This place may still be called Charleston; it's hard to tell since the new owner who took over in December decided to remove the sign. And painted the interior black.
Note to wanna be tavern owners: If you want a cool place to show off to your buddies that exudes your personal dark and urban-trendy aesthetic, re-hab your basement. Because there are plenty of sterile, dark and trendy places where people can go, drop some coin, leave, and never think about the place ever again.
If you want a business that can thrive and grow and become a staple of the community it serves, create a space and environment where people want to be, where people can connect, have a conversation, enjoy each others creative bents; a place where the customer isn't considered just a cash-cow, but part of a vibrant community. Encourage your staff to feel a sense of ownership and encourage them to bring something to the table. Let them mix it up a little bit to create a space with character and soul. Reach out to everyone who walks in the door, get to know them, ask them what they think, if they're having a good time and most of all, make them feel welcome.
However, if you're looking for a way to stroke your own ego or create some sort of, I dunno, tax shelter? Follow these steps:
1.) Purchase an existing establishment that has a loyal staff, welcoming, left-of-center vibe and following.
2.) Tell everyone you "love the place," and "don't want to change a thing."
3.) Change everything.
Start by throwing out any little bit of character, whimsy and joy. Then paint it black.
4.) When you are in residence, surround yourself with a couple of close sycophants, and ignore everyone who comes in the bar. Never say hello, or greet new customers.
5.) Hire your friends. Sure, you've got a staff of loyal, trustworthy and creative people who have been there for a decade or more, but remember: You Know More Than They Do. And hey, it's your money, your prerogative.
6.) Re-assure the existing staff that everything you're doing is For Their Own Good and For The Good Of The Bar. Do this every time you see them. Trust me, having to work up the proper obsequiousness in regard to you and your sketchy plans will exhaust them, and they'll quit on their own, making this all much easier on you.
6a.) Hire a manager who's never set foot in the place before. Smirk when he refers to the place as a "dump" in front of existing regular customers. Remember, this person will be expendable in due time, and is only there to distract people from what you're really planning. Allow him to "run things" with some whacked out vision that no one understands. When the time is right, fire him. (Of course, it is allowable to have this person in on your scheme. It all depends on your level of integrity, but seriously, if you're already going this route, you have very little in the way of this virtue.)
7.) Use the manager to creatively adjust the work schedule. Get all your pals on board, and finagle them into the choicest shifts. While re-assuring the existing staff that this will somehow magically result in everyone getting more work and more money (see item #6) see to it that their shifts are depleted over time to one or two a month, preferably on Sunday and Monday afternoons.
This is the set-up. Once you have achieved all of these steps, you're ready. In one fell swoop (and you must move quickly) announce that you are: Eliminating all day time shifts and not opening the bar until the evening. Therefore, anyone not scheduled for a night shift, is "laid off." Meaning of course, fired, let go, canned, 86'ed, screwed, what-ever. Terminology is a moot point at this juncture. It's all the same thing. You have now, successfully got what you wanted and screwed everyone else. Smooth, nice and kinda deliciously evil.
For bonus points, rub your palms together and cackle with glee.
And enjoy your very dark bar. read more