We had an absolutely fantastic experience with Moku Hawaii! Our 14-year-old twins did the 90-minute…read moresemi-private lesson with Victor, and it was the perfect amount of time--long enough to really learn and have fun without feeling rushed or exhausted. The surf conditions that day weren't great (only about 1-2 ft), but you honestly would never have known it based on how much fun our kids had. Victor was an outstanding instructor--very friendly, incredibly patient, and amazing with kids. The twins kept saying he was "very fun," super supportive, and genuinely enthusiastic the entire lesson. He made them feel confident and excited, even with small waves. The pricing was also very reasonable for the quality of instruction and experience. Overall, this was one of the highlights of our trip, and we couldn't have asked for a better day of surfing for our teens. We would strongly recommend Moku Hawaii and Victor to anyone--especially families with kids or teens. We will absolutely book with them again!

I was put in an odd spot. Surely not in my comfort zone…read more You see, a friend from Japan came to Hawaii and when asked what he wanted to do, surfing came up. As a local boy born and raised in Oahu, I'm embarrassed by the fact that I cannot swim. Surfing clearly out of the picture. I used to work in the Japanese tour agency many blue moons ago where I recall a surfing school that offers surfing lessons. My friend already knows how to surf so I didn't think this was for him so I asked one of my physical therapists who surfs regularly. He introduced me to a surfing school that's at Ala Moana Beach where I was given their website, which is also available in Japanese. I forwarded the information to my friend prior to his arrival to Honolulu where he didn't jump at it and said he'd think about it. On his arrival I drove him to his hotel on Kalakaua Ave and upon check in we saw a rack of surfboards nearby where I asked if they were rentals. The staff advised the boards belong to the in-house guests who were keeping them as storage while not in use. When asked about rentals, the front desk staff advised us to inquire with Moku Hawaii (MH) as their rates are 1/2 to what the businesses are asking for across the street on the beach. MH has been in business since 1985 where they hail from Japan. They started off as a clothing company but transitioned over to a surf shop offering surf lesson and rental business. We walked over and soon found MH, which is on the 1F at the corner of Koa Ave and Uluniu Ave. We were greeted by a friendly, young female staff who welcomed us and answered our multiple questions. With its locality, reasonable rates and customer service, my friend liked MH and decided to look no further. While checking out their inventory, my friend noticed hard boards and was hoping for soft boards. The staff guided us to those soft boards where it's available in either long or short. You will need to complete their rental form which to our surprise is quite flexible. For example, you can initially request for a 2 hr package but in the event you go overcast, you just pay the difference of $5, which is the price difference between 2 hr course and the next course of up to 4 hrs. MH gives back to the community as they sponsor multiple local keiki surf contests. That's so awesome. So, if you should be in a bind where someone asks you for a surf school in Waikiki, look no further and guide them to MH. We were surprisingly impressed with their surf shop and their amazing customer service. They open from 6am and close at 8pm

Service was amazing - nice to see it hasn't changed in 2025 and in 2021! The Aloha Days collection…read moreis always special to see. I got a sweater and my wife got a hoodie. The quality of the items is good, so I feel like we got a great value. The manager of the store was kind enough to recommend a bakery/cafe, and while we didn't have the time to check out, we appreciate them trying to make our stay on the island more enjoyable even though we had already maid our purchase. Mahalo and nappy new year!

"Mahalo to the South Shore team for the excellent service - when an inventory issue came up, they…read morereached out the same day and quickly helped me switch my board shorts to another color!"​​​​​​​​​​​​​​​​ Chee Hoo

Explained the boards, took the time to teach, loved the vibe, will definitely return for future…read moreSurfboard needs. Had a huge selection of boards, and lots of different price ranges. 10/10 - will be recommending!

It was a pleasure working with Gene at used surfboards hawaii to sell my surfboard. The process of…read moreselling easy and the selling price was reasonable. I dropped off my board with Gene, and he gave me a selling price that I agreed with, I signed up and registered with his system, where after selling the surfboard, he would electronically wire the money to me. Within one week, Gene was able to sell the board and wire me the proceeds. The service was excellent, and the process was easy. Most importantly, I was living in a small apartment and did not have the space to store 2 long boards. This way I drop off my board to Gene, and I didn't have to store my boards while trying to sell it myself. Highly recommend.

Over da phone Josh the manager was really helpful and understanding about my question about…read moreexchanging. He also went out of his way to see if there was the size I wanted at other locations since it was out of stock at the place I wanted to go he had it shipped to that location for me instead of driving to kahala side

Planning on a snorkeling trip and needed something to wear. My first thought was a pair of board…read moreshorts. So I'm on the hunt. First stop here. Lots of choices & easy to pick a pair. The store was well stocked with plenty of brand name stuff. But there was a lot of other things that I didn't know I needed. There were surfboards, shirts, beachwear, drink ware and surfing accessories. Plenty of friendly employees to answer questions. Now of the weather clears up...

Quality Surfboards is one of the best bang for your buck rental spots around Waikiki. We compared…read moreseveral spots and this place had the best deals. They do rentals for beach chairs, umbrellas, and other beach necessities - aside from surfboards. Staff is amazing at making recommendations and is incredibly helpful and kind. I recommend this spot if you're visiting Waikiki and looking for quality rentals.

Super convenient surfboard rental for my visit to Waikiki. I opted to do a week long rental (5-7…read moredays) for $150. They have a variety of long and shortboards to choose from, with the option to switch out boards during your rental period. You can either store surfboards there at the shop, or take them back to your hotel, which I did. I borrowed a 9' torq board, and they gave me the option to take wheels along with me to help move the board from place to place. This was SUPER helpful and I'd really recommend it. They also gave us a bar of wax to use during the week! There was one incident where I surfed too close to a shallow reef and my fin came loose, I brought it back to the shop and they were able to fix it promptly.  Staff were also really knowledgeable about the surf spots in Waikiki and gave us tips on where to go based on our skill level. I'd gladly come here again!

Completely horrible experience. Was super stoked to come back to this shop on my trip. Walked…read moreover to the shop....'By Appointment only'......was on the door. Odd? Middle of the day on a Thursday. So I called, made an appointment for Saturday afternoon. No dice. I came back on Monday....no answer to the phone. Left message. No call back. Called again Tuesday, "I can't talk now, I'll call you back".....no return call. I tried again Thursday late morning, no answer. Thought I would walk over just for the heck of it, sometimes when you roll the dice you win. I got there and the proprietor was letting in another lady and her daughter into the store. I told them I had tried calling, scheduling, and was having a really hard time getting in to BUY things. She told me I could not come in...."Appointment Only". Are you kidding me? DON'T WASTE YOUR TIME!!! - They have a great selection, but did not want to sell any of it ; )

A true surfer's surf shop. Call for easy appointment. She has the selection you're actually looking…read morefor.

SG has been my go to board shop for a few decades. Toru and the staff have always treated me like…read morefamily with kindness and respect. Their selection of boards can be magical! From the newest creations of shapers to their used board rack (where I have found some of my absolute favorite boards over the years) to the pieces of history and craftsmanship on the wood-board rack when you walk in - there is something for just about everyone! Plus, the place has a delightful feel to it. It's not trying to look like or be a corporate business. It feels like a friend made a place to share what he loves with me / you. It's always a pleasure to bring friends there and watch their eyes light up as they look around. Go! It's worth it to make some new friends who you'll possibly see in the water at a break nearby!

Nice assortment of equipment- quantity and quality of new and used gear as well as very helpful…read morestaff.

I've visited this official Snoopy themed shop (and the one in Haleiwa) during both of my latest…read moreOahu trips. As an avid Peanuts/Snoopy fan, both times I was so excited to visit and made a point of fitting it into the itinerary. However, the main reason it doesn't get five stars is because of the particularly high price point for what it is. Most items are priced higher than other similarly themed, small shops in Honolulu. For instance, some stickers here are in the $5.50 range instead of $3-$4 range. Basic thin canvas tote bags are about $40. It starts to feel like they're really taking advantage of fans and tourists and push a higher limit simply because "they can." The selection is really cute though, and items do sell out. So your options really depend on when you happen to visit. My first time in October 2023, both locations were all out of crossbody tote bags. This time around (February 2026), they were available in both locations. Many of the other items were the same both times, but there were maybe a few new designs. Also, this time around there were none available plushie keychains, which I neglected to purchase the first time around as they're over $20 each. This is just outside the Waikiki beachfront area, so not really easily walkable from there. Parking is street parking. You might have to loop around a couple of times, but it shouldn't take too long. Service here isn't particularly noteworthy, but efficient, especially given lots of tourists who visit, especially popular with Japanese.

The kids wanted to hit one of the Snoopy shops so we make a detour on our way to Leonard's to drop…read morein to peruse the shop. It is on a corner with just a few parking spots on the side of the store. I parked across the street in the bakery parking lot, picked up some pastries and then walked across the street to the Snoopy shop. It is a small shop, lots of tourists so it is a bit crowded so a little difficult to navigate around the store. There are lots of cute merchandise, a bit pricey but fun things to buy. If you are a Snoopy fan, drop in and look at the variety of things to buy.

HIC is my OG... The…read morenumber of times coming here to shop for various items head to toe, no I'm not a surfer but do love the beach though it's been years since I've had the chance to do so but do love all things the greater outdoors in Hawaii. The staff here is great to greet you upon entering, I love all the merchandises they have here from hats to create your own slippers while carrying that bougie flask to keep you hydrated along with some sunscreen you'll look that part with any of their shirts and outerwear here as they have so much stickers to express your style and moments all are found here and for everyone that you know along with deals with purchase are great way to save and grab a deal. Located on the Street Level in the Ala Moana Center Mauka side with lots of parking just steps away makes shopping here for yourself or bestie a fun experience that's we all have been doing for years. Thank you!

Hawaiian Island Creations (HIC) is located on the ground floor of Ala Moana Shopping Center!…read moreNice variety and selection of merchandise for men and women! There is everything you need or want from apparel, backpacks, Yeti, even keychains & stickers! A fun store to browse and shop!

I wanted to add a bit more to my review. Yes, I was…read moredisappointed that I could not find what I was looking for in the store. However, I found a lot online. I placed an order with standard shipping. I am very impressed on the quick turnaround of processing my order, shipping the package, and receiving my items in about a week. Very happy with my items. My hoodie is so soft! I also used the promo code to get 20% off which made for a good deal! Thank you! I will order again!

Not too many surf shop and apparel stores anymore :(. Used to have HIC, Local Motion, Quiksilver…read moreand on. Still love T&C. The staff is always friendly saying "hi, how ya doing, need any help? They have a good selection of surf brand apparel, board shorts, swimsuits, skating, bodyboarding and a few surfboards. Also carry stickers, wax and board fixing supplies. Parking is shared with all of Kāhala Mall. Overall still a great store, hope they will be around for a long time.