Burberry is the epitome of fashion since Andrea Ahrendts and Christopher Bailey took the reigns. They have sparked innovation and integrated technology in operations, infusing the brand that was once called stuffy and antiquated with new life. That said, it is evident I love Burberry.
The Chicago store is an architectural masterpiece, and the layout is beautiful. They have a tremendous amount of product and are willing to ship and order anything you request. I recently stopped in with my pregnant sister and by brother-in-law and we were looking at baby items. This is probably the best department in the store in terms of friendly service. We looked at baby items, and the sales associate Rob was outstanding.
Individuals on the other floors have varied from moderately nice to quite stand-offish. We were fine in terms of attire, dressed for a typical shopping day, but I agree with others that point out you should be treated well irrespective of your age, race, sex, religion, or attire. I understand that it's not Nordstrom and they don't have customer service standards, but it certainly would help. We proceeded to view trench coats as I have been debating about one for quite some time. The tremendously RUDE associate insisted that there were no Burberry London, Heritage, or Prorsum jackets in any variation of olive or military khaki (green) in stock anywhere and that there had not been any available for at least a year. I insisted that I had just tried one on within the past few weeks and politely offered to show him online where I had just seen the jacket as well. He insisted I should go to the Brit floor where I might find something more adequate. I was appalled that he wouldn't even look. If you want to try and test me on Burberry knowledge or product knowledge sir, ensure that you know yours. I might only be 30, but I assure you I know more than you do about this brand. Listen to your customers, you might have more of them. A company should not rely simply on the fact that the brand could sell itself. If that is the case, they should shut down stores and simply provide service online. eCommerce within your organization is booming, and maybe that's part of the reason why. I do not go shopping to be treated with condescension, so mind your manners and take note from young Rob in the children's area... he'll teach you a few things. read more