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    Sugarfina

    3.8 (140 reviews)
    Closed 11:00 am - 9:00 pm

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    Amy C.

    I've tried Sugarfina products at a couple of wedding fairs many years ago, but I finally got to visit the actual store several weeks ago. The store was lovely, and the staff were nice. I got 6 different boxes of candy plus I got the rainbow gift box plus the picnic gift box. The candy ratings: Lemon shortbread - yummy! one of our faves Pineapple gummies - yummo! another of our faves Sugarfina Pearls - yummy! it's like an upgraded versions of M&Ms Champagne bears - it's like sour patch kids; pretty good the plane bears (?) - kinda tart; it was okay Birthday cake balls - too sweet I would definitely get the Lemon Shortbread, Pineapple Gummies, and Sugarfina Pearls again the next time I'm there. :)

    Luigi B.

    Love the destination confectionary vibe! Athena warmly greeted me! So many choices! Athena's fave were the Sugar Lips because "you never know what you'll get." Mmhmm. Sold me! Kapow! Left one on the shelf! And the vividly colored sour one caught my eye! Would buy it all again! I have as gifts and even shipped them to a friend in Kansas! Woohoo!

    Tellis H.

    A perfect place to grab a treat for those with a sweet tooth! This Location found in Santana Row, this luxury candy boutique is clean, invigorating and absolutely cute inside. The staff was kind and helpful. This would be perfect for any holiday needs / gift shopping. I would say that Sugarfina is expensive, but it is "high-quality sugar" and is described as such with their alcohol infused gummy bears. Quality candy but it comes with a price, and I don't mind paying for quality when it comes to my tastebuds.

    Birthday Cake Bar
    Tina L.

    Strolling through Santana Row and of course I want to stop at this candy store. This place reminded me of the Lady M Bon Bons that I foolishly purchased for $8 and about 6 gummies were inside. I learned my lesson there and just browsed the candies here. They are cute and aesthetically pleasing to the eye. Beyond that who knows because I don't. Either way no one greeted us when we walked in. Made eye contact with both cashier and that was about it. I guess we didn't look like the big $$$$ spenders for these candies. Cool concept but I like candy I can eat by the handful.

    Gold and white pearls
    Anh L.

    Sugarfina lies next to the parking garage in Santana Row. Cute and cozy, the interior has its signature white and blue colors and the walls are decorated with shelves of many Sugarfina's treats. I got the pearls to decorate for the desserts I plan to make and they look beautiful.

    Holiday display
    Sheridan T.

    The store manager at the Santana Row location is so sweet. We see her almost every time we visit. She's happy to explain the current sales, deals, and limited edition items. There's always a limited edition/collab going on. Some of my favorites were the Sugarfina x Pressed Juicery collab the Sugarfina x Casamigos, and Lunar New Year collections. Sugarfina candy is very fine and presented in high-end packaging that makes it the perfect scaled-up gift for any occasion. Their super cute customized 'bentos' let you pick 3/6/12 candy boxes to put into a very nice gift box. You might get tempted to leave it on display, but don't let the candy sit too long uneaten or it will get old (i.e. gummies harden up after about 3 weeks).

    Berries
    Michael A.

    The first time I ever visited this place was in Las Vegas. I remember that the items sold there were expensive and because it was Vegas, a tourist trap town, it was going to be pricey. The one here in San Jose is a bit different, the store was smaller than the one in Vegas and the prices were also smaller here. The price for one small cube is $10. The other boxes contain three cubes for $30 and about $90 for the 9 cubed one. The candy inside are unlike any other candy sold at world plus, supermarkets, Eddie world and other Willy Wonka imitators I have ever been to. Price was a huge problem because although the candy and the cubes are cute, the candy wasn't much inside. I'd probably price them around 2$ for the tiny cube. Customer service was non existent. The employees didn't welcome nor ask us if we needed any help. They watched us if we were to steal a cube but that's all. They didn't bother to come up and give us samples and ask us about their new deals. Nada. The outside was in an outlet, but was welcoming due to the vibrant colors inside. We did find a deal for 75% off the nutcracker exclusive Christmas box. It cost around 30$ and we ended up buying it $7.50. It included 2 cubes as well although the candy was old. But it was definitely a great deal. The other box months before was it's original price 3 cubes for $30 but the candy inside the cubes were a lot better tasting. Don't buy it to eat the candy, but for decorating your house instead. The nutcracker was included in this small box and decorated as well.

    Rupa S.

    This cute little shop for high end gummies is located in Santana Row. I came across this place while watching a Good Mythical Morning episode, Rhett had mentioned receiving a gift from Sugarfina that really stood out to me. Made a quick Google search and found this location near me. The store was pretty empty when we entered. It was quite beautiful inside with all the different colors and flavors they had for gummies. I was scrolling around their small candy cube section priced at $8.95 each. I was intrigued in founding out what their current popular gummy flavors were and so, I approached the lady working there and she suggested the popular Champagne gummy Bears -- I can come around to getting one of those when I really am in the mood for high end candy. I really liked how they had vegetarian and vegan options for gummies. Definitely nice to have those. As I was about to head out, I decided to purchase a box of iced vanilla latte coffee gummy bears as they were on sale. Looking forward to digging into those.

    Vegan gummies + my free monthly taster!
    Joyce L.

    It's always fun stopping by the place to check out their beautiful displays and unique candy flavors. I'm always amazed by this company's creativity in their flavors and packaging. You can even find "pressed juice" flavored gummie bears in a mini juice jar! The employees here are very welcoming, friendly and know all about their products. I really appreciate that Sugarfina offers gelatin-free gummies as well! Granted there is only a tiny selection but I feel they were very intentional in which flavors to make vegan. Namely, the CHAMPAGNE GUMMIES!! Many gelatin-free gummy candies on the market simply don't have the same bite as gelatin gummies, but these ones come pretty close! Not only that, but they deliver on the flavor too! The other vegan fave I have are the little pineapple gummies. There is a similar gummy made by a confectioner in the UK which is like $15 per little bag... I'd say these cute pineapples available at Santana Row are just as worth it! I wouldn't frequent this place as a regular candy fix, but something more for gifting and special occasions. If you sign up to be a member, you get a free taster each month. It's so worth it!

    Jack R.

    Overpriced candy with interesting flavor combinations that don't come through sometimes. I really didn't like their beer flavored, or liquor flavored candies. They tastes rather strange. In a blond taste test I wouldn't be able to distinguish the champagne gummy versus the corona gummy. There's something about the flavor profile that's off. I also felt the service was biased. I was by kyself and wasn't offered any samples, but when a couple walked in behind me they were showered with samples, even though they weren't a rewards member and I am. I had to ask for samples, and for help, wheras the got the royal treatment. Customers come in all shapes and sizes. You can't always tell who will buy something and who won't, so I feel that all sales representatives ahiuld treat everyone fairly.

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    Page 1 of 4

    Ask the Community - Sugarfina

    Review Highlights - Sugarfina

    I've been to their flagship store in Beverly hills, so I was excited to see they had one here in Santana Row.

    Mentioned in 29 reviews

    Read more highlights

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    Sugarfina - candy - Updated July 2026

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