I've been having allergy issues with lip products from big name brands (e.g., Lancome, Clarins,…read moreIlia) and found that they all contain red lake dyes such as CI 15850, etc. A big problem is that almost all lip tints use synthetic, red lake dyes for red and pink colors. After an extensive search, I found 100% Pure offers multiple shades of deep to bright red, purple-red, and light pink in lipsticks, lip glosses, and lip glazes! Most other brands can only offer red lake dye-free products in nude or clear colors. I was beyond stoked! And I found out that they were having a really great summer sale--items were 30%, 40%, or 50% off based on my receipt!
One of my favorite things about this brand is that instead of products that taste like plastic, wax, or some other unknown substance, all my products actually taste like fruit, which is great given that they advertise being made of fruit juices and natural oils!
The shelf life of their products is, of course, significantly less than other products that have preservatives, but honestly, I'd rather have cleaner ingredients and a shorter shelf-life.
The store in-person had all the items that were out of stock online, too, which made my shopping experience that much better. I picked up a total of 7 lip products all in different shades and textures, which no other brand was able to offer me in that quantity for that quality.
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Additional things to note:
- the store seems very hygienic: they have a sink where you can wash your hands, offer clean brushes and new, disposable lip product wands so you can try everything without using the wand in the tube, alcohol sprays, sanitizing sprays, tissues, etc.
- the items that weren't fully red lake dye-free said "may contain", which doesn't necessarily mean they fully use it, but I didn't want to risk a reaction, so I steered clear of them anyway.
- they have samples of everything--you can play around with literally every product and every shade!
- dog-friendly (they even give treats!)
- the location of the store is in a somewhat busy area, but if you scour the blocks, you're likely to find parking (pay by ParkMobile). I found a spot right in front of the store, and parallel parking was so easy into this spot because the road wasn't super busy.
- they offer services, such as facials
- the worker (I should have got her name) is so kind and won't push products on to you or make you feel rushed. I was in the store for a good 45 minutes at least, and she checked in once in a while, made herself available, but wasn't pushy or frustrated with how much time I took or how many products I sampled.
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I tried the Cocoa Butter Matte Lipstick in Winecup, Fruit Pigmented Lip Glaze in Elderberry, and the Fruit Pigments Lip Gloss in Pomegranate Wine, and none of them gave me an allergic reaction all day when I usually get a reaction within 30 minutes from other brands.
Thank you, 100% Pure!
