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    IT'SUGAR

    3.3 (82 reviews)
    Open 10:00 am - 9:00 pm

    Services - IT'SUGAR

    Gift shops

    IT'SUGAR Photos

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    Sunil R.

    Stopped by this spot after years of walking exercising my self control to the max ignoring the sugar craving. Well, it is going to be easy to ignore it from now on since it was not a great experience. The candy except for the retro section was not that appealing. The employee seemed bored and entirely disinterested in helping customers. Pass!

    Tony V.

    Whatever you do, do NOT get their mystery box. Barely $10 worth of product for $30 AND more than half of it was melted and I had to throw it away. An absolute waste of money. What a ripoff

    So yummy!
    Angie R.

    I came here during a family vacation with my sister and niece to explore what San Jose malls have to offer. It my sister and I several times to find this shop as the San Jose mall is huge. Once inside you are in Candy heaven. I always wondered how they keep the candy fresh people are constantly letting air in yo grab their candy. I sampled quite a few...there wasn't a sign that said customers couldn't...but even if it did I would still sample before I load up my candy. My niece and sister were going candy crazy in the store. They had candies from different countries which I thought was cool. They had LARGE Reese cups and other huge name brand candies. I am not really a candy person these days as I am trying to cut back on my sugars. Therefore, I didn't leave the store with a bag of candy like my niece and sister. Anywho I got joy of making them happy and dealt with their sugar rush back to the hotel. Definitely, a must stop for sure if you want to go candy crazy and your kids! I enjoyed sampling and looking at all the unique candies.

    Hello Kitty in chicken costume ( hood comes off ) with Cup Noodles (o^^o)
    Korina Y.

    Such great service! Staff here were helpful, friendly and bubbly:-) When I walked passed this place , I saw this adorable Hello Kitty wearing a chick costume holding a Cup Noodles through the windows , I just had to get it. A bit pricey, $35 but it's too cute to pass it. A friendly staff told me they had a piggy version(costume ) too but got sold out. With covid , the shipments have been slow and delayed, he said. So I'm glad I got one ! There were only two left after I got it. This is such a cute store with varieties of candies, plushes and toys. One of my favorite stores at Valley Fair.

    The staff who's working they are super mean people sorry because they never train very good as a sales person. They should learn about the customer service. Unfortunately, their manager didn't train them very well.

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    5 years ago

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    2 years ago

    We went here a few days ago. It was ok, nothing special. It's expensive place with very limited items.

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    Page 1 of 3

    Ask the Community - IT'SUGAR

    Review Highlights - IT'SUGAR

    I like how you get a little ziploc bag, compared to Sweet Factory where its a bag with the twist thing.

    Mentioned in 11 reviews

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    Maido Santana Row - Front of the store!

    Maido Santana Row

    4.1(363 reviews)
    0.4 miWest San Jose
    $$

    Maido at Santana Row is one of those stores I could spend way too much time in, and money! I…read morehappily did! If you love stationery, journaling, or planners, this place is such a great place. They have a great variety of pens, notebooks, stickers, and thoughtful little gifts, and I was especially excited to see that they even carry Hobonichi. Everything feels well curated and high quality, not overwhelming, just really fun to browse. The store itself is bright, clean, and inspiring, and the staff has always been friendly and welcoming. Whether you're into journaling, planning, or just want a unique gift, Maido is definitely worth stopping into. There was not much stafff around helping, I think only two people and they were both at the cash register, they weren't too talkative and didnt ask if we needed help, but im sure they would have if we asked, we just werent approached. Maybe they were short staffed that day.

    Cute gifts store . Many Japanese style gifts are available here . Some old fashioned fountain pens…read more, birthday cards , key rings . Cute stuffed animals and collectibles. The store is not big but fully packed. Very organized. We don't have too many gift store like this in the west bay . The store location is right by Vally fair mall , West San Jose . Many customers and quite popular. Parking is not easy if you come in the weekend . There are couple paid parking structures in the same area. I usually either come on the weekdays or Saturday morning to avoid the crowds.

    Photos
    Maido Santana Row - Adorable unique cards

    Adorable unique cards

    Maido Santana Row
    Maido Santana Row - Cards & Stickers

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    Cards & Stickers

    Läderach chocolatier suisse - White chocolate with almonds, pistachios, orange

    Läderach chocolatier suisse

    4.4(87 reviews)
    0.1 miWest San Jose

    Always pass by this place in Valley Fair and finally stopped by. Delicious chocolate and amazing…read moreexperience! There was someone giving out samples which lured me in. It was samples of their chocolate hazelnut which was delicious. The quality of the chocolate higher tier and you can taste it. You can also try samples of the other chocolates they have on display which is awesome. I tried their matcha dark and white chocolate fusion and it was so yummy. Perfect blend between the matcha and the chocolate flavors. You also can break the amount of chocolate that you want and it could even be as small as a sample size too. I believe the cost is by how much it weighs and the type of chocolate? I ended up getting the smaller pieces of the matcha chocolate and the hazelnut chocolate. It came out to be $11.47 for both the chocolates and I have attached a pic to show you. They nicely package it. I def recommend trying this place. The workers here are also very nice! Loved my experience! Also was here around 6pm on a Tuesday and it wasn't too busy.

    I visited Läderach Chocolate in Westfield Valley Fair Santa Clara last Sunday and had a great time…read more This is easily some of the best-quality Swiss chocolate I've found in the Bay Area. I really appreciated how generous they were with samples, you can explore different flavors before deciding what to buy. I tried the hazelnut chocolate and loved it. They also had a wide variety to choose from, like Dubai chocolate, truffle milk, truffle caramel, and some nicely packaged gift sets with mixed flavors. Everything looked beautiful and tasted just as good. The quality really just... the best, and you can tell it's premium chocolate. You honestly can't go wrong here, whether to buy for yourself or choosing gift (and chocolate makes the best gifts). It's definitely a spot I'd come back to when I want to buy gifts for my family!

    Photos
    Läderach chocolatier suisse
    Läderach chocolatier suisse - In Valley Fair Mall - lots of sweet item on display!

    In Valley Fair Mall - lots of sweet item on display!

    Läderach chocolatier suisse - Grateful for the very helpful staff.

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    Grateful for the very helpful staff.

    Sugarfina - Packaging

    Sugarfina

    3.8(140 reviews)
    0.4 miWest San Jose
    $$

    Got a sweet tooth?! I sure do! Sugarfina is that luxury candy IT GIRL! Wanna wow a friend or a…read moremother in law (given she likes candy) with a nice candy gift?! Looking to stuff a gift basket to spoil your besties?! This is it! Nestled in the heart of Santana Row among bustling shoppers and locals sipping their blue bottle coffee is Sugarfina. The vibe is giving cute girly luxury candy! I love the big white floral decorations and things. I bought a bunch of large boxes that were on sale for gifts! So check them out before end of August!

    The experience we had with Sugarfina is just utterly terrible that I recommend others to approach…read morewith caution.. Sugarfina is supposed to be a premium candy brand. As suggested by it $9.5 a cube of candy and pretty packaging. I thought at a premium price point of $9.5 I would be getting good quality candy. This is my little luxury. And I was so excited. But.. We bought five cubes of candy, 2 of which are dark chocolate almonds. The almonds tastes oxidized, you know that rancid long expired nut taste. It's not edible. Both boxes have the same rancid taste issue. We live two hours away so it's not practical to drive back for an exchange or refund. So we called customer service. It took a long time for a representative to be available to help us but that's ok. The representative promised a full refund and shipping us a replacement. We weren't expecting that as I just want the two inedible cubes refunded. But I appreciate them promising to make it right. However, two weeks has passed and we did not receive any refund nor shipping confirmation. So we called again, which again took a long time for a representative to be available. We explained the issue, and were told the first ticket was probably not submitted. They promised again a full refund and shipping us a replacement for the two defected products. And weeks passed nothing again. We called a third time. And I really just want the two cubes of inedible candy refunded. And was told "well we refunded you". But it's been 7 weeks there was truly no refund.. After three long calls and empty promises I gave up on trying to fix it. I'm just expecting adequate quality for what I paid for but they can't deliver. This is not advertised as your average brand. So I believe customers should receive not your average product. I don't condone these empty promises and false hopes either. Candy is supposed to make us happy. But this candy caused so much heartache for us. We did everything we can to delay the review and try to resolve it first. I genuinely always believe a bad product could be an accident and the business is willing to fix it. Instead of rushing to review I always reach out and explain and resolve it. We tried and are tired. I don't want this to happen to anyone else. If you do buy their candy. Please try it before you leave the place..

    Photos
    Sugarfina
    Sugarfina - Gold and white pearls

    Gold and white pearls

    Sugarfina

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    IT'SUGAR - candy - Updated May 2026

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