I appreciate the rising number of anime stores showing up in the Bay Area. I always have a fun time browsing these types of stores for the figures, keychains, and other merchandise. They tend to focus on the most popular anime obviously (think One Piece, Demon Slayer, My Hero Academia, etc.). I haven't bought anything recently because I'm particular about the blind boxes that I buy and I haven't seen anything I really liked yet, but I will always stop by the store and get my anime fix. They also have some shirts in the back as well. read more

I am far removed from being a teen but came here since I was looking for a gift for one. There were some very interesting anime related items and fun tshirts. Cool store overall. read more

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Sakaido is one of those shops at the mall that immediately gravitates your attention. Immediately upon entry, I was drawn to the extensive amount of Funko pops that were for sale in addition to the other anime related products throughout the store. Even though the only anime items that appeal to me were Yu-Gi-Oh! and Dragon Ball, Z, the variety of options that are made available to customers literally had a bit of everything. It was hard to find a something on lower cost of things, but I had to admit when I started looking into the greater aspect of everything around me, I couldn't help but leave impressed. The rarity of some of these items goes as far back as particular comic cons and other regional exclusive only products that you normally wouldn't see available anywhere else. Whoever was serving as cashier that day, was very quiet initially, but once I reached out to him, asking about the products and if that was all he had available for a certain franchise, he couldn't have been any kinder and more helpful. My experience here was very unique and I definitely hope that this shop thrives at the shopping mall. If I remember back in the area, I would love to come back here. 5/5. read more

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DO NOT BUY from this store. I brought these newly bought packs from them and the vendor confirmed they were resealed. That is why they charge you a 3% credit card charge because they know you can call and complain to your bank for fraudulent merchandise. Please this is a warning for all future buyers to avoid this store at all cost. read more

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My review is mainly about their sales practices as the stock of items is decent for the small space. However, they do not accept cash and only accept debit and credit cards. The issue is that they also charge a 3% surcharge when using a credit card. As of July 1, 2024, this is not a legal practice in the State of California. When I mentioned this, I was only given the option to pay it or not purchase the item I wanted to purchase. And if you're thinking , "why not just use your debit card?"...well...use of debit cards should really only be done at places you trust as they do not offer the same protection as your credit card. The cost to me for my purchase is insignificant but the fact that they charge a surcharge will sway my choice of more visits in the future. read more

Sekaido - Receipt showing surcharge. - Toy Stores Near Me - Santa Clara, California

I'll be honest, I usually don't have high expectations for mall anime stores, especially since they're generally either littered with bootlegs or are mostly just housing Funko Pops, but Sekaido is NOT the case! I was pleasantly surprised with the variety of series and items that they had at this store, almost blown away honestly. Upon entering I immediately saw that they had a set of the nurse outfit Hangry & Angry plushies from the same brand namesake under h.Naoto. I have NOT seen Hangry Angry in person since the early 2010's when visual kei and J-rock was still a prevalent thing at cons and fashion shows. If it weren't $40 each, I would have copped immediately. They also had various sized plushies of the cat from Chi's Sweet Home, a cute Mari plushie, merchandise from Sanrio Danshi, a random Cospa shirt that was at an affordable price, Domo-kun figurines, the otome game, Amnesia, Yo-Kai Watch, Dragon Quest, Danboards, Capybara-san, Free!, Goblin Slayer, and so much more. Of course they had the big series of Jujutsu Kaisen, Demon Slayer, My Hero Academia, DBZ, etc. I love shops that have variety and a lot to offer. There's a bunch of plushies, prize and scale figures, model kits, key chains, ichiban kuji items, shirts, wall scrolls, etc. Workers were very nice too. If I'm ever at this mall, this would be a must stop for me. read more

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The item we picked has 2 price tags on it. One 22.99, the other 29.99. We took for granted that the price is 22.99. After checking out, we noticed that we're charged 29.99. The cashier tried to help but the owner didn't give them permission to refund and they need to text owner to get password for refund. The cashier texted the owner and the owner reply saying they cannot respond at the moment. We think there are two problem here. (1) the product should not have misleading price tags. (2) the owner should make sure someone can respond to escalation in real time instead of relying on asynchronous communication. This setup intentionally put friction on customer for resolving their problems. For example, we have to walk away with the higher price charged after 5 mins since we don't want to wait and block the checking out line forever. Two star since cashiers are really nice and tried to help. Otherwise one star since we do think there are fundamental problems with the business! read more

Sekaido - Toy Stores Near Me - Santa Clara, California

Man, this place is weird (in a good way). Really really weird (in a really good way). I have no idea where they get their stuff. They have tons of merchandise from all kinds of series that I have never seen in a store, largely because they aren't actually that popular. This is a good, good, very good thing. Quite frankly, you can go to almost any anime store in the world and more or less get things that are super popular. Like in 2023, finding Demon Slayer or SpyXFamily or Genshin merchandise is comically easy (and I like a lot of these series!!). But Sekaido is built different. I literally bet my friend who was weirdly into Strike Witches that nobody ever sells that merchandise - except I actually found it here! And a lot of other stuff that's not super popular, from Tiger and Bunny to Tsubasa Chronicles to Goblin Slayer to Fruits Baskets to whatever. Really really really cool. Besides that, the store is spacious, has lots of aisles for easy perusal, and has a diverse set of merchandise from shirts to plushies to figurines to masks to keychains to card decks (like literal playing cards). Last time I went, there was actually a BOGO T-Shirt deal, which was very cool because they actually had t-shirts in small and medium (I picked up a small Rillakuma and Made in Abyss t-shirt - and also have two Fruits Baskets shirts - more unusual series!!). For whatever reason, there are certain franchises that tend to run out of small sizes at cons - and certain franchises that run out of XL sizes at cons (IM NOTICING) - so this store is a good way to get around that. Anyways, always worth wandering in and checking out when I'm at this mall. Honestly probably my favorite part of this mall, which has been increasingly bougified from when I was younger and it was the closest Cheesecake Factory to my aunt, who ate Cheesecake Factory three times a week. Anyways, this is actually probably my favorite anime store in Northern California simply because of its unusual set of merchandise - so highly recommended to stop by!! read more

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A bit pricey, but this gift shop has a HUGE selection of Anime/fiction collectibles, figurines and toys. Their wall and shelves of FUNKO Pops is the largest collection I've seen in one shop. If there's a particular model you're looking for, they are probably the place to find it! Service is by young but knowledgeable staff. read more

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This is a great addition to the stores at Valley Fair Mall. I have a 9 year old and I myself a 9 year old trapped in a 40yo body. Stores like this really help break things up among all the boring clothes, jewelry and shoes. It helps fill the void of stores like KB Toy stores from the 80s/90s. I would say most of their toys lean more towards Japanese Anime such as Naruto, Dragonball, Transformers etc. Pricing is fair. You can probably get it online for $, but you'd have to wait and can not guarantee authenticity. Because of online competition, they have all sales as final. The service and people working here were very friendly and you can tell were happy to work in the store and help customers. read more

Sekaido - Toy Stores Near Me - Santa Clara, California

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This is a cool shop located across from the Lego Store. They have lots of anime / pop culture items and collectibles. Lots of Funko Pop figures, too! My daughter was excited to see all the Naruto / Boruto stuff they had. They also have plush toys for everyone. You can spend a lot of time browsing in this store. read more

Sekaido - Sekaido Valley Fair - My Hero Academia figure - Toy Stores Near Me - Santa Clara, California

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Be aware!!!! This is a very dishonest merchant! I purchased a stuff toy for my daughter that was marked $34.99. When asked if I was paying debit or credit, I opted credit. Without any words, the cashier charged me over $40. i immediately questioned the total amount. Then he said there is a 3% surcharge and pointed to a piece of broken paper on the table. I then asked him why didn't you explain that earlier when he asked for the payment option? He just went silent. When we requested to repay using debit instead, he claimed there is no option to refund and recharge????!!!!!! Then he tried to downplay the issue by saying the fee was ONLY $1.5. Be caution! Again - my concern is with the credit card surcharge, not the sales tax. The main issue is that after the merchant admitted they failed to properly explain the surcharge, they refused to allow customer to choose a different payment method. I have never seen merchant not able to modify payment. read more

We came here on the grand opening- and what a grand opening it was! Sekaido had a lot to look at...I mean, A LOT! Everything catches your eye in this store, but you have to be slow to really take in all the details. I was so impressed with their assortment of anime from different eras - some of their products are dead stock!! Not something you see everyday - even at anime conventions. They also have a selection of t-shirts, figurines, and enamel pins! I really liked their figurine wall, since it had a little bit of everything - even Pop! Funkos. I spent a good chunk of time walking over and over seeing each aisle, and it was so worth it. I'm really glad we were able to stop by, and get to see another cool shop that is perfect for gift giving and even splurging for yourself! My sister ended up leaving with two Tiger and Bunny Themed Alpaca dolls, and it was such a treasure to find! read more

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Kids love this place! Unique merchandise. Located on first floor across the lego store! We parked by the Cpk entrance. They had a lot of anime- Demon Slayer, Dragon Ball, My Hero Academia, Pokemon etc and Pusheen, Power Rangers and more. read more

Sekaido - Toy Stores Near Me - Santa Clara, California

We came here for grand opening and this place is sooo cute! It is right in between Miniso and the Tokyo shop. This place has a lot of plushies that I have not seen anywhere else! Please come and check them out :) read more

Sekaido - Toy Stores Near Me - Santa Clara, California

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This store has a nice variety of collectibles. From old skool to new style. For young and old read more

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This is what a modern Anime store should feel like. A variety of merchandise neatly organized throughout the store. My favorite section consisted of the Pusheens, a variety of them ready for your picking. I like how they have a point system in the store per purchase, so I see myself coming back here whenever I come to Westfield read more

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Good selection of anime figures, pop, and collectibles. I don't understand the ridiculous mark up prices. I guess it varies from city to city. I shop for anime figures in LA and pay suggested retail price. I browse San Jose and just don't understand why prices here are above MSRP. Check them out if you're in the area, but you'll likely find better prices elsewhere. read more

First time going in here. The workers here are nice and friendly. They have a lot of collectibles from keychain, plushies, stickers, to figures and etc. This store is over price in my opinion. read more

Verify the prices you see at this store. The pricing here is not consistent and you may come out being scammed. Many items, especially the figures are marked up by upwards to 50%. I saw a gunpla that should be ~$50 being sold for $109; based on looking at their competitors. Other items were sold at or slightly lower than competitors. I don't mind paying for a few $$$ above online store but not at that discrepancy. read more

Fun little store for Japanese merchandise. Spend like 10-15 minutes browsing. Someone could spend up to an hour here if they are interested in everything Japan! read more

Sekaido - Merchandise - Toy Stores Near Me - Santa Clara, California

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Good variety! My kids love coming to this store!!!! Good anime store and prices. Go Pokémon read more

New store opened up at valley fair. Lots of anime things like posters, figures, and t-shirts. read more

Sekaido - Cute, fun store! - Toy Stores Near Me - Santa Clara, California

Fun store full of Japanese collector items! Would recommend to anyone in the area. Could spend well over 15-30 minutes browsing here. read more

Sekaido - Toy Stores Near Me - Santa Clara, California

Very cool place for all your anime needs! Good variety, prices and they have hype anime intro music in background! read more

Sekaido - Anime figures - Toy Stores Near Me - Santa Clara, California

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Not gonna lie but this store is way over priced on their MP transformers, macross, soul of chogokin, gunpla etc. those items can be found for way less with a little bit of searching online. A little over retail price is fine because you get it right then and there to take home but to charge almost double retail is ridiculous for people who dont know but then again the mall has fancy stores like louis vuitton etc and people have money over there at santa clara ‍ read more

Many many vedio game toys. Located in the West field Mall. Highly recommended Super Mario read more

Sekaido - Lots of interesting cartoon figures! - Toy Stores Near Me - Santa Clara, California

I really like this store, there is a lot of selections and I was able to find what I was looking for. Will definitely be back.

I was really excited to check this store out, tons of cool stuff. I saw a sweet Zelda statue and I knew I had to have it. I purchased it for 227, manager and employee were talking the statue up explaining how rare and old it was. I was pretty excited as majoras mask is my favorite game. I purchased the item and left it at the store to continue my shopping. Came back an hour late to pick up my purchase and headed home, much to my dismay I arrived home and the statue was in pieces, the ear was damaged (missing the broken piece) the hat was damaged two pieces were in the box but the tip of the hat was missing), the hat had many paint scratches, the head was broken at the neck and the hair had cracked off. I messaged the store on Facebook (because a business doesn't have a phone number) they asked me to come return it for a refund. When I arrived the manager and employee apologized and said they forgot to label it as broken and it was this cheap because it was defective. (So you spend like 10 minutes hyping your customer up about a product you have for sale but somehow forget to mention that you know it's broken.. okay) they apologized and gave me my refund and offered to let me know when they get new Zelda statues. Got my refund and that was that. Just today (maybe a week or two after purchasing/returning the product) they had the audacity to poorly glue together the figure and ask for 600 dollars... keep in mind it was 227... glue apparently increased the value. Realistically this figure requires extensive repairs for it to even be worth 600. You have no business opening up your crappy rip off store in this area. There's plenty of non shady shops in the area. Take your money elsewhere. read more

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Honestly, when I walked in, immediately one of the employees followed me like a hawk and as I went in to purchase one of their myster boxes(which I have done so at their Daly City location), they told me no and I would have to purchase something else. Like there were no rules laid out there and I bought one before at a different spot. And all of a sudden another employee comes right behind me and asks me what is going on. Mind you, I'm literally the only black person in there. It felt weird and I usually hate to admit being in a situation like this, but I just left. I felt like me and my partner were being racially profiled, which is sad because all I wanted was some figurines for my room. I really don't recommend the store if they are literally just gonna monitor you if you're black. read more

Huge assortment of different items but all are marked up over 50%. Come here to look at items your interested in and buy online. The owner or manager was not friendly. They also have these blind bags of items out on the floor mixed in with merchandise and the owner stated we're not for sale but they are on floor. Owner stated they were apart of a old promotion but still on display. Don't like that at all. read more

Absolutely amazing place! Their customer service goes above and beyond. I had an issue with an item that I bought defected. I was scared that I wouldn't be able to return or exchange and my money would be lost (I spent $150). But I had read Yelp reviews and someone had said to message customer service on Facebook! Carmen helped me and Annie helped as well and im so beyond happy with how things turned out! I was given a different item and the guy who helped me was very nice. Im very satisfied and will be retuning for all my anime and toy needs! There's so much stuff, they have hello kitty and pullips which are my weakness! Highly recommend this place, we needed a place like this in the Bay Area and I suggest checking out their Daly City location as well! Thanks Sekkaido! read more

Best Anime spot! They have plushies, figures, keychains...everything you'd find at a con!! read more

Sekaido - Store - Toy Stores Near Me - Santa Clara, California

The owner or whoever it was standing by the door, kept circling around each time of where me and my girlfriend were shopping in the store several times. It was very annoying and uncomfortable as me and my partner like to take our time looking around. We were getting the impression that the worker thought we were going to steal or were up to no good. Take your money elsewhere since they'll treat customers like criminals based on their own opinion. read more

Really cool store! Staff are very polite and helpful which is nice when you're trying to look for something in particular. I would definitely recommend if you're starting to get into anime or are a current anime lover, they have merch for the most recent popular anime and a bit for the older ones! read more

Sekaido - Sonic - Toy Stores Near Me - Santa Clara, California

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Pretty cool store. The place has a lot of anime products so if you're into that type of thing then this is the place. read more

Sekaido - Anime - Toy Stores Near Me - Santa Clara, California

Amazing selection of anime related merchandise. Prices are steep so take advantage of whenever they have 20% off. Friendly staff but debit/credit only. read more

There is a lot of good merchandise that would satisfy any anime fan. The employees are very helpful and attentive. Things are a little pricey but they seem high quality so it's worth it. read more