We had my daughter's 6th birthday party here this weekend. The reservation process was easy - you put down a $50 deposit when making the reservation, then they email you a $50 Build a Bear gift card that can be used toward paying for your party. The nice thing about having your party here is that the minimum number of guests for a party is only 5 people. We wanted to keep our party small, so this worked well for us. We bought some Build a Bear gift cards from Costo (paid $80 for $100 worth of gift cards) and used them to pay for the party and saved a little money.
We had a Build a Bear employee dedicated to helping just our party. I appreciate that she pulled out samples of just the animals that were included in our party package so we didn't have to worry about kids wanting to choose one of the more expensive animals. They did a cute little heart ceremony, where my daughter's friends put these little paper hearts into a fabric heart which then went into her bear. Our party leader led the kids in a couple activities, but I was hoping she would have done a bit more. It seemed like she ran out of ideas for entertaining the kids, because she ended up giving them a big box of crayons and some Build a Bear pictures to color (the kids didn't seem to mind, though, and enjoyed coloring). The party reservations are for 2 hours. If your group is small or your guests don't take too long choosing their bears and outfits, you'll have a lot of extra time. We had a group of six 5 and 6 year olds and it only took them about 40 minutes to make their bears, play the games led by the party leader, and do some coloring. The kids killed some time by running around and playing hide & seek in the store while we waited for our food to arrive (our party was first thing in the morning, so the store was empty most of the time).
This particular store has a little area in the back where we were able to serve pizza and cupcakes. The space is VERY small - about the size of a fitting room in a clothing store. They put a little table and six chairs in this fitting room/party space. My daughter and her friends are little and just barely fit. If your guests are older, it'll be a very tight squeeze. The light bulb in the fitting room/party space was burned out - it wasn't dark, but it would have been nice to have it a little brighter. We were given some upside down tubs (like large Rubbermaid tubs) for us to put our food on. My husband and I basically stood in the little hallway just outside this fitting room/party space. We weren't able to invite our guests' parents to stay for lunch because there would not have been any room for them (the parents were fine leaving their kids to go shopping or do errands during the party). You'll also need to bring your own plates, forks, food, etc (I highly recommend getting a cheap disposable table cloth from the dollar store). We ordered pizza from one of the restaurants in the mall and brought cupcakes and drinks from home. Even though the set up was not the greatest, it was much easier (and less expensive) than trying to get the kids over to the food court or some other restaurant in the mall.
Despite the small party space and wishing for more party games, I'd still recommend this place for a birthday party. Everyone had a lot of fun and it was a very special day for my daughter. read more