How do you not walk into this store? It's colorful, lures you in with cutesy items, and actually smells wonderful once you get close enough to the goods. I was immediately drawn to the back wall where they have special treats from Japan like exotic Pocky and KitKat flavors and even the Crave Japan box that has a surprise assortment of tasty snacks from Japan. They had a special Sour Patch Kids section that had giant boxes, special edition ones, and even Funkos of the different characters. Now I'm not going to lie there was a brief moment where I considered if it was edible but upon further inspection it is definitely just a Funko Pop. The middle of the store has a bunch of self-serve containers where you can pick and choose different candy. There's a huge selection and they seem to have a deep variety of gummy bears. The only thing is that kids love a good candy store and when they see candy they kind of go crazy. There were a lot of hands grabbing straight from the bins so I would recommend getting prepackaged goods if you're squeamish about that. One other thing I love to check out is what Pusheens they have in season. This time they had extra large plain Pusheens, the normal size mermaid tail Pusheen, and some little key chain ones as well. One of them was holding a chip bag that actually crinkled like a real chip bag. We were asked if we needed help as we were browsing and greeted as we were coming and leaving so the employees were definitely attentive. read more

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This place reminds me of when I would go to a convenient store back home in the Philippines... it was not as clean and fancy back home, but boy there were tons of candies to choose from and they're all for the taking! I would bring my money and just tell the lady to pick each candy and put it in a plastic bag....same like It's Sugar but you do it yourself and you pay by weight. What I like about It's Sugar is the fact that there have sweet, sour, spicy, candies, chocolates...pretty much everything you can think of! And did I mention they have candies and chocolates that are huge...yes, huge like Reese's peanut butter cups that are a pound! So be a kid at heart and eat your heart out at this place! Always have a sweet tooth for candies and chocolates! read more

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Felt very antagonized and pressured to hurry up and get out. The associate hovered over us felt very much Hurry up and buy kind of vibes. Was very rude with direction with harsh verbal tones and annoyed body language. Overpriced would definitely not recommend solely based on experience . read more

The only thing this sad candy shop Hurley has going for it is its location in the very popular Valley Fair Mall. Other than that the staff are rude and the candy is entirely overpriced. When I came there on a weekday night to get a special treat for my child I was sorely disappointed that although there was only one other customer headed landline the transaction took more than 5 minutes. It was very clear to me that the cashier was joking around with a friend. That's all fine and good, but can I just pay for my candy and leave??? You can continue your incessant jabber after I leave! read more

Diabetes galore!!! Sugar is definitley one of my friends, and so happy to see a store like Sweet Factory resurrected. Except this place is bright, colorful and welcoming, so hopefully it will last! Lots of sweets to choose from, and I'm sure parents wont be happy when their kids pass by this place. Those pounds in prices add up!! read more

Talk about taking me back to my childhood. All the candy I ate or candy I wanted to eat but couldn't eat was in that store. Feeling overwhelmed, sadly I didn't purchase anything. If I was still a sweets fanatic I probably would've purchased everything. read more

IT'SUGAR - OH YES I DO!! - Candy Stores Near Me - Santa Clara, California

Brand new in valley fair mall! Really cute candy store. $2.99 per quarter pound. What i really enjoyed was the cute hello kitty merchandise and miscellaneous items! Those notepads that you would find in urban outfitters! Definitely a unique gift shop! read more

I was wondering when Valley Fair was going to get a candy store. The place has been open for a few weeks and already is very popular. They offer a good selection of candy (similar to Sweet Factory) and the store is brightly lit, colorful, clean, and organized. The only downside is how expensive it is. Candy is $12/pound, compared to the $9/pound at most other places. read more

I'm glad this place opened up in Valley Fair. I'm a candy fanatic and have some fond memories of going to Sweet Factory back in the days when they were still open. I think every mall should have a candy shop so you can stop by and refuel on energy before you continue on your trek for more shopping. They have quite a wide selection of candy but they were missing some of the ones that I usually like to buy at specialty candy stores. Nice selection of gummy bears though. read more

It'Sugar has an amazing variety of candies for everyone's sweet tooth. I opted for three bags: Sour, Gummy and Chocolate (about 1/2 lb of each). They even had my all time guilty pleasure Nik'L'Nips (wax soda bottles). Very pleasant surprise to see them! They even have candy themed apparel and accessories. Earbuds, lunchboxes, tshirts, pillows, etc. Customer service was nice enough. She recommended some products to me based on my purchases. I would come back again if I needed something specific (or for more Nik'L'Nips) ;) read more

Candy heaven. Need I say more? It's a bit pricier than most candy places. This place is eye catching and fun to be in. They have ginormous candies too. I love their cute goodbye greeting, "Have a SWEET day!" Lol! read more

Average but overpriced candy store. A lot of lights, a lot of bullets, and tons of pretty colors. But when it's all said and done, it's a candy store in the merchandise is much more expensive than it needs to be. read more

Came here for National Candy Day!!! This place is kind of unique in that they sell novel candy related gifts and also some oversized candy treats. The employees were friendly and helpful. The candy selection is smaller than Sweet Factories though thus I had to minus a star. read more

I needed some stocking stuffers for Christmas and ended up in here on a whim. it is overwhelming at first, I'm not even a candy fan but they have a ton of stuff! I ended up with: Mustache growing drink - too sweet! Tabasco chocolate - he loved! Pac Man Mints - so so. So did I get what I neeeded? Yep and the items turned out perfectly. I also saw some Hello Kitty stuff that I always want to take home, but I didn't. My collection just can't grow too much at a time! The cashier girl was also very friendly and helpful. Good job! read more

WOW. CANDY HEAVEN!! I love this place, it has all the candy, chocolate, gum, and other stuff all in one place. Giant gummy bears, giant nerd boxes, giant syrup bottles. They have hilarious jokes on some candy wrappers, and great joke items like "chill pill" that will make your "drinks" taste better. I cannot put into words how awesome this place is. If you love candy, if you love cute items, this place is definitely worth a visit! It tends to be very crowded with kids though, and people are always taking pictures with the items. read more

A little pricier than I'd like, but the store is nice. Along with the candies in the jars that you scoop and pick up, they also have like novelty candy and regular commercial candies like Nerds and M&Ms on the side. I bought half a pound of candy here and finished it in the same day... Never again! I like how you get a little ziploc bag, compared to Sweet Factory where its a bag with the twist thing. But I didn't like how their chocolate pretzels were chalky. read more

Oh mah gawd! Candy heaven!! Reese's peanut butter cup that is 2 and a half pounds? Snickers that are learger and fatter than a ruler?? It's a nice place in here decorated to be a large human size version of candy land. It's no Willy Wonka and the Chocolate factory, but an oompa loompa could possibly live here. Items ranging from One Direction shoulder bags, to Angry Birds and Hello Kitty Items (etc) to candies and fruit snacks for said popular people and cartoon for the children. Totally would be the place for gag gifts of unproportional sized candy snacks or the best stocking stuffers ever!! Warning, do not bring more than one child if you are the only adult :/ read more

My boyfriend has a HUGE sweet tooth, but since he would raid this store clean, we decided it would be best if I bought our candy. There was a good selection of gummy bears, M&Ms, some chocolate covered candies. Price is $14/lb, which is on the steep side. There's also a large selection of novelty, non-candy items.There were some candies I wanted, but I'd have to get the whole box/package. After checking every section, I left with a a little over 1/4 lb of candy. Generally, there's a lot of repetition of the same type of candies. For a similar selection and better price, I stick with Sweet Factory. For unique candy items, I'd stick with Aji Ichiban. read more

Sugar High 4 sure ... LOL Took my nine year old and her friend, this store did not let us down. Colorful, vibrant, and yes candy from different era's is represented. Note: No dime store prices here, so bring your cash or amex, and have some fun! Special treat or just to check all the array of treats abound. We shall be back after our sugar shock wears off.. (: As far as customer service, this is Valley Fair so don't expect to have the royal red carpet rolled out unless perhaps you're from the A-List crowd. read more

GO JUST GO !! Very clean...ALWAYS STOCKED...Bomb ass candy !! Great selection, they have the freshest candy, and the SUPER BIG BOXES OF CANDY Reese's, Hershey's, York Peppermint patties. Ext ...I'm in there at least twice a month, Come here if your a Candy-Whore Like me :-) lol read more

IT'SUGAR - SUPER...HERSHEY 1 pounder $19.99 :-) - Candy Stores Near Me - Santa Clara, California

love this place so much! Can't leave valley fair without stopping by and filling a bag with candy! If you haven't tried all the single flavors of gummy bears you have to!!! read more

I love the store because the employees are so nice and I like the candies. When you put the candies in the bag and the employee weigh the bag and tell you how much the bag weighs. The candy store is awesome read more

This place no doubt has some cool stuff in here BUT this place is waaaayyyyyy over priced!!! I have been to similar places like this in Willow Glen and downtown Campbell and they will have the same items for half the price. Don't cheat the customers with your high prices please. read more

I'm shocked this place has such high ratings...I mean, "it's sugar", but it's definitely not quality. The candy in the bins is generic and cheap. Basically tastes like wax and sugar. Or wax, sugar and citric acid depending on the cady you choose. And I also have to agree with the other comments about the service. I get hiring young girls to work at a candy shop because they SHOULD be able to handle being friendly and happy around candy, but it's not working. read more

My kid loves this place. Well, duh. It is a candy store, after all. I think that it's the GIANT candy that really is the draw. It's true that I am always tempted to get one of those enormous boxes of Nerds or bottles of Quick. Every time my family goes to the mall we must stop in. I have to admit that I don't mind browsing for a while and picking up some gummies. The candy in the bins isn't too stale and it seems well-maintained and well-stocked. It is expensive, though. Clearly, you are buying the novelty of the experience. read more

This place is so much fun! They have a lot of super yummy treats, and the vibe in here is always great! Customer service is always nice. I love love love their chocolate covered banana gummy bears read more

After trekking an hour south from San Fran to the urban sprawl called San Jose for a outside birthday party, arriving, then enduring 4 hours of smalltalk with parents that I have zero in common with, in dreaded southbay temperatures that exceeded Fahrenheit 451, my family decided that the best thing to do was to cool-down in one of the big malls San Jose is famous for. Once inside, it soon became apparent to me that all of the city of San Jose metro area's flotsam, jetsam, bridge, and tunnel realized that, because they don't own an air conditioner, time has come to steer the extended family to the mall for a fancy meal at the foodcourt Having skipped my morning Starbucks in fear of making it to the birthday on-time, and at-risk of allowing my caffine depravation cause a splitting headache, I had no choice but to stand in what turned-out to be the longest Starbucks line I have ever witnessed and it wasn't even during morning rush hour. After a good 25 or so minutes, walking-out with coffee in hand, I was jolted into this store by my family who immediately bee-hived into this bright gluttonous hypoglycemic crack house. My wife caved to the kid's begging, picking up a bag and strategically putting about what seemed like a handful of corn syrup cancer causing gummys, liquorice and Swedish fish candies in it. Meanwhile, I drifted and became mystified by the gargantuan gummy blue sharks the size of my forearm, containing enough sugar for a grown man's yearly allowance. As my wife dropped-off the equivalent of a $3.00 retail priced bag of Swedish fish, the guy behind the counter asked for $16. Now, a 50% markup from retail is a lot; 100% is a ripoff... but a 500% markup is called HIGHWAY ROBBERY. If it were me, I would have returend it on the spot, but my wife, although shocked, felt it was too late to do anything, falling for the same price weighing racket that shady salad bars use. May everyone become aware of your trickery and may your business fold as a result. Nobody should pay that much for fake sugar. read more

I saw this store walking in Valleyfair today & I didn't remember this store being in there before so I decided to walk in since I saw a wall of Hello Kitty items. This store is located right next to Victoria Secrets & sells candy as well as some other cute stuff from loungefly. I wasn't going to buy any candy, but then I saw BLUE GUMMY BEARS! Yeah, that's right BLUE RASPBERRY GUMMY BEARS! So I bought a lot of those and mango gummy bears. They have gummy bear flavors/colors in separate bins so it's easier for you to choose which you want. They also have mini gummy bears that has blue gummy bears too! The concept is basically like Sweet Factory, you get a bag and fill it up & they weigh it. The candy is pretty pricey, but then what other candy store isn't? It is $2.99 for 1/4 pound and $11.96 for a pound. The other part of the store had super hero logo water bottles too, like those re-useable ones and a coke fridge that stores coke, which is pretty awesome! I will definitely come back for those blue gummy bears! & because their candy is kept fresh and the gummy bears & the gummy rings I bought were actually chewy and not hard like it's been there for a long time.The people who work here were also very nice and talkative, which is a total plus :) read more

Holy Sugar tooth ! It'sugar has every thing you use to enjoy as a child and then some . From gummy bear shaped Lolly pops to candy sets! Yes they have candy sets and candy by the pound or quarter pound along with fun clothing n accessories for the sugar monster in you. Please avoid this shop if you don't have a good dental plan, for everyone else please get your sugar on ! read more

I've gone a few times to this place. It's okay, but last time I went to fill up a bag, I got a dozen pieces (Swedish fish, coke bottles, gummy bears) that had been bitten in half by lookie-loos sampling. It's disgusting and unsanitary. Staff really needs to watch things closer. Place is pretty expensive too, but the selection is pretty good. read more

I love candy and this place has a huge variety!! Yes, it's expensive but I think it's worth it if you get a bunch of different candies that aren't too common anywhere else. If you go in just to get regular gummy bears that you can get at Target, then yes, you will be complaining about the price. But if you get gummies that you can't find at grocery stores, then it will be worth it!! read more

i have the absolute BIGGEST sweet tooth so I was definitely excited when I saw that valley fair finally had a candy store. i was so sad when they closed down the sweet factory a couple years back but this place more than makes up for it! It doesn't have the biggest selection of candy, but it has everything I like (gummy bears, sour belts, cola bottles etc.) I definitely see myself coming here a lot in the future! read more

Sweet Factory has some competition! Their candy displays are super cute, so impulse buying is hard to resist. I like how the store was organized and clean. Minus one star for not having Jolly Ranchers :( They have giant sized candies such as Sugar Daddy's, Red Vines, Hersheys, and even Rice Krispy Treats. Fun for window shopping and picture taking. read more

Very cute store. Love all the variety. The cashier was super friendly. The prices are high.

It's not just a candy store, though there is a TON of candy. If you're looking for a giant gummy bear, this is the place to find it. They also have a ton of other random stuff, that would make good joke gifts, my friends and I just had a good time looking at all the stuff (for lack of a better word) this store carries. They also have an oddly large assortment of Ted merchandise. Why? read more

My cousin and I strolled in to see what this place was all about...she was looking for a gift for her younger cousin. The gals who were working were the sweetest, nicest girls you will ever meet. Not sticky sweet, but genuinely nice girls. I was very impressed with the customer service. 5 Stars. But, like many people here, I found the prices to be a bit extravagant. read more

Had a great experience. I was looking for something specific, so I called ahead, they said they had it. I drove down, they did, the whole process took only a couple minutes, and the service was great. The price was great considering I couldn't find anyone else (even online) that carried the product. read more

This place is pretty freaking awesome. It is like a CLASSY sweet factory. They have a lot of knick knacks like weird band-aids, funny notepads, hello kitty stuff, etc. On top of all that, they have CANDY. They have candy that you fill into a bag, weigh, and pay for. They also have candy by the pounds or HUGE gummy bears or even sugar free candy!! I was so excited to see the sugar free section but was super disappointed to see it for $5.99 for such a small bag. The perk of it was the many different selections they had for sugar free candy but the downfall was the price. I really wanted to try the sugar free gummy bears and the sugar free chocolate covered gummy bears. Maybe next time when I feel like splurging $12 for two tiny bags of candy. read more

This place is loaded with candy and candy themed merchandise. Some unique items here are the GARGANTUAN rice crispy treats, the Nerds' stuffed animals, and the giant hello kitty dolls. The candy is not that pricey. It's the merchandise that is so pricey. The stuffed animals and T-shirts are almost as expensive as Sanrio. Overall though, the workers are friendly, and the store is really clean. If you wanna shop for yourself or a friend, go ahead. If you have a sweet tooth, don't go in because you'll go broke. read more

Although I love this store for the variety of candy, I could not give it 5 stars after my son and granddaughter told me a horrible story. They said, some man goes there often and dips his HANDS in the chocolate bin then eats it. The sales clerk was the one that told them that this man comes into this store a lot, several times a day. The store clerk allows him to do this and just throws away the top layer. Really! I'm sure the health department wouldn't approve! I'll never buy from their bins! read more