Cancel

Open app

Search

100% Pure

4.2 (110 reviews)
Open 11:00 am - 7:00 pm

100% Pure Photos

You might also consider

Recommended Reviews - 100% Pure

Your trust is our priority, so businesses can't pay to alter or remove their reviews. Learn more about reviews.
Yelp app icon
Browse more easily on the app
Review Feed Illustration

Reviews With Photos

Some of my favorite products
Sarah C.

I've been using 100% pure products for a little over 2 years now I was looking for natural make up and natural facial cleansers to help with my skin and acne. After using their products I've noticed a huge difference not only on my face but also my hair from using their kelp shampoo and conditioner. When going into the store vs buying online the staff is always friendly, helpful and truly cares about making sure you get what you are looking for! The store is also very clean, tidy and organized making it easy to shop around. I absolutely love all the products and I haven't gone back to anything else since using 100% pure, I look forward to trying new products in the future!!

Coffee Bean Caffeine Eye Cream  Cucumber Cloud Foam Cleanser
Jessica V.

Yaaaay!! I love this store and the products they create! My Mom kept asking about if they brought back their cucumber serum from back in the day and sadly no, however when I visited the store today the woman suggested two options that may work in place I went with one of them. The staff are always super genuine and helpful never pushy but suggestive and organic. They had a friends and family discount today. Unexpected, but woo hoo :) Who doesn't like that. I plan to come back this week to try their natural mascara and fruit pigmented color for cheeks and lips. Thanks so much for a great experience!

See all

10 days ago

Gabrielle helped us so much and had so much patience. 10/10 service, 10/10 cleanliness. Would definitely come back

Helpful 0
Thanks 1
Love this 1
Oh no 0
Photo of YJ L.
408
312
1062

9 months ago

Helpful 1
Thanks 0
Love this 2
Oh no 0
Photo of Kam S.
0
15
0

2 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of SH A.
46
52
2

5 months ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

1 year ago

Helpful 0
Thanks 1
Love this 0
Oh no 0

5 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 1
Thanks 0
Love this 1
Oh no 0

4 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Imelda C.
143
4
12

4 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

2 years ago

Helpful 2
Thanks 0
Love this 0
Oh no 0
Photo of L C.
0
42
13

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

4 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Monica M.
247
26
10

4 years ago

Helpful 1
Thanks 1
Love this 0
Oh no 0
Photo of Art C.
632
255
2100

7 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Gia J.
51
2
1

4 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

7 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0

3 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0

10 years ago

Helpful 2
Thanks 0
Love this 0
Oh no 0

9 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 2
Thanks 0
Love this 3
Oh no 0

4 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 1
Thanks 0
Love this 0
Oh no 0

7 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 2
Thanks 0
Love this 0
Oh no 0

9 years ago

Helpful 2
Thanks 0
Love this 0
Oh no 0

6 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Deb H.
12
49
19

13 years ago

Helpful 6
Thanks 0
Love this 8
Oh no 0

15 years ago

Helpful 10
Thanks 0
Love this 11
Oh no 0

13 years ago

Helpful 8
Thanks 0
Love this 6
Oh no 0

15 years ago

Helpful 6
Thanks 0
Love this 6
Oh no 0

10 years ago

Helpful 5
Thanks 0
Love this 0
Oh no 0

11 years ago

Business owner information

Photo of Ric K.

Ric K.

Helpful 2
Thanks 0
Love this 1
Oh no 0

14 years ago

Helpful 4
Thanks 0
Love this 3
Oh no 0

18 years ago

Helpful 4
Thanks 0
Love this 1
Oh no 0
Photo of Kermy K.
24
345
30

18 years ago

Helpful 4
Thanks 0
Love this 1
Oh no 0
Photo of delia b.
27
29
22

8 years ago

Business owner information

Photo of Christine S.

Christine S.

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of Winè C.
343
707
1499

12 years ago

Helpful 1
Thanks 0
Love this 2
Oh no 0
Photo of Megan P.
11
11
31

12 years ago

Helpful 3
Thanks 0
Love this 2
Oh no 0
Photo of Krista S.
2
164
13

9 years ago

Helpful 0
Thanks 0
Love this 0
Oh no 0
Photo of F. K.
189
49
0

16 years ago

Helpful 1
Thanks 0
Love this 7
Oh no 0

Page 1 of 3

Ask the Community - 100% Pure

Review Highlights - 100% Pure

The music was super relaxing, and Vivian checked in with me frequently to make sure everything was okay.

Mentioned in 7 reviews

Read more highlights

You might also consider

Verify this business for free

People searched for Cosmetics & Beauty Supply 9,536 times last month within 15 miles of this business.

Verify this business

M·A·C Berkeley

M·A·C Berkeley

(179 reviews)

$$

Fourth Street, West Berkeley

The ladies at MAC Berkeley are the best!…read more Came here to get wedding ready and they made sure I had everything that I needed including lashes and remover! Friendly service and perfect location on the corner of 4th street! Highly recommend!

I never get my makeup professionally done, I'm always afraid to. I've been afraid I would look…read moreoverdone. I made an appointment to get my makeup done for the day of our 30th wedding anniversary. Jaron was scheduled to make me up. He asked me if I'd like a natural, dramatic or in between natural and dramatic look. I told him I'd love in between because it was a special day and we were taking many photos. I showed him my dresses, I would be wearing two dresses and our anniversary party was an old Hollywood theme. I also asked if it was possible for the make up to last all day. My sister in law came to get her make up done as well as I was purchasing some of the makeup Jaron put on me my sister in law surprised me by buying everything as an anniversary gift. So so sweet and such a great treat. My husband prefers a natural look but he thought I looked gorgeous. He said he was hoping it would be more than natural for this special day. Jaron did a fabulous job! I was so very happy. He matched my foundation color to the T, he gave me a classic deep red wine lip color that had some shimmer/glitter to it. And my cheekbones were so dramatic. He gave me a beautiful Smokey eye. Hubby kissed me throughout the night yet his lips were not smothered with the lipstick. My makeup did not smear or fade even once. I was thrilled with every photo that was taken all because of Jaron's amazing flawless talent. I wish I could get my makeup done all the time now. I've already tried to get my makeup done again with Jaron but he wasn't there and the day was booked. Be sure to book your makeup appointments ahead of time. I'm adding quite a few photos because the awesome and fun staff here at M.A.C wanted to see photos. I'll most definitely be back!!!

SEPHORA

SEPHORA

(88 reviews)

Fourth Street, West Berkeley

I have never had a bad visit here. This location usually has what I am looking for in stock. I…read morereceived great customer service when I visited a few days ago, and a very kind employee gave my friend and me a helpful recommendation for concealer and setting spray. She also helped us find the right concealer. There are a few brands, like Armani Beauty, that they do not carry here. Overall, it is a great Sephora to stop at.

We've had a lot of experiences with the Sephora on 4th Street in Berkeley and most times we've…read moreexperienced really good customer service from the employees. Not last week. My daughter wanted to exchange a product that was malfunctioning. Instead of spraying like it should, its contents sprayed all over her hands. I had to go to another store first so she went in without me. She talked to the manager and when I got to the store, she was almost in tears because of the way the manager talked to her. She couldn't find her receipt, but she did pay for it. I understand that Sephora probably gets a lot of people stealing things and trying to return them but one can still use good customer service skills and communicate the same thing -- that they can only return it with a receipt. This can be done in a friendly boundaried way. When I came, I also spoke to the manager, who I would say was not very friendly. Maybe she had a bad day? I know being a manager is hard work but her attitude went beyond firm to quite cold and impersonal. It just wasn't the level of service that I normally expect from Sephora. When we did find the receipt, we told her and she told us to go to the register to make the exchange. No, "good, I'm glad it worked out for you, that would've been a bummer if you couldn't find the receipt." She seemed very uninterested in talking to us. I didn't get her name. I am not advocating for special treatment but respectful treatment would have been nice. The representative that did the exchange was very helpful and friendly. I remembered her from another day that I was in the store, a couple of months ago and I really liked her. Her name is Lauren and I hope that management recognizes her for her exemplary customer service skills.

SEPHORA

SEPHORA

(369 reviews)

$$

Looking back, I'm disappointed I didn't get the name of the salesperson who helped me; she truly…read moremade the experience. I stopped in because I'm running low on my usual moisturizer and was planning to restock. I've been loyal to the same one for a while, but I recently fell in love with a different brand's face wash and was considering switching to their moisturizer as well. The only downside? It was significantly more expensive and my partner's immediate reaction was basically, "Expensive = no." Sensing my hesitation, a salesperson came over and offered to help. After I explained what I was looking for, she actually suggested a completely different brand. She gave me a sample to try, and even hours later, my skin still felt moisturized. The best part? It performed just as well (if not better) than the others I was considering and it was cheaper. What made the whole experience even funnier was that another customer nearby had the exact same dilemma. She overheard the recommendation and ended up grabbing the product too. At checkout, they were also giving out additional samples of the brands other products, which was a nice bonus. Overall, a great experience thanks to thoughtful and helpful service. Note: Yes, I've selected not to mention any brands by name.

I'm very disappointed with my recent experience at this Sephora location. I was waiting in line to…read moremake a return, and when I finally reached the front, an employee who was new asked if I was purchasing and whether I'd be paying with credit or cash. I told her I was returning an item and had originally paid with a credit card. She then took me aside with her handheld device and began to help me. Before we could continue, the manager came over and said she couldn't process my return there and that I needed to go back and wait in the regular line at the counter. By that point, the line had already become long and zigzagged again. I had already waited once, and being told to start over felt unfair and incredibly frustrating. I ended up leaving without completing my return. As a customer who had already done my part by waiting in line, I feel I should have been helped next at the counter instead of being sent to the back again because of an internal miscommunication.

Clinique

Clinique

(3 reviews)

$$$

Telegraph Ave

I'm a little biased because I work here but I love Clinique and what they stand for. They have…read moregreat skin care and makeup for all different skin types if healthy natural beauty is what you seek Clinique is great! We believe in enhancing natural beauty and have amazing products that give you a quick routine to make you look your absolute best without spending hours getting ready! We support the Breast Cancer Research Foundation and have so far raised 70 million dollars globally. We also have amazing products that are dermatologist and allergy tested that are fragrance free for all sensitive skin types. Please stop by and support us! And make sure to leave us a review about your experience! Have an amazing day!

This is a great spot to grab your Clinique essentials without having to brave a mall. The counter…read moreis always really quiet so you can get in and out - good for you, probably not so good for them. Instead of being salty that their commissions are probably low, the reps are always really fun chatty and knowledgeable, which I think is really important for any makeup counter. And they are not stingy with samples- my bag always has little added goodies in it- AWESOME! There is one particular girl who works here that is extra funny- Talking about cold-cream-like eye makeup removers, I mentioned that they can be the most efficient when removing lots of makeup including glitter. She immediately laughed and said that I must have gone out a lot in the 90's. So it's official- glitter is out. Now I know. Whatever- you know you've worn some glitter out with your thizz face...goin dumb, getting it started. Not that Clinique would have ever supported such usage. Get your 3 step here to counteract all that damage ya did in 98.

100% Pure - cosmetics - Updated May 2026

Loading...
Loading...
Loading...