF518516W from Benchmark. Prem ordered the ring for me. He matched the pricing I had found from an online competitor. I selected RECF78022SCC as the free ring that Benchmark offers all customers purchasing dress rings. In summary, Diamonds Direct Raleigh is likely the best "in-person" jewelry store in the Triangle Area-Raleigh, Durham, Chapel Hill. All pricing was extremely competitive. Pricing was better than every store I visited in the Triangle Area. Pricing was also in-line with online competitors. I advise buying in-person at Diamonds Direct Raleigh for the Diamonds Direct buying experience that includes complimentary cleaning, resizing, rhodium plating, etc. Also, every employee was incredibly thoughtful and genuinely cared about my diamond buying/ring buying experience. Even when I had the issue with the engagement ring, it was promptly taken care of by the Diamonds Direct. This would not have been the case with an online retailer. The Diamonds Direct team is truly like a big family. Even when Elad wasn't available other managers willingly stepped up to help me. However, when you stop by, make sure to ask for Elad!

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7 years ago

Horrible customer service. A bunch of sleazy salesmen. Will never shop here again.

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Review Highlights - Diamonds Direct

“If you go to diamonds direct deal with Lisa Thomas shes simply the best.”

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Fink's Jewelers - Explore the TUDOR Watch Boutique at Fink's Jewelers in North Hills, Raleigh NC

Fink's Jewelers

3.9(33 reviews)
1.8 mi
•$$$

I went to Finks a couple of weeks ago looking for a watch that I could one day pass down to my…read morenewborn son. I was interested in looking at Rolex watches, but I was a little hesitant and wasn't sure what to expect. Katie offered to help me, and I couldn't be happier that she did. She was incredibly kind, patient, and knowledgeable, and she made the entire experience comfortable and enjoyable. She never made me feel pressured and took the time to answer all of my questions and help me find something that felt truly special. I'm extremely happy with the customer service I received and feel very fortunate to be working with Katie. I highly recommend working with her if you're looking for a great experience at Finks!

Got into watches this year and walked into Fink's a couple months ago. The staff was excellent…read more Shout out to Antony, the store manager. I have bought several items here and have always been treated with respect and courtesy, despite my plain attire and manner. They are also an authorized Rolex Dealer (I believe the only true AD in the area). Lucky for us, they are excellent. The demand for Rolex is insane, and for some ADs this gives them an excuse to be jerks. Not these guys, they will do their best to get you the piece you want, even if it might take a while. Transparency and courtesy are all a customer can ask for, and these guys have it.

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Fink's Jewelers - Explore the largest selection of David Yurman in the Raleigh area at Fink's Jewelers.

Explore the largest selection of David Yurman in the Raleigh area at Fink's Jewelers.

Fink's Jewelers - Cartier Watches at Fink's Jewelers

Cartier Watches at Fink's Jewelers

Fink's Jewelers - Explore Rolex watches at Fink's Jewelers in North Hills

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Explore Rolex watches at Fink's Jewelers in North Hills

Treasure Isle - Ring after getting it back from man with "40 years" of experience

Treasure Isle

4.3(37 reviews)
0.0 mi
•$
Established in 1987
Free estimates

First of all, I would give zero stars, but everybody there was understanding and communicative…read moreEXCEPT the "head" jeweler with "40 years of experience" (which he gladly gloated about when we showed him the ring / told him another shop didn't feel comfortable resizing the due to being a tension setting). Not mentioning names so I don't get my review flagged, but S.E. is either the Grinch incarnate or a merely a small, angry man... either way, the ownership is too complacent or lazy to do anything about it. My now fiancee and I brought her engagement ring there to be resized after being recommended to do so from the store we purchased from. Their website mentions "most resizing done within an hour", so we figured we would give it a shot. Upon arrival, as mentioned above, the jeweler saw it, and gave us a time that it would be complete by, "give me a couple hours", cool, we can walk around the mall, eat, kill time. About 15 minutes away from the time we were given for pickup, seeing as we were walking right by the store, we decided to check and see if it was done. We arrive and ask, and the jeweler scoffs "it will be ready closer to when you were told it would be ready". We explained to him we were told 3pm, and currently it was nearly 2:50pm. His reply? "I guess I better get started on that then". We are in no-rush, so we tell him okay, and that we will go next door to the restaurant there for a couple drinks and a snack. Before we are even finished with our single drink each, and a small plate of wings, he is in the establishment schmoozing with other bar patrons. We then return to the store and, thankfully the ring is done. We look at it, and well, it's good enough, but we've been in the mall around 6 hours at this point. I explain that I had planned on proposing that night, and while I appreciate the quick turnaround on this type of job, I will likely be bringing it back to have it corrected and returned to as close to it was when we bought it, to which they agree is fine. That Sunday, about 2-3 days before Christmas, I return with the ring. I am discussing with the jeweler that, for as confident as he was, this (small) resize does not exude "40 years of experience" and I would like him to correct that and fix the issues with it. Issues being, when resizing, he did not cut evenly or did not bend it in evenly causing the settings to basically be lopsided when the ring was on the finger, the diamond itself was far looser than when we brought it, and, worst of all, in resizing, he added metal to the tension setting as it had opened up a little. This metal not match, nor look consistent with the white gold on the rest of the ring, it was not built up, nor sanded enough to not look like a sack of potatoes (shown in pictures). He agrees that it isn't his best work and will fix it up for us. I proceed to ask him about when he thinks he'll be able to work on it / general timeframe, as once again, I know it's close to Christmas. I mention it's not a huge rush and I don't want him to think I'm rushing him, as that may have been the case initially, causing him to perform less than stellar work. He mentions "It'll be done Wednesday"... puzzled I reply "Oh, on Christmas Day? You're not taking the day off?"... his response "I'm f-n Jewish, I don't give an f about Christmas, I'm going to work and make some cash". Somewhat shocked by the delivery, but hey that's his choice to work Christmas, I smiled and nodded and left the ring with him. Christmas passes, it's Thursday so I am expecting to get a call that it's ready. Nothing. Towards the end of day, I call. One of the other staff members goes to look and then informs me he can't even find the ring, and he would ask the jeweler and get back to me. Doesn't get back to me. Now it's Friday evening, I call again. "It's on the bench ready to be worked on. It will be ready for Sunday". Sunday comes and goes as we traveled to do a late Christmas with my fiancee's family, no call Sunday. Monday we return, later in the day, figuring we would give them a final chance to rectify the situation. We get there, the ring is still on the bench and has yet to be started, and to boot the jeweler isn't there. The nice woman at the counter tells us that she thinks he just went to grab a quick bite or use the bathroom but should be back soon. We wait around, and he finally returns, and it STILL hasn't been started. There is finally some back and forth, a bunch of excuses, and I ask for the ring back. "I guess you want your money back to?" "Yep, thanks for making that so easy'. I then mention that if it can't be fixed, I will hold the business liable for refunding me the cost of the ring itself to get a replacement. "Sure thing buddy!" as he hands me a business card, with his personal number written on the back with "text". Would 100% avoid this place if you want anything other than cheap/theater jewelry fixed lest deal with this payaso.

Many years ago I brought my moms ring in to get resized for myself, excellent service then and just…read morerecently I brought in an engagement ring to be sized down (10k gold). Again, excellent customer service and workmanship. I'll never trust anyone with my jewelry needs except Treasure Isle. Added note: in the past when I worked as an optical manager, I would send patients with metal frames to Treasure Isle. None of our customers ever had anything but great things to say.

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Treasure Isle - Ring as purchased

Ring as purchased

Treasure Isle - Heirloom ring

Heirloom ring

Treasure Isle

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Reliable Jewelry & Loan - untitled

Reliable Jewelry & Loan

4.2(19 reviews)
4.8 mi•Fayetteville Street
•$$

My husband and I bought my engagement ring from Reliable more than 6 years ago. At the time, I was…read morethe worst kind of customer: needy, anxious, and pretty demanding. I think I drove everybody crazy, my husband included. But the guys at Reliable remained helpful and patient. Over the years, Reliable has serviced the ring when I bent one of the prongs, sold me my wedding bands, and bought the stone back when I wanted to upgrade. Their commitment as jewelers is excellent. Since buying my engagement ring, I've actually started working in the jewelry industry myself, selling engagement rings. I work for a great place in Bethesda. When my younger brother went to buy his girlfriend's ring, I could have gotten him a great deal on a stone. But instead, I recommended that he go with Reliable, because I knew they would give him a great price on the stone, and more importantly, they would service the product long after vows were exchanged. That's important to keep in mind when you buy a diamond -- will the jeweler stand by their product? Will you be able to easily and conveniently take your ring back to the jeweler? With Reliable, the answer was a definite "Yes." So, pay no mind to the pawn shop exterior -- this place is a great place for picking out a well-priced and gorgeous engagement ring in the NC area.

Amazing service! I came in for help cleaning a watch for a gift and they did a great job, were…read moreexceptionally kind, and had great service!

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Reliable Jewelry & Loan - Untitled

Untitled

Reliable Jewelry & Loan - Untitled

Untitled

Reliable Jewelry & Loan

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Jewelsmith - Jewelry Restyle Event: 15% Off new mounting. April 16 - May 18 only.

Jewelsmith

4.5(28 reviews)
18.2 mi
•$$$

Would not recommend them with high carat gold. Wanted to turn my 24k gold into other jewelry and…read morethey did a scratch test to test the gold. They stated it was 22k. As a jeweler, they should know scratch tests are not meant for higher carat gold but a xrf or pmi gun. Took it to a pawn shop for testing and even the jewel recycle and they both confirmed it was 24k. Them being jewelers, they should know this and not try to scam customers. Their work is amazing from what I have seen but I can not trust them. Beware.

When a tenured branding expert moves from Los Angeles to Durham, she's compelled to analyze…read morebusiness presentation. From the moment I met one of the owners, this gem of a store got my attention. Before setting foot into the shop, I was impressed by their proactive, organic social media campaigns. The visit to Jewel Smith of Durham blew our minds. The attention to in-store customer service was most refreshing and sadly unique. They know how to make the jewelry purchase experience fun and memorable. Each piece is created by talented architects with impressive tools and timeless machinery. There are exquisite pieces that are one of a kind with gems carefully purchased from every part of our planet. I realized after my first visit to the local mall here how I'd never again attempt a purchase at a chain jeweler. It's not too late for Christmas with their fully staffed extended Holiday hours and a dedicated parking lot. And then there's always Valentines Day.

Photos
Jewelsmith - Wide selection of engagement ring styles handcrafted in-house

Wide selection of engagement ring styles handcrafted in-house

Jewelsmith - Jewelsmith classic "Parts" earrings

Jewelsmith classic "Parts" earrings

Jewelsmith - Custom Bracelet

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Custom Bracelet

Diamonds Direct - jewelry - Updated October 2026

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