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    Diamonds Direct

    4.1 (122 reviews)
    PriceyJewelry, Watches
    Closed 10:00 am - 7:00 pm
    Updated 1 week ago

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    For our 14 year anniversary my husband and I went shopping for a new wedding set. Jared's had changed their system and was no longer honoring our warranty so we decided it was time to try a new place. I've had my heart set on a Verragio since we first got engaged and was thrilled to have a place so close by that sold them. Mac was amazing to work with! She was super nice, helpful, listened to us and had answers for anything we had questions about. She gave us options and went above our expectations. She also kept me informed throughout the process which I really appreciated. She made sure I had it in time for a special trip to renew our vows at the beach and we are so thankful to her for all her hard work. Not only do I absolutely love my ring but I had the best experience to go with it.

    Wax ring packaging
    Kyle B.

    I purchased a 1.03 carat H color VS2 diamond ring with a matching channel set diamond band from a local pawn shop. I contacted Elad at Diamonds Direct Raleigh via the Diamonds Direct website about coming in for an inspection of the diamond. After carefully unsetting the diamond and viewing with a microscope, he detected a small chip in the girdle of the diamond. Instead of having to get the diamond re-polished which would have taken more time than I had before I wanted to propose and have lost precious carat weight. Elad was able to exchange my diamond for a 1.00 carat H color SI1 diamond. He had it set within 4 weeks in a beautiful Sylvie ring- SY904. Elad was very fair in what I paid for this ring. Unfortunately, the diamond was improperly set by the onsite jeweler. There was a 2mm prong length discrepancy on two of the prongs...Elad and the vice president, Lev, went out of their way to get issue fixed very quickly and correctly for me despite the issue being beyond the skill set of the onsite jeweler. Elad sent the ring to an expert jeweler contact he had in New York. After receiving the ring back, he overnighted the ring to me via FedEx in Western NC in time for me to propose on Christmas. My now fiancé was very impressed with the ring. For this experience alone, I would give Elad and Diamonds Direct Raleigh 5/5 stars. As I mentioned, at the pawn shop I purchased a diamond band with the engagement ring. The ring set was soldered together. Diamonds Direct unsoldered the bands for me. Unfortunately, as the wedding band was channel set and original size 7, there was no way to size the ring to 5.25, my fiancé's ring size, without significant risk of losing diamonds in the long term. Elad was able to have a very similar, custom ring created using 3d design software that was able to use the 8 VS2 diamonds in my original wedding band. He then refined the design based on the feedback of my fiancé and myself. Wax cast of the original ring and updated design were provided before ordering the ring. The cost of this band was very competitive with similar bands sold by online retailers. However, this band was custom and much higher quality as it included the VS2 diamonds I had from the original band. My last purchase was a wedding band of similar style to my fiancé's wedding band. I was headed to Diamond's Direct to pick up the wedding band for my fiancé the day I ordered my band. Elad stayed behind for 5 minutes to briefly speak with me despite needing to head home to help his wife take care of their sick child. He got his colleague Prem to help my fiancé as she tried on her wedding band. Prem also assisted me as I ordered by wedding band. I selected RECF518516W from Benchmark. Prem ordered the ring for me. He matched the pricing I had found from an online competitor. I selected RECF78022SCC as the free ring that Benchmark offers all customers purchasing dress rings. In summary, Diamonds Direct Raleigh is likely the best "in-person" jewelry store in the Triangle Area-Raleigh, Durham, Chapel Hill. All pricing was extremely competitive. Pricing was better than every store I visited in the Triangle Area. Pricing was also in-line with online competitors. I advise buying in-person at Diamonds Direct Raleigh for the Diamonds Direct buying experience that includes complimentary cleaning, resizing, rhodium plating, etc. Also, every employee was incredibly thoughtful and genuinely cared about my diamond buying/ring buying experience. Even when I had the issue with the engagement ring, it was promptly taken care of by the Diamonds Direct. This would not have been the case with an online retailer. The Diamonds Direct team is truly like a big family. Even when Elad wasn't available other managers willingly stepped up to help me. However, when you stop by, make sure to ask for Elad!

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    2 years ago

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    3 years ago

    Professional caring knowledgeable staff ! The only place to buy diamonds ! I traded in and up and couldn't be happier .

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    Page 1 of 4

    Ask the Community - Diamonds Direct

    Review Highlights - Diamonds Direct

    Barak made time to sit with us for hours as we decided on the perfect stone (we wound up getting three)!

    Mentioned in 7 reviews

    Read more highlights

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    4.2(84 reviews)
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    A+ customer service. Went here to get a new battery in my watch and to my surprise there was no…read morecharge. Donations are welcome but not required. Also had my earrings cleaned too. Thank you Emilia for your great service. I will definitely be back.

    Bailey's Fine Jewelry was very kind and accommodating with my initial return after my husband…read morepurchased gold and diamond earrings for Christmas. I decided that for the investment, I would prefer an updated wedding band instead and was looking at a two-tone style. The sales process started smoothly, and sizing seemed straightforward at first. However, the communication around ordering and sizing became confusing. I was initially told the ring would take 5-7 days to come in, then 12 weeks, then suddenly it arrived. When the ring came in, it was still too large. After returning to have it adjusted, I was told the wrong size had been ordered (a 5.5 instead of a 5), and that it would need to be reordered again -- potentially another 12 weeks -- with no clear confirmation whether it could even be sized properly once it arrived. Ultimately, I requested a refund, which I did receive, though there was some hesitation due to timing even though the delays were outside of my control. The staff was polite throughout, and I genuinely liked the ring, but the inconsistent communication and sizing issues made the experience more frustrating than it should have been for such an important purchase.

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    Booth Custom Jewelers - It was an honor to have been part of passing this ring down to the third generation.

    Booth Custom Jewelers

    4.7(13 reviews)
    2.9 mi
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    Was promised a response for next steps after a phone call and in person meeting by a specific date…read morethat they provided. Sent multiple emails with no response to date. Poor business practices. Would not work with them even if a response was received.

    Couldn't have asked for a better experience. I was looking for a custom setting to accompany an…read moreheirloom diamond for an engagement ring. The entire team at Booth walked me through their process and helped me design "the perfect ring" (her words). Being a novice when it comes to jewelry, the team took the time to show me their process. I spent a lot of time researching engagement rings and various jewelers before meeting with Booth. Rather than just picking out a setting from a catalog, I was given the ability to design something completely unique and be involved from start to finish. They started by consulting me on materials and then designing a rendering for my approval. Seeing the raw platinum prior to what it would later become added to my excitement. Next up was a printed 3D model that gave life to the design and could even hold the diamond to preview what was to come. Each time I came by for an appointment various team members would take the time to show me different projects they were working on as well as some of their equipment. I appreciated the time they took to help educate me on their process and I feel much more prepared for future jewelry purchases. Wouldn't hesitate to give them my business again! She said yes if you were wondering

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    Jewelsmith - Jewelry Restyle Event: 15% Off new mounting. April 16 - May 18 only.

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    Would not recommend them with high carat gold. Wanted to turn my 24k gold into other jewelry and…read morethey did a scratch test to test the gold. They stated it was 22k. As a jeweler, they should know scratch tests are not meant for higher carat gold but a xrf or pmi gun. Took it to a pawn shop for testing and even the jewel recycle and they both confirmed it was 24k. Them being jewelers, they should know this and not try to scam customers. Their work is amazing from what I have seen but I can not trust them. Beware.

    When a tenured branding expert moves from Los Angeles to Durham, she's compelled to analyze…read morebusiness presentation. From the moment I met one of the owners, this gem of a store got my attention. Before setting foot into the shop, I was impressed by their proactive, organic social media campaigns. The visit to Jewel Smith of Durham blew our minds. The attention to in-store customer service was most refreshing and sadly unique. They know how to make the jewelry purchase experience fun and memorable. Each piece is created by talented architects with impressive tools and timeless machinery. There are exquisite pieces that are one of a kind with gems carefully purchased from every part of our planet. I realized after my first visit to the local mall here how I'd never again attempt a purchase at a chain jeweler. It's not too late for Christmas with their fully staffed extended Holiday hours and a dedicated parking lot. And then there's always Valentines Day.

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    Main Street Jewelers - Wedding Band from Main St, engagement ring is not

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    5.0(20 reviews)
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    True Gem! Came here…read morefor jewelry repair and watch battery change and I am so so so glad I came here and found this place in quaint town of Clayton! Venue: it is a small store. Jewelry displays present. I'm so glad I beat the crowd because after I was seen, there was a line. Service: exceptional, excellent, exceeded my expectations! Ms. Donna was amazing! She examined all the jewelries I brought, explained the process of jewelry repair. Provided great insight and recommendations. I felt I can trust all staff here just with my encounter with Ms Donna. Watch battery change took 5-7 minutes. They even cleaned the watch for us. Price: now this is the important part - alongside service, quality of work, you also shop around for the price of service. When I came here and got the quote I've realized I've been getting overcharged and getting ripped off at other places! Like the repair shops in chapel hill, Durham and south point mall For example: battery change in other places were $50-75- we got all sort of excuses that it is a special watch, need special battery from other places. Here $15 + tax. Informed us the battery should last (+/-) 5 years. Repair quote was fraction of the cost we got quoted previously at the other places. Very satisfied and will be definitely coming here!

    Always pleasant and friendly with attention to details …read more Repaired my wedding ring where one of diamonds fell out

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    Reliable Jewelry & Loan - untitled

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    My husband and I bought my engagement ring from Reliable more than 6 years ago. At the time, I was…read morethe worst kind of customer: needy, anxious, and pretty demanding. I think I drove everybody crazy, my husband included. But the guys at Reliable remained helpful and patient. Over the years, Reliable has serviced the ring when I bent one of the prongs, sold me my wedding bands, and bought the stone back when I wanted to upgrade. Their commitment as jewelers is excellent. Since buying my engagement ring, I've actually started working in the jewelry industry myself, selling engagement rings. I work for a great place in Bethesda. When my younger brother went to buy his girlfriend's ring, I could have gotten him a great deal on a stone. But instead, I recommended that he go with Reliable, because I knew they would give him a great price on the stone, and more importantly, they would service the product long after vows were exchanged. That's important to keep in mind when you buy a diamond -- will the jeweler stand by their product? Will you be able to easily and conveniently take your ring back to the jeweler? With Reliable, the answer was a definite "Yes." So, pay no mind to the pawn shop exterior -- this place is a great place for picking out a well-priced and gorgeous engagement ring in the NC area.

    I had my watch break and the gentlemen inside was nice enough to fix it on the spot. super awesome…read morecustomer experience

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    When we moved to Chapel Hill we looked hard for a reputable jeweler (wife) and watch dealer (me)…read more After a lot of disappointment we stumbled upon the team at JM Edwards and were immediately impressed. Genuinely nice people who invest time in their clients to understand their needs and always go above and beyond in service. They aren't part of a mall, so the store itself stands out and makes you feel like you are entering a home and within they have an impressive selection of jewelry and (my favorite) are an authorized Rolex dealer. I think what makes them special is their ability to custom make pieces. To date we have bought 5 customized pieces of jewelry from them (at very reasonable prices) and each time we kinda had an idea of what we wanted and each time they patiently walked us through options, gave us honest opinions as to what works and doesn't, and guided us to a final design that left us feeling like we had walked away with something truly special. My wife and daughter LOVE their rings and necklaces - and I know there will be more in the future. As for me, my personal reward for being a wonderful dad and husband was getting my first Rolex (which is not an easy thing to do these days)! ;) Big thanks to Carl and the JM Edwards team! Looking forward to a long relationship!

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    Diamonds Direct - jewelry - Updated May 2026

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